August EVs Sales Flat Ahead Of Fall Surge, Volvo XC90 Plug-In Debuts

SEP 3 2015 BY JAY COLE 32

Soon To Push Fall EV Sales Much Higher - The Tesla Model X

Soon To Push Fall EV Sales Much Higher – The Tesla Model X

When it comes to plug-in sales, if we could have just flipped our calendars from December to September of 2015 last year, that would have been just fine with us – we are so darn tired of explaining the lack of growth in the segment.

Volvo XC90 T8 PHV Arrived In US In Late August

Volvo XC90 T8 PHV Arrived In US In Late August

Thankfully, August is the end of the EV sales drought, and the hard rain from new and next generation plug-ins will start in mid-September and float the plug-in sales boat higher and higher for the foreseeable future.

Still, we have a job to do until then – and that is to report and recap the sales month at hand.

For August, an estimated 8,972 EVs were sold, which is actually slightly better then the ~8,951 sold in July, but off a significant 26% from the 12,172 reported a year ago.

The cause?  An outgoing first generation of Chevrolet Volt, Toyota Prius PHV and a multi-month wasteland wait to the range upgraded Nissan LEAF (that should net some where between 105-110 miles of EPA range).

Add in no new model additions in 2015 before 5 weeks ago, and a sales chasm opened.

That being said, not everything was bad news in August as there was some highlights to note:

Volvo XC90 T8 PHV - Seats 7, Tows 5,000lbs, Luxury Finishes - And It PLUGS IN! (click to enlarge)

Volvo XC90 T8 PHV – Seats 7, Tows 5,000lbs, Luxury Finishes – And It PLUGS IN! (click to enlarge)

The Volvo XC90 T8 PHEV arrived in the US just before the month’s end, and is the first extended range, 7 seat SUV to come to America.  It isn’t cheap at $68,100, but it has high-end luxury finishes, 17 miles of range (which translates to a lofty average MPGe for a big SUV)…and 400 hp/472 lb-ft of torque on board that gets it to 60mph in about 5.5 seconds.

The Ford Fusion Energi continues to have both strong and reliable monthly sales numbers, selling 949 copies in August – its second best outing of the year.  While the Ford C-Max Energi did one better, moving 723 copies – a new 2015 high.

The Energi duo also made Ford the top selling plug-in automaker for the second month in a row,and third time this year.  Including the Focus Electric (176 copies), Ford moved 1,848 cars, which bested 2nd place Chevy by almost 20% (1,560 plug-ins sold).

2015 Monthly Sales Chart For The Major Plug-In Automakers - *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals, ** Fiat Does Not Report Sales Directly, Estimate Based on State/Rebate Data

2015 Monthly Sales Chart For The Major Plug-In Automakers – *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals, ** Fiat Does Not Report Sales Directly, Estimate Based on State/Rebate Data

Looking ahead to the next six weeks, there is an unprecedented amount of good news, and new plug-in products coming to the US market:

Once Again: SEVEN Seats, AWD, 472 lb-ft of Torque, Tows 5,000lbs...and Plugs-In, The Volvo XC90 T8 PHEV

Once Again: SEVEN Seats, AWD, 472 lb-ft of Torque, Tows 5,000lbs…and Plugs-In, The Volvo XC90 T8 PHEV

* – 2nd generation of Chevrolet Volt
* – 2016 Nissan LEAF  (~105-110 miles)
* – the first full month of Tesla “90 kWh” Model S deliveries
* – Tesla Model X– the first long range, all-electric utility vehicle – that has 240 miles of range and a 0-60 time has low as 3.2 seconds (Signature specs/details can be found here)
* – Audi A3 Sportback e-tron, priced aggressively from $37,900
*- first full month of new, slightly upgraded 2016 Cadillac ELR sales
* – Volvo XC 90 – PHEV SUV, and much over-subscribed as well in Europe
* – cheaper base version of the Kia Soul (e-trim from $31k)
* – cheaper base version of the  Volkswagen e-Golf (SE trim from $29k)

Some other Points of Interest from August:

New 2016 Chevrolet Volts Just Arriving In September Look To Make GM The #1 Plug-In Manufacturer In September and October

New 2016 Chevrolet Volts Just Arriving In September Look To Make GM The #1 Plug-In Manufacturer In September and October

Top Manufacturers Of Plug-In Vehicles:

  1. Ford – 1,848
  2. GM – 1,560
  3. Nissan – 1,393
  4. Tesla – 1,300
  5. BMW -1,002

Pure Electric Car Market Share vs PHEV In August*

  1. BEV – ~4,673 – 53%
  2. PHEV – ~4,299 – 47%

New 2015 Highs Set In August By Model (previous 2015 high in brackets)

  • Ford C-Max Energi– 723 (715)
  • Ford Focus Electric – 176 (165)
  • Mercedes S550 PHV10 (T- 10)
  • Volvo XC90 T8 PHEV – 4 (0)

The full monthly recap by individual plug-in can be found on our Monthly Scorecard here.

Some more shots of the new Volvo XC90 T8 PHEV we have taken ourselves from various auto shows and press releases over the past year:

 

*-estimated/North America

Categories: Audi, BMW, Cadillac, Chevrolet, Fiat, Ford, Honda, Kia, Mercedes, Mitsubishi, Nissan, Porsche, Sales, Smart, Tesla, Toyota, Volkswagen, Volvo

Tags: , , , , , , , , , ,

Leave a Reply

32 Comments on "August EVs Sales Flat Ahead Of Fall Surge, Volvo XC90 Plug-In Debuts"

newest oldest most voted
Brian

I wonder how many Model X Tesla can push out the door on the 29th and 30th this month.

evnow

Can’t be too many – only 29 people have been asked to configure.

