Audi A3 e-tron Priced Aggressively In US From $37,900, Orders Open Now

AUG 5 2015 BY STATIK 103

With absolutely no fanfare, Audi has priced the A3 Sportback e-tron for the US.

Audi A3 Sportback e-tron - Up To 30 Miles Range

Audi A3 Sportback e-tron – Up To 30 Miles Range

And to say the MSRP is unexpectedly low would be an understatement.

The base “Premium” level for the e-tron starts at $37,900 (+ $925 destination).  Discount some $4,158 from the federal government in plug-in credits for its 8.8 kWh battery, and the net cost is $33,700, making the plug-in close to the most inexpensive product in the Audi lineup (base As starts at $30,900).

Roll that federal credit into a lease, and the A3 Sportback e-tron IS the most affordable Audi to be had.

Update:  Audi has now issued a press release on the A3 Sportback e-tron (added to bottom of article)

The Audi’s combined performance output is rated at 204 hp, with the electric motor putting the bulk of the combined 258 lb-ft of torque.

The company says 30 miles of all-electric range is achievable, but we expect the EPA to ultimately put a low 20s number on the end product when the final rating are in.

Audi A3 Sportback e-tron Order Books Open Now!

Audi A3 Sportback e-tron Order Books Open Now!

A full L2 (220/240v) charge takes 2 hours and 15 mins, while 0-60 mph comes up in about 7.5 seconds.

Audi bills its first US plug-in offer as follows: “The A3 Sportback e-tron®1 isn’t your average hybrid. It’s a plug-in hybrid electric vehicle (PHEV) that combines the sportiness and luxury you expect from an Audi with the benefits of a hybrid.”

Audi Says L2 Charging Of The A2 e-tron's 8.8 kWh Battery Takes 2 Hours 15 Mins

Audi Says L2 Charging Of The A2 e-tron’s 8.8 kWh Battery Takes 2 Hours 15 Mins

Expectations had been for the A3 e-tron to be out earlier in 2015, but apparently Audi was concerned that the US consumer would not be happy with how frequent the car would operate in “Hybrid Mode” (especially in the winter) over all-EV mode, so some tweaks were made.

Audi A3 Sportback e-tron - Standard Panoramic Sunroof, Leather/Power Seats

Audi A3 Sportback e-tron – Standard Panoramic Sunroof, Leather/Power Seats

We will chalk this “US tweaking” up to Audi recognizing that the new 2016 Chevrolet Volt (from $33,995 incl $825 dst) is a plug-in that will be cross-shopped against the A3 e-tron.

Even though the A3 Sportback e-tron can only travel about half the distance of the new Volt on electricity, the standard panoramic sunroof, leather and 12 way power seats and more premium branding, could still convert some buyers away from the popular Chevy.

Competition aside, it will definitely bring new buyers into the plug-in segment, as we think many ‘regular’ A3 buyers will opt for the e-tron edition.

Thankfully, the wait for the A3 e-tron is now over, and the order books are open now (check out the online configurator here), with deliveries estimated to arrive in early fall (October).  And yes, it will be available nationwide at participating dealers in 50 states.

The A3 Sportback e-tron will also come in two higher trim levels, the “Premium Plus” from $42,000 and the fully optioned-out “Prestige” from $46,800.  Below is some highlights from each package

Premium ($37,900): Panoramic sunroof, leather seating, 12 way power seating, LED daytime running lights, parking system plus, keyless entry

Premium Plus ($42,000): adds full LED headlights, audio upgrade, heated seats

Prestige ($46,800): adds full navigation, MMI touch w/handwriting recognition tech, Bang & Olufsen® Sound System with 14 speakers and 705 watts, active lane assist

Last month, Audi sold just over 900 copies of the A3 e-tron in Europe, bringing the year to date total there to ~4,600.  Given the recent percentage splits between the US and Europe for plug-in sales, June’s Euro sales for the A3 e-tron would translate to about 600 sales in the US – provided demand between the two consumer bases were equal.

Audi A3 Sportback e-tron Specs

Audi A3 Sportback e-tron Specs (click to enlarge)

Audi Press Release on A3 Sportback e-tron:

Audi of America announces pricing for the electrified 2016 Audi A3 Sportback e-tron

  • The A3 Sportback e-tron plug-in hybrid is the first step towards an electrified future for Audi, combining a premium driving experience with the efficiency of an electric motor.
  • The effective cost to buyers nationwide can be even lower with applicable federal and state incentive and tax credits.
  • Vehicle is the first of many Audi e-tron models to come to the U.S.

Audi announced U.S. prices for the all-new 2016 A3 Sportback e-tron® will begin at $37,900, and purchasing customers may qualify for applicable state and federal incentives and tax credits.  As the first electrified Audi sold in the U.S., the plug-in hybrid electric A3 Sportback e-tron combines efficiency, innovative technology and performance for a premium driving experience.

The A3 Sportback e-tron provides a comprehensive approach to sustainable mobility by combining the benefits of a hybrid with all-electric range. It is a package that makes the A3 Sportback e-tron a versatile choice for the full array of daily commuting challenges, some of which can be handled on battery power alone.

