BMW Dealers: Demand For i3 And i8 So High That We’ll Immediately Sell All That BMW Can Build

MAY 14 2014 BY ERIC LOVEDAY 30

2015 BMW i8

2015 BMW i8

BMW dealers are now directing concerns back to the BMW mothership.

It seems BMW dealers in both the US and Europe are seeing orders pour in for both the BMW i8 and BMW i3.

However, the rate of ordering exceeds supply.

Some dealers are saying to BMW that they can immediately sell every BMW i8 and BMW i3 shipped to them.

BMW chief executive Norbert Reithofer has been made aware of the shortage in supply:

“At the moment we have more customers requests than we can deliver in the current production capacity.  True for i8 and i3.”

BMW is working hard to put an end to this shortage.  Just recently, the automaker announced that it upped production of the i3 by 43%, but even that may not be enough to satisfy demand.

BMW i3

BMW i3

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30 Comments on "BMW Dealers: Demand For i3 And i8 So High That We’ll Immediately Sell All That BMW Can Build"

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Great.
Good news.

Those darn Germans are good engineers. (Almost as good as Japanese engineers).

Germans are better, compare i3 to Leaf or eup to iMiev

And the engines of the Airbus planes are french built by SNECMA and DASSAULT.

come on BMW crank em out! I need a huge # of I3 sitting on the dealers lot covered in snow by Jnauary !
so I can get a deal instead of begging for a car at MSRP!

Good one. I can relate.
Like when I got my Volt…..beg for MSRP.
Then the next day they’re given’ em away.

And they said there is no demand all the years… would have gladly bought a BWM E1 in 1991…

Good looking sporty electric vehicles sell well, and BMW is not the first to have an order backlog. When manufacturers finally get the next generation, range boosting battery technology into production, I hope they set the production targets very high.

Leafer, Best of luck, but it’s rather long odds 🙂
With a global production of under 30,000 cars, a global sales effort, incredible lightness and world leading efficiency derived from the first usage of CFRP in a production car, and a price point similar or lower than a 3 series BMW, it will be a long time before supply outweighs demand.
Lastly, BMW is a car company and brand that sold 500,000 3 series cars last year. The i3 is going to be a hot little number that is hard to get. The i8 even more so.

I tend to agree with that assessment…it’s the only automaker that is in a position to challenge Tesla in 2017 and beyond. Nissan hasn’t moved past the Leaf, and until the Infinity EV details are finalized, I’m not holding my breath.

Hopefully by then Tesla will continue to build a solid reputation and visibility so that they simply aren’t squeezed out solely on brand recognition, regardless of whether their GenIII is better or not than a future BMW offering (i5 sedan? i7 sedan? i6 SUV?).

If I was CEO of Ford or GM, and had a lot of clout with stockholders, I would have taken the effort to buy VIA Motors last year, and buy TMC the year after the Model S first went on sale.

I don’t agree that BMW “i” can challenge Tesla. Tesla is only constrained by batteries. BMW is additionally constrained by CFRP. They are investing in Moses Lake carbon output, but 3X current output by the end of 2015 is still puny.

The i3 will be hard to get until Tesla brings out the Gen III car. Then you’ll see a different song and dance. BMW had better sell every one they can make before then.

This is good news, though I am somewhat surprised by the i8 demand…it is cool looking, but the reviews I’ve read couldn’t help but point out how good, but not seamless, the transition is from EV mode to hybrid mode…the ICE components are just inherently clunky, sluggish and noisy compared to the EV powertrain. But, hey, if it gets more people aware of the advantages of electric propulsion, then whatever, man…like the Volt drivers who do everything they can to stay in EV mode…

I guess this is what happens when you hold cool electric car driving demonstrations at all of your car dealers even areas that are not known for EV’s. And when they hold these demonstrations they have experts talk gladly about the car and let you see how it really drives even though you have never been in a EV before. This car could reach the numbers of the Nissan leaf with the range extender.

While the other car makers expect for Tesla park their electric cars out behind the bathrooms and out of sight.

Dealer’s can’t maintain inventory of i3 and i8…meanwhile, dealers can’t pay people to take the Cadillac ELR off of their hands…

I’m wondering if this was the cause of lower sales (or lack of huge gains) in March & April of this year; pent up demand for BMW products, so people were holding their money.

