Bjorn Takes Jaguar I-Pace Out For First Drive


The EV-oriented YouTuber gives Jaguar’s first-ever electric vehicle a spin.

During the 2018 Fortum Ladetour, Bjørn Nyland, a well-known YouTuber with a passion for electric vehicles, got to drive the Jaguar I-Pace for the first time. After his overwhelming experience with Teslas and other EVs from different car manufacturers, Nyland gets a chance to give us detailed insight into the I-Pace.

With the Jaguar I‑PACE, the British car maker finally ventured into the pure electric vehicle world. Dubbed by the carmaker as “the ultimate all-electric performance SUV,” the I-Pace promises both a thrilling experience to look at and drive. The vehicle is powered by two electric motors that deliver a combined output of 394 horsepower and 513lb-ft (696 Nm) of torque. Thanks to instant torque and impressive acceleration. the I-Pace can sprint from 0-62mph (0-100km/h) in just 4.5 seconds. Its 90kW battery promises a range of up to 292 miles (470 kilometers).

For Nyland, the vehicle makes an overall positive effect. However, there are several small qualms with the car. Certainly, this being Jaguar’s first all-electric battery-powered vehicle, there are a few items (especially with the entertainment system) the British car maker needs to address. For example, the laggy and somewhat quirky entertainment system annoys both Nyland and anyone watching the video.

As you will see from the video above, the I-Pace comes with a somewhat busy interior, not that much interior space and overall, it feels like it’s the company’s first electric vehicle. There are, clearly, some items the automaker will need to address.

Overall, even short, the video gives us a solid impression of the car itself. The first part addresses the quirky navigation, media, and entertainment system. This is followed by a short rundown of the available space both in the front and rear and then it’s onto the actual driving. The latter part addresses the ride quality, comfort levels and range.

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96 Comments on "Bjorn Takes Jaguar I-Pace Out For First Drive"

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Good electric car, with lousy technology

That is pretty much it… The nailed the EV stuff, and the car dynamics are awesome.. The infotainment is the weak spot… But having Apple Car Play will be a nice crutch to help with that…

No… the I-Pace’s level 2 AC charging is underpowered at 7 kW, which doesn’t match well with the larger battery pack. The larger battery pack ends up only provide about 240 miles of EPA range. Efficiency has been shown to be relatively poor. We don’t yet know the cell degradation. As for charging speeds, Fastned reports that the I-Pace peaks at 85 kW charging on their 175 kW EVSE’s. As a result, the EV stuff is a miss.

That 7KW part works fine for me…. DC charging software still beta… again wait for the final software..

It won’t be 240 miles EPA range.

Do you have some insider information?

European cars are never close to what EPA says mpg is.
It is obvious they pick best mpg, which is higher than what European EPA will report, and that is always 10% higher than EPA.

The EU changed their tests. It will be interesting to see how the new EU numbers line up with EPA numbers.

I-Pace got 298 miles on WLTP testing, which no-one has seemed to duplicate.

Hmmm, I guess the EPA testing hasn’t been officially completed yet. Well, Jaguar’s own website estimates it will get 220 miles on the EPA rating.

You posted the Jaguar concept PuPu, here is the production I-Pace webpage… It clearly says 240 miles EPA estimated. I think it will beat that!

Why would it beat that?

Just wait and see…

The “27KWh per 100” made me think “not so bad” until it was clear consumption was per 100 kilometers, not miles. I don’t know how hard he was on the car, which could explain, but 43KWh per 100 miles as represented on US Monroney stickers (27km/.625) would not make for good comparisons. The combo of lower efficiency and large battery make 7KW charging less appealing. If say, 40KWh per 100 miles, that’s 16 or 17 miles of charge per hour (max home charging, not fast charging).

Good he liked the roll-on acceleration, displays and HUD! I think it looks better than Model X, but the video betrays Model 3 as having more rear leg room. Great to have another option!

Model 3 interior is quite a bit smaller, I will post a video with tape measure dimensions when I get a chance.. the car is 5″ wider then model 3, and firewall to rear seat 4″ longer Bjorn thought it was cramped because he is coming from model X which is very open and airy…

Consumption/charging, I am going to wait for the final software to decide…

5 inches wider? I see 75″ for iPace vs. 73″ for Model 3. The iPace is 4-5″ taller.

I think he is measuring inside the doors (etc) to inside, and I think those specs you quoted are exterior specs measured from outside to outside.

I think that is the proper measurement for interior volume, L x W x H = V measured inside

yes, it is. Comparing outside dimensions don’t automatically translate to the interior dimensions being the same.