The plug-in hybrid will launch at dealerships nationwide in October. EPA figures will be announced in the near future once they are available from U.S. regulators.

The first Audi plug-in hybrid, or PHEV, to hit the market will be priced from $37,900 for a Premium package to $46,800 for a  Prestige package.  The vehicle will offer even greater value when, as expected, it qualifies for a federal tax credit of $4,168 .  Buyers in some states may qualify for additional incentives.  Tax credits and incentives are subject to availability, and customers should consult their tax professionals and IRS.gov for more information about tax credits and incentives.

Plug-in hybrid system
The 2016 A3 Sportback e-tron features a 1.4 liter TFSI® engine with a six-speed S tronic® transmission. Combined with a liquid-cooled, permanent magnet-driven electric motor, the A3 e-tron produces 204 horsepower and 258 lb-ft. of torque for impressive off-the-line acceleration and high-end power. An 8.8-kWh lithium-ion battery pack provides electrical energy storage and is packaged beneath the rear seat, allowing for a fully-usable trunk.

Charging and connectivity
The charging connection for the A3 Sportback e-tron is located behind the four rings in the Singleframe® grille. This placement in the front of the vehicle is convenient for charging from a power source on either side of the vehicle and the port is hidden when not in use.

  • 240-volt charging quickly replenishes the battery in about 2 hours and 15 minutes
  • Vehicle comes standard with 240 volt mobile electric vehicle supply equipment (EVSE) which can also be used in a common 120-volt outlet
  • Recharging through a 120-volt outlet takes approximately 8 hours
  • Home installation of a 240-volt outlet and home charging station are optional
  • Available smartphone app allows the driver to remotely check on the status of their A3 e-tron. It can be used to check battery status and for “charge planning” – setting times for charging to automatically begin
  • The driver can also use the app to adjust climate control remotely for added comfort and energy savings

Unique drive modes
The A3 Sportback e-tron also delivers a four driving choices for motorists, including full battery propulsion and battery recharge mode:

  • In EV mode, the vehicle is powered only by the electric motor for a smooth and quiet ride featuring quick acceleration
  • Hybrid mode allows the car to intelligently select the most efficient power source – either EV, Hybrid or gasoline
  • Hold Battery mode allows hybrid driving while preserving EV range for later use
  • Charge Battery mode uses the gasoline engine to recharge the battery while driving at highway speed
  • The electric engine can also supplement the gas engine to provide an extra boost of power when desired.

Audi energy offering
To ensure driving an A3 Sportback e-tron is convenient and sustainable, Audi is providing the Audi energy portfolio of products with each vehicle sold. Audi energy includes:

  • A standard Audi-designed mobile charging system that works with standard U.S. household outlets or 240-volt service
  • The option for professional 240-volt plug installation through Bosch Automotive Service Solutions, which can lower home charging times to around 2.25 hours
  • Optional solar power installation with rebates through SunPower
  • Audi contributions to environmental conservation programs through 3Degrees to help offset the carbon footprint of every A3 Sportback e-tron sold

Other standard features
The Audi A3 Sportback e-tron comes equipped with a wide variety of standard equipment, including.

  • Xenon plus high-intensity discharge (HID) headlights
  • LED taillights with rear fog lights
  • LED interior lighting package
  • Power central locking system with radio-operated key fob remote control for doors, tailgate and fuel door with selective unlocking
  • Automatic dual-zone climate control
  • Three-spoke multifunction leather-wrapped steering wheel
  • Audi advanced key – keyless start, stop and entry
  • Audi drive select
  • Rear view camera, with front and rear parking sensors
  • Audi pre sense® basic

Design and Body
The Audi A3 Sportback e-tron boasts a variety of design features that speak to its sporty and efficient character.

  • e-tron specific Singleframe grille, S line front/rear fasciae and side sills, rear bumper with hidden exhaust outlet
  • Available full LED headlights
  • Available aluminum roof rails
  • Panoramic sunroof with retractable sunshade and pinch protection
  • 16’’ wheels standard (17” and 18” wheels available)

Interior
The interior of the Audi A3 Sportback e-tron comfortably seats 5 passengers. The lithium-ion battery is hidden beneath the rear seat for even more room and luggage capacity in the trunk. Both the driver and passenger have access to a variety of standard and available technology features.

  • Cargo area offers 13.6 cu ft. of luggage capacity
  • MMI® wheel with optional MMI touch
  • Ultra-thin 7’’ MMI screen with available 7” display
  • Circular air vents
  • Available 3D optic inlays
  • e-tron specific shift knob, badging on the dash, instrument cluster and door sills

Powertrain and Performance

KEY SPECIFICATIONS

   Engine  Transmission  Horsepower   Torque   EPA Estimates (City/Highway/Combined mpg)
A3 Sportback e-tron 1.4-liter TFSI FWD PHEV Six-speed S tronic 204 hp 258 lb-ft. TBA

EPA fuel economy estimates are not available as of this release.  See fueleconomy.gov. Actual mileage will vary and depend on several factors including driving and charging habits, weather and temperature, battery age, and vehicle condition. Battery capacity decreases with time and use.

