Atieva Becomes Lucid Motors, Releases Images Of Upcoming 300 Mile EV

OCT 21 2016 BY MARK KANE 41

Lucid Motors

Lucid Motors

Atieva, which was founded in 2007 in California, has changed its name to Lucid Motors in preparation for launching an electric car of its own design.

“We are a luxury mobility company re-imagining what a car can be.”

Work on the project started in 2014 and we are now apparently approaching the unveiling of the car soon.

One might be familiar with the name Atieva, as it is the company behind the all-electric Etna van that zips from 0 to 60 mph in just 2.74 seconds (watch here).

The new Lucid vehicle is said to have that same 900 HP+ powertrain, and a 87 kWh on board battery giving the sedan some 300-ish miles of range (with a 400 mile option also being considered).  Production is expected in 2018, at an initial manufacturing level of about 20,000 units.

What spurred the decision to suddenly break cover? Perhaps due to the public perception of a grainy image that leaked of the Atieva Atvus, which reminded us a lot of the Tesla Model S.

Lucid will debut the car next year, and beside having already completed a “body-in-white” vehicle, is said to be 90%+ done with car’s end design at this point.

Recently grainy Atieva Atvus image uncovered by Recode may have prompted the company to put forward some more appealing PR for the upcoming EV

Recently grainy Atieva Atvus image uncovered by Recode may have prompted the company to put forward some more appealing PR for the upcoming EV

Full press blast and some more teaser photos from Atieva Lucid can be found below:

Introducing Lucid Motors

A new identity for a new era of luxury mobility

Today we are proud to share our new identity: Atieva is now Lucid.

Our name embodies what ambition, drive, and a clean-sheet design can achieve. It is the freedom to draw inspiration from the possibilities of the future, not from what is dictated by a heritage from the past. Freedom from such boundaries has enabled us to focus our attention on what a luxury automotive experience can be. This clarity of purpose is what defines us.

Our company started in 2007 with a battery and an idea. We wanted to contribute to the growth of electrified vehicles and we focused our initial efforts on developing a battery system that could be scaled to work across many vehicle types. The batteries that we built have now logged millions of miles of real-world driving. As we expanded our efforts to developing complete powertrain systems, it became clear that the most direct route to increasing the number of electric vehicles on the road was to develop our own.

In 2014 we began engineering an electric vehicle of our own design. One unbound by the conventions of internal combustion or heritage. One that takes full advantage of the advanced technologies driving dramatic shifts in the mobility experience: electrification, automated driving, connectivity and ridesharing.

Now, as we prepare to launch our first vehicle, we transition.

As a group of passionate engineers, designers and other professionals, we are putting the Lucid philosophy to work. With the guiding principles of user-focused design, advanced technology and premium craftsmanship, we are fully utilizing the unique performance and packaging benefits of an electric vehicle. The result is an experience that is effortless, intelligent, and personalized. An experience unlike any other on the road.

It has been an exciting road for our California-based company and there are many more milestones to come. We invite you to join us on this journey. Spend some time with our new website and subscribe to our newsletter to be among the first to learn details of our upcoming activities.

Lucid Motors teaser

Lucid Motors teaser

Performance and Possibility

Driven by electricity, our cars will be capable of long-range driving and exhilarating acceleration. Electrification offers an unparalleled driving experience that is more responsive to the needs of the driver and the road.

Lucid Motors teaser

Lucid Motors teaser

Spacious and Sublime

Electrification allows our engineers to unlock new methods for achieving world-class interior space in a midsize footprint. By opening up the cabin, we are creating a new class of vehicle that is redefining what it means to experience comfort within and all around.

Lucid Motors teaser

Lucid Motors teaser

Maximum Capabilities and Minimal Effort

Our vehicles will feature automated driving systems, natural voice interactions, and intuitive user interfaces. Whether sitting in the front or back, the onboard intelligence will deliver a uniquely personal experience unlike any other currently on the road.

Lucid Motors teaser

Lucid Motors teaser

Categories: General, Lucid

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41 Comments on "Atieva Becomes Lucid Motors, Releases Images Of Upcoming 300 Mile EV"

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Great just what we need.Another luxury electric car.

while I largely agree with the sentiment, anything to squeeze out the old ICE luxuries, no? and maybe sometime hopefully not too far from now the the R&D and investment will benefit the lower echelons of the EV industry.

Well they probably want to try what Tesla did. Make a car people desire and get brand recognition before launching an unknown $35K car. Let the rich pave the way with their buck.

There are only so many men willing to spend $100k on some car.

Why Can’t someone build a Simple good looking functional EV with long range, some essential safety features that we can drive ourselves., at an affordable price , NOW!!

SparkEV? It’s good for about 950 miles a day and the look grows on you (kind of like old Civic hatchback). Unfortunately, only about 100 left…

950… hehehe.

I detect a SLIGHT bias!?

SparkEV is capable of 950 miles a day. Someone did 1050 km (650 miles) in 16 hours, which is extrapolated 950 miles in 24 hours.

Details of his exploits here. Google translate was my friend, could be yours, too, if you’re French challenged.

It’s done Bolt

He did say: “at an affordable price”.

The Bolt is twice the price of a comparable ICE vehicle.

A $17k 200+ mile BEV will probably be available in 2026 or so.

Do you expect $30-$50/kWh battery cell cost by 2026?
Otherwise it is hardly possible before subsidies. I didn’t heard anybody expects it, although in theory everything may happen, Lithium Metal may not only get into production, but also further reduce costs couple of times in 10 years, whatever.

Ever heard of the Chevy Bolt?

Great just what we need, another basher of EVs not made by current manufacturers.

Audi, BMW, Mercedes and others could easily come out with an EV sports sedan in the near future. Charge $40,000, provide 200 mile range, they would sell

what I really want is two motors, a battery setup and the computer that does the managing so I can convert a bow tie blazer (or 2). if they can do what they did with their astro van or whatever it was…

so whoever markets the components of an electric vehicle first (assuming I don’t find an ‘in’ prior) becomes my new favorite manufacturer.

I just want the van