Audi e-tron Gets Unleashed In New Teaser Video

SEP 14 2018 BY MARK KANE 25

Audi e-tron unleashed – three days before unveiling.

Audi released a new 60-second teaser – “Unleashed” commercial – with sneak peeks of the e-tron, scheduled for unveiling on September 17.

There are some details that can be seen, but overall we need to wait a little longer to see the production car in all its glory. A few more videos, 15-seconds in length, are coming soon to..

“Audi is elevating its Emmy Awards advertising with the “Unleashed” commercial featuring sneak peeks of the e-tron, live now on Audi channels. “Unleashed” is a 60-second spot that tells the story of how electric mobility is about to change with a vehicle that’s powerful and capable. With the Audi e-tron, the wait is finally over. The spot ends with the tagline “Electric has gone Audi,” a continuation of the campaign language introduced on social channels in August.

On Emmys night, the “Unleashed” series will be accompanied by three 15-second spots called “Unleashed Uncompromised,” “Unleashed quattro,” and “Unleashed Range,” which will highlight key performance features of the e-tron.”

Audi e-tron
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Press release:

Audi returns as partner of the 70th Emmy® Awards

  • Audi returns for eighth consecutive year as official automotive Television Academy partner for its annual awards show
  • All-new Audi e-tron will be feature of this year’s campaign, with new television commercial “Unleashed,” and on-the-ground events
  • Audi pre-Emmy celebration to take place Friday, Sept. 14 in West Hollywood

HERNDON, Va., September 13, 2018 – Audi of America returns for the eighth consecutive year as the official automotive partner of the Television Academy for the 70th Emmy Awards. This year’s campaign will highlight the all-new Audi e-tron, the first all-electric vehicle from Audi, which will debut globally on Monday, Sept. 17. A new commercial featuring sneak peeks of the e-tron is live online and will also air during the Emmy Awards telecast on NBC. 

“Audi is thrilled to return as a partner of the Television Academy. Our multi-platform collaboration underscores our long-standing presence within the entertainment industry and ongoing support of television’s top talent,” said Loren Angelo, vice president of Marketing, Audi of America. “We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi e-tron.”

“Unleashed” commercial featuring Audi e-tron
Audi is elevating its Emmy Awards advertising with the “Unleashed” commercial featuring sneak peeks of the e-tron, live now on Audi channels. “Unleashed” is a 60-second spot that tells the story of how electric mobility is about to change with a vehicle that’s powerful and capable. With the Audi e-tron, the wait is finally over. The spot ends with the tagline “Electric has gone Audi,” a continuation of the campaign language introduced on social channels in August.

On Emmys night, the “Unleashed” series will be accompanied by three 15-second spots called “Unleashed Uncompromised,” “Unleashed quattro,” and “Unleashed Range,” which will highlight key performance features of the e-tron.

Audi and the Emmy Awards
Audi will once again host its annual pre-Emmy Awards celebration on Friday, Sept. 14. This year’s exclusive red carpet event will be held at the new La Peer Hotel in West Hollywood.

Supporting several events throughout the weekend, 2018 Audi Q7 vehicles will chauffeur nominees and presenters to celebrations. The e-tron will also make a red carpet appearance on Emmy Awards night.

The all-new Audi e-tron
On Sept. 17, Audi will unveil the fully electric e-tron, a five-passenger SUV aimed at the heart of the premium market. With progressive design, advanced electric and digital technology, the driving dynamics and build quality that customers expect of a premium vehicle, the e-tron lets consumers go electric without compromise. Also on Sept. 17, full e-tron specifications, including pricing, will be available at www.audiusa.com, giving customers the details needed to configure their e-tron and reserve their vehicle with a refundable $1,000 reservation fee.

The e-tron is expected to be delivered to showrooms in the first part of 2019. The e-tron will be the first of three battery-electric vehicles that Audi plans to debut by 2020, with nearly 1 in 3 of its customers in the U.S. anticipated to go electric by 2025.

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25 Comments on "Audi e-tron Gets Unleashed In New Teaser Video"

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Another Euro point of view

It is funny to see that both Jaguar and Audi seem to be pushing forward off road capability and the extensive testing before reveal they do perform. It is obvious what they are doing this in order to differentiate themselves from Tesla now it would be even better if they had superior battery technology but in that aspect I doubt it. It is likely exactly the opposite as compared to Tesla. It is probably not so much that they can’t do better, but mainly in the case of Audi, they have a reputation to safeguard as opposed to Tesla which has no choice but to push forward full steam ahead as it is by advancing as fast as possible and taking bold actions/technical options that their chances to survive are the best.

comfreak

Never underestimate the amortisations on existing machines and production lines… The EV must be compelling enough to be take seriously by a few early adopters, but not serious enough by normal clients who’d otherwise choose a 3.0 TDI.

ffbj

No one in the right mind would choose a TDI.