Technology
The Audi A3 Sportback e-tron raises the bar as to what is expected out of electrified vehicles.

  • Sirius XM® Satellite Radio
  • Available MMI navigation plus system features 4G LTE based technology, MMI touch, two SD card slots for MP3 files
  • The MMI operating system has an electronically extending screen, its terminal housed in the console of the center dashboard. Available touch pad is incorporated into the rotary MMI control wheel, which offers intuitive and simple operation
  • NVIDIA graphics processing unit (GPU) generates complex three-dimensional images used in all online, voice control, media navigation and telephone functions
  • A 705 watt 14-speaker Bang & Olufsen Sound System is optional on the A3 Sportback e-tron.

Audi connect
The modular infotainment platform in the Audi A3 Sportback e-tron enhances the experience for Audi drivers and their passengers by providing the benefits of access to information and content, when needed, through interfaces designed for the in-vehicle environment.

  • Available Audi connect®, including read aloud Twitter® alerts, access to more than 7,000 Internet broadcast stations, RSS news feeds and more
  • MMI navigation plus uses 4G LTE to deliver the tailored services of Audi connect to the driver – from navigation with Google Earth and Google Street View

Driver Assistance
The Audi A3 Sportback e-tron offers several advanced technology features, including:

  • Standard Audi pre sense basic system which helps detect when an emergency maneuver is being made and prepares the vehicle and its occupant restraint systems in advance of a possible collision
  • Available Audi side assist, including lane change assistant, operating at speeds above 19mph and providing visual warnings located in exterior mirror housings
  • Standard electronic cruise control with coast, resume and accelerate features
  • Available Audi adaptive cruise control with stop & go
  • Available Audi active lane assist: when the system detects that the driver is leaving the lane without signaling, the car, through gentle corrective steering efforts, will assist the driver to remain in the lane
  • Audi pre sense front: includes brake assist or partial braking when the risk of a collision is detected

Chassis and Suspension
The A3 Sportback e-tron platform provides well-balanced proportions, supplemented by optimized interior space utilization and an improved structure.

  • Front suspension is a MacPherson strut design with A-arms and aluminum pivot bearings. It is joined to an aluminum subframe
  • The electromechanically assisted steering system operates sensitively and efficiently together with various assistance systems, while reducing mechanical drag for greater efficiency
  • In the four-link rear suspension, which utilizes a steel cross member, the springs and shock absorbers are mounted separately
  • The electronic stability control (ESC) also includes an electronic differential lock and secondary collision brake assist.
  • When driving through curves, it can brake the inside front wheel very slightly to help minimize understeer and improve traction

Pricing detail
Model year 2016 A3 Sportback e-tron starting manufacturer suggested retail prices:
(Excluding destination charge, taxes, title, options and dealer charges)

Model Premium Premium Plus Prestige
Audi A3 Sportback e-tron1.4 liter TFSIFWD PHEV $37,900 $42,000 $46,800

Prices above exclude destination charges ($925), taxes, title, optional equipment, and dealer charges. The Audi A3 Sportback e-tron is available only at participating Audi dealers. Dealer sets actual price.

Federal tax credits are available only to qualifying taxpayers that purchase a new Audi A3 e-tron vehicle, and are not be available to lease customers.  Qualifications for state incentives will vary.  All tax credits and incentives are subject to change.  Please consult a tax professional for advice.  This content does not constitute tax advice.

Hat tip to Derek G!

Categories: Audi

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103 Comments on "Audi A3 e-tron Priced Aggressively In US From $37,900, Orders Open Now"

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ModernMarvelFan

I think Ford C-Max Energi is more a direct competitor to this car…

Brian

Sure. The same way a Ford Fusion (non-hybrid, non-energi) is competition for the Audi A6.

ModernMarvelFan

Similar price and similar EV range and interior space.

People are going to cross shop.

Maybe similar volume as well (Audi would be happy)

Brian

The Audi is ~$6k more when comparing base price. The fully equipped models may be as much as $8k more than the fully equipped C-Max.

On the other hand, the Audi has more usable space than the Ford. Audi did a good job of designing the platform to “absorb” the batteries without taking up the trunk.

But you’re right, they will be cross-shopped. I suspect they will not hit the same numbers as Ford due to the price difference. But I could be wrong.

ModernMarvelFan

“Audi did a good job of designing the platform to “absorb” the batteries without taking up the trunk”

Can you show me where I can find the specs to verify what you claim here?

From everything I can find, the C-Max Energi actually has larger trunck and interior spaces compared with the A3 E-tron…

Brian

Nope. You’re right. I was “drinking the coolaid” with respect to the MQB platform design. I was under the impression that Audi would be able to “hide” the batteries better than Ford did, but the specs seem to indicate otherwise.

I stand corrected.

Braben

Well, the C-Max is about 8 inches higher than the A3, so it’s not really a fair comparison. The car is more similar to the Ford Focus than the C-Max.

