BMW i3 Experience – Video

MAY 6 2014 BY ERIC LOVEDAY 21

“How does it feel to drive the all-electric BMW i3?”

Asks BMW.

To find out, BMW says that “45 teams, with 107 people in total, were invited to test-drive a BMW i3 in Berlin, London and Madrid and filmed during the drive.”

BMW further adds:

Hope You Aren't One Of Those Easy To Get Car Sick Inidviduals

Hope You Aren’t One Of Those Easy To Get Car Sick Inidviduals

“Over 30 hours of film material were condensed into the best, most entertaining scenes and edited for use on the online platform. Further test drives are planned in Paris, Amsterdam and Oslo. The test-drivers are people with no prior experience of electric-powered vehicles: couples, families, friends, students and co-workers, aged between 20 and 65, not to mention a Hollywood star: American actor and producer Josh Hartnett, who was also filmed during his first BMW i3 experience.”

Some of the facial expressions are truly priceless.  We believe we captured the best of the “mixed feelings/emotions” in the image shown over there ———————->

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21 Comments on "BMW i3 Experience – Video"

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See GM? Nissan? Ford? It’s actually possible to sell electric cars by focusing on the driving experience.

And maybe they can get a nice celebrity cameo like BMW appeared to do with Josh Harnett.

OMG! Josh Harnett…

Who is that? 😉

Speed is intoxicating, which is why your performance test drive and your “daily drive” test drive should be on completely different days.

Having driven both the Model S and BMW i3, I drove them both in “daily drive” mode. Both delivered a very polished driving experience, as expected. Little annoyances become apparent on the “daily drive” mode that won’t be as readily apparent in the performance drive, like the i3’s turn signal was big, clunky, and hard to use. Not that BMW drivers ever use their turn signals… 😉

So BMW has learned to market the “EV grin”? Good for them.

I enjoyed test driving the BMW-i3 electric car when they had the BMW electric drive event. What was funny was I compared it to it this four cylinder gas powered car that I had. Such as if the BMW did worse then it then EV’s were not a useful tech. But if the EV did better then the four cylinder gas powered car then it was the future. As for how the BMW EV handled it did a great job in that it felt like it had mussel under the hood. In that the gas car I have would skid and have a hard time getting up to speed. But the BMW EV had no trouble getting up to speed or breaking. It was very cool. I loved the interior in that it looked like something from the future. I also loved how it had gauges to keep track of charging stations and range along with how high you were above sea level. The only two things I didn’t like about it were the goofy doors to get into the back seat and the low 80 mile range. In that I think they could have added a 120 mile or… Read more »

The lack of an option for a larger battery instead of the REx is inexplicable.

Right! It is explainable. BMW still doesn’t get it. Asked if BMW will install CCS chargers nationwide, at least at the dealerships, the answer was no, because they are too expensive…

So much for learning.

Can you guys help me understand something regarding this obsession w/big batteries? If I buy an EV, it’s not a realistic distance car (even if I have a Tesla, sorry but 45 minutes at the supercharge doesn’t excite me when i have precious weekend time and call it an hour or more if someone is there before me). 90% of the time I drive < 40 miles. So given that I need to have two cars anyway, why not have the smaller battery at a better price? This i3 costs $41k MSRP, $44k with the REx and $50-55k fully loaded. The model 85kwh is fully loaded is close to $100k. But I don't need all that battery given that I rarely use it and when I do, it's for range and the Model S isn't ideal for that either. What BMW is doing seems SO much more logical – for the price of a Model S, i can have an i3 AND a 3 series for the distance drives! Not saying the Model S isn't a great car (it is) but what's the real value in a 200 mile battery? BMW could make a car that goes 200 miles right… Read more »

I agree to a certain extent. You have to agree that a major stumbling block (real or imagined) is the 85 mile range of current low-mid priced BEVs. A 125-150 miles range would greatly reduce most range anxiety for local/mid distance traveling and commuting. I really need 100 miles round trip coverage in my area (suburbs are spread out).

What part of the word ‘option’ did you not understand?

Why I think a 200 mile BEV is a good idea.