I think a lot of BMW fans were waiting for this EV for the last few months.

Have to give BMW credit on this… They have made electrification a winner.

One of the reasons has to be that BMW truly differentiated the i-line from their other vehicles in every way – from design and engineering to manufacturing and materials.

It really is a revolutionary clean sheet approach (as was Tesla), and demonstrates much more commitment than others who who jam an electric drivetrain in an economy ICE for compliance purposes.

They were also the first car company to have a open EV party to celebrate the arrival of their EV in to Central Virginia were they had listed and you go try it out. When the EV’s such as Nissan showed up I had to ask if I could see it. And it was parked out behind the bathrooms at the dealership. While with the BMW it was given a very warm welcome.

QCO – “Have to give BMW credit on this… They have made electrification a winner.”
————-

In what way? They are 4 years behind Nissan, and offer an EV w/the same range but over $10K more? I was hoping more from BMW, especially after they stole Frank Weber from GM.

kdawg, HOW DARE YOU challenge the conventional wisdom that BMW invented the electric car, the car, electricity, and the very notion of transporting things and people from one place to another. And you have the unmitigated nerve to start throwing around facts like we’re supposed to pay attention to them and (gasp!) think instead of lining up to get BMW logo tattoos? What is this world coming to??? (Before anyone gets their undies in a knot, let me point out that while I currently drive a Leaf, I am a BIG fan of BMW and their cars, having once owned a fire engine red 325is that redefined automotive sweetness. But I predict that one of the ongoing hassles we plug-heads will have to endure is smug BMW i owners acting like theirs is the first car ever made with a plug or it’s vastly superior to anything else with a plug, etc. I’m delighted to see BMW taking electrification so seriously, and I would dearly love to see some other companies — yes, I’m looking at you, Toyota and Honda — be even half as enthusiastic about cars with plugs as is BMW. But I hope we can keep things… Read more »

Heh.

I find it funny that the path to automotive sweetness in an EV is a hell of a lot easier than it is for an ICE. It took what, 50 years of refinement and fascist dedication to precision machining to get a gas engine to a point roughly equivalent to what was probably in a day’s work in AutoCAD designing the Leaf drivetrain.

Response to kdawg:

Firstly I haven’t taken anything away from Nissan’s achievements. History is likely to remember that Nissan was the first major modern auto manufacturer to offer a serious BEV, which was backed up with a sincere marketing effort. The sales results speak for themselves. Nissan clearly demonstrated there is a viable market for BEVs.

But a few years on, BMW has moved the BEV up a level with a truly purpose built clean sheet efficient design that incorporates new materials and advanced manufacturing methods. The i-series product differentiation and marketing targets an affluent socio-economic group that can afford to be early adopters, a group that is less likely to buy a Nissan Leaf and wouldn’t be caught dead in any Chevrolet branded product. The result is a new paradigm for urban cars and oversubscribed sales that are likely to last for a while. That’s a winning outcome.

Credit where credit is due.

Question: can they deliver the REx version in the US before there is a range/efficiency EPA sticker?

Or has it been already published and I didn’t hear about it?

Thanks!

Assaf

There are hundreds of i3 RExs waiting at the ports ready to be delivered. They just need the official Monroney sticker.

Not yet Assaf, The epa Monroney sticker is what is holding up the rex. No official word from BMW on when this clears. The i3 without rex cleared a little over a week ago.

Wow, I thought it was only Tesla that was supply-constrained. Does this mean that the market value of the i division is $28 billion too? In any case, these companies will duke it out for that 0.7% of the US automotive market. Congrats.

Anton, that is so today thinking 🙂
It’s like saying, “that 10K flat screen plasma tv is only for the ultra rich. The rest of us will use the crt screen and laugh at the 1 percent who can waste their money.”

Actually I called the number for BMW to find out when a vehicle should be arriving at a local dealer the REX is already in transport. Should arrive tomorrow and ready to test drive either tomorrow evening or Saturday according to the dealer.

All good outcomes from the power of competition/innovation and free markets! To each their own and may we all benefit from a substantially improved transportation ecosystem.