You are right though: Audi did manage to hide the battery well. Trunk capacity of the e-tron is identical to that of the non-plugin model (380 liters, which is about the same as the Focus).

philip d

Actually we were discussing this yesterday and the etron trunk space is listed in their brochure at 280 litres or 9.88 cu. ft.

miggy

This car is such so cheap in the US compared to the rest of the world where the E-tron is 50% more expensive than the base Petrol A3.
Should be a winner for Audi in the States.

I wish Quattro AWD was at least an option.

John in AA

You and me both. Well, actually I’m half-glad it’s not, because what I really want is a small AWD plug-in BEV, not a PHEV, but if Audi had managed to offer Quattro with the A3 I might’ve felt obliged to consider it. As it is, it still looks like the Model 3 may be the first on the scene — depending on how small it ends up being. (“Smaller than the Model S” is not a very high bar.)

miggy

FWD only at the moment but wait for next year or take a look at the Outlander PHEV.

philip d

I think this would be a strong competitor to the Volt even with the shorter AER if it had at least a 150 hp electric motor instead of the 100 hp motor it comes with.

One day other carmakers other than GM will figure out that people that want a PHEV actually want to enjoy and drive it as an EV.

mr. M

0-62mph in 7,6s seems good enough or not?

Mike I

I think the more important numbers are the all-electric 0-30 and 0-60 times.

philip d

EV mode for the etron will probably be in the 11-12 second range.

miggy

Acceleration 0-100 km/h (Hybrid Mode)7.6
Acceleration 0-60 km/h (Electric Mode)4.9
Top Speed (km/h) (Hybrid Mode)222
Top Speed (km/h) (Electric Mode)130

philip d

In EV mode 4.9 seconds to 37 mph is slow. Electric motors are usually mapped to be quicker at lower speeds where the torque is higher. After 30 mph the second half to 60 is usually slower.

This is how the Volt is. It gets to 50 km/h or 30 mph in 2.6 seconds but 8.3 seconds to 100 km/h or 60 mph.

Don’t you find it a bit odd that they don’t list the 0-100 km/h time in EV mode but instead choose to list only the EV mode time to 60 km/h? I think we all know why. It will certainly be over 10 seconds in EV mode.

Also all of the test drive reviews I have read for the A3 seems to indicate that there is no 100% pure EV mode. It seems that if you stomp on the accelerator the gas engine will kick in. It doesn’t seem to be as twitchy as some other PHEVs that have smaller electric motors but it comes on nonetheless under full demand.

miggy
From 0 to 100 km/h in 7.6 seconds From 0 to 100 km/h in 7.6 seconds and a top speed of 222 km/h – the Audi A3 Sportback e-tron adds an extra highlight to the sporty character of the compact premium car line. In accordance with the ECE standard for plug-in hybrid vehicles, its average CO2 emissions are a mere 35 grams per km – equivalent to consumption of 1.5 liters* of fuel per 100 km. Disc-shaped electric motor: The Audi A3 Sportback e-tron uses the highly efficient concept of a parallel hybrid. The combustion engine is a modified 1.4 TFSI, which develops 110 kW and 250 Nm of torque. The TFSI operates in tandem with an electric motor that generates 75 kW and 330 Nm of power. The disc-shaped electric motor is integrated into a newly designed six-speed e-S tronic, which transfers the power to the front wheels. The two powerplants complement each other. The electric motor develops peak torque from start to around 2,000 rpm, and the TFSI’s maximum pulling power is available in a range from 1,750 to 4,000 rpm. Powerful acceleration The Audi A3 Sportback e-tron can be driven with just the combustion engine, just the… Read more »
philip d

“Even in electric mode it offers powerful acceleration without the need to engage the TFSI.” “..an electric motor that generates 75 kW and 330 Nm of power.”

I don’t know if I would call 75 kw or 100 hp “powerful”.

Look, I like Audi and really wanted to like the A3 etron until I found out the specs. As a replacement to the regular A3 it’s awesome. But competing with other PHEVs it’s just not there.

I’ve been driving a Volt for 3 years now and it became apparent to me that I want more EV experience not less. I’ll be getting the new Volt this fall and the Model 3 when it’s available. I just couldn’t buy a car that was substantially slower in EV mode with less range and less cargo space and cost more from what I already have.

Benjamin

Have you seen the EV miles in a Prius Plug-in? It’s like 10-15 miles.

Brian

I think this is a wonderful addition to the market! The fact that it’s the cheapest Audi to lease says a lot about Audi’s commitment.

I have an aunt who has been leasing a new Audi every three years for I don’t know how many decades. I will make a point to introduce her to this…

Scramjett

Since I know you are waiting for a more family friendly plug-in as I am…any word on cargo capacity on this thing?

Not very familiar with Audi so I don’t know if this is a compact or bigger.

philip d

Cargo capacity is 9.88 cu. ft.

Brian

Really? Wow, I stand corrected. I thought I had read that the cargo room for the hatchback was more like 25cu.ft.

