Almost 7% Of BMW Group Car Sales Plugged In: August 2018

SEP 16 2018 BY MARK KANE 21

Every 15th car sold by BMW/MINI was a plug-in last month on the global level.

BMW Group is consistently increasing sales of plug-in electric models and in August delivered 11,669 units, which is 62.3% more a than year ago.

The most important part is that plug-ins now account for 6.74% of total volume (a new record) for the month and 5.2% for the eight-month period thus far in 2018.

“Sales of BMW i, BMW iPerformance and MINI Electric vehicles continue to grow around the world. In August, global BMW i sales were up 30.0%, BMW iPerformance increased deliveries by 77.2% and MINI Electric sales grew 51.4%. The share of electrified as a proportion of overall BMW Group sales also continues to increase: in August 2018, electrified vehicles accounted for almost 7% of global BMW and MINI sales, compared with just over 4% in the same month last year.”

BMW i + BMW iPerformance + MINI PHEV sales worldwide – August 2018

With 82,977 (+43.3%) sales so far this year, BMW Group remains on track for goal of 140,000 in 2018.

Pieter Nota, BMW AG Management Board member responsible for Sales and Brand BMW said:

“These figures mean we are well on track to achieve our target of 140,000 electrified deliveries this year, and customer demand continues to grow. In Norway, we’ve just launched a pilot project to pre-order the BMW iX3, which is due to start production in 2020, via an app. Within less than two weeks, around 1,000 Norwegian customers have already registered, including paying a €1,600 deposit on the first-ever pure-electric BMW core model,”.

BMW i + BMW iPerformance + MINI PHEV sales worldwide – August 2018

Categories: BMW, Mini, Sales

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21 Comments on "Almost 7% Of BMW Group Car Sales Plugged In: August 2018"

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Mint

Too bad over 70% of them have much less than 20 miles of electric range. I wonder how many buyers actually bother to regularly plug in, and whether they buy for rebates and/or HOV access.

Is it really that hard to put more than a tenth of a modern EV’s range in a PHEV, BMW?

ekutter

When the alternative is pure ICE, any electric range is better than none. My Volvo XC60 is only rated at 17 miles on electric (I usually get 25 this time of year) but that covers over 90% of my day to day driving. The alternative for me for a car we use for road trips would be a full ICE. So yes, these limited ranges still can have a big impact. Besides, they act like a gateway drug. People learn how much nicer it is to drive with electric and will look for more range next time. I just picked up a Bolt to replace our Prius. Most people have no clue how nice it is to drive electric yet.

Mint

Okay, excellent point about it being a gateway.

Still wish PHEVs had more range. When automakers already did the work for regular hybrids, it seems so simple to enlarge the battery and add a plug to make it PHEV.

It’s really frustrating seeing half assed effort in PHEV design when there’s so much engineering talent at BMW (and other automakers).

Lou Grinzo

Bingo! This is why I consider PHEVs on a sliding scale for environmental impact. More miles of range is better, obviously, but there’s also the issue of what the typical customer for a given model is likely to do with it. When I see a Volt on the road I know the odds are pretty good that the driver is at least somewhat diligent about plugging it in and therefore shifting a decent portion of his/her miles driven from gasoline to electrons. But some other cars, like very expensive BMW PHEVs I would guess are very seldom plugged in, as the owners — who can afford some expensive to very expensive cars — feel no real incentive to do so.

REXisKing

Economics is one aspect. But, I’d think, more importantly for a BMW driver is the additional horsepower and especially the torque added by the electric motor would be deciding factors.

You mean to tell me a BMW driver would give up at least 50 foot-pound of torque, because it’s too inconvenient to plug in? I highly doubt a BMW driver would sacrifice any additional performance benefit.

The BMW 330e, for example, by not plugging in you sacrifice: 87 hp and 184 lb-ft of instant torque. For those smart enough to buy the 330e, and we’re talking about the BMW buyer here, no one is not going to plug in.

Aside, from the creature comfort feature of being about to pre-condition your car in winter and summer, In Your Garage, with an electric hybrid. Whereas, if you’d try that with a gas engine you soon be on suicide watch.

Mikael

People who can afford nice things often care about and know about economics and would plug it in for the simple reason that it is cheaper. Also the coolness, status, silence, technology nerds and trendy people will plug it in or are reasons to plug it in. Plus the richer people are the more the care about the environment in general even though some people think faultily that rich people don’t care, with education and not having to care that much about the basic stuff like money people tend to go higher up on the Maslow’s pyramid of needs which include such selfless things like caring about the environment.

That there should be some kind of correlation between expensive or short range cars and not plugging in is just ridiculous. It’s just what some small minded people think in their simple way of trying to put people into “we and them”-categories.

