UPDATE #2: August 2018 Plug-In Electric Vehicle Sales: What To Expect?

SEP 4 2018 BY STEVEN LOVEDAY 78

Will August EV deliveries raise our confidence about a whopping 300K U.S. electric car sales for 2018?

***UPDATE #2: September 4, 2018 @ 2:30 PM EST – A few other automakers have also released sales charts ahead of the official U.S. reporting date. We’ve added them to the monthly sales scorecard. Stay tuned for GM and Tesla numbers, as well as our August report card tomorrow.

***UPDATE: September 4, 2018 @ 11:55 AM EST – As you may have already noticed, Nissan published its sales data early. The official date for U.S. motor vehicles sales reporting is tomorrow, September 5th, per the economic calendar. However, a few automakers, especially those that are foreign-based, may report today unexpectedly. Toyota has also posted deliveries. We’ve updated our monthly sales scorecard to reflect Nissan LEAF and Toyota Prius Prime sales. The remainder will come on the monthly report card, along with periodic updates to our sales scorecard beginning tomorrow morning.

August 2018 will mark the 35th month of consecutive year-over-year monthly sales gains for plug-in vehicles.

Every month InsideEVs tracks all the plug-in EV sales/deliveries for the United States by automaker and brand. To say that 2018 has been an interesting year would be a massive understatement. January came and put a bit of doubt into many of us, but as the year moved forward, the momentum changed. In fact, three of the five best-selling months of all time for electric vehicles have all happened this year. August is sure to make the list and highly likely to top it.

While July didn’t quite reach our estimate of 30K plug-in electric vehicles sold, it was still another promising month for the segment. Historically, July sales have failed to pass June sales, primarily because June is the end of the quarter. With that being said, August deliveries have always exceeded that of July and we’re very confident that this August will follow suit.

Top Months for U.S. EV Sales to Date (estimated):

  1. July 2018 – 29,514
  2. March 2018 – 26,373
  3. December 2017 – 26,107
  4. June 2018 – 25,179
  5. December 2016 – 24,785

Thus far, an estimated 153,666 plug-in electric vehicles have been sold in the U.S. in 2018. We have passed the halfway point for the year, with only five months to go. However, with the end of the year usually comes accelerated progress. For this reason, we anticipate each of the next five months will be another winner. We may finally be at the point that we can confidently say 2018 will eclipse the 300K-mark, but there’s no way to know for sure.

In July 2018, EV sales were nearly double that of 2017. August should have no problem proving 100-percent growth year-over-year. In August 2017, 16,516 plug-ins were sold. Will we see deliveries north of 33,000 this August? We believe the number will be even higher. It wouldn’t surprise us if sales surpassed 34,000.

Check Out: Contributor Josh Bryant’s 2018 yearly sales predictions here

Keep yourself tuned in and refreshing the pages during the coming days as we put the numbers to the dialogue. We will begin reporting sales tomorrow morning (September 5, 2018) and continue through the end of the week. For now, check out some questions to consider. If you have a compelling question for August, drop it in the comment section and we just might add it to the monthly report card.

In the meantime, what are your estimates? Particular models … overall for the month … end-of-year numbers?

Questions entering August:

  1. How high will Tesla Model 3 U.S. sales soar above all others?
  2. Can Tesla continue to maintain reasonable U.S. delivery numbers for the Model S and Model X, despite the growing Model 3 production ramp?
  3. Will Toyota Prius Prime deliveries jump back up after two months of lower sales numbers?
  4. Now that the Chevrolet Volt has surpassed the Chevrolet Bolt EV for overall sales on the year, will it pull even further ahead or will Bolt sales begin to improve?
  5. 2018 Nissan LEAF sales were down in June and July, but still, the car has seen U.S. delivery numbers over 1,000 for five consecutive months. Will sales improve as the year moves on or continue to slide as customers are waiting for the upcoming 2019 model?
  6. Honda Clarity Plug-in Hybrid sales have really impressed, especially in the last three months. How many did Honda deliver in August?
  7. Did Jaguar log any U.S. I-Pace deliveries in the month of August?