Scramjett

I wonder if there is a difference in the metrics used? Chevy has consistently stated in their specs that the Gen 1 Volt is ~10 cu ft, however, fueleconomy.gov lists the Gen 1 volt as being 18 cu ft. It’ll be interesting to see what numbers fueleconomy.gov posts for the Gen 2 Volt and the A3 when they’re finally listed on their website.

Alan

It also come with a portable charger that can do both 240V/110V as well as free wall charger at home…sweet!

Pete

8,8 kWh ? Next joke (after BMW X5) from a German automaker. Whats next ? Tesla Killer Pajun with 40 kWh and supercharger up to 50 kW ?!
I will laugh when Epa will be 19 miles…

Laugh laugh, but they’ve sold >4500 of these the first half of 2015 in Europe. It’s the 5th or 6th best-selling PHEV/EREV in the world right now, just ahead of Ford’s two offerings.

If Audi nationwide and dealer-level push it, they can eat many sales, both off of their ICE lineup and off of competing PHEVs.

Pete

In your link i can see BYD Qin beats e-Tron. Volt II sell will go through the roof. In US people like sedans and will not fobbed with a tiny battery.
Europe people don’t know what is good, its e-mobility developing country.
US over 330.000 Plug-Ins, most Model S, Leaf and VOLT!

Mikael

The main customer base will be current A3 buyers, there are lots of them to convert into e-tron buyers.

If you’re an EV nerd then you will probably go for more range, a common car buyer will most likely prefer the Audi.

Europe is not a country. Didn’t you have geography in school?

Europe has more models on offer, so if there is some people that know what different options there is it’s the europeans.

About 315 000 plug-ins have been sold in Europe, so what’s your point?

haha +1 on the schooling of Pete.

@pete, no offense I too would much prefer the Volt, and personally we have a Leaf 🙂

But as Mikael suggests, those 20-odd-mile PHEVs are entry-level EVs for many who need a gentle transition from ICE world for whatever reason.

If one is prudent about charging them whenever one can, a pretty impressive proportion of EV miles can be logged on ordinary days.

mustang_sallad

Considering that about 99.5% of the population buy vehicles with only a 12V lead-acid battery, I’d say that there are probably a few people out there outside of the EV blog world who might not care that the Volt has a 17kWh battery vs 8kWh in the A3.

miggy

Pete one day I hope you will travel to a country outside the US, then you will see the bigger world.
Your comment of : “Europe people don’t know what is good” sums you up.
The Volt 2 will not sell well in world wide sales as it will be only sold in two countries.

Nix

Pete — Everybody complains that EV’s and PHEV’s are too expensive compared to the ICE versions of cars.

Then Audi builds an A3 with a small battery that with the federal tax incentive, and a California tax incentive has almost the exact same price as the ICE version, and people complain that the range isn’t enough.

Well, at this point in EV/PHEV development you can’t pick both prices the same as ICE, and best-of-segment range. This vehicle targets price instead of range. We can’t complain too much at this point in EV/PHEV development when a company competitively markets a PHEV against their own ICE vehicles in price, at the cost of range.

If price is what gets mass market consumers into their first PHEV, even if it “only” cuts their total gas consumption in half, that’s still a big win.

Phr3d

+1

Their USA brochure claims an estimated 16-19 miles of electric range. Final numbers waiting for EPA.

http://audilibrary.audiusa.com/viewer/brochures/16/en_US.audi.Brochures.2016.etron/range_anxiety.html

philip d

Thanks. I see where the brochure is on their site now. I wouldn’t be surprised if the etron doesn’t get a little more AER when the EPA numbers come in.

As a reference the new Volt weighs about the same as the etron and will get about 3.125 miles/kWh from 92% of the 18.4 kWh pack.

If the etron uses say 90% of its 8.8 kWh pack and gets a similar 3.125 miles/kWh then it could get up to 24 miles AER.

That’s a lot of ifs. The etron’s drivetrain may be less efficient than the Volt’s and that’s why they are listing “up to 19 miles”.

Jenci Bergen

In the USA, the car manufacturers are required to offer a 10 year warranty on the battery system and they can only publish the range the vehicle can go at the end of the ten year period. Same system, different way to measure it.

Nix

I went to the audiusa website, and it looks like Audi is only selling A3 Sedans in the US. So it looks like this will be the only drivetrain option for people buying the sportback (AKA Avant or wagon or 5-door).

If this ends up being true, that alone will push some A3 buyers who really want a Sportback instead of a Sedan into the e-tron.

I don’t know if this was their plan, but that should help drive sales to A3 Sportback fans too.

philip d

One thing I can’t find anywhere is what the EPA mpg rating is for hybrid mode once the battery is depleted. It certainly doesn’t say on their site.

Every PHEV from the C-Max Energi to the Volt lists the EPA combined mpg once the battery is depleted and is running in normal hybrid
mode.

Also can’t find any numbers anywhere for things like passenger dimensions and cargo volume. The regular A3 wagon has only 20 cu. ft. cargo volume so I’m assuming the e-tron will have less because of the battery?

