Beginning in 2016, Chevy Volt Will No Longer be Available in Europe

DEC 5 2013 BY ERIC LOVEDAY 22

Chevy Volt Will Vanish From Europe Beginning in 2016

Chevy Volt Will Vanish From Europe Beginning in 2016

The Chevrolet Volt will soon vanish from showrooms in Europe as General Motors has made the decision to almost entirely eliminate the Chevrolet brand from Western and Eastern Europe.

Opel Ampera

Opel Ampera

Per General Motors:

“Beginning in 2016, GM will compete in Europe’s volume markets under its respected Opel and Vauxhall brands. The company’s Chevrolet brand will no longer have a mainstream presence in Western and Eastern Europe, largely due to a challenging business model and the difficult economic situation in Europe.”

“Chevrolet, the fourth-largest global automotive brand, will instead tailor its presence to offering select iconic vehicles – such as the Corvette – in Western and Eastern Europe, and will continue to have a broad presence in Russia and the Commonwealth of Independent States.”

What this means is that any vehicle offered under the multiple Opel, Vauxhall and Chevrolet nameplates will still be made available in Europe, but not with a Chevy badge.  For example, the Opel and Vauxhall Ampera models will both continue on, but the nearly identical Chevrolet Volt will exist no more.

The Corvette is a vehicle that’s only sold with a Chevy badge, so it’ll continue on as there exists no Opel or Vauxhall versions of this vehicle.

So, expect to see the Chevy Volt vanish forever from Europe “beginning in 2016.”

Vauxhall Ampera

Vauxhall Ampera

Full General Motors press release below:

DETROIT – General Motors today announced plans to accelerate its progress in Europe by bolstering its brands in the mainstream and premium segments.

Beginning in 2016, GM will compete in Europe’s volume markets under its respected Opel and Vauxhall brands. The company’s Chevrolet brand will no longer have a mainstream presence in Western and Eastern Europe, largely due to a challenging business model and the difficult economic situation in Europe.

Chevrolet, the fourth-largest global automotive brand, will instead tailor its presence to offering select iconic vehicles – such as the Corvette – in Western and Eastern Europe, and will continue to have a broad presence in Russia and the Commonwealth of Independent States.

This will improve the Opel and Vauxhall brands and reduce the market complexity associated with having Opel and Chevrolet in Western and Eastern Europe. In Russia and the CIS, the brands are clearly defined and distinguished and, as a result, are more competitive within their respective segments.

Cadillac, which is finalizing plans for expanding in the European market, will enhance and expand its distribution network over the next three years as it prepares for numerous product introductions.

“Europe is a key region for GM that will benefit from a stronger Opel and Vauxhall and further emphasis on Cadillac,” said GM Chairman and CEO Dan Akerson. “For Chevrolet, it will allow us to focus our investments where the opportunity for growth is greatest.”

“This is a win for all four brands. It’s especially positive for car buyers throughout Europe, who will be able to purchase vehicles from well-defined, vibrant GM brands,” Akerson said.

Chevrolet will work closely with its dealer network in Western and Eastern Europe to define future steps while ensuring it can honor obligations to existing customers in the coming years.

“Our customers can rest assured that we will continue to provide warranty, parts and services for their Chevrolet vehicles, and for vehicles purchased between now and the end of 2015,” said Thomas Sedran, president and managing director of Chevrolet Europe. “We want to thank our customers and dealers for their loyalty to the Chevrolet brand here in Europe.”

The majority of the Chevrolet portfolio sold in Western and Eastern Europe is produced in South Korea. As a result, GM will increase its focus on driving profitability, managing costs and maximizing sales opportunities in its Korean operations as the company looks for new ways to improve business results in the fast-changing and highly competitive global business environment.

“We will continue to become more competitive in Korea,” said GM Korea President and CEO Sergio Rocha. “In doing so, we will position ourselves for long-term competitiveness and sustainability in the best interests of our employees, customers and stakeholders, while remaining a significant contributor to GM’s global business.”

With the decision that Chevrolet will no longer have a mainstream presence in Western and Eastern Europe, GM expects to record net special charges of $700 million to $1 billion primarily in the fourth quarter of 2013 and continuing through the first half of 2014. The special charges include asset impairments, dealer restructuring, sales incentives and severance-related costs, and will pave the way for continued improvement in GM’s European operations through the further strengthening of the Opel and Vauxhall brands. Approximately $300 million of the net special charges will be non-cash expenses. In addition, GM expects to incur restructuring costs related to these actions that will not be treated as special charges, but will impact GM International Operations earnings in 2014.