Most of my trips are are like yours, 40 miles or less, but every once in awhile I need to drive 100 miles, or 300 miles. This means an 80 mile BEV can’t be my only car, and I don’t want to own/insure/register/maintain 2 cars. Now on these trips where I drive ~300 miles, most likely I’m going to stop for a bathroom break & food. This is enough time for me to get an 80% charge at a Tesla SC station and finish my trip. You mention cost, and true, currently the cost for a 200+ mile BEV is 6 figures. But that is why many of us are waiting for the Tesla Gen3. The lower cost is only possible w/the construction of the Gigafactory. Finally, I don’t know how you define a “long” trip, but if there was a case where I needed to drive 1000 miles, and didn’t have time for a lot of stops, most likely I’d fly there instead, or I’d probably rent a car because I don’t like to put all those miles on my personal car.

Well . . . a 200 mile BEV is not 6 figures. It is around $71K for the 60KWH Model S (which then qualifies for the $7500 tax credit).

Nissan could probably sell such a 200mile EV for $45K right now if they could be bothered to slap some more batteries in the Leaf or e-NV200.

The Model S 60kWh will only get you 160 miles in cold weather on the expressway. I’m talking about a car that will go 200 miles no matter what. I hope the Gen3 performs better than the S60 does.

I tend to think that the ideal configuration is 100 miles with range extender. one of the issues with electric vehicles is that the range that you get on a single charge can vary widely. so even if someone tells you that the range is 200 miles, you had better believe that there are conditions under which you can get half of that. driving patterns are also highly variable. if you live in a major metropolitan area, it is easy to run up well over 100 miles of driving, just from running errands, especially if it involves driving to distant suburbs. that is a situation where you DO NOT want to have to detour to locate a Supercharger station, and then wait an hour to recharge; you lose not only the time for recharging, but the time that it takes for the detour. with 200 miles of range there is the issue of the cost of the battery for a vehicle that is not really adapted to long distance driving use. 100 miles with a range extender will allow you to use electricity for virtually all your driving during the year, with a “safety net” that frees you from “range… Read more »

I think you make a great point – the i3 REx goes 180 miles for much less than a bigger battery car and at a much better price. Doesn’t this make a ton more sense? 90 miles which covers 90% of what you need in a day but the ability to sporadically surge up to 180 miles if need be? I just don’t get the obsession with bigger and bigger batteries. People seem to rule out new EVs when they see they only go 100 miles but you know what? it’s 50-75% cheaper! so if you really want to see EVs proliferate then we’ll need a wide diversity of price points and ranges to meet various buyers’ individual driving habits. That’s why I think the i3 is the smartest of the set up

I definitely do not agree that the i3 is the “smartest setup” because I think that label is more fitting for the Chevrolet Volt. what you want to be able to do is not only do all the driving that you want to do, but not then have to turn around and go to the gas station after you have done it. the Volt gives you more like 350 miles in total, which is more in line with the kind of range to which people are accustomed. another nice thing about the Volt is that when you are in charge sustaining mode, the driving character of the Volt remains pretty much unchanged from that experienced in charge depleting mode.

if GM had introduced the i3, they would have been roundly criticized for delivering an inadequate vehicle.

You had it right at “If GM had introduced…”
It doesn’t matter what they do, they get lambasted by the press and by trolls. They could come out w/a 500 mile BEV that charges in 5 minutes and has seating for 10, but only cost $20K, and people would call it everything under the sun. Then the conspiracy theory nuts would take over.

+1 … Part of the reason we got the smaller iMiev over a Leaf was the price, and the realization that no matter which of those cars we got, we’d still have to keep a gas car for longer trips. There have been only a couple times in the past two years where I’ve thought having the larger battery would have made a difference in whether I used the gas backup car or not. In the meantime I really enjoy the smaller price, smaller footprint (both physically and in energy consumption) that has more than made up for the few times I might have wanted to go a little longer.

Back on topic … I really enjoyed that video, sure looks fun, and I think the i3 will do pretty well for a lot of people.

I liked that they use people from many different countries. The idea they are attempting to express is that this is an international car which will be embraced by everyone.

a lot of the attributes that BMW is pushing in this video are the same ones that were promoted in Chevrolet Volt ads. I guess having BMW make the ad makes all the difference.

I find that people tend to be a bit fickle with these kinds of things…