What is true on the other hand is that longer range PHEVs allows for an higher average mileage on electricity, for both the rich and the poor, or for cheap or expensive vehicles.

Mint

“That there should be some kind of correlation between expensive or short range cars and not plugging in is just ridiculous.”

Before calling it ridiculous or falsely accusing me of “we vs them” nonsense, did you even try looking up studies on this?

https://themilesconsultancy.com/new-analysis-plug-hybrid-car-mpg-emissions-expected-spark-debate-suitability-fleet-operation/

https://publications.tno.nl/publication/34610190/Lp8lA4/TNO-2014-R11063.pdf
Only 24% of miles are electric (would be 33% if you ignore fleet cars that are hardly charged). Pruis is 18%. Volve V60 is 16%.

This is a very real phenomena. I think PHEVs like the Volt are fantastic, and studies show they eliminate ~80% of gas use in North America, but short range PHEVs are a different story.

Mikael
When you have some studies that actually are on the topics I’ve mentioned then why don’t you link them? The two you linked had nothing to do with what I said. And the little that was in them helped my comment more than yours. The first one is corporate fleets, corporate fleets not always plugging in is no secret. The same was found for a fleet of Volt vehicles, so range or cost has nothing to do with it. You do know that the Volt was in the second study (as an Ampera), showing that it is barely better then more expensive and shorter range vehicles. Even beaten by the big, heavy and inefficient Outlander PHEV. So if you have anything relevant then bring it, instead of spouting a lot of FUD (even though it was Lou Grinzo bringing most of the garbage, you only asked for the garbage). As I said, there is a correlation between electric range and how many miles are driven on electricity. But nowhere has there been shown a correlation between electric range and willingness to plug it in or that expensive cars would get plugged in less than cheaper cars. So the longer the… Read more »
David Murray

I have to agree. With the exception of the i3 Rex, BWM has some of the least-capable PHEVs on the market. I mean, how hard would it be to have at least 20 miles of range? Better yet, 30 miles.

Mir

The range increases with time. I’m confident they will get there within the next 5 years as 100ish miles is realistically all you u need from a PHEV. My i3 Rex has used about half a gallon in the last 6 months, but that was important to me as I didn’t get stranded 🙂

Speculawyer

That’s kind of a pathetic excuse considering that the Volt rolled off the assembly line in 2010. It is now 2018.

The main reason the battery is so small is that they are doing the VERY MINIMUM needed to fulfill some European carbon emission rule.

Speculawyer

Indeed….the “European compliance car” PHEVs with 10 miles of electric range are such weaksauce. FFS, just double the battery size and make it more electric.

I guess they lack a supply of cheap battery cells so they are stingy on battery size. (And yeah, there’s some work to be done fitting them in but it is not THAT hard.)

Trackdaze

The 530e is outselling the 330e by a long way seeing it is more expensive perhaps its the 9kwhr battery rather than the 7kwhr of the 3 series.

Enough to tell bmw to continue to improve battery and range with each new generation. The 3 series wiĺ likely see an uprated battery early in the new year.

M3 Owned- Niro EV TBD - Former 500e and Spark EV,

A more accurate title probably should read — falling ICE sedan sales to Tesla reflected in increased EV overall sales at BMW. EV evolution in progress.

Mikael

BMW, 35 consecutive months of growth… So their growing plug in percentage means that the segment is growing faster than the rest of the company sales.

Sedans have been dropping long before Tesla. Tesla is selling extremely well DESPITE selling two sedan models and one bloated sedan model.

REXisKing

For the BMW US buyer who’s sure he isn’t going to buy a Tesla. You’d better check out leasing options for the BMW 330e. The federal tax credit may be taken off the lease price making these cars a comparable bargain vs. standard ICE. With the addition of the additional HP and Torque of the electric motor, which are substantial additions.

Bustya

How come i have never herd of the Electric Mini? Is this sold in Europe?

yo

The Cooper will have a BEV version available late next year…
Right now Mini only has a PHEV Countryman crossover…

Speculawyer

That’s pretty good. Now imagine if BMW actually designed some GOOD plug-in vehicles instead of the polarizing i3, the way-too-expensive i8, and all those 10-mile range “European compliance car” PHEVs.

Mikael

Just for your information. The new WLTP cycle is hitting plug-in hybrids hard so expect the European PHEV compliance models to all increase their range to fit the new compliance level with the new testing cycle.

BMW, Mercedes, Volvo etc. will probably soon increase the ranges in many of their PHEVs.

phEVfan

Next article title: “Exactly 100% Of Tesla Car Sales are BEV: August 2018”

Progress is good, but excellence is better.