And even within two cars that have the identical L x W x H = V totals, specific measurements like headroom or rear leg space can we wildly different, so sometimes there is no substitute for pulling out the tape measure for individual stats. I look forward to you posting the video.

Exactly, and leg and head room are more of a position of seat mounting, higher seats are more comfortable, but it cuts headroom

Level 2 AC charging really only needs to replace as much battery range as you consume in a day, and only provide as much charge as you will need the next day for daily driving. It doesn’t have to be as fast as DC charging. If you are traveling the DC fast charging takes care of higher demand stuff.

I think many Europeans use fast A/C charging outside too, but in the USA we are investing in DC for fast charging same in China.

Then I’m not sure why all the investment is being put into DC 350 kW fast chargers in Europe if AC is so great for so many Europeans. The whole rest of the world has the benefits and drawbacks of AC vs. DC charging pretty much figured out, and the rest of the world is moving in the direction of DC for distance travel and AC for overnight charging.

Or you could simply be wrong. *shrug*

“I think many Europeans use fast A/C charging outside too…”

They don’t. All fast charging is DC charging, bypassing the car’s onboard charger. Period.

Nope, not true. But then you’re the guy who confuses an extension cord with an EVSE.

Maybe you should follow James Cooke, he is constantly getting fast A/C charging in his Tesla, I think it is 22KW, but not positive as I have not watched his videos in a while.

22kw is only possible if 400v32a is available and the Tesla has a dual charger. 🙂

22 kW is not fast charging. The most you can do in Europe is about 43 kW AC if I remember correctly. For example the Renault Zoe can theoretically do that with the optional more expensive motor by Continental. I said theoretically because it seems to never go beyond 37/38 kW.

Nevertheless even 50 kW is not fast charging. Not today at least.

In Europe
All Type 2 outlets are AC 43kw.
Chademo DC
Homecharging AC 11kw 16a or 22kw if 32a is available 63a is also possible some places but is very rare, and there are probably no chargers available on the market for privat charging.

43 KW or 43 amp in Europe? 43KW is more then any house is the USA is serviced with… Most houses in the USA are serviced with a 15KW transformer from the utility, and several houses on a 25KW transformer. These can output double their rating for a short time, but not for hours it takes to charge a car.

The sizing of the AC charging should take into account the size of the battery pack. Ideally, it should be possible to pull into a hotel late at night, plug in, and receive a full charge in 8-9 hours. As that time exceeds 9 hours, the AC charging is then undersized. At 7 kW, the I-Pace’s AC charging is undersized for the size of the useable capacity of the battery pack (85kWh).

Furthermore, the I-Pace doesn’t support 3-phase so it will be even slower at certain charging points in Europe.

Practically speaking, nobody has a home charger faster than 7 kW, and rapid charging is all DC. It’s OK if overnight charging is slow, as long as it completes in less than twelve hours.

Seven Electrics, it is common on the Tesla Destination Charging network to find 9.6 to 19.2 kW charging at a variety of hotels, motels, BnB’s, and so forth. The target should be around 9 hours for overnight charging.

But you never pull into a hotel with 0%, so your calculation is invalid…

Doesn’t have to be absolutely 0%. I have done it with under 5% charge left. The I-Pace’s built-in AC charging is woefully undersized. It should be 9.6 kW minimum, with option for higher. As it stands, the hotel use case means 12+ hours of charging. The other use case is getting home near empty and wanting to use the lowest ToU rates for getting a decent charge. In some areas, that’s 4-6 hours of charging. In 4 hours, the I-Pace can only pick up 1/3rd of a charge. In my Model S with dual AC chargers, I can pick up almost 90% charge in the same amount of time. In any case, the Jaguar skimped on the AC charging for the I-Pace, but they didn’t skimp on the price.

All but Tesla what a surprise Green.

Tesla Model 3P impressed me as I have stated multiple times… its a great little fun car…

CarPlay is the future, no doubt. Nobody does UX like Apple, and your phone is both regularly updated and upgraded. Even Siri’s voice recognition, the worst in the industry, handily beats every auto manufacturer, including Tesla.

I’ve got a Bolt and have been using Android Auto for almost 1 year now. My mom has an iPhone 6s and borrowed my car for a day, so I set it up with Apple Carplay. I had no idea how terrible Apple maps and Siri were relative to Google’s maps and Google Assistant. I was honestly shocked at how unpolished and terrible Carplay felt compared to Android Auto, and this is coming from someone fed up with Android and looking to change up to iOs with the new iPhones this fall. But that Carplay experience killed that idea for me.

