Audi Says It Will Build EV Factories Around The World

3 weeks ago by Mark Kane 12

Audi is getting serious about building plug-ins

Audi has announced that future electric vehicles (after the e-tron Quattro and e-tron Sportback) will be produced in various plants around the world instead of from a central European location.

Audi e-tron Quattro

The first two EVs are scheduled for plants in Brussels, Belgium from 2018 and 2019 respectively.

Now, Mexico and Hungary have been mentioned by CEO Rupert Stadler as the next locations to build plug-ins.

But with that said, someday…they all will build EVs.

“”In future, electric cars will roll off the line in all of our plants,”  Stadler told a gathering of 7,000 workers at Audi’s base in Ingolstadt, Germany, on Wednesday.

By 2025, Audi intends to introduce 20 electrified cars (which of course doesn’t mean all plug-ins), and labor union are already trying to secure production for some (if not most) of those in Germany, which not necessary the most cost effective thing according to the management:

“Separately, labor boss Peter Mosch on Wednesday called on top management to speed up assigning production of electric cars to Germany, as staff in Audi’s home market fear they could lose out in the race for zero emissions orders and projects.

“The workforce here wants to see results no later than by the end of this year,” Mosch told the Ingolstadt meeting.”

The issue of course is that the plug-in segment is very competitive, and the margins traditionally very low; so it doesn’t makes sense to source and ship batteries a long distance to a manufacturing facility, and it doesn’t make good financial sense to have those facilities a great distance away from the target audience – a shotgun approach will ultimately be what is need to find long-term success with EVs.

The 2018 arrival of the e-tron Quattro is positioned against the Tesla Model X, while the e-tron Sportback will be competitor to the Jaguar I-Pace, although the Jag will have a 12-18 months head start on the Audi.

The next electric Audi will be a compact model, build on the MEB platform, followed by BEVs on the new premium electric platform, which is jointly developed with Porsche.

Audi e-tron Sportback concept electric drivetrain cutaway

source: Automotive News

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12 responses to "Audi Says It Will Build EV Factories Around The World"

  1. William says:

    Building an Audi EV manufacturering plant in Mexico, will help drive down costs. This will help in competing with those EV manufactures that are currently upping EV production numbers, North of the U.S. border.

    Competition should make for some interesting decisions, from the EV manufacturering sector.

    1. mx says:

      Mexico. That’s a bold move.

  2. CDAVIS says:

    Will there also be an Audi Supercharger network around the world ?

    1. dinhh68 says:

      Will there also be an Audi Supercharger network around the world ?

      Yes. one in each country

      1. CDAVIS says:

        One supercharge charger or one supercharger network?

        1. Philip Reeve says:

          Lol, dinhh68 forgot the sarcasm tag.😊

  3. orinoco says:

    Jailhouse factory? Another Audi engineer has just been remanded in custody.

    And the question is not if, but how many compared to ICE cars. And if in significant numbers, where do they get the necessary batteries.

  4. Turbofroggy says:

    I am going to announce here in “Audi” fashion that I will be laying golden eggs out my bung hole throughout the world. Should happen about the same time as this battery factory around the world fiction…

  5. EVer says:

    After so much vapor they get carried away and produce a fog…IBWISI(I’ll Believe It When I see It). Don’t ever forget Audi is VW.

  6. John says:

    This just in: yet another manufacturer says they’re gonna build a battery factory/pure electric car… and then don’t…

  7. SJC says:

    Two rear motors, smart.

  8. Another Euro point of view says:

    Once upon a time my son, many many years ago, there was a car manufacturer from the kingdom of bratwurst that announced an electric car. People from the land of all opportunities were eagerly awaiting it. Then years after years it failed to materialize. It was called the Audi R8. That happened long time ago and since then this car manufacturer and its close relatives made many many electric cars and it sold tens of thousand of them so far this year but despite this the people from the land of all opportunities never really believed those cars existed. Calling them “mist charriots”.

    Really father ? After all those years ?

    Yes son, they are like that.

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