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22 Comments on "Beginning in 2016, Chevy Volt Will No Longer be Available in Europe"

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Alok
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Alok

“So, expect to see the Chevy Volt vanish forever from Europe “beginning in 2016.””

That is, if you are owning a Volt in Europe, expect yours to vanish in 2016…like Cinderella’s pumpkin chariot at midnight!!! LOL

Hope you don’t mind the joke, Eric…

Alok
Guest
Alok

Wait, wait…
There’s hope it’ll be transformed into an Ampera!
(…OK, now I’ll stop)

Dr. Kenneth Noisewater
Guest
Dr. Kenneth Noisewater

Vauxhall Ampera? Looks more like a Vauxhall Acura with that (awful) grille..

krona2k
Guest
krona2k

It’s a question of taste which is probably why they styled it differently in the US and Europe. As a Brit I *much* prefer the Ampera styling, to me the Volt looks like something from a few decades ago. It’s amazing the difference that these kinds of tweaks can make to what is essentially the same car.

Anyway I probably would have got Volt earlier this year because it was better value for money than the Ampera, but I went with the LEAF in the end since I couldn’t really justify the extra cost of the Volt/Ampera.

Dr. Kenneth Noisewater
Guest
Dr. Kenneth Noisewater

Yeah, I have the Chevy and I agree it looks a bit more generic in the front. I’m just not a big fan of the Acura ‘razor blade’ grille treatment, nor of its abandonment of the Integra/Legend nameplates for Yet Another Jumble Of Letters. Could be far worse though, could be Lincoln’s mass of dopey names and baleen grilles..

vdiv
Guest
vdiv

What is Chevy’s real explanation of the “high regard” their brand has received in “Old Europe”?

Will the European brave souls that did get a Chevy Volt still be supported by the Opel/Vauxhall dealers? I’m sure they are thrilled to learn this.

This means that we should not expect much in terms of further Volt sales in Europe. Will there be corresponding cheaper/lower trim levels of the Opel/Vauxhaull Ampera versions?

Mark C
Guest
Mark C

Back in the mid-80’s while in the USAF, I took a Chevy Cavalier to Germany. Shortly after getting there, it was recalled. I replied to GM and asked how this would be handled, and an appointment was set up at the nearest Opel dealer. I dropped it off, my wife and I walked to a restaurant and ate lunch, walked back and collected my car with no issues at all.

David
Guest
David

I didn’t realize the Volt was ever sold in Europe. I thought it was always only the Ampera. Why bother to sell two versions of the same car. I’d just sell the Volt under the Opel brand, but GM loves rebranding the same car with different looks, i.e. ELR.

I much prefer Nissan’s and Tesla’s (and Apple’s and Samsung’s) approach to selling the same product world wide as much as possible. Much easier to get more marketing awareness than a bunch of similar products w different names.

kdawg
Guest

ELR is not a re-branded Volt. Only thing shared is the Voltec technology.
Maybe you think a Nissan Leaf is a re-branded Versa?
Or a Tesla Roadster is a re-branded Lotus?

Nate
Guest
Nate

Then where is my Renault Zoe?

MrEnergyCzar
Guest

I was thinking the same thing? Does anyone know where it was sold in Europe?

Thanks

Jay Cole
Admin

Just about all the same places…although it has never sold ‘as well’ as the Ampera in any of them. “Best selling” area for Volt sales in Europe are Netherlands, Switzerland, UK, Sweden, Germany, France – other places are only a few dozen at best.

Bloggin
Guest
Bloggin

Good move by GM. It never made sense to offer the same car under three different brands, and it still does not make sense to offer it under two brands that look exactly alike. This move will also help GM better focus their marketing efforts and dollars for better market penetration, and hopefully better sales.

kdawg
Guest

I still kinda wish GM would make a new Voltec brand, whatever they want to call it. Make a low end version, mid & luxury versions, truck, SUV, crossover, different ranges, etc.

Surya
Guest
Surya

Any hope of ever seeing the Spark EV is gone now. Oh wait, it was gone already.

Future Tesla Driver
Guest
Future Tesla Driver

Let’s see how Fox News is going to spin this one!

MrEnergyCzar
Guest

Where in Europe were they selling the Chev Volt?

MrEnergyCzar

Priusmaniac
Guest
Priusmaniac

That is very sad especially since they are talking about have a five seat volt version at last. It will be possible to have the Ampera I suppose but that one hasn’t an as great American look and that is the other reason why I like the Volt better. Beside, The Ampera, for an unknown reason is sold at an even higher price than the already expensive 55000 $ of the Volt. Chevrolet is seen as an American brand in Belgium and is preferred to Opel which is seen as a diluted German brand from which Audi or BMW are then better ones.