BMW i3 Electrification – Video

JUN 23 2014 BY ERIC LOVEDAY 3

Electrification Defined

Electrification Defined

“The high-performance thrills you feel with a 170 hp motor, a maximum torque of 184 lb-ft, and a lithium-ion high-voltage battery that takes you up to 110 miles on a single charge. It’s a new word for an electric age.”

States BMW in video 5 of the ongoing series in which the BMW i3 is featured on the Monticello Raceway.

This brief video focuses on defining electrification as:

“The myth that EVs spend more time charging than driving.”

We’d be willing to bet that BMW saw the stir Lexus created with its anti-EV ad and responded with this video, which seems to take indirect aim at dispelling the myth put forth by Lexus.

What say you?  Do you think BMW had Lexus’ ad in mind when it pieced together this short clip?

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3 Comments on "BMW i3 Electrification – Video"

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David Murray

Uh.. Pretty pointless as it doesn’t do anything to disprove the myth.

eMileage

ElectriFICTION (not electrification as mentioned in this article) … Seems to be a new word created and defined in this ad.

Micke Larsson

It’s interesting how the brain fools us. Not really reading the word since it already knows what it says….
Thank you for pointing this out, I would have missed it otherwise, and hopefully the article will be changed too =)