Audi Confirms 2018 Launch For All Electric SUV

JAN 7 2016 BY MARK KANE 30

Audi e-tron Quattro At CES 2016 In Las Vegas This Week

Audi e-tron Quattro At CES 2016 In Las Vegas This Week (InsideEVs/Tom Moloughney)

Audi e-tron quattro concept

Audi e-tron quattro concept

Audi Group announced plans of more than €3 billion capital expenditure in 2016.

“Along with further process and cost optimization, the planned capital expenditure is to amount to more than € 3 billion, and will support the Ingolstadt-based company along its successful path. Half of the planned investment will take place at the German sites in Ingolstadt and Neckarsulm. Furthermore, Audi will recruit additional experts in the field of future technologies once again in 2016.”

Part of the investment will be spent on the production version of an all-electric SUV based on the e-tron quattro concept (Q6 e-tron). Audi repeated 2018 as the launch date and says it expects high volume sales “first large‑series battery‑electric vehicle of the brand with the Four Rings“.

By 2020, Audi intends to expand its lineup to 60 different models. Next year, the German manufacturer will present the successor for the Audi Q5 and add an all-new Audi Q2.

Audi e-tron Quattro Showing Off At CES 2016 (InsideEVs/Tom Moloughney)

Audi e-tron Quattro Showing Off At CES 2016 (InsideEVs/Tom Moloughney)

In the near future, Audi looks to hire more alternative drive system and IT specialists:

/snazzy (InsideEVs/Tom Moloughney)

/snazzy (InsideEVs/Tom Moloughney)

“Audi continues to accelerate in the area of digitalization. In early December, the company acquired a one‑third interest in HERE, thus safeguarding the cooperation with a leading provider of digital maps and location-based services. Audi’s share of the purchase price amounts to € 0.85 billion.

In order to maintain its “Vorsprung durch Technik” also in the future, the company will strengthen its workforce as it progresses along its growth path in 2016. Thomas Sigi, Board of Management Member for Human Resources at AUDI AG, stated: “We are looking for experts in areas important for the future.” Demand is particularly strong for specialists in alternative drive systems and lightweight construction, but also for IT specialists, who will further develop the fields of Audi connect, Audi mobility and smart factory in the context of digitalization.”

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30 Comments on "Audi Confirms 2018 Launch For All Electric SUV"

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tra$h, its like 3x less than holy TESLA

We should come up with an EV-centric award, for the worst design and implementation of a a fake ICE grill, on an EV.

Why would you build an Audi without a grill? Its brand identity includes a highly distinctive looking one. Just because one EV brand doesn’t have one doesn’t make it some kind of holy truth. EVs need to radiate heat just as ICEs do. Even the ones that don’t look like they have a grill still have a radiator (and a grill if you look under a Tesla’s fascia)

Because it’s grossly anachronistic to include a huge fake gill that evokes the noisy and smelly bygone days of oil-burning, instead of today’s more efficient, quieter and clean electron use. If Audi wants to brand themselves as part of the automotive past– they’re more than welcome to do so.

However, styling language can directly telegraph to a consumer how forward or conservative thinking they are, by selecting such details in an automotive design. And based on what I’ve seen, many German Automakers still have not solved the problem of big fat, (illuminated?) fake grills. Look at Mercedes. Ugly and a big turn off, to me.

And duh, real radiators are generally at the bottom front of the car with a minimal opening, just like on my New Beetle. And it is another example of a vehicle that has no need of a superfluous fake grill for branding purposes…

I don’t associate a grill with a giant-noisy-smelly-gas-burner. I associate it with heat transfer.

They can be gaudy though. Especially when then incorporate huge emblems.

I think BMW did quite well with the “kidney grille” on the i3. Kept the traditional BMW style but moved the actual air intake very low in the bottom where it’s very hard to see it (similar position as with the Model S).

Tell me again, why does the new VW Beetle not have a grill? It is an ICE.