Frank

The Volvo got the best test resaults ever in Euro Ncap. Thumbs up Volvo

Mikael

The safest car ever tested. Not bad, not bad at all… but anything less would be a disappointment for Volvo.

drpawansharma

What could be more embarrassing than 17 mile AER?

David Murray

A 16 mile AER?

Heisenberght

Well NCAP is about safety, not so much about enviroment, so while I agree that 17 miles AER is not a huge step, I would also not at all care if in the special case of Volvo they would put all their development toward safety and none toward EV.

To my best knowledge Volvo is the only car maker that has set itself the goal of ZERO DEATH until 2020.

Most importantly: including people outside the car, you know those pedestrians (sometimes kids…) and bicyclists – what is the goal in this regard for other car makers?

Fun fact: Most people are more afraid that they (or their kids) might be injured or killed by terrorists than that they might be killed in or by cars.

What do you think are the probabilies???

Simon

Emiting Diesel exhaust will never equal zero death because it’s very bad for your health. And Volvo is all for Diesel unfortunately.

PVH

I am surprised by this as originally Volvo being a Swedish company they did not care too much for diesel (diesel being not too good in cold climates). Although nowadays being owned by a Chinese group and aiming at exports mostly in Europe I can imagine only diesel or PHEV technology can move big cars such as this one on a reasonable budget.

Mikael

It’s still a swedish company. The company is registered in Sweden, head quarter in Sweden, main production facility in Sweden and developing and research in Sweden.
It does have Chinese owners though, which is a different thing. Just like for example Tesla isn’t an “international” but a US company even though the owners are from all over the world.

The dieselboom came in Europe a bit over a decade ago and (almost) everyone did a lot of diesel engines to compete on the market no matter of origin or ownership.

And during that transition into lots of diesel options Volvo Cars had US owners.

Mikael

That’s a pretty “spoiled brat” comment considering that there are about 17 other non-compliance non-discontinued models available in total on the US market.

And no other plugin SUV (well, one more if you consider the Cayenne a SUV).

Grady

11 mile range.

comment image

Pushmi-Pullyu

drpawansharma asked:

“What could be more embarrassing than 17 mile AER?”

The 11-12 mile AER of the Prius Plug-in. No better than older Priusus with third-party modification kits turning them into plug-ins.

David S.

Top Manufacturers Of Plug-In Vehicles:
Ford – 1,848
GM – 1,560
Nissan – 1,393
BMW -1,002

Tesla should appear above BMW

pjwood1

Too bad Audi doesn’t seem to care about their Q7 PHEV being possibly more compelling than XC90. Gasp, then they would be releasing two PHEVs.

tftf

“Volvo XC90 T8 PHEV arrived in the US just before the month’s end, and is the first extended range, 7 seat SUV to come to America. It isn’t cheap at $68,100”

So what should the Model X price range be called then :)?

Dollar per dollar, the Volvo and other cars seem to offer a lot more value to customers.

arne-nl

If you forget about fuel costs….

Pushmi-Pullyu

tftf said:

“So what should the Model X price range be called then :)?”

It should be called “unknown” since we don’t know the base price yet.

“Dollar per dollar, the Volvo and other cars seem to offer a lot more value to customers.”

Since we don’t know the MSRP, and there has not been one single review of the Model X published, there is no rational basis for comparison to those other cars.

ArkansasVolt

Is there a breakdown of i3 REX vs BEV? Is that considered in the 53% BEV?

PVH

See following numbers from EV sales blog (worldwide sales of plugins from Jan. up to July 2015 per manufacturer):

1st Renault-Nissan: 44,003
2nd VW (VAG Group): 28,480
3rd BYD: 25,592
4th Tesla: 24,467
5th Mitsu: 24,117
6th BMW: 15,469

However what would be interesting but I guess almost impossible to achieve is a total EV miles driven per manufacturer ranking.

Pj

Anyone have any guesses for sales for September

M Hovis

Its gonna be UUUUUGE!

ffbj

Maybe:

ffbj

Probably around 10% higher as September is one of the two months considered the best for buying cars, March is the other. Usually though, for the September number, that is due to the clearance deals on last years models.
So does this pertain to evs? I think so in a fuzzy logic sort of way, because people are there, at the dealerships, to buy a car, and evs have a bit of buzz right now. Its just a statistical thing, as you get more bodies to come through the doors, you sell more cars.

M Hovis

I am just armchair guessing, but considering that most EV buyers are a very small niche of informed buyers, they are well aware of what is happening with the Volt and LEAF. You have to deduct some of the big numbers from the LEAF with the loss of the $5000 Georgia incentive, but if the new battery launches, it will move the needle forward again. 2016 Volt is shipping to 10 states now in September. US Model S shipments eb and flow. If they really had 1300 in August, it is probably going back up. I am optimistically hoping to crack the 12,000 zone again. Might be a bit optimistic, but hey, why not be full of optimism at this point.
“Do you remember, dancin in September, never a cloudy day..”

TX NRG

Down about 3% month over month. Sep ’14 was down about 10% m-o-m from Aug, and the lowest of the five months May through Sep. Sep ’13 was down about 21% m-o-m.

End of model year clearance bargains will help but supply constraints of new PEV models along with the ongoing low gas prices (sub $2 here again) will be drags on sales.

Dag Johansen

eGolf has been a snoozer. It is basically a LEAF for people that want a VW badge. The price cut is needed.

ffbj

So maybe the badge should be: VW evZzzzz…

David Murray

Yeah, but I don’t think the e-golf is available outside of CARB states. So that also limits the sales numbers.

Kf

Not sure where you guys got the number for the XC90 from, the deliveres of the T8 haven’t begun yet.