Audi Holoride Tech Transforms Road Trips Into VR Gaming: Video

JAN 13 2019 BY GREG FINK 8

Audi says it will be available to the public within three years.

Audi is bringing virtual reality gaming to the car with its new Holoride technology. Unveiled at the Consumer Electronics Show in Las Vegas, Nevada, Holoride relies on VR goggles that backseat passengers wear. Users then view a virtual world that syncs up with the motions of the vehicle.

“If the car turns a tight corner, the player curves around an opposing spaceship in virtual reality. If the Audi E-Tron accelerates, the ship in the experience does the same,” Audi wrote in a press release.

While Audi noted that Holoride uses an open-platform that other automakers and developers can use and add to in the future, the brand only used the technology to showcase  “Marvel’s Avengers: Rocket’s Rescue Run,” a VR game that sees the user sitting in the space ship from the film Guardians of the Galaxy.

Of course, this isn’t Audi’s first rodeo in the Marvel universe, as the automaker famously gave Tony Stark the keys to an Audi R8 in Iron Man (Stark more recently piloted a new A8 in Spider-Man: Homecoming). Nor do we expect this to be the last venture between Marvel and Audi, and we can envision a future Holoride game based upon Marvel characters such as Ant-Man or Ghost Rider.

Although the feather in Holoride’s cap is currently its ability sync virtual worlds with the movements of a passenger vehicle, future iterations of the technology will possibly use vehicle-to-infrastructure communication to implement traffic events into the user experience.

Regardless, the German brand believes Holoride will be available to vehicle owners within the next three years. While the technology certainly looks cool, we can’t help but feel it may also be a wee bit nauseating. Hopefully, we’ll have the opportunity to test Holoride for ourselves to find out just how well the VR system works in the real world.

Categories: Audi


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8 Comments on "Audi Holoride Tech Transforms Road Trips Into VR Gaming: Video"

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Wow. . No more “are we there yet” from the kids. This looks cool.

Except when doing 130kp/h for hours on the highway.

It looks better than those games on Tesla. I guess it is all about Audi experience. Tesla needs to step up. More premium experience we need. 🙂

so you never have to be disconnected from a screen. sigh,…

A gimmick if I ever saw one.

This is a cool mashup, it shouldn’t be nauseating as it follows the motion of the car,expect them to make an AR version so passengers still get to see the world outside, whilst shooting aliens or swapping VR bugs.

Ron Swanson's Mustache

“Here, sit in the back seat of a car where people are most prone to motion sickness.”
“Alright, now that you’re in the back seat, put on this set of VR goggles that also will induce motion sickness.”

*Car starts driving*


Sitting in the back seat you see the car in relative non-motion while experiencing motion, get motion sick.

Wearing VR while sitting at your computer you see relative motion while experiencing non-motion, get motion sick.

Wearing VR in the back seat synced up and providing visual representation of motion matched to the experience of motion, probably not as bad as you think. I have more reason to believe this would ameliorate motion sickness than to think it would double it.