Audi Targets “Premium Customers In Big-Car Sector” With Upcoming Electric Cars
Audi e-tron quattro concept unveiled last month in Germany is scheduled for production in 2018 as the Q6 e-tron quattro, although we are quite sure not too many of EV enthusiasts will be able to afford it when priced.
Autocar’s sources at Audi indicates that the company is positioning its electric SUV for premium customers in a big-car sector; which kind of sounds like the Tesla Model X market to us.
The reason for that is the desire for long range (up to 300 miles / 500 km), which requires a large battery (95 kWh in concept) and expensive lightweight materials to bring weight down after adding all those batteries.
A senior insider in Audi’s engineering division said:
“Batteries are heavy so it makes sense to reduce the weight of the car. But as with all weight-reduction materials you have to look at the costs and how you bring the materials together in the factory.
“For example, if you have multi-material bodywork -if you have steel, for example, in combination with aluminum and carbonfibre – you can glue it, rivet it or you can weld it. After that, for example, there’s the painting process and anti-corrosion process – all done at quite high temperatures, prompting the materials to work against themselves. We need a lot of know-how of how to do that, and it’s expensive, too.”
“You need a big car for the space of the batteries to realise 300 miles, and if you have a big battery pack in a big car, it is going to need to be priced appropriately. So we must look for premium customers in a big-car sector.”