Audi E-Tron SUV Racing To Beat Jaguar I-Pace To Market

3 months ago by Steven Loveday 33

Audi E-Tron

Audi E-Tron Quattro Electric SUV

Audi is aggressively pushing to move its E-Tron Quattro Electric SUV to market before the Jaguar I-PACE to claim the title of “first premium electric SUV.”

But wait … what about the Tesla Model X. Oh yes, Jeep has already made us well aware that it doesn’t count. But we digress …

According to Autocar, an Audi exec shared that beating the I-PACE may be a bonus for jump-starting sales. He said it would make Audi the:

“…first real premium manufacturer doing a premium electric SUV”.

Jaguar I-PACE

Jaguar I-PACE Concept

We were already aware that Audi doesn’t see Tesla as a “real” premium automaker but surely considers the Silicon Valley outfit as a competitor worthy of heckling, but let’s stay on topic.

Dietmar Voggenreiter, head of Audi sales and marketing, verified that the E-Tron is set for a 2018 release. That’s when Audi believes that the battery technology will make the vehicle a viable option. He explained:

“A 400km to 500km range must be possible and we must have a fast charging infrastructure. Both things are coming in 2018. The battery energy density is there and there is a lot of charging infrastructure in Europe, the US, and Asia.”

He also shared that Volkswagen Group has been working alongside rivals like BMW, Daimler, and Ford to assure a fast-charging network is in the works.

“It’s not our job to invest in charging points. We are pushing and organizing this, though, and working with partners on it.”

The upcoming Audi electric SUV is said to have a range of at least 311 miles (500km) – NEDC. It’s built on the same platform as the Porsche Mission E, which is set to arrive in 2019. The E-Tron will be powered by three electric motors, with the ability to crank out 496bhp and 590 pound-feet of torque, similar to what was shown in an early concept in 2015. Audi says it can run a zero to 60 sprint in 4.5 seconds and has a top speed of 131 mph.

The German luxury automaker chose the SUV body style due to the immense popularity of the segment. Voggenreiter added:

 “A lot of customers have been asking when we’ll bring this car to market. There is certain demand in the premium segment and we’re not being first to market for the sake of it; it’s the right product. It’s a real SUV, with Audi design language.”

The idea makes perfect sense, and Jaguar is on the same trail, anticipating its I-PACE to garner huge success. However, the British-based automaker has already entered the I-PACE into pre-production to some extent and could have its pure-electric SUV to market by the first quarter of next year. Audi will have to push hard to live up to its projections, and even harder to get ahead of Jaguar. It’s high time for Audi to start producing electric vehicles instead of electric-vehicle press releases.

Source: Autocar

Tags: , , , , , , , , ,

33 responses to "Audi E-Tron SUV Racing To Beat Jaguar I-Pace To Market"

  1. Gerhard Hauer says:

    Just to keep this in perspective: A Model X 100D has a NEDC range of 565km, the Model S 100D has 632km.
    So no “Vorsprung durch Technik” this time for Audi,

    1. One says:

      Nedc is no more. It died today. It begs the question. 500 km on what cycle?

      1. Gerhard Hauer says:

        Nope, not dead yet.

        1. Arpe says:

          Yeah… sadly not yet:
          “The European Commission and UNECE will focus to have a steady shift from NEDC to RDE & WLTP to regularize and monitor emission levels and fuel economy. Initial focus will be to enforce technical centers to carry out the real driving emission testing across all OEMs. NEDC testing will be used across all OEMs until 2020…”

          “https://ww2.frost.com/frost-perspectives/real-driving-emissions-implementation-and-its-impact-current-technology/”

        2. R.S says:

          For public emissions, fuel economy and range figures it is dead from 2018 on.

        3. jakaracman says:

          It’s dead. All newly homologated cars (so the cars that first come to market after Sept 1st 2017) must be tested according to WLTP (plus RDE) and that is the oly standard that manufacturers can use in Europe. So it’s 500 km according to WLTP (unless Audi is really stupid and using NEDC now as a bait and will only use WLTP when the car is launched – but that would be PR suicide and I don’t thinh Audi would be stupid enough to do it).

          And Tesla is far from premium. 3 sect to 100 kph and vegan leather do not make a premium car. Their build quality and most materials (not to mention a lot of features) are really, really bad by proper premium car standards.

          1. Arpe says:

            Could you clarify for me?

            So a facelifted Golf model year 2018, can use NEDC?
            And a car completely new to the market, Audi e-tron will be using WLTP?

            Or will all new cars of Model year 2018+ be required to use WLTP?

            Thanks!

          2. BenG says:

            Electric drive provides quiet and immediate power that is unparalleled by any ICE vehicle. It is the new standard for luxury.

            Tesla is a sport-luxury automotive brand. It may not be as plush as a Caddy, but it is so far beyond any Caddy in more important aspects of the vehicle (powertrain and user interface) that there is a large and growing audience of people who want a Tesla and would never consider a Caddy.

            BMW, Audi and Mercedes are worthy adversaries but Tesla is rapidly encroaching on their most profitable segments because of the technological quantum leap that full electric drivetrain brings to the industry.

      2. bogdan says:

        On the orbital diving cycle!

