BMW i3 Generates Buzz in Australia
“The future is about to arrive in the premium motoring space and already there are four Queensland drivers willing to part with between $60-70,000 for the new electric BMW i3.”
Reports Australia’s Sunshine Coast Daily.
In general, plug-in vehicles do not sell well in Australia, mostly due to high price tags. As we previously reported:
“When the LEAF first launched in Australia, it was priced at $51,500 AUD ($53,100 US), but in December of 2012, Nissan cut the price down to a more reasonable $46,990 AUD ($48,465 US). Then, in mid-2013, Nissan cut the price even more. The LEAF is now available for a “drive away” price of $39,990 AUD ($41,200 US).
“The LEAF faces slim competition in Australia, with only the $48,800 AUD ($50,332 US) Mitsubishi i-MiEV and the $59,990 AUD ($61,874 US) Holden Volt considered actual rivals there.”
So, yeah, EVs are typically expensive in Australia and the BMW i3 is no exception to the rule. However, being a “premium” EV that’s priced at approximately the same level as the Holden Volt likely means that the BMW i3 will outsell the Volt there. Holden Volt sales are lackluster to say the least, but it remains to be seen if Australians are willing to part with $60,000-plus to puchase any EV. The Nissan LEAF is the only EV that sells in any meaningful volume in Australia and that’s due to its now-reasonable price tag.
Regardless, Sunshine Coast Daily reports:
“BMW’s Scott Croaker said the response had been “far beyond expectation” and the greatest hurdle may be supply constraints when vehicles start to arrive in quarter three or four.”
“There is also a buzz around the circa-$300,000 i8, a two-door hybrid that will also arrive this year and can hammer from standstill to 100kmh in less than five seconds. Three orders have already been made…”
So, maybe BMW’s i offerings will sell somewhat well in Australia. We’ll find out if that’s the case later this year when the i3 hits dealerships there.
Source: Sunshine Coast Daily