How will anyone buy a car that doesn’t list any specs at all?

If it ends up having about the same cargo volume as the Volt, less AER, less EV performance and worse mpg in regular hybrid mode that’s going to be a tough sell. The only advantage it would have is 200 hp performance while the battery has some charge left.

Mikael

If you would do the slightest effort then you could go to one of the european audi web pages and see the specs.

And no, the cargo volume is not affected since the A3 is on the new MBK platform built to accomodate any kind of drivetrain including PHEV and BEV.

philip d

“you could go to one of the european audi web pages and see the specs.”

Well that won’t tell me the EPA numbers. We all know the NEDC mpg numbers are far different than EPA numbers.

“And no, the cargo volume is not affected since the A3 is on the new MBK platform”

Unfortunately you are wrong on that one. On the UK site they have a brochure for the A3 etron that I downloaded. It has cargo with seats up as 280 litres which comes out to 9.88 cu. ft. The regular A3 sportback is listed in their brochure at 365 litres or 12.88 cu. ft. So it does loose space.

In the US the Volt is considered to have a quite small cargo volume at 10.6 cu. ft. so the A3 etron being even smaller is not going to sell well.

Zoomit

9.88 cu ft? Wow, that’s small. The Spark EV has 9.6 cu ft! Hopefully the A3 shape makes it more usable, but you can’t fit very much in the back of a Spark.

Mikael

Good for you, you looked it up. It was not that hard. 🙂

I left another error for you to find too. 😉

Mikael

Oh, and about the EPA. The A3 e-Tron doesn’t have a rating yet. So it’s hard to publish something they haven’t got yet. 🙂

philip d

Well they should probably figure it out before they hit the dealer lots in 2 months.

Scramjett

There is still time. The Gen 2 Volt didn’t get its numbers published until less than one month out!

philip d

True. But we’ve known since the Volt reveal at the beginning of 2015 at the Detroit Auto Show the mpg numbers to within 1 mpg and the EV range to within 3 miles. We were also given all the other specs in short order as well as technical multimedia information about the drivetrain and how it works.

The official numbers didn’t come in until a few days ago but the real numbers were better than the estimated numbers. So really for all intents and purposes we had this information 8 months ago.

Audi doesn’t even give us a range estimate or a mpg estimate for the etron. They haven’t even posted dimension specs on the North American website yet.

Nate

Interesting.

I think there is hope that the way things are measured might depend on who is measuring them. The EPA rated the 2013 A3 at 20ft. https://www.fueleconomy.gov/feg/noframes/32620.shtml

If the regular A3 is at 12.88 according to that info, I wonder if that info measures out the same way.

You could be right though.

I was thinking that practical advantage this car would have over the Volt would be on cargo space. Even if it is more, I doubt it is going to come in at much over the Volt’s 18 cubic ft.

Nice job on the starting price though Audi, that is more than I figured when I heard they were bringing this as a Audi model not a VW.

Nate

Wait, where are you getting your numbers from?

EPA site has the Volt luggage volume at 18 not 10.6:
https://www.fueleconomy.gov/feg/Find.do?action=sbs&id=35246

Does the EPA have a different measurement for cargo that means something different than their stat for luggage?

philip d

I’m not sure where they got that number. I have a ’13 Volt and the 10.6 number is correct. The new Volt has the same cargo volume as the Gen 1.

They have the trunk volume listed as 10.6 for the ’15 Volt on the chevy website.

philip d

I think something is wrong with that fuelgov site. I looked up the 2013 A3 sportsback out of curiosity and it is listed everywhere else at around the same 380 litres.

JakeY

GM says 10.6:
http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2015/Jan/naias/chevrolet/volt/0112-volt-2016-intro.html#dimensions

Not sure why EPA shows 18. They may be counting more than just the area behind the rear seats.

Scramjett

I suspect they are. I think GM has been under-promising and over-delivering on the Volt (look at all the people who allege higher AER compared to EPA rating). They are probably using a “strictly behind the seat” metric (or “sedan” metric if you will) and not counting the space between the top of the seats and the greenhouse whereas fueleconomy.gov does count that space.

Nate
I think you are right – there could be some underestimating by measuring it without the full height. Also, if people go strictly by the specs they will be disappointed if the specs mean they have to stack things up over the height of the rear seat (unless they don’t care about visibility). Volt would spec out better if the back were more square like a wagon but I’m not sure I’d use that space. My hunch is the A3 should have a little more space than the Volt, but still not what I would consider a big hauler. I figured this would be closer to the C-Max. I remember when the A3 first came to the US it spec’d out very close to whatever mark GTI was availble then. I had a 09 TDI Jetta wagon that had a nice low floor, and overall nice cargo area and figure that this would be similar other than the length. EPA said that had 33 cubic feet, and given the C-Max and 2013 A3 numbers that sounds like around the right amount higher. However, if the floor height has moved up a lot vs. the 2013 it is possible this is… Read more »
philip d

The Audi UK site has the A3 etron luggage space listed with seats up at 280 litres or 9.88 cu. ft.