Yeah, Siri is pretty terrible. And Maps has its issues. Supposedly, Apple will be opening up CarPlay integration to other navigation apps. Looking forward to having Google Maps on CarPlay.

Bjorn spent a lot of time picking on the infotainment… Surprising, since the Jaguar folks told him that is going to be dramatically updated before deliveries start…

They told us the same, because it was all of our biggest issue in Portugal. However, we had a sit down with the person responsible for it and he told us there’s a lot that can’t be changed. Certain settings, menu placement, user-friendliness … yes. Revamping it enough to make a significant impact … no. But, he said they were already taking many notes and planning for more comprehensive changes for the next model year. Hopefully, simply moving the right settings to more obvious areas and allowing more user adaptability to the interface will help.

Thats what I understand… They also fired Bosch and hired Blackberry back in March, I would imagine that will begin to bear some fruit soon. I have driven the Range Rover Velar which shares the same underpinnings of the Touch Pro Duo, and can agree its a mess. Is it worse then that in my Lexus, hmmm… Debatable, but bad none the less. We are going to find out if Jaguar can pass those OTA updates to keep improving the system, shoot, if they get Apple Car Play working, that is all I will ever use, and I know that ACP is in there, because when playing with it at the dealer, I found the Apple menu, but the Jaguar person there said they are not licensed to use it yet.

Having Apple CarPlay is huge. I just wrote an article that talks about that. You don’t really have to rely on the built-in nav or many other features that you don’t like if you have that and/or Android Auto. Just putting the most common features right up front on the touch screen will make a world of difference.

“they were already taking many notes and planning for more comprehensive changes for the next model year.” they are going to have a tough time selling this model their first year then if they can’t do OTA updates to fix issues, unless they offer upgrades through dealers, seems kind of lousy to say these issues will be fixed in the next model year, thanks for the $69k

They will be doing OTA and they are making many changes and fixes already. For the next model year, the whole system could be different. Maybe they’ll do away with the Touch Pro Duo completely. They shouldn’t have any problem selling these. In all honesty, the issue will likely be that they can’t make enough for the people that want them.

Steven, what did you think of the lower panel and HVAC controls? I quite liked that part…

They never said anything concrete about fixes waiting until the next model year, etc. The car was fantastic and my only small issue was with some of the menus in the touch screen. But, it has Apple CarPlay, and they have already been revamping and updating the interface to make it more user-friendly. It surely wouldn’t deter me from buying one. There are a ton of cars out there with interfaces that aren’t as intuitive as they should be. This particular infotainment system may take a few days to get familiar with, but it’s not terrible by any means. On the first day, we were clueless. By the end of the trip, we could find what we needed, but we complained about having to go through too many menus. The updates they were referring to would put the more important features front and center and also simplify the menu system. One of the reasons they had all the journalists drive the car and write reviews was to learn about any of these issues early one, especially since it’s their first EV.

In my experience playing with it… There is no defense… Its pretty poorly executed… Hopefully updates will make it more livable, and also having a bit of experience using it will help a lot… I think of the original I-Drive, at least it is not that bad. haha!

I don’t understand how the fact that it’s their first EV can be an excuse. It’s not their first car with infotainment system and the menus and options are mostly not specific to EV cars. There’s even different driving modes in petrol cars similar to what you can choose in an EV (dynamic, confort…). Plus it’s not like they didn’t have the time to learn from the other carmakers infotainment systems.

And it was slow, really slow. How come I don’t have such a lagging experience on my 3 years old smartphone that cost me 200 €, brand new and with taxes.

Similar to Tesla buyers buying model 3, the poof, all the seats changed… overnight, and without notice… Same on the headliner… The first Model 3’s had alcantara, then poof, changed to a cheaper looking cloth.

The seat change was minor stitching pattern. No? Dropping alcantara was a bigger deal. I mean, it was in the promotional photos that were all people had to go on before ordering.

The seats were bigger then a stitching pattern, I have sat in all 3 Model 3 variants, and the new seats are vasty superior to the originals from last year. If I bought on last year I would be bummed, seats are a big change and they only waited 2K cars to make the first change, the second charge was about 16K cars in…

The headliner too is a bummer, there is not much material in the model 3, I cannot imagine that seven much money..

Yes, I’m bummed about the loss of Alcantara. It really has a much higher class look and feel.

I’ve never understood the Alcantara thing. It is fake suede made out of plastic with a fancy name. It is like astroturf vs. grass. Some people love astroturf too, but I don’t get that either.

