Autoline Video: Fiat Loses A Fortune On 500e


Fiat Loses Small Fortune On Each 500e Sold

Fiat Loses Small Fortune On Each 500e Sold

Way back in the day (more than 2 years ago) Chrysler-Fiat CEO Sergio Marchionne stated:

“I hope you don’t buy it, because every time I sell one, it costs me $14,000.”

That comment was in regards to how much money Fiat loses on each 500e sold.

Recently, Autoline, via its impeccable sources, reaffirmed how much of a money loser the 500e is for Fiat.

At 3 minutes and 41 seconds in the video, you’ll hear Autoline say that for every 500e sold, Fiat would need to sell 20 regular 500s to break even. The ratio of sales in the U.S. is not 20 to 1 in favor of ICE, so Fiat is still apparently losing a boatload of money on the 500e.

But on the other hand, the “benefit” of the 500e is compliance with the mandated minimum ZEV sales, which could be just as pricey (if not more).

Categories: Fiat

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2 Comments on "Autoline Video: Fiat Loses A Fortune On 500e"

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build it they will buy. i wish i had a choice in ny for this car. i own a 2013 coda. its an xcllnt reliable vehicle. i own it no lease. next gen ev are a coming. look out !!!!!!!!!!!!!!!!!

I just saved Sergio $14,000. I ended up leasing a Spark. It was $1500 down/$109 per month vs. $3600 down/$169 month for a comparable fiat.

And the Spark has a fast charger, which you cannot get on a fiat.