BMW CEO On Success OF BMW i3 – 6,000 i3s Produced So Far In 2014

4 years ago by Eric Loveday 12

BMW i3

BMW i3

BMW i8 and BMW i3 in NYC

BMW i8 and BMW i3 in NYC

“We aim to maintain our profitable growth. There are three crucial aspects for us – innovation, balanced growth, desirable premium brands.”

“Innovation will assure our future competitiveness. The BMW i3 is innovative.”

Stated BMW CEO and Chairman of the Board Dr. Norbert Reithofer at the 94th Annual General Meeting of BMW AG in Munich.

Reithofer continued:

“At the 2009 Annual General Meeting, I announced an electric vehicle for large urban areas, which we called Megacity Vehicle.”

“At the 2013 Annual General Meeting, the BMW i3 concept car stood right here in this room.”

“Now, the i3 has been on the roads since autumn last year.”

Reithofer then admitted that BMW under estimated demand for the BMW i3:

BMW i3

A Legion Of BMW i3s Waiting For Delivery At A US Port in April

“Customer demand is already exceeding our expectations: We have produced around 6,000 BMW i3 cars since the start of the year.”

Then, Reithofer spoke of expected demand for the i3 from various countries around the globe:

“The US will be the most important market for the BMW i3, which went on sale there in late April.”

“China is also actively promoting electro-mobility. Our Chinese customers will be able to buy the i3 from the autumn.”

“Norway is currently the number one market for electric vehicles…”

“We see comparable developments in the Netherlands.”

“As for Germany: Germany definitely needs to leverage its potential. There are a number of emerging policy initiatives and proposals that are headed in the right direction: They are good, but not enough.”

BMW i8

BMW i8

As for the BMW i8, Reithofer stated:

“In June, we will begin delivering the BMW i8 here in Germany, in the US, China, Japan and other countries.”

Turning his attention to the BMW i division, Reithofer commented:

“BMW i is the spearhead of innovation within the company, with lightweight construction playing a central role. We are now also applying this expertise to other series models. Customers already appreciate the carbon-fibre roofs in our BMW M models. I can also reveal that we will use carbon fibre in the next  BMW 7 Series. Its low weight will set a very high standard for the segment.”

Time to recap:

  • BMW i sets the tone for BMW’s innovative future.
  • Carbon fiber is the way forward for the German automaker.
  • BMW i3 production through the first 4 months of 2014 is ~ 6,000 units.

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12 responses to "BMW CEO On Success OF BMW i3 – 6,000 i3s Produced So Far In 2014"

  1. Spec9 says:

    I can’t help but wonder what sales would be like with a more conventional design.

    Electrify the Mini-Cooper, BMW!

    1. MTN Ranger says:

      Sales currently equal production. We will see what happens next year when production catches up to demand. I still see the i3 being a solid number three in the US after the Leaf and Model S.

      1. John F says:

        BMW is ramping up production very fast. They seem much more aggressive than Nissan at bringing their product to market. Next year, BMW could overtake them all.

  2. GeorgeS says:

    Putting carbon fiber in the 7 series is a great idea.

    I’m very proud of BMW for going with a separate series for the EV’s. I wish GM would do the same.

    As I have said before, GM could easily offer an i8 competitor at much better pricing than BMW.

    All the i8 is an i3 motor assy up front and a turbo 3 driving thru an 8 speed in the rear.

    GM could use a Spark co-axial unit up front and one of their turbo 3’s in the back.

    Pretty amazing how much power can be had out of a turbo 3.

    Look at the Nismo racer. 400 HP out of a 1.6 liter turbo 3…….amazing

  3. arne-nl says:

    6000 produced so far. But including April, about 3000 were sold. So, 3000 in transit to the US?

  4. George B says:

    Considering the slow production ramp, this a pretty promising volume.

  5. ModernMarvelFan says:

    What is the split ratio between REx and BEV version?

    1. Suprise Cat says:

      In Europe about 1:3.

  6. Anon says:

    So when is the i5 BEV (the less fugly one), coming out?

    1. Nix says:

      The rumor I heard was that the i5 would be a stretched i3. I’m not putting money on “less fugly”.

  7. Leafer says:

    It would be a lot more sucessful if the could get the Rex version to the dealer lots in the USA …….and actually sell them

  8. no comment says:

    the BMW game is one of trying to get ahead of the curve to shape market perceptions. here the game is to tell everyone that the BWM i3 is a “success” before it actually is one in the hopes that if they can convince people that it is a “success” that perception will help drive sales to make the car a market success.

    production is not sales; production is production. if BMW had actually sold 6,000 i3’s they would have said so. a wait list is also not a sale; for those who have forgotten, when the Chevrolet Volt first came out, there were not only wait lists, but people were paying in excess of list price to get one.

    the primary “market” for the kind of news that BMW is putting out is people in the EV enthusiasts and bloggers. that might be worth a few postings on the internet, but that doesn’t translate into significant sales volume in the overall automobile market.

    the reality is that it is much too soon to talk about any EV being “a success” because there is a long road, and many generations of EVs to go before we find the xEV model that will be viable in the marketplace.