Terawatt

I agree, but there are lots of people whose minds aren’t right!

eject

If you have to do a lot of long range travel it is the best choice, although I’d go with a cdi since I don’t drive VWs.

James

Yeah, I’m buying my $80,000 crossover wagon and heading for some dirt, mud rocks and ruts to bang it all up…

“OK, you with your Model X, so you can seat 6-7 in your crossover, but I can go brush banging…if I wanted to!”. Which scenario is more likely to actually happen?

I recently visited relatives out of state. They took us touring around San Diego. Their two kids and ours. We took their Honda Odyssey MPV (otherwise labeled a minivan in the States). If not for the center seat in the second row, we would have had to take two cars. Oddly, the vehicles Americans call “mini” are large
versatile cars that do more than any two row crossover can.

Toyota Siennas have the AWD option, something I wish all minivans had – mostly for inclement weather. Nonetheless, a Pacifica Hybrid is in my sights as a second car.

I can’t wait for the laughable ads depicting the e-Tron doing all sorts of off-road
work!

sveno

Cool and bold commerical. There is little doubt that this will be one of the better EVs around. Lets hope they mean mass market business wish it.

Michael

It looked like an animated angry ALL-CAPS tweet.

amta

Yes, They’re Angry Because They’re forced to build EV’s that they Do Not want to build & they just don’t know, how to get it Right…

101101

We already know they plan compliance numbers, wont have a frunk and will be 10K more expensive than a model X.

They are announcing this now because Tesla is about to make more money in the US than BMW.

eject

It is 20k less than a X

Craig

Where did you see pricing information?

Arnifix

We’ve already seen that it has a frunk. Not a big one, but a frunk nonetheless. I also haven’t seen anything about compliance numbers, or the price being more than an equivalent X.

Bla blubb

BMW and Audi have nothing to do with each other. Prices have not been announced. Tesla does not make any money anywhere so far…

comfreak

Bold commercial indeed. Let’s hope they have more to show for it than Mercedes. Certainly charging capabilities should be better (let’s hope also for destination/home charging, not just DCFC). But then, that was a low bar to reach…

foersom

“Certainly charging capabilities should be better”

The official charge speed for Mercedes EQC is 110 kW. That is as fast as a Tesla S/X with the same size battery.

However it appears EQC can charge even faster. An EQC test vehicle was seen earlier in September at a FastNed station charging at 132 kW.

twitter (dot) com/EVNewsDaily/status/1036267559845339136

comfreak

WHY the grille? I mean spaceframe. For an EV. Really???

Prsnep

Either it’s not actually a grill, or it will remain closed most of the time. Most manufacturers have a certain look that distinguishes them from others, grill is part of that. Seems like a minor thing to worry about.

Will

Get over the grill crap, it’s a legacy tradition thing

amta

Another Laughable amateurish “BS” Video ……. lol

Prsnep

What makes it amateurish?

Will

So Star Trek

Antonio Briz Ena

I ve got the first all electric Renault Fluence ZE for 5 years. This model was unleashed in 2011.
Now is ready to scrap, cos hired battery is under 50% capacity and Renault dont want to replace it although the have better amd bigger battery (samsung sm3 ze with 36kwh).
Fluence ZE, First 100% electric from Renault and they doesnt mind to scrap that historical and wonderful car. Sad.

Terawatt

I think this is going to be an awesome car. But the teaser is clearly aimed at people who aren’t as EV-literate as the crowd reading this article; it comes off as pretty pathetic considering how late to the show Audi is turning up, and their DNA supposedly being summarised in their old slogan “vorsprung durch technique”.

Can’t wait to see Bjørn test it at the new Ionity chargers, pulling 150 kW. I’d be surprised if it’s an efficient car, but in any case I think it will be the fastest EV on real roads thanks to far and away the fastest charging. The maximum rate is “only” 33% higher than Tesla’s fastest, but I think the charge curve will turn out to a greater difference. Not that this would matter for me, since if anything I drive far even less frequently than most people.

Will

So Star Trek. I love the Teaser