  2. Rich says:

    While neither is a SUV, I’m thrilled to see more BEVs come to market. Both should bring a high level of “luxury” to the market. The Audi E-Tron Quattro Electric station wagon should be very practical. The Jaguar I-PACE is a good looking hatchback that brings much needed sex appeal to BEVs. Totally cool.

    1. Dav8or says:

      No kidding. Neither the E-Tron, nor the I-Pace, nor the Model X are SUVs IMO. Not even close. They are squarely CUVs. This is as bad as Chevrolet trying to pass the Bolt off as a CUV. Also not even close.

      Of course I guess a vehicle is whatever a manufacturer says it is.

      1. ChevyVolt-fan says:

        Thank you for calling them CUVs. You’d be surprised how many people would just call them SUVs.

      2. Hank Collins says:

        You must not have hands on experience with a Model X… I do, and it is more of an SUV than all my friends “real SUVs” … More storage space, more traction, tows up to 5k lbs, seats 7 people, and with adjustable suspension set to max high, a very capable off road vehicle

  3. Mikael says:

    Considering that all new models are now rated by the WLTP and not NEDC it would be strange if their estimations are still with the old test cycle.

  4. fasteddie2020 says:

    If you favor electric vehicles, this should be seen as good news. One can only hope that it really happens, and tweak of Tesla’s Model X aside, let’s hope it has enough range to make it a desirable vehicle.

    BTW: I hope that trailer is not full of batteries to meet its range objectives!

    1. fasteddie2020 says:

      Add this to the list for the Big Show?

  5. jpo234 says:

    Where does everybody get the idea, that the Audi e-tron is built on the Mission E platform?
    It’s built on the MLBevo platform.

  6. Hans Wurst says:

    Why are you calling Volvo a British automaker?

    1. Michael says:

      & if Volvo was mentioned in this story your comment would mean something

      I only see VW with its HQ in Wolfsburg, Germany & Jaguar its HQ in Whitley, Coventry, England mentioned

      1. Hans Wurst says:

        My bad, for some reason I confused the i-pace was Volvo’s electric SUV.

        I guess it’s fine to call Jaguar a British company, even though it’s in Indian hands.

        1. Martin Winlow says:

          It’s about as British as curry! (…oh…)

  7. Mr. M says:

    THW model X is a CUV no SUV, so the luxury term doesn’t matters

  8. Bul_gar says:

    Why 3 electric motors when it’s not that powerful or fast.
    They are not sure yet about the batteries!

  9. Joe says:

    Tesla model X is clearly not a premium SUV as finish and materials quality is far from German standards.
    It is closer to high-end big threes.
    And it adds as a unique feature technology + a good brand image

    1. Martin Winlow says:

      I would not say it was ‘far’ from German standards but that’s not the point.

      Neither BMW nor Audi ‘get’ what EVs are about and saying (effectively) ‘we aren’t going to even bother making this EV unless it can do 500km’ pretty much sums up their arrogant, narrow-minded attitude. Not to mention “It’s not our job to invest in charging points”. Where the heck are these long range EVs going to get a quick charge, then? They are living in la-la land.

      No mention of price but I am pretty confident that both cars will be way outside the average Joe’s budget.

      As it is, EVs will remain a very small niche market for Audi and BMW and, frankly, I hope they both go under along with VW! They are all as guilty as each other as far as Dieselgate goes (not to mention the rest of Big Auto) and the notion that everyone at Brussels (EU HQ) was unaware of that scandal is, frankly, ridiculous (and, yes, that’s one reason why I’m an ardent Brexiter!).

      1. Al says:

        It’s for sure not their job to invest in charging points, just like it’s not current automakers job to invest in gas stations. The charging infrastructure will be developed by independent companies as open networks with common standards. Tesla will be stuck with a huge overhead to maintain an obsolete network no one else will use. While it was necessary for Tesla to deploy the Supercharger network to enable the acceptance of it’s cars, it’s proprietary nature will be it’s Achilles heel and will put Tesla at a huge economic disadvantage.

        1. BenG says:

          Tesla is aiming to stay way, way ahead of everyone else on charging infrastructure.

          I mean the Supercharger network already blows anything else away. Just crushes. But Tesla is planning to double the number of chargers out there in the coming year, if I recall correctly.

          They’re doing a massive build-out so that the Model 3s don’t overwhelm the system.

          Everybody else is just toying around on a shoestring budget compared to Tesla.

    2. dlwatib says:

      You obviously are not speaking from personal experience with recently built Teslas. Tesla finish and materials quality is second to none. Photos do not do the cars justice.

      You can rightly criticize Model S & X interiors for lacking a few luxury features, but finish and materials quality is not lacking.

  10. ConfusedEVShopper says:

    Jaguar’s naming convention is confusing. The i-Pace is the electric car, and the e-Pace is the ICE car. Shouldn’t that be the other way around?

  11. speculawyer says:

    They all thought Tesla was crazy to build the Gigafactory. But now that they want to build long range EVs none of them can do it any time soon since none of them have a supply of batteries.

    1. trackdaze says:

      The new LG and Samsung battery factories in Europe coming online in 2018?

    2. jpo234 says:

      Is there any evidence that they don’t have batteries?

      1. dlwatib says:

        Yes, the lack of long range pure EVs available in large numbers (except for Model 3).

        It’s easy to get enough batteries from L G Chem and others for hybrids and compliance cars, but no manufacturer can mass market a pure long range EV except Tesla.

Leave a Reply