I’ll requote him for you “And duh, real radiators are generally at the bottom front of the car with a minimal opening, just like on my New Beetle.”

EVs do NOT need to radiate much at all. They can get have just a very small opening or scoop up air from a small air scoop under the car or down low.

ICE vehicles need to radiate massive amounts of heat because they are amazingly inefficient and create large amounts of waste heat.

It is an order of magnitude difference.

VW/Audi sure is much better at announcing EV’s than actually releasing EV’s for sale. They certainly get a lot of practice at making all those announcements.

Is this going to be like GM and the Volt, where they released a new press announcement a couple of times each week for years, before they actually sold any? Are we just going to see announcement after announcement until they get through their cheating crisis?

Likely to be the case.

If Audi announced it, it was approved by the board of directors, and the board will expect that the project proceed.

Until the board of directors decides they don’t want it anymore, then they will cancel it.

Audi HAS made a lot of announcements that never happened.

There is a wide open hole, for a fun to drive CUV.

In the meantime please buy our 3-year old A3 e-tron.

We promise we’ll get this one to you sooner – lol.

When it is said that the Q6 e-tron will launch in 2018, does that mean the 4th quarter so as to just barely arrive in 2018, or does it mean that in the beginning of the year 2018 it will be in production?

December — write it down….

It means the end of 2018 in Germany, rest of Europe to follow. US deliveries in 2020.

And nothing about ‘supercharging’… MW

Supercharging in the MW area will take a while, even if you are called tesla.

If I would be part of Audi/VW board I would probably decide to stop selling cars in the US altogether. Too dangerous for the balance sheet 🙂

Audi: Vorsprung weil Platzhirsch

But this time they come to unknown territory having no charging network.

OH please give the EV community a break with this charging network problem BS. If you make the effort to look a little beyond your navel and across the pond you will find a country that is NOW that the US might be in 2020 as far as EV’s are concerned.
This country is the Netherlands. Big EV/PHEV penetration (see EV sales blog) and fast deploying charging stations (Fastned see link below).
It never was a problem to swiftly deploy a charging network. It is not like developped countries are short of electric cables networks right ??

Exactly. The other key aspect is that charging stations are cheap to build. How much did Tesla spend globally? 150 million? That is peanuts. Half of Tesla’s network was built over the last 6-12 months. It doesn’t take very long to roll these out. People who think the supercharger network is Tesla’s secret sauce have never had a business plan rejected because of low barriers to entry!

I know… our fellow north americans friends are charming people, if only they could get their nose out of Musk’s bible from time to time ! Geez…

Tesla built their own charging stations with stacks of 10 kW chargers that go into each Model S. Already being produced in the tens of thousands per year.

Then used an internal team to do site selection, negotiate terms with hosts, permit approval, and contractor selection. The only non-Tesla entity was the actual construction company.

An OEM will hire a charging company (markup/profit/coordination), who will then buy equipment from an EVSE company (markup/profit/coordination), who will then outsource the construction. Do you think this process will be more capitally efficient than Tesla?

No way, might be easier to scale, but definitely not cheaper.

So…what is Tesla best at? Building cars or managing a fleet of charger?

In my line of work as a technology consultant, my daily job is to console my customers who thought they could build something better in house using their own development teams, and then gently guiding them towards cheaper best-of-breed options that are available off the shelf.

It is important to know what your core strengths are and not try to do everything.

Tesla takes charging as a core competency in order to make EVs compelling.

Who would you recommend Tesla source a 240 kW charger that load splits between two simultaneously connected cars at a cost of under $25k / charger?

Tesla had no choice but to vertically integrate on this front. But now that they have the tech and systems, they can execute it cheaper and faster than others.

P.S. I am an engineering consultant also, so I got a chuckle out of the “console my customers”. Have to do that form time to time 😉

What the heck is with that pointless monster grille?

Wait . . it is not just pointless, it is actually counter-productive! It creates drag for a vehicle that doesn’t need such a grille.