Scramjett

UK regulations may have different methodologies for cargo capacity that require only strictly behind the seat ratings, possibly for visibility reasons. As Nate said, some may not like having visibility reduced (not a problem for me) and what is a preference here in the US could be a regulatory requirement in the UK.

Miggy

This from an Audi web-site:
280 litres of luggage space are available for you. Enough room to store your luggage comfortably on a trip – as you would expect from an A3 Sportback.
Consumption and emission values:
Fuel consumption combined: 1.7-1.5 l/100 km
CO2 emissions combined: 39-35 g/km

philip d

Unfortunately the European drive cycle numbers aren’t easily comparable to the EPA. Thanks for the cargo volume number. I finally found it on the UK site.

Ct

I bet we will see $50,000 sticker prices as typical

Most of the cars will be fully loaded .

PHEVfan

Apparently there’s at least one thing Audi did NOT learn from the Volt: they still require premium fuel. Chevy got panned for that one on the Gen1 Volt. They learned.

I’m also curious about the warranty… Most other hybrids have a 100K mile warranty, at least on the hybrid components.

philip d

And they still don’t have EPA numbers for that premium fuel either.

Scramjett

I don’t know if Audi will get as much flak over that as GM did. Volt was sold as a Chevrolet and not a Cadillac, thus the expectation was that it is not a “luxury” or “sports” car and premium fuel is something that is expected in a luxury or sports car.

I don’t think those hold true with Audi which is considered to be an expensive “luxury” VW. I suspect Audi may get a pass for using premium fuel (especially with its turbocharged engine). OTOH, their customers may punish them if the A3 etron doesn’t have the performance/luxury of an Audi AND the economy you’d expect from a PHEV.

Nate

From what I’ve seen from the criticism about premium fuel came more from non Volt owners. Input from non owners is good when considering what to do in future models, but I think this issue was really overblown considering the car’s AER. Sometimes people are just looking for things to criticize.

The amount of fuel consumed is so little it seems so irrelevant. Last year drove around 11k miles total and around 1000 in extended range mode, and used about 26 gallons of gas. I’m not sure how many pennies I need to multiply by 26 to find my yearly difference. I don’t know what the price difference on premium is. Other car takes regular, but the one that does take Premium is filled up so infrequently and the tank is so small I just know it is not that much money to fill up.

Nix

It is hard to find an Audi that doesn’t require premium fuel. Audi owners wouldn’t expect to buy an Audi that doesn’t require premium. Same with BMW.

mr. M

Real life testing of AMS (auto-motor-sport, known for more high speed driving) leads to 5,5 l/100km (47 mpg) and EV efficiency of 15,9kWh/100km.

mr. M

Correction: 5,5l is more like 43mpg.

philip d

I saw another site that tested the A3 etron and listed the mpg as plain mpg numbers but they were in fact the overall mpg with a full battery averaged in.

There is a big distinction between starting with a full battery and driving X number of miles and then calculating how much gas you used to determine mpg or getting the real hybrid mpg by calculating how much gas is used driving X number of miles AFTER the battery is depleted.

The reason that is important is that one needs to know what gas mileage they will get on longer trips when the battery factors in less and the PHEV acts as a plain hybrid.

mr. M

Testing was done in “normal” hybrid mode. The battery seemed to be depleted. 43 MPG should be the long trip efficiency.

http://www.auto-motor-und-sport.de/vergleichstest/audi-a3-sportback-spritsparversionen-lohnt-sich-der-e-tron-9255585.html
This 5.5l/100km was under quiet driving. On the Autobahn, they got 9.6l/100km (24MPG). That’s not better than a Gen1 Volt.

mr. M

I don’t know how you drive, but average 160 kph / 100 mph is nowhere near my driving and i live in germany. For sure my car uses 4.2-5.9 l/100km but when i down the accel pedal i also get to values around 8.5-9 l/100km.

The 43 mpg has been accieved for normal mixed driving. If you want to know the epa rating for driving average 100mph, this is not legal in the USA.

Will the Prestige version be sold Worldwide?

AddLightness

Worldwide wide wide wide

Chris B

I’m definitely open to testing this as a possible replacement to my gen 1.0 Volt which I turned in last month. Now, does anyone know it if will be sold nationwide or just in certain states? I originally though the former, but could have sworn I read somewhere that rollout would be restricted.

Nate

Overall I think this is good news. One more plug in option. We’ll see what they lease out at but my hunch is I will have options that are slightly more practical. Still, considering what most Audi’s go for this seems very reasonably priced.

Koenigsegg

Couldn’t justify wasting my money on this. Volt looks cooler and is better.

But getting a Tesla regardless.

Burl

Hi. UK Newbie.. I have a Golf GTE here in the UK which has the exact same drive train as the A3 e-tron. I have mostly driven it on battery as I drive a 16 mile round trip morning and evening on the school run. It is showing 166mpg after 200 miles despite me putting my foot to the floor occasionally for the fun factor!

