Audi Technical Development Boss: “The Electric Car is the Future”
“The electric car is the future,” declares Ulrich Hackenberg, a high-level engineer at Volkswagen Group and Audi board member for technical development.
Hackenberg was recently interviewed by Guido Reinking, editor of Automobilwoche.
As we all know, Volkswagen Group has long been EV naysayers. However, the tide is quickly changing and that’s clearly evident in the way in which Hackenburg answers several plug-in vehicle questions posed by Reinking.
Reinking: The electric car has been regarded quite critically in the Volkswagen Group for its high costs and restricted range. Aren’t you overlooking the emotionality and driving fun of e-mobility?
Hackenberg: The electric car is the future. That has been clear to us for a long time. I definitely see the emotional side but the framework data has to fit — ranging from the available technology, to the infrastructure, all the way to customers’ expectations.
Reinking: Does Audi need to offer a car like the Tesla Model S?
Hackenberg: In a few months the A3 E-tron will be launched as a plug-in hybrid, which is the most attractive alternative powertrain — and the one most suited to the customer — in many markets in the world. In markets where there are many early adopters, take California as an example, I can also imagine a high-end electric sports car.
Reinking: Will that be the R8 E-tron for Audi?
Hackenberg: The R8 E-tron is more than a technology platform. Every component represents high-end technology at its finest. We have solved the problem of restricted range.
Reinking: Will the R8 E-tron be built?
Hackenberg: I am just now championing it.
Source: Automotive News Europe