Alcantara is a nice material… very premium for a headliner.

Rear seats are much higher with version 2. Also more padding front and back.

That is exactly what I felt, the seats are much nicer…. I recently drove the Model 3P and came away pretty impressed overall, it was much better then the earlier models I have previously driven.

From what I understand, initially only the “First Edition” @ $86K will be available for ordering.

That is wrong, my buddies SE is already built and in shipping, he will get his before I get my first edition… The car Bjorn was driving was also an SE, did not have the full option package.

Anyone know how many of these Jaguar plans to build?

There hasn’t been a set number. We’ve heard many different things. One person said “similar to early Model S U.S. production.” Which could mean like 3k-15k (but does that include Waymo?). They’ve committed for up to 20k for Waymo, but not likely in the first year. It was also said that similar to Model S, the first year production will be less. We were told a ballpark of 20k, as well. I assume that’s globally, so 10k Euro and 10k U.S.? Keep in mind that many will go to the Netherlands. They’ve already announced increasing production for that area and anticipate 3,500 in sales there. Being that they’re being manufactured by Magna, we were also told that dialing up production won’t be a huge issue, but still, won’t likely happen immediately. Then again, another conversation assured that if demand is there in the U.S., they’ll do everything they can to ramp up production and get people the car. This still doesn’t insist that those people will get their car the first year. But, they may only have to wait several months rather than several years. I’m guessing this doesn’t answer your question and I should have just said, “We don’t… Read more »
They would know what the assembly line is able to produce. It is highly likely that it is constructed virually, and a lot of computation power is used to simulate production, and the time each step take, what kind of robotics to use, where to use humans and so on. Jaguar use CATIA like most companies so they will know the product flow of the line. If they have the need/wish they can add parallell lines, improve some parts of the assembly line, and then increase production. The question is, have Jaguar designed the product and production line, or just the vehicle?, and left the rest to Magna? Magna will get an estimated production volume from Jaguar, and construct an assembly line to match it. Will be interesting to see the flexibility of their line. (In a high volume production line, it can be less flexible. It is made to produce a LOT of cars, and it is highly complex and usually all the major kinks are worked out in advanced. They control volumes with shifts, and can even slow production line down – just to keep the line in motion, if they sell less then expected. A lot of… Read more »

Ultimately their goal is 20-30K a year… So far sold 195, in Q2 per Jaguars Earnings Report, I think they have a bunch of them stashed somewhere though, waiting for their software update before delivery.

Stashing cars before release would be much more industry standard for most ICE car makers rolling out a new car. It makes everything appear to be smoother, and hides all the typical production stutters.

This is similar to GM, who started production of the Bolt in October 2016, but stashed them all until December before making any deliveries.

Nobody really cares about little things like this for 99% of car makers. Somehow though for only one car maker, if a car sits in a lot for more than a few hours, people freak out and start stalking car lots with video cameras and freaking out over every photo.

I’ve been to a few car manufacturers, and usually (depending on their location) the cars goes directly from the factory to a train. Some stash up a certain number, until a car carrier ship arrives.
There is a lot of capital in the vehicles, and the sooner they can get them to the customer – the better.

The ideal situation would be for the customer to pick up their vehicle at the factory, as it rolls out of the factory. Not spending a second to show the customer the car, and of course collect the payment before they pick it up – OR maybe even better loan the customer money to buy the car, and collect interest on the down payment as well.

From a marketing point of view, it can be an advantage to stack up a lot of cars – run some ads, and be able to meet demand from day one. To cover the first wave of people waiting for the car, at least.

Magna Steyr ships by truck… They do not have the space for a train loading dock, but you are right, like GM, they go directly on the train, unless they are local deliveries, which are a very small number. GM Flint truck plant can only hold 4 days of production, from empty to full, so they ship 7 trains every 2 days, I assume each train is going to a different destination.

Jaguar stacked up I-Pace’s because they did not want to deliver the cars without the latest updates to the software, I am guessing they have 2000 ready to ship, looking at their financials, and also Magna’s there is a around a 200M inventory growth that is sitting somewhere.

I’m not enjoying the hand held camera – the occasional “oop” indicates that he was not paying good attention to the road. 🙁

That infotainment system looks absolutely painful. How unfortunate.

Its bad… Once used to it though, its serviceable… and I can put up with some pain to have the amazing chassis dynamics, and interior.

