Audi U.S.A. Hiring Electric Vehicle Operations And Transformation Manager


The concept car Audi e-tron quattro at the Volkswagen Group Night (IAA) in Frankfurt.

The concept car Audi e-tron quattro at the Volkswagen Group Night (IAA) in Frankfurt.

Audi A3 e-tron - Image Credit Michael Beinenson / InsideEVs

Audi A3 e-tron – Image Credit Michael Beinenson / InsideEVs

Via Chelsea Sexton, we found this interesting job posting from Audi U.S.A.

Note that this position was posted just after the Volkswagen/Audi diesel scandal began to make headlines news, but before Volkswagen announced its electric car commitment.

Here’s the job posting (once you’ve read it, you’ll likely be convinced that Audi has moved beyond all talk and no action…it’s go time!):

Audi EV Operations and Transformation Manager

Audi of America – US-Virginia-Herndon

Job description

“Truth in Engineering” is our company ethos. It represents the core belief driving the development of every Audi vehicle. It inspires the innovative technologies, revolutionary engineering and progressive design that have become synonymous with the Audi name. It reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit. In our relentless pursuit to become the number one premium car brand in the America, we need employees who share in this spirit of challenging the status quo in everything that we do.

Role Summary:

The EV Operations Transformation Lead is a core team member of the new BEV Strategy team within Audi of America. This role is a core part of a close team that is responsible for preparing the Audi of America organization for a new era of electrification, beginning with a major BEV product launch toward the end of the decade. This team is responsible for: 1. Developing implementation-ready solutions that resolve the EV “brilliant basics” (known issues holding back EV demand or reducing buyer satisfaction), 2.Introducing transformative ideas to catalyze electric vehicle adoption while establishing Audi as an electric leader. This role will have specific responsibility for re-inventing the EV go-to-market and retail approach. Implementation will occur through close cross-functional collaboration with Sales Operations, Digital Operations, After Sales (including Service, Parts & Accessories), Audi Academy (Training), Regional Operations and Dealers. The ideal individual will be a change agent who can both formulate transformational retail ideas and adapt to the complex realities of implementing change within a complex, multiple stakeholder landscape.

Role Responsibilities:

Identify and implement new retail sales and service solutions for major EV launch and future EVs that will follow.
Act as a member of the Audi EV Leadership Team, ensuring that the customer and dealer perspective is provided for in all Brand initiatives and strategic plans. Work closely with the General Manager Vehicle Sales to ensure that Sales Operations Managers are working strategically to achieve all sales and customer satisfaction critical targets and increase share of mind for Audi brand.
Become an agent of cultural change within the organization to get all key stakeholders to believe and invest in vision of electrification success.
Enhance dealer personnel training processes to build strong EV knowledge base / subject matter expertise and create optimal EV customer experience.
Oversee the evolution of the Dealer organization to adapt to new electrification opportunity; enable Dealers to meet or exceed Audi customer expectations in line with Audi’s operating standards. Develop new operating standards, where needed.


Analytical and conceptual thinking – using logic, reason and strategic thinking to solve complex problems.
Strong project management skills, ability to execute multiple long-term tasks across departments.
Strong teamwork and communication skills and ability to work with all staff and management levels.
Integration – joining people, processes or systems.
Influencing and negotiation skills.
Computer savvy – skilled in the use of various software programs, highly proficient in Microsoft Excel, Word, Access and PowerPoint.
Resource management.
Required Specialized Skills:

10 years of experience in the Automotive industry. Significant experience leading and directing all facets of sales operations functions including Network, Dealer Relations, Customer Experience, and essentials of CRM.
Experience with dealership operations and strong knowledge in vehicle sales and finance.
Understanding of After Sales, specifically dealership Service Operations, Parts & Accessories Sales
Strong grasp of typical dealership processes and business model
Previous Regional and Dealer contact experience
Experience in achieving sales targets through program management and influencing skills
Solid project management skills
Ability to lead in a high pressure environment
Desired Specialized Skills:

Experience leading a new function, department or company in a nascent, high-growth area and/or business development experience in a sales-based context
Knowledge of electric vehicles, planning/project management experience with automotive OEM launching new EV products; alternatively, experience launching complex technology product
Ability to motivate others’ without direct managerial authority / responsibility
Experience designing and implementing Sales/Marketing campaigns
Experience in Network development
Proven improved sales force satisfaction among Dealerships
Required Education:

Bachelor’s Degree in Business Management, Strategy, Finance, Economics, Statistics or related field.
Desired Education:

MBA or Advanced Degree in Business Management, Strategy, Finance, Economics, Statistics or related field.
Work Flexibility:

Occasional domestic and international travel
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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13 Comments on "Audi U.S.A. Hiring Electric Vehicle Operations And Transformation Manager"

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There’s no doubt that they had this strategy ‘ready to go’ just in case they did get caught.

But it looks like a very interesting job (I’d apply myself, but don’t have the extensive business background).

I just hope someone with a passion for electric vehicles gets the job, and not someone like Bob Lutz who is busy hating EVs again.

this job was posted over 3 weeks ago…i think that the timing of the diesel scandal and this job posting is coincidental.

This is exactly what the NADA was worried about.

Since Chelsea found the job post, I hope that means she was applying for it 😉

You will be responsible for periodically introducing new eTron concept cars and then quietly killing them off. LOL.

No, I think they are FINALLY into EVs for real. Dieselgate is forcing them to get into EVs for real.

Um, is the A3 E-tron out yet in the U.S.? I thought it was supposed to arrive in October. I see 3 or 4 listed on Autotrader, but not sure any of those are actually in stock.

From an email exchange I had with a local Audi dealership outside Philadelphia regarding when they expect to have the A3 E-Tron on their lot: “End of this month possibly.If not definitely November.”

It’s interesting just hoe detailed the job is in terms of corporate strategy and tactics for the US market…

Significantly IMHO, the focus seems to be on BEVs rather than PHEVs, which is nice — it implies they’ll be paying attention to the actual electric-specific issues like range, charging networks etc., as opposed to just helping sell the tiny-AER PHEVs via greenwashing.

Maybe they think they really have something with their solid state batteries? I hope that is it. But who knows? They might just be reacting to Tesla.

I doubt they’re relying on the Bosch solid-state batteries at this point (and VW is purposely not doing any battery research or production of their own at the cell level).

It’s way too early; recall Bosch itself just recently announced its goals for those batteries. You can bet that if they had any kind of prototype battery, even non-mobile, they’d be showing it.

But the new solid-state stuff isn’t really needed; this is roughly a Tesla-S-sized or a bit smaller vehicle (4 passengers, 22cu. ft. luggage vs. 32 for the Model S).
In 2 years of gradual battery advancement, they certainly should be able to stuff the 95kWh battery for a 310mi range they’re talking about in the available space (about 15% more range for 12% higher capacity than an S85).

BEV product launch in 2020…why? Audi doesn’t have to reinvent the wheel…copy and paste the TESLA model and that will instantly launch cultural change full force

It doesn’t say “2020” anywhere in the job description that I could see…
I suspect it was published before the Audi announcement of the e-tron quattro, which the obvious suspect car in question.
Audi is on record, see
that that will be “presented” (that is, finalized and officially announced) in early 2018, which is ~2 years from now.
Now they may not actually manage that, but given that the concept car seemed to be fleshed-out, with lots of detailed specs given, it seems reasonable…
In car terms, 3 years is actually a reasonably quick cut&paste…

I had to smile when reading “Truth in Engineering” and “rewrite the rules” in the 1st part of job description.

“..end of the decade”. I wonder if VWG is seriously waiting for Bosch, etc., to deliver on halving wh/kg? Currently, a BEV of decent range (~200) requires ground up storage volumnes. The only reason for delay, at this point, seems to be that they want no dedicated BEV platforms.

I second Chelsea Sexton. Audi, you know she’d be all-in. Both auto and electric sector experience. Who else has that?