***InsideEVs’ journalist Wade Malone provided sales estimations and related analysis.

Categories: Audi, BMW, Cadillac, Chevrolet, Chrysler, Fiat, Ford, Honda, Hyundai, Kia, Mercedes, Mini, Mitsubishi, Nissan, Porsche, Sales, Smart, Tesla, Toyota, Volkswagen, Volvo

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78 Comments on "UPDATE #2: August 2018 Plug-In Electric Vehicle Sales: What To Expect?"

newest oldest most voted
Benz

Tesla Model 3 deliveries in the US in August 2018: more than 16,000.

Will

15k-18k range

TM3x2 Chris

My guess: 18,349 TM3s delivered in August.

F150 Brian

Model 3 US sales for August 2018 could beat the total US EV market sales for August 2017 (16,514).
That would be a truly significant milestone.

🙂

Viking79

You’re teasing us!!! I want to see numbers!!! 🙂

YVES LAURIN

I am an eternal optimistic 21K

drpawansharma

20K

BroncoBet

17201

Vexar

In response to #7 (Jaguar iPace), if they did, Waymo bought ’em. I’d love to know if an individual owner picked one up.

drpawansharma

May be David Green got the much touted IPace

philip d

He probably has 7 of them. One for each mansion he owns on each continent. He owns a big company and knows lots of important people…according to him.

TM3x2 Chris

6 is the more likely number. I don’t think anyone has a private residence in Antarctica.

ffbj

I think DG might be ex post facto.

John Higham

Consumer I-Pace delivers have not yet started worldwide. The first September 8 in the EU. Us deliveries will not begin until late November. I’ll be one of those 🙂

Vexar

Thanks for chiming in. You had better do a video!

Illia Drobchak

Nissan Leaf 1315.

Yeah, I am pretty sure, hahah

Texas Leaf

The 2019 MY Bolt EVs have arrived and Bolt EV inventories have increased. On the other hand only the 2018 MY Nissan Leaf is available and inventories lag behind Bolt EV inventory levels. Unless Nissan did some deep discounting and there was a lot of bargain seekers in the market, I think the Bolt EV will show a sales edge in August.

TheCyberKnight

Getting mine tomorrow.

Threader

Tennis Ball Green!

Will

Trying to get mines this week

Lil Sparky

In question #1 you might want to add: What was Tesla Model 3 rank among all passenger cars in August? Did passenger cars above it in rank drop? Rank among all vehicles in August?

It is no longer just about who sells more PEVs in a small niche market. It is time to start comparing the front runner(s) to the mainstream.

God/Bacardi

All mid size sedans…

Vexar

Luxury for sure. I can’t imagine any competitor is happy about the news, whereas Elon is pleased to see the iPace delivered.

Texas Leaf

I’m really surprised the Hyundai Ioniq BEV sales are so horrible, I was sure the Ioniq was going to be a player. I guess Hyundai never intended the Ioniq BEV to be anything more than a compliance car in the US.

I’m starting to get the impression that the Kona BEV won’t sell any better than the Ioniq BEV . The Kona BEV performance is only a marginal improvement over the Bolt EV and the MY 2019 Nissan Leaf and I doubt Hyundai will try to compete in this struggling US. Until Hyundai takes BEV sales seriously, I doubt we will see more than token numbers of the Ioniq BEV and the Kona BEV.

Viking79

It is unfortunate, they just don’t get much attention in the US market. I can’t easily buy one where I am located, but I can buy a Bolt EV or Nissan Leaf easily enough, or even an i3 if I get a REx version (would have to truck a BEV back or drive 30 mph on back roads with the climate off to get it home). They already seem heavily inventory constrained for Kona so I don’t see that improving anytime soon.

TheCyberKnight

I can’t wait to see the real Kona sticker price, not estimations.

REXisKing

Some of these companies only cover the California market: CARB credits.

Jan

Here in Europe, the numbers are in a similar range (at least what I found). However, the Ioniq is one of the most desired EVs here, but it takes almost a year to get one after ordering. As for other EVs, i think the production capabilities are still too limited. Espeacially for an affordable car like that.

ffbj

Model 3 sales will continue to increase as they ramp-up. Probably 6k a week by the 3rd quarter.
I think all others will just plod along at their normal sales rates. Nothing spectacular.

Viking79

Exactly, and all the “competition” seems to be aiming for 30 to 50k per year numbers (1/10 of what Tesla is coming with) at a price too high for most. I appreciate their effort, but they won’t do much to slow sales loss to Tesla.

