BEV Sales Up 241% in US in 2013


2013 Nissan LEAF

2013 Nissan LEAF

Led largely by the booming sales of the Nissan LEAF and the Tesla Model S, BEV sales in the US shot up by 241% in 2013, as compared to 2012.

Sure, some additional BEVs hit the market in 2013 that weren’t available in 2012, but that fact of the matter is that BEVs had a stellar sales years.

LEAF sales for 2013 checked in at 22,610, compared to only 9,819 in 2012.

Model S sales ended 2013 at ~17,650, compared to just ~2,650 in 2012 when the Model S was available for last 7 months of the year.

The Detroit News cites Ward’s Automotive, who pegs BEV sales at 46,000 in 2013 (no doubt an estimated figure due to Tesla and Fiat not reporting monthly sales numbers).

InsideEVs’ officially BEV tally for sales in 2013 is closer to 45,000, but still the BEV segment saw phenomenal growth in 2013 and that’s all that matters to us.

Tesla Model S

Tesla Model S

Source: Detroit News

Categories: Nissan, Tesla


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11 Comments on "BEV Sales Up 241% in US in 2013"

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Nice report. InsideEVs may have been the first to predict this.

Of course there are all of those compliance cars that barely add up to maybe 1% or 2%. Even the Focus Ev didn’t sell all that well, some might call it a compliance car since it is available in limited markets, but it is more widely available than most compliance cars. Then there is the poor i-Miev which is available nationwide and still not selling.

It would appear the Leaf and Tesla pretty much account for the vast majority of that figure. So I wouldn’t say that “all BEVs” were doing stellar.

Looking at BEV sales increase percentages for 2013 over 2012, the leaders would actually trend a bit differently:

1. Model S – up 566%
2. Fit EV – up 511%
3. RAV4-EV – up 456%
4. Focus Electric – up 131%
5. Leaf – up 130%
6. i-MiEV – up 86%

Not even a gnat on a camel based on the 15,000,000 cars sold in 2013. Makes for a nice, misleading headline, though.

1/3 of 1 percent is a pretty weak spark!

Yes, it’s easy to see the glass a half full, especially at the beginning of the adoption curve. That said, it’s indeniable that important progress has betn made and the underlying technology is getting better.

This situation reminds me quite vividly of another technology-based revolution that I had a front-row seat for: PCs. I remember quite clearly the very earliest days of the PC, when all the mainframe fans dismissed them as toys that “would never replace mainframe processing”, “were a waste of time and money”, etc. It took a few years, but those toys kept improving and now “mainframes” are barely in existence outside of highly specialized applications that need the raw horsepower, like weather prediction.

A change we desperately need to make (decarbonizing our transportation systems) coupled with what will very soon be an overwhelming financial incentive to dump ICE vehicles, guarantees that PHEVs and EVs will dominate the personal transportation market.

It’s quite understandable that not everything that has a battery must sell. Think I-Phone – it took one successful device to turn mobile market upside down. In the car business it seems Tesla takes on this role. Trendy, revolutionary, innovative. Others will follow or die out.

When you rework the tallies for 2014 you may want to show monthly sales numbers in graph form and draw them from 2012 onward. That can give indications of the growth trend futures. Year over year numbers hide the details and are not granular enough for some of us “trend watchers”. EVs are geeky nerdfest vehicles. We also want more data and graphs beyond basic numbers.

Nissan & Tesla own this marketplace and 2014 should see more ICE kicked to the curb in favour of EVs.

Curious to see how the BMW i3 will factor in!!!