Audi Prices A3 Sportback e-tron From 37,000 Euros ($49,000 USD)

SEP 11 2013 BY JAY COLE 8

Audi A3 Sportback e-ton Features 31 Miles Of Range (NEDC - which translates to low 20s for the US) In A Sporty Package

Audi A3 Sportback e-tron Features 31 Miles Of Range (NEDC – which translates to low 20s for the US) In A Sporty Package

Rarely do we give any credit to Volkswagen/Audi when it comes to plug-in cars.

Audi A3 e-tron Interior

Audi A3 e-tron Interior

Most every offering from the company seems to either be out of touch with the market (see e-Up!) or priced way above it.  The Audi A3 Sportback e-tron fails at neither of those things.

Audi has set the price for the plug-in A3 at a very respectable 37,000 Euros in Germany, which dollar-for-dollar would translate to about $49,000, but in reality would equate to more like an upper 30K price-point for the US when it arrives here.

It is not Chevrolet Volt territory (starting from $34,995), but it is in the ballpark, and Audi as the upscale brand of VW is clearly intending to shoot for a demographic a little higher than the Chevy.  Audi should be able to sell a fair number of these in America.

As for when it arrives in the US, Audi is not yet saying, but notes the car is in series production now, and will debut in Europe in the spring – which is earlier than previously expected.

Audi A3 Sportback e-tron Cutaway

Audi A3 Sportback e-tron Cutaway

The extended range Audi has an all electric range of 50 km (31 miles) based on the NEDC scale – based on its 8.8 kWh battery, we estimate about 25 miles of range on the US EPA standard.

Besides featuring some fairly nice interior amenities over its VW counterpart, the 5-door car is rated at 150 kW (204 hp) with 258 lb-ft of system torque – so it is quite lively on the road

Audi released this statement with pricing:

The Audi A3 Sportback e-tron accelerates to a speed of 100 km/h (62.14 mph) in just 7.6 seconds, and it has a top speed of 222 km/h (137.94 mph). Its average fuel consumption is just 1.5 liters of gasoline per 100 kilometers (156.81 US mpg), which equates to CO2 emissions of 35 g/km (56.33 g/mile). It offers a 50 kilometers (31.07 miles) driving range in electric mode; when combined with the additional 890 kilometers (553.02 miles) of range supplied by the gasoline engine, its total driving range is an impressive 940 kilometers (584.09 miles). The battery of the A3 Sportback e-tron has an energy capacity of 8.8 kWh and can be charged in less than 2.5 hours using a 16 A electrical outlet.

Thanks to systematic lightweight design, the five-door car has an unladen weight of less than 1,580 kilograms (3,483.30 lb), including all electrical components, and it offers space for five occupants and plenty of luggage. It comes complete with all the brand’s strengths: elegant design, a sporty suspension, first-class ergonomics, top-notch build quality and an extensive selection of high-end assistance and infotainment systems.

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8 Comments on "Audi Prices A3 Sportback e-tron From 37,000 Euros ($49,000 USD)"

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If it has AWD as an option, it could be a winner….


It looks like a late “me too” Volt. Same costly system of parallel double motorization and still too short EV range.
But this one has a big progress, five seats thanks to a full backseat.

It is a bit too bad, however they didn’t pick the A1 e-tron system for it instead. A longer EV range and a much cheaper serial configuration with just a compact micro Wankel. That would have been a blockbuster.

This Audi wagon would compete with the sleek 35EV mile, 207 hp Cadillac ELR.

A Golf plug-in hybrid would be a Volt competitor. Instead VW is creating a Focus Electric competitor with the e-Golf.

“and will debut in Europe in the spring”

It sounds like they still have time to cancel it, but they better hurry…

Thanks for the great news!
To me such a price is almost unbelievable.
37,000 Euros for an Audi which goes 138 mph (very precious in Germany, from where I’m writing, though I’m from Italy) and jumps 0-60 in 7.6s!
Consider that the Ampera used to cost about 45,500 Euros till few days ago and is now priced at 39,900 Euros.
I very much like the Ampera and Volt too, anyway. And they have a bigger EV range (that’s the only thing I would maybe change in the e-tron, though for many might be enough, for their daily commute).
For another comparison, I understand the BMW i3 with range extender will cost about 39,900 Euros also, in Germany. And, at least in REx mode, it cannot possibly compete.
But it’s even peppier than the e-tron (in the non REx version), jumping 0-62 mph in just 7.2s.
I think it’s a great second (or first…) car.
So,…it’s great to have more and more excellent choices!
(Soon also PHEV Golf. It seems to me VW Group starts being very serious on plug-ins)

Actually, the Ampera price is now 39,900 Euros in Italy. In Germany it’s now 38,300 Euros, after a 7,600 Euros cut.

For what it’s worth, a base BMW 328i costs 38,000 Euros in Germany. In the US, the 328i starts at $37,100.

Granted VAT and emissions-related taxes make that comparison difficult. But if the A3 e-tron were to cost $37,000, I could see it doing quite well. Priced like a Volt, but with a premium badge.

That is again a European price gouging problem you are indicating. The BMW 328i is made in Germany so VAT and tax difference cannot explain why it cost 37100 $ in the US and 50160 $ (38000 € at 1.32 $/€) in Germany.
This is not a Texas dealer problem but it is at least at par with it considering that all the cars, US made like the Model S or EU made like the BMW 328i, are affected. Some action is badly needed here to straight things right.