Texas Leaf

New car inventories of the Ford Focus Electric are nonexistent. Dealers are asking over MSRP for the few new FFEs that are left. Even inventories of used FFEs are very limited and used FFE prices appear to be going up.

It appears that the FFE is already becoming a collectible. I always thought the FFE is an excellent entry level EV. Maybe the FFE will do better in the used car market than it did on the new car market.

J

Seems like all used EVs are bumping up a bit in value, or flat/no depreciation from the past year or two (!) in some cases.

SansIce

I love my FFE – no complaints. It does everything I need it to do.

REXisKing

They drive better, and some of these things are FREE with fuel savings.

Val

To discuss sales without discussing availability makes no sense. For instance, Chevy Bolt sells good or bad? Well…how many do they make? How relevant is to compare sales if they don’t build enough of them?

Michael

How does it not make sense? The sales number reflects both the commitment of the manufacturer to the segment and the public’s desire for the product. Chevy has made it clear they aren’t committed to the segment and the public is meh on the product.

Val

you see? exactly what I was saying. Chevy convinced you that the public is “meh”, still, the waiting line is huge in Canada, thousands deposits got reimbursed in Norway and so on.

I agree, I think it is very important. I always discuss this fact in the main Bolt/Volt sales articles.

https://insideevs.com/july-2018-chevrolet-bolt-and-volt-sales-estimates/

https://insideevs.com/bolt-ev-continues-to-shine-in-south-korea/

Bolt inventories hit yearly lows in Q2 and didn’t start to recover until late July.

Things are looking up, however. I will have final estimates tomorrow and will include a discussion of the upward inventory swing.

Kdawg

Only 2,071 Toyota PPs. Not very encouraging for them to ever hit mainstream levels. In fact, the entire Prius family has been on a constant down-slide the last 6 years.

TM3x2 Chris

I agree, Toyota faces a lot of plug-in competition and the allure of Prius is slowly wearing off.
Too bad they keep investing in the fuel cell vehicles instead of creating proper BEVs.

BroncoBet

Investing in FCV doesn’t hurt them, they are a huge company, and the investment may pay off big,Carb,GHG and ZEV credits for them are huge. Panasonic wants to supply Toyota with batteries.

(⌐■_■) Trollnonymous

Comparing it to the 2018 Volt or Bolt sales of which neither have ever hit 1800 for any month of 2018 must mean neither of them are “mainstream”.

john1701a

For the last 15 years, the term “mainstream” has represented a green vehicle available nationwide that was able to support itself financially. With respect to sales, that worked out to minimum annual sales of 60,000.

This is why sales of Volt falling well short of 5,000 monthly was always a concern. Not achieving that prior to tax-credit phaseout meant business sustainability of the tech would be in jeopardy… which is exactly what we are witnessing now.

In other words, dealers will have no desire to stock a low-profit vehicle.

Kdawg

For the last 15 years, the term “mainstream” has represented a green vehicle available nationwide that was able to support itself financially. With respect to sales, that worked out to minimum annual sales of 60,000.

This is why sales of PP never reaching much more than 2,000 monthly was always a concern. Not achieving that prior to tax-credit phaseout meant business sustainability of the tech would be in jeopardy… which is exactly what we are witnessing now.

In other words, dealers will have no desire to stock a low-profit vehicle.

john1701a

That lame attempt to parrot didn’t take into account that GM is just about out of tax-credits and has a much higher MSRP to deal with.

Toyota is in a far better situation to compete directly with traditional vehicles and take advantage of phaseout timing.

Remember, targeting mainstream consumers is far more difficult than the audience here.

Kdawg

While Toyota is still trying to figure out how to make an EV and relying on tax credits for paltry sales, the rest of the world will keep moving on.

REXisKing

The latest PP is a disappointment in incremental improvement. There’s a limited market for a car that can only go 20 miles of Electric range, and that gets chewed up pretty badly in cold northern states.

MTN Ranger

Trying to get john1701a out of the woodwork to comment?

(⌐■_■) Trollnonymous

lol, yeah those two have a special bromance goin…….

Kdawg

Don’t trigger him…
comment image

john1701a

It’s obvious bait. I don’t bite.

