Audi A3 e-tron At 2016 NAIAS – Video

JAN 29 2016 BY MARK KANE 13

Audi A3 Sportback e-tron

Audi A3 Sportback e-tron

Here is a late quick look at the 2016 Audi A3 e-tron at the 2016 NAIAS in Detroit, where the plug-in hybrid A3 didn’t attract much media attention in the shadows of premieres of some other models, including Audi’s own H-tron Quattro Concept.

But the Audi A3 e-tron went on sale in the U.S. in December managing to record its first 49 sales.

Audi sold nearly 36,000 A3 in 2015, so we expect that in 2016 at least a few thousand of them will be the A3 e-tron plug-in version.

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13 Comments on "Audi A3 e-tron At 2016 NAIAS – Video"

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Weak sauce. I really hate these half-ass plug-in hybrids with such limited range. Great looking car, though.

Well…it is an “oddy” after-all…

It is targeted to people who live in cities. I would not exceed its electric range here in Boston except for maybe one or two days a year. Don’t misjudge practical solutions that could work for millions of people just because you live out in the sticks and choose to drive so much.

If it is for the city: why not buy a bev in the first place?

The only possible reason to get this Audi Etron is if you are an Audi badge whore.

Otherwise, you are much better off with a Chevy Volt, ELR, Tesla Model S, etc.

Totally agree

The Audi A3 is really popular over here in the UK. I don’t think the Volt or the ELR are available. You do see some Model S here, but aren’t they about twice the price and size of an A3?

No battery heater makes for a very sad dog in Canada.

In this price range, Chevy has the best plug-ins. Audi doesn’t come close.

It’s really too bad because I really like this car. We had a chance to sit in one at our local auto show. Nothing about the car screams plug in and the etron badges are easy to miss. The movable front rings seemed a little cheap feeling and I thought it might break in my hand with the little plastic turn tab. We drive a Volt now and I would prefer a little more utility in out next car. Still waiting…..

I have read something interesting about the 2018 A3, which will base on the next generation of the 2018 VW Golf. It will, at least, continue the e-tron, but with two different specs, a 210 hp one and a 250 hp one. They will also add a standard hybrid and probably an electric A3, which will be based on the next e-Golf, but only if it will be better in every way, than the then current i3.

With Audi, when it isn’t about lies in engineering, it’s about press releases and rumors of future great product. Never mind that our current products are horribly unreliable and poor values.

Well, the two e-tron cars are almost given, since VW will build both those, as GTE versions. And when VW, finally, comes up with a serious EV, it will be sold as an Audi A3 as well. What all of that lacks are the really important figures: range and price. Its not hard to build a 250hp PHEV, with little range and a high “EV-Premium”.