I am doing a 300 mile trip on Saturday so will report back re the fuel economy on a less battery supported trip after the weekend.

mr. M

Uhm funny how everyone consideres the A3 as good priced. In germany everyone (every newpapwer test) finds it expensive compared to the alternatives. The A3 plugin is 11000€ more expensive here than the A3 base version.

I would rather get the Golf GTI, but that is not available in the US. Good to see that other countries have a more reasonable priced Version. Hope the A3 is to catch some sales.

Btw: heard a rumor that the A4 shall get a Plugin too, but probably not before 2019.

electric

In Europe Volt 1 has 53 miles NEFZ Range, e-tron 31 miles.
Leaf is rated with 124 miles NEFZ, in US 84 miles.
So e-tron should get Epa Range about 20 miles. Europe every year oil Change!

bro1999

I read a UK review of the e-tron, and it mentioned the cargo space hit is about 25% compared to the gas version. So that would translate into roughly 15 cubic feet. The cmax Energi has 19 cubic feet of cargo space despite the battery intrusion in the hatch. The C-Max also has a 7.x 0-60 time in blended mode. If anything, the e-tron should priba be probably cross-shopped with a C-Max, which seems to offer as good or better specs.

bro1999

Interior specs of the C-Max (Audi in parentheses):

Front Head Room: 41.0 in. (36.9)
Front Leg Room: 43.1 in. (41.2)
Front Shoulder Room: 55.9 in. (54.8)
Rear Head Room: 39.4 in. (37.5)
Rear Leg Room: 36.5 in. (35.4)
Rear Shoulder Room: 55.2 (52.9)

philip d

Volt compared to (A3 etron)

Front Head Room: 37.8 in. (36.9)
Front Leg Room: 42.1 in. (41.2)
Front Shoulder Room: 56.5 in. (54.8)
Rear Head Room: 35.8 in. (37.5)
Rear Leg Room: 34.7 in. (35.4)
Rear Shoulder Room: 53.2 (52.9)

More similar but the Volt still has more room

Nate

Credit ModernMarvel that was his thinking in the first post.

I agree there will be some people that cross shop these 2 models. In my opinion, it will be the buyers looking for a PHEV. If it were me, I’d probably wait because it seems the energi models could be due for a refresh. If I’d have to had a car that day I’d probably go for the Ford because you get more space for the money. There are probably more bells and whistles on the Audi that matter to others. To each their own.

I think this car will also attract more folks to the plug-in market — Buyers that aren’t necessarily looking for a plug-in but are looking at entry level cars from the upscale brands. Buyers that are unlikely to set foot in a Ford, Chevy, Nissan or Toyota dealer. I’m glad to see Audi bring this car.

GM has it right if you want to get away from gas on city driving. 20 miles does not make a dent in city driving. You need 40 miles and the Volt gives most of the time 45 EV miles unless it is below freezing. The cold weather is usually not long as compared to when I was a child. Ford needs to up the battery on cmax.

Nate

I like my Volt’s AER, but I disagree. You are equating your city driving to everyone’s city driving. There are a lot of people that 20 miles can make a significant impact in the amount of gas miles driven and total fuel consumed. Some people can do all or most of their daily driving with the C-Max. A larger battery can impact price and/or interior space.

There should be choices of vehicles with different AER. A one size fits all approach is not the way to go.

Nate

Having said that, we do expect that as battery capacity and pricing improves that we will get more for our dollar. Subsequent C-Max generations or refreshes you’d expect a corresponding improvement due to advances in tech. There is more than one way to put that improvement to work though it doesn’t have to be focused only on AER.

Koenigsegg

20 measly miles. You’ll have to drive like grandma trying to conserve range and get the most out of it which is stupid and not fun.

I want to be able to utilize the cars full power and smash the pedal at any instance I want and not worry about running out of EV range and then having to switch to gas which is not needed.

And which is why im getting a Tesla once my Volt is done, very soon!

Benjamin

You’re that wealthy?

Christopher

Will this qualify for the California Green HOV sticker like the Volt, Prius Plug-In, C-Max, etc?

The website doesn’t list this.

Scramjett

It should. The only question would be if there are any green stickers left when it goes on sale.

Koenigsegg

why is the roof only half black?

smh

miggy

Buy the end of the year, this Audi A3 E-Tron will be out selling the BMW i3.

suresh

its time people realize that you have superior products now. look at volt 2016 and tesla 70d. think its time americans stop looking to germany for superior cars. european cities are trying to create pollution free city centers and german engineers figured out a way to give them the finger. you charge the battery with petrol and drive in city.

TomArt

Interesting offering, and priced relatively aggressively…still, it’s not a Tesla…sigh…

David Bettridge

Make the ICE in the Audi run on B99 and this would be a great car!
I’m in the market for a long-range “green” car to replace our failing Passat TDI wagon but can’t afford a Tesla X. I’m looking at Mercedes wagons from the ’80s as well as another Passat. I had been running B20 in it but I’m going to go B99 and see what happens…

Peter

Will it qualify for cal hov sticker?