Kdawg

Ew

vdiv

32 e-Golfs

TM3x2 Chris

e-Golfs are hard to find, I don’t think VW is sending them to the dealers lately.
I predict only 12 e-Golfs delivered in August.

vdiv

32 is not a prediction, it’s the actual number. Sorry, didn’t include the link: https://media.vw.com/releases/1071

TM3x2 Chris

ok then, my prediction was wrong again:)

vdiv

However your observation is right. VW has managed to sell a good number of plugins in Europe, but not in the US. We sort of feel left out.

Magnus H

They sold 54 e-Golf in Sweden in August.

JoeInTheUK

Anecdotal report from one potential eGolf buyer in the U.K., the dealer said the waiting list was edging 9 months by which time the New “ID” replacement would be close and better to wait for that.

REXisKing

I emailed my interest in an eGold 2 years ago and never got any response back.
Same with the Honda Fit EV, nothing.

Sometimes CEO’s need to be fired.

Mark.ca

~80% growth month to month (18 to 32) is nothing to sneeze at. VW is really pushing it here!

Mikael

K = Kelvin, k = kilo = 1000.

I’m definitely hoping that sales will be above 300K, but it still looks like the market is pretty cold and yet to break the melting point of hydrodioxide. 😉 Maybe it can even reach 313,15K this year, really hitting that sales fever by the end of the year!

(⌐■_■) Trollnonymous

“K = Kelvin, k = kilo = 1000. ”

Thanks for the Edumakation sir!
🙂

Mikael

No one bothering to correct it to dihydrogen monoxide… I’m disappointed.

robus

I’m curious to see if the Bolt can come back against the Volt this month. Fascinating to see it fall behind this year after it handily out sold the Volt last year.

REXisKing

IF you drive fast, I think the wider track of the Volt would be better.
But, I’d still like a better rear suspension on the Volt.

Although the 2019 Bolt has a suspension upgrade, can’t wait for testing.

Scott Franco

The Bolt, and no doubt other EVs, were sold on the idea that they were better than waiting for the Telsa M3, and also would enjoy the tax rebate longer. Now both of these advantages are going away. More likely the Bolt sales continue to head down.

vdiv

They are still cheaper than the Model 3 with credits/rebates or not, and have the same utility as daily drivers.

TM3x2 Chris

Same utility? I don’t know, it all depends on how you utilize the car:)

vdiv

The overwhelming majority of people drive 40 miles or less daily, they don’t need a 200-300 mile EV with a comprehensive charging network to do that. They do need it when going on a long trip out in the wilderness with “Are we there yet?” family members and apparently are willing to pay the 50% premium to get it.

Quebec 100% EV

Your comment makes zero sense.
If you’re trying to say that the overwhelming majority of people never take long roadtrips with their cars, you are incorrect.
If you’re trying to say that most people are OK with buying a $37,000 vehicle that can only satisfy 95% of their driving needs and are OK with renting a car for their long roadtrips, then you are also incorrect. Studies have shown that people will NOT do this, they will NEVER spend that kind of money on a car and then rent another one for roadtrips, psychologically most people just can’t imagine ever doing that.

vdiv

And yet people do buy lower range cheaper EVs and do use them as their second car for their daily driving, so your studies are also incorrect.

Cypress

A majority of People spending $30k+ on a car likely have more than one car.

Speculawyer

I’m disappointed by Mitsubishi Outlander PHEV sales. I thought a PHEV SUV would sell pretty well. There are probably very few people that know it exists. Same for the Chrysler Pacifica PHEV….although that one is probably hurt by the traditional model that includes the Stow-N-Go seats which don’t exist in the PHEV since they need that space for the battery.

jelloslug

The thing is five years late to the party. Nobody cares anymore.

Don Zenga

Plugin Dashboard will remain dark until SUN (Model-3) rises tomorrow and it will bring
* Lots of shine.
* Flowers will bloom.
* Birds and Bees will buzz around.
* And finally solar panels will supply power & heat.

vr

12, 571 vehicle in transit at end of Q2, assuming 10k were Model 3, July delivery 14250, unofficial production at end of Aug, 34,500. 30,250 vehicle to be deliver at end of August, assuming 10 K to be delivered in September, 20,250-Canadian delivery ?, Canadian delivery could be in heavy side due to September 10 expiry of incentive, so my guesstimate 16-17K.