I’m disappointed to see such a negative, or at least not very positive, review of the Jaguar I-Pace from Bjørn. Most of the reviews I’ve seen are much more positive. That includes the one from InsideEVs’ own Steven Loveday:

“2019 Jaguar I-Pace First Drive: A Force To Be Reckoned With”

I’m hoping Bjørn’s opinion is an outlier, because other reviews indicate the I-Pace is a top-notch competitor in the BEV field, arguably the first to actually rival Tesla’s quality in BEVs.

Bjorn was on a mission to make the I-Pace look bad, even his tone and body languages were very passive aggressive. That being said, Jaguar has some software that needs work for sure, just glad they got the hardware of the car right, when Bjorn talks about the super tight steering, engineering wise, that is really hard to do… It means there is no flex in the chassis which is exactly what Jaguar talked about in the introduction

He is fair and balanced when trashes Tesla but “very passive aggressive” when criticizes the Jag. Greeny, you are trying too hard!

Clever like a Fox.
Fox (Faux) News that is!

Then he needed time to learn the car, and then shoot the video.. He also had several contradictions to his first impression video of I-Pace when he sat in the car and remarked how comfortable it was front and back. This time it was all cluttered and small… too many buttons… haha! and in his steering assist video, how come he did not have the camera out the windshield so we can see what is going on, who cares about the instrument cluster.

He needed time to learn the car, and then shoot the video. Unfortunately he only had the car for an hour so that doesn’t seem like it was an option.

There is no contradiction in his impression being that the buttons were harder to deal with when he was trying to figure them out and video at the same time. It is almost inevitable that nearly anyone in the same situation in any new car by any car maker would react similarly.

Other videos will come later from people who will have the time to know the car inside-out when they shoot their videos. They will better reflect actual ownership.

+5… Couldn’t have said it better myself.

I believe he really wanted to like the car. He’s fair in his reviews – see his Kona, new Leaf, and other recent reviews. He likes power, fast charging, efficiency, soft touch materials, good use of space for passengers and cargo, good sound system, etc.

Yeah, he actually like a lot on the I-Pace, he commented on the passing power, regen, sound system, absorbing bumps, super tight steering, he really only complained about the throttle tip in, and the infotainment… Oh and the fake sound that most reviewers have actually liked…

Once people taste Tesla, they get spoiled by it’s simplistic beauty and buttonless instinctive software clusters. Then other cars look like a chore.
It was a pain watching Bjorn digging through the Menu.

Tesla tablet screens are useless for drivers that need reading glasses to change settings.

I think the everything on the tablet is like a step backwards in usability while driving

I have driven all the Tesla models, and to me they feel cheap on the inside, some of the Mercedes cars feel overdone, like they tried too hard, but I felt the I-Pace strikes that balance for me at least.

It is very difficult to narrate a video and figure out something new at the same time. Your brain actually isn’t that effective at splitting the attention into the two things at once. It is like trying to text and drive at the same time.

It will be interesting to see how someone who has owned one for a few weeks does with a video. Those will come I’m sure.

Why is the video taken down?

The video is still active and working on our end. What device and operating system are you using? Is it an AMP page? Let me know if the link works.

So, the first thing you’d do with limited time in the car is to fiddle around with the Nav System for 10 minutes?

Seems strange. Drive the car, please.

If it was designed properly he’d only be fiddling with it for 1 minute.

Thank Spaghetti that the engine noises can be turned off and on for each driver’s tastes. I can see how someone who is used to engine noise could use the auditory feedback to help them judge speed/acceleration. But it just hurts my ears and I want it to die.

Joakim Uppsäll-Sjögren

At 10:16 the 2.1/5 pedal usage score predicts the car was “driven like stolen…” :DDD

I went back and noticed that…

Curious to see if Jag ever “officially” lends him anymore press cars after this.

It’s amazing how Bjørn can magically squeeze 6 minutes worth of information into mere 22 minutes of video 🙂

In this vid the I-Pace does look a little too tight on the inside, comparing to what one could expect from its exterior dimensions … the SIDRAT Effect?

Also, there must be a reasonable explanation how the reported 90 kWh is only good for 220 miles (est). The heavier and (to my eye) bulkier TMX 90 has a noticeably better range. Is Jaguar trying to overachieve by under-promising?

Will be interesting to see the final range for sure… Jaguar estimates EPA 240 miles, I think it will actually be a bit higher. WLTP certified at 298 miles, and the chief engineer said they can do the entire test cycle without using the brakes. We will know soon, hopefully sometime in September.

The front page blurb that links to this article refers to the reviewer being “concise”. The reviewer is Bjorn. Bjorn is a lot of things, but concise is not one of them.