BMW Dealers: Demand For i3 And i8 So High That We’ll Immediately Sell All That BMW Can Build
BMW dealers are now directing concerns back to the BMW mothership.
It seems BMW dealers in both the US and Europe are seeing orders pour in for both the BMW i8 and BMW i3.
However, the rate of ordering exceeds supply.
Some dealers are saying to BMW that they can immediately sell every BMW i8 and BMW i3 shipped to them.
BMW chief executive Norbert Reithofer has been made aware of the shortage in supply:
“At the moment we have more customers requests than we can deliver in the current production capacity. True for i8 and i3.”
BMW is working hard to put an end to this shortage. Just recently, the automaker announced that it upped production of the i3 by 43%, but even that may not be enough to satisfy demand.