Average Plug-In Sales in U.S. – Graphs

AUG 12 2014 BY MARK KANE 37

Lots Of LEAFs By 2035, We Suspect

Lots Of LEAFs By 2035, We Suspect

One InsideEVs reader, Marc, shared recently a swell idea to present monthly average sales numbers for each plug-in model to better understand the situation.

We didn’t wait long before jumping ahead with a graph – two of them – one since December 2010, and the second from the first 7 months of 2014.

On the first graph, we see that the Chevrolet Volt leads the market to date, with the Nissan LEAF, plug-in Prius and Model S behind, but all still above 1,000 units a month.

Just as interesting is the second graph – with the monthly averagesย for ย 2014.

The Nissan LEAF basically is in a class of its own, and is the only EV above the 2,000-units per month mark, while the Chevrolet Volt and Toyota Prius Plug-in are fighting for the second spot at around 1,500.

Tesla remains fourth, while Ford Fusion Energi is approaching as the fifth model over the mark of 1,000 units a month.

We are waiting to see how Ford C-Max Energi and BMW i3 will develop, as the rest of the players seem rather flat.

Plug-In Sales in U.S. - average per month (2014)

Plug-In Sales in U.S. – average per month (2014)

Categories: Sales

Tags: , ,

Leave a Reply

37 Comments on "Average Plug-In Sales in U.S. – Graphs"

newest oldest most voted

Volt needs to have a Wagon.

Ford needs to bring down the price.

Ford needs to make a 120 mile or more BEV out of the Fusion. Would be nice. 6.6 KW charging and 110-120 winter miles using 32 kWh and that would sell well at $43K. GM could do similar with the Malibu. But too many sedans means too much competition. So, we need a few more CUV designs for the larger car audience.

Remember that LG chem noted a 200 mile battery is coming. Didn’t say who gets it. Doesn’t mean both Ford and GM are exclusive.

LG chem is a south korean company, My guess would be Hyundai-Kia or GM

and add a dc fast charge port.


Always add a fast-charge port. I’m looking at you, Ford.

Ford would need a new platform to achieve that. The current Fusion Energi with its smaller battery only has 8.9 cubic feet of cargo space. Using the existing platform they would have to fill the entire trunk and then some to get a pack large enough to get to 120 miles.

The current Focus EV is much smaller and lighter and only gets a range of 76 miles and it has very little cargo space as well since it was also not a dedicated platform.

I suppose they could lift the Fusion to place the pack under like the Leaf or Model S and turn it into a crossover.

Ford currently builds the Edge on the same platform as the fusion… stick it under that one.

But if the Fusion were converted to BEV then they would not have the 2.0l in under the hood, leaving much more room for additional battery.

Interesting–a couple of quick thoughts:
1) It is a shame that GM cannot do a more competent job marketing the Volt – I think there is serious upside for them if they could get a clue
2) If you segment by price, which is after all how most folks shop, it will be interesting to see if the i3 moves towards Tesla numbers or gets mires in Cadillac/Porsche numbers
3) If BMW manages to grow i3 volume, it will be curious to see who gets cannibalized in the process. My guess is it will eat into Leaf and Volt sales.


Regarding point 3. It all ready has, my i3 just got off the boat & should arrive next week. The Leaf and volt were the other cars I was considering.

The i3 is supplemental. No eating into sales, all eVs are gaining traction. The i3 is too expensive for me, and I can afford a Model S but choose to be frugal. Friend of mine is going to get an i3 for his wife, with the ReX. Should be interesting to see his reaction. He has had 740iL, porche 911 and more. But is also a Solar PV user. He is the kind of guy who would get a MS P85+.

The truth is that is both conquering some EV sales and also expanding the market.

There are people who would otherwise purchase a LEAF or Volt others would only consider a premium brand. And Tesla is too expensive or too new.

Wait, you can afford a Model S, but the i3 is too expensive?

A fully-loaded i3 is less than a base Model S.

I think he meant, that the i3 offers less (range) for its price than the model s. Thats why the i3 is to expensive for him. Not to buy, but what it offers…

Average is a poor statistic. Try moving average.

Good idea! I’ll work on that soon ๐Ÿ™‚

Ok I got the numbers & graph ready for monthly averages by vehicle by year. How do I post a picture/screenshot in the comments?

Just drop the link in your comment and magical fairies will make sure it shows (frame wdith max is 750 as a heads-up)

Ah so I have to post it somewhere first, hmmm ok thanks I’ll try.

You can email it to us as well if you like then we can add it in here if it is easier for you: insideevs@gmail.com

Ok let’s see if this works:

You can see the Leaf has indeed picked up a lot since 2013, and the Prius plug-in is starting to edge the Volt in 2014.
Ford is also doing pretty well with its plug-in hybrids, and still selling modest all-electric Focus models.
Tesla is probably selling less in the US this year due to introduction in other countries, and BMW’s first few months are doing pretty well.
Most of the others are, as we sadly know, compliance vehicles…

By themselves the numbers in the two graphs don’t tell much, but if compared on same graph, more interesting details can be seen.

As @evnow notes, moving averages are better for comparing. A moving 3 month average (bars) vs. a moving 12 month average (line) compares recent vs. longer term trend. This can be updated monthly, were annual and lifetime averages are relatively static.

Wouldn’t it be great if by some stretch we could see the averages of profit margins for each car? I know that is closely-held information and impossible to quantify – but when I see these numbers I know the automakers won’t pull the trigger on more models unless they begin to see profits over large lithium battery expenses.

I have not seen an i3 on the road. Oh and i saw a Panamera plug in the other day.

In Central Arkansas, I only see Tesla Model S Volts and Energi products maybe a PiP or two. I still have never seen a leaf in person or any of the other plug-ins.

The big shift in the Leaf between graphs one and two is partially due to the change in the car. The Leaf shown in graph one is really two vehicles. It includes the Leaf-J assembled in Japan, and the substantially changed Leaf-A assembled in America. The 2014 graph only includes the Leaf-A.

While its close, but not exactly right, my math shows the first graph would plot the Leaf-J at 771 per month and the Leaf-A at 2180 per month. So the Leaf-A has always been a standout with an average of over 2000 per month. There were so many changes in the design (and the price) of the Leaf-A that it really should be considered a different car.

Hey thanks for the props Mark, even if your name is spelled wrong ๐Ÿ˜‰

Whoops. /fixed (sorry about that)

No no you had it right the first time! I was just giving Mark Kane a hard time for the spelling of his first name (mine is spelled with a “c”).
You can go see my comment in the original article and give me credit in this post for the idea again ๐Ÿ˜‰

Heeh, and so it continues…thought we had people mixed up.

/too many darn Marcs and Marks around here

Haha indeed, the name is popular. Thanks for fixing it again!


Interesting data if you break down sales by manufacturer rather than model; since some offer more than one model. This puts Ford solidly in the #2 spot, and ahead of Toyota.

Ask and you shall receive! ๐Ÿ˜€

Note that Daimler = Smart + Mercedes

You can slice the data a bunch of different ways, but in the end it does not look good for Chevrolet. Nissan, Ford and Toyota are growing, Chev has peaked and so has Tesla (albeit for different reasons). The interesting thing is that both Chev and Tesla are currently 1-hit wonders. That will change when Tesla intro’s 2 models in the next 3 years. Chevrolet? well, they’ll give the Volt a “refresh” in ’15. Not likely to change the sales much. New models? not much on the horizon except rumors about a new Cruze PHEV.

I forgot that Chev introduced the Spark last year so they are not a 1-hit wonder. Nissan currently is though. My bet is on the mfr’s who are introducing more models to grow the appeal to a wider audience.