BMW On Track To Beat Aggressive Goal Of 100,000 EV Sales In 2017
In 2016, BMW sold around 60,000 electrified vehicles around the world. That’s not nothing, but the German automaker wants to almost double that number in 2017. Speaking at the Movin’On sustainable mobility conference in Montreal this week, BMW’s Ursula Mathar confirmed that the company’s goal of 100,000 plug-in vehicle sales remains on target. The company first set this goal in early January.
BMW’s halo EV are, of course, the i3 and i8, but the bulk of the company’s EV sales are actually the plug-in hybrids. BMW has PHEV versions of the 2, 3, 5, and 7 Series models, as well as the X5 and the upcoming Mini Countryman plug-in hybrid.
We asked BMW to provide a breakdown of how these vehicles are selling, but the only details the company was willing to provide came from last month’s sales report press release, which said that year-to-date deliveries of electrified BMWs stood at 33,221 at the end of May.
That’s up an impressive 80.6 percent over the same period in 2016, but only comes to around 6,650 a month for the first five months. If that average holds and the company doesn’t do something to boost sales in the second half of 2017, in theory, it’ll only reach 80,000 this year.
But that’s not the best way to look as the numbers, since EVs are more of an end-of-the-year thing. Last year, for example, BMW had sold only 21,147 during the first six months, but ended up at 62,148 by the end of the year. That means they sold 41,001 EVs in the second half of the year, almost twice as many as in the first six months.
At the current pace (the 80.6 percent increase), BMW is on track to sell over 111,000 plug-in vehicles this year. And that’s not really considering the fact that the 530e, the Countryman All4, and the BMW 330e are all new entries to the electrified line-up. With those, 120,000 sales is not impossible.
Mathar is the head of Sustainability and Environmental Protection at BMW AG, so she’s responsible for things like BMW’s Sustainable Value Report (see the 2016 release here) and its automotive sector top ranking on the Dow Jones Sustainability Index. With this in mind, she spoke about more than BMW’s cars, adding in details about its greener plants in Brazil, Mexico, and China, among others. BMW’s U.S. plant in Spartanburg, SC, for example, gets about half of its electricity from methane, which itself comes from a nearby landfill.