BMW 330e Test Drive Review By Roadshow – Video

AUG 24 2016 BY MARK KANE 20

BMW 330e

BMW 330e

Just 81 BMW 330e sedans were sold in July and a total of 218 since launch in March in the U.S.

And while that doesn’t sound great, that’s not reflection of the true demand behind the 14-mile plug-in hybrid (full details/specs on the 330e here)…as the model has yet to actually be stocked in North America.

With similar inventory issues in Europe (although not to quite as extreme a level), the BMW 330e is selling about as well as it can.  After all, you can only sell what you have. We will have to wait a bit longer to see how the BMW is truly being received by the open market, but early indications are that it will do very well indeed.

While EV enthusiasts may look down on the plug-in abilities of the 330e, the price-point ($44,695 USD), puts the plug-in hybrid BMW at par with comparable 328i xDrive (from $40,350) when including the federal credit of $4,001 sedan.

The 330s is almost the same price as the very cheapest 3 series money can buy – the 328i from $38,350 – however, inside a lease structure, the 330e is the lowest cost BMW 3 series.

A new Roadshow review shows that the 3-Series plug-in hybrid has potential, but the range could be a bit longer. CNET also figures most can achieve 40 MPG.

“A plug-in hybrid system gives the all new 2017 BMW 330e smart economy, while maintaining its sport sedan character.”

BMW 330e

BMW 330e

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20 Comments on "BMW 330e Test Drive Review By Roadshow – Video"

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Come on, BMW. 20 miles should really be the entry point for a PHEV. Couldn’t you get 6 more miles worth of battery in there?

14 miles?

Is it even worth the extra perice, extra complexity , pluggin in for probably realistic 10 miles in EV only?

Really, really REALLY dumb. Asn some people think that ze germans will imminently destroy tesla. For sure they could but it seems after all these years of tesla stealing their market share that they do not want to compete. Kodak again.

But “it automatically kicks into hybrid mode so you won’t get stranded in the grocery store parking lot”.

A pathetic attempt with that tiny battery. Ditch a few gallons of gasoline capacity and increase the battery instead.

I strongly prefer pure electric, but if I ever did consider a PHEV, it would have to cover the high majority of my typical daily miles on electric only. I would say 30 miles should be a dead minimum for a PHEV, with 50+ miles being more desirable.

Despite the naysayers, this is a great car! What strikes me is that BMW took a similar route to Audi. They offered a modest EV range without compromising performance or even price. Like the eTron, the 330e is priced at the entry level for the brand. And with a modest sized battery, the typical driver can easily cut their gas consumption in half (compared to the 328i in this case).

I applaud BMW for bringing this to market. They are trying sell a hybrid that is still the “ultimate driving machine”. In an age when “hybrid” is associate with the slow and ugly Prius. I hope this car is a smash hit, and that BMW applies this technology across their range.

Agreed, if someone using the 330e then convert to an EV after, then the 330e served it’s purpose.

I’m not a purist, not everyone can jump in the EV world with the trust a BEV will meet all their needs.

I went with the BMW i3 REX, because I know at the time I bought my i3, no EV (not even Tesla S) could meet my needs. But some purist love to make grand statement.

I’ll certainly agree with that. And these 14-mile PHEVs are still better than their gas-only counterparts. So if you were dead set on buying a BMW 330, X5, or whatever, then you might as well get the PHEV model. And as we all know, it will be a gateway drug and a few years later they’ll switch to something with more range.

Wow, an almost useless review. How about 0-30 and 0-60 times while under electric only mode? How about energy consumption at 70 mph in both electric and gas only modes? How about the amount of range degradation due to a/c versus heat? Does it only get heat from the engine, or can it get heat under electricity only mode?

Next gen 3-Series need to have the option for a 200+ mile battery pack.

Actually all traditional automakers should have modular platforms, that can be gas, PHEV or EV on ALL models. Because as we transition to EVs, the traditional automakers can also transition, while still selling the gas versions. Which is the only way they can compete with new EV automakers like Tesla and others that are following.

It shows BMW is far behind of technology compare with everyone else, they build a brand new 14-mile plug-in hybrid in 2016. It’s a joke.

Actually BMW is way ahead of the competition. They make a compliance car that is allowed to drive in inner cities and increases the companys fleet fuel average (again compliance).
And they do not waste the customers money on batteries that are never being charged anyway.

If BMW can sell 600 X5 plug-ins, the 3 series plug-in would be even higher volume. I am predicting if you were to add 600 330e sales in August (if they were available), BMW would be vying for top plug in manufacturer of the month. All from a company with 1/10 the volume sales of GM.(but nearly 10x total sales of Tesla last month) All from a company in which nearly 10% of its sales were plug ins last month. Keep telling yourself BMW is a failure with these products, and not serious…but realize they are doing a lot more to invest in and support the cause than most other major traditional manufacturers.

Since we’re predicting, I predict that the range on these BMWs is so pathetic that most people won’t even bother plugging them in.
These cars aren’t built to further the EV revolution; they’re built to drag it out and delay it.

I predict you are wrong. Just wait till the numbers come in from the user profiles. People that wait for and buy this car in the US will be doing more EV driving than you think.

You have to charge the 330″e” four times to equal the AER of the Volt.
That’s pathetic, and the “fun” of plugging it in pretty much every time you get out of it will wear off quickly.
Not to mention, in electric mode, the 330″e” hardly qualifies as as “ultimate driving machine”. There won’t be many EV grins while driving it in “golf cart mode”; every time you put your foot in it, the ICE roars to life.
So… pitiful range and pitiful EV performance. Wow, what a deal.

Most Volt drivers will plug in every night regardless of whether they drove 10 miles or 100 miles that day. Each “plug-in” event does not equal the full use of the battery.

chevy volt 2016

More like Chevy Volt 2010. In the winter. On a racetrack.

Hahaha. Good one, BMW!

I am one of the few that have this car in my garage. It is actually quite an amazing ride. I have 4700 miles on it now and over 2800 of those miles have been purely electric. My overall fuel mileage is almost 68 mpg and I have had tanks well over 100 mpg. When you want it, the car is very fast and handles extremely well. I have driven it on long trips across the state and into Canada. It has an ability to switch between modes on demand and for my normal commute I travel in fully electric mode from home to work and back, a distance of 16 miles. The car is not for every driver, but for those that have a normal urban commute you are going to see some amazing mileage – much better than regular hybrids like the Prius, but with BMW performance and luxury always available. I am completely happy with this car and I’ve had some great rides like the 335I based ActiveHybrid 3 in the past. Most people just don’t understand how these cars work their comments are not based on the experience of actually driving the car for an extended… Read more »

Thanks for sharing! It sounds like the car is an excellent match for you. Keep enjoying it, and be sure to spread the good news!

I drive a CMax Energi, and have similarly found that its 19 miles of EV range are far more useful than most commenters on InsideEVs seem to understand.