Audi To Begin Taking E-Tron SUV Reservations In U.S. On September 17


U.S. customers will be able to configure and reserve their 2019 Audi e-tron, the first all-electric vehicle from Audi

For Audi, the transition to electric vehicles is one of the most important goals that the company has ever faced. With an ever-changing market, a complete change in the POV from car customers, joined by the dieselgate fallout, all make the German car maker eye EVs as the way out. While EVs may not be their only focal point, they are surely going to grab a large chunk of sales in the forthcoming years. For Audi, the e-Tron – an electric SUV that includes integrated digital tools and in-home charging solutions – will be a great showcase of how the market reacts to their electric cars.

Hence, after years in the making, Audi is finally going to release the full e-tron specifications, pricing and an online configurator, all on September 17th, allowing potential customers to reserve their vehicle with a $1,000 reservation fee.

While Tesla Motors and some other car makers have already dipped into the reservation option pool for their vehicles, this signifies a big change for Audi. In turn, this new Audi reservation system is part of how Audi of America will create a digital ecosystem for Audi owners to confidently go electric. When customers place a reservation, they will be able to track it online, checking daily for progress updates on the build process for their all-new fully electric E-Tron SUV (Sports Utility Vehicle). Additional information will be shared by Audi on this new ecosystem the pending San Francisco event.

“We’re introducing a premium, customer-centric vehicle in a premium, customer-centric way,” said Scott Keogh, president of Audi of America. “With our owners and our dealers, this process allows us to offer transparency from the reservation and build all the way through delivery.”

The Audi e-tron is a fully electric SUV that’s aimed at the upper, premium market. Audi promises a progressive design, an advanced electric powertrain, followed by world-class driving dynamics and build quality that customers expect from such a luxury brand. The first e-trons are expected to hit the showrooms in the first part of 2019. While this SUV will be the first of three battery-electric vehicles that Audi plans to debut by 2020, the Ingolstadt based carmaker predicts that nearly 30 percent of its customers in the U.S. anticipated going electric by 2025.

If you want to receive more information about the e-tron, you can sign up here. Meanwhile, grab a look at the Audi e-tron media gallery right below.

Audi e-tron prototype
19 photos
Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype Audi e-tron prototype: Charging

Source: Audi

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14 Comments on "Audi To Begin Taking E-Tron SUV Reservations In U.S. On September 17"

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Fully expecting a well engineered, well thought out vehicle.
Anxious to see the final specs and price… and planned build capacity

The number of motors they are now making suggests the production capacity will be decent…

200 a day, so, 1000 a week, maybe 40,000-50,000. So, not bad for a start.

Audi is famous for “Quattro” AWD, so I suspect it can only be ordered with 2 motors in different power levels, so half that number, but they are probably able to ramp up this number

Yes, that’s already half the number. 400 drive units per day -> 200 cars.

My neighbor just got a new Audi SUV/Wagon, boy is he going to be pissed his dealer didn’t tell him this was coming.

It’s OK… Reveal in ~ 2 months, production next year, long wait list, full price expected for initial deliveries, much more charging infrastructure in 18+ months…
Probably nice timing for a trade.

Glad to see that Audi is getting closer to producing the actual electric car.

I’m sure it’s going to be pricey but boy am I salivating. Maybe I can buy a used one when my Leaf lease is over.

I wish people reporting on this would note that “e-tron” is a family or brand name, not a model. Audi had been selling e-tron labeled vehicles since 2016 in the US (I believe 2015 in Europe and elsewhere). I drive a 2016 Audi A3 e-tron Sportback daily. It is a plug-in hybrid with about 20-22 real life summer mile electric only range (a little less in the winter). A full 2/3 of my driving is non-ICE driving. It is great fun to drive and I fully suspect their full EV will be a great experience. But “Audi e-tron” has existed since 2016 in the US. This all EV SUV is just the next iteration in the family.

That is one ugly front. Ugh.

Audis have jewel-like build quality. I can’t wait to see one in person.

1. The picture at the top of the article is not the e-tron SUV, fortunately.
2. Per Audi’s web site, deposits are refundable “upon purchase and delivery of the vehicle.” They are not refundable upon request.

Thank you.