BMW Discusses i3 Exterior Design – Video


BMW i3

BMW i3

“Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow. Its innovative BMW eDrive power train was designed in the scope of the BMW EfficientDynamics technology and is not only locally emission-free, but also offers an incomparable and near-silent driving experience.”

“Discover more about the making of the BMW i3.”

States the video description.

Describing the polarizing design of the BMW i3 is challenging.  You’ll hear words like competence, trust and lightweight used to describe the exterior design.

We love hearing designer discuss design.  They truly are outside the box individuals.

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5 Comments on "BMW Discusses i3 Exterior Design – Video"

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Smart way to describe ugly

He’s not outside the box, he’s just French 🙂 making up words and hoping they have the same meaning in English (as in French) such as sympathy where he meant to say likability. Only a French guy has the balls to make up words on an official BMW video, I love it.

I will probably have to agree that external design divide people, internally designed is really good, plenty of room and you feel the quality of the finish, it is pleasant to touch and then it drives actually really good around corners and accelerate fine, i prefere the i3 over the Leaf

Too many designers impede the flow. It’s certainly not too “aggressive”. I will give them functionality with a tick off for the suicide doors, but visionary?
The exterior design is a hodgepodge of ideas cobbled together with no overall thematic unification.

I was considering buying an i3, but I was really disappointed with the final product. Not only are the looks polarizing, the range was very disappointing. I do applaud the CFRP, the weight, the performance and the efficiency. But, it needs a real battery.