Audi Ends R8 e-tron Production At 100 Units

1 year ago by Eric Loveday 7

Audi R8 e-tron

Audi R8 e-tron

Audi R8 e-tron

Audi R8 e-tron

The Audi R8 e-tron was never offered for sale in the U.S. and was only ever available through special order in parts of Europe, so it’s no surprise that sales were low and slow.

Priced at over $1,000,000, this rare, yet potent electric car never had a chance to reach volume sales. As a limited production model, Audi never intended for the R8 e-tron to be a big sales hit, but with fewer than 100 built, Audi has declared the end of production for this ultra-rare electric car.

As AutoBlog reports:

“According to a report from Car and Driver, the Audi R8 e-tron is dead (again!) after fewer than 100 examples of the all-electric model were built.”

“…here’s the important number to keep in mind: 100.”

“…what few were built were sold furtively, and only in Europe, in a strange back-channel in which dealers referred potential buyers right to Audi HQ, says the report. All of these transactions happened without the benefit of an online configurator or any published materials, we understand.”

The car itself was exceptional (not all performance metrics are measured by 0-60 mph times) and it provided Audi with experience in the pure electric segment. Going forward, Audi says mass production electric vehicles are coming next, so in a way, the R8 e-tron was just out there to test the waters and that’s fine by us as long as the German automaker comes through in a big way with its next BEVs.

Source: Car & Driver via AutoBlog

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7 responses to "Audi Ends R8 e-tron Production At 100 Units"

  1. pjwood1 says:

    “…what few were built were sold furtively, and only in Europe, in a strange back-channel in which dealers referred potential buyers right to Audi HQ, says the report. All of these transactions happened without the benefit of an online configurator or any published materials, we understand.”

    I’m going with, “They lied, again.”

  2. Josh says:

    Production ends at 100 units…

    Not quite equalling the number of press releases announcing the vehicle prior to production.

    1. bogdan says:

      They said fewer than 100. This is anything between 0 – 99.
      I bet the number is closer to 0 than to 99!

  3. MDEV says:

    100 family members of the Audi employees

    1. Zerbert says:

      For half off

  4. Sommer says:

    Can anyone confirm the price 1000,000 Euro? Sounds like a bad joke.

    1. digicool says:

      Ya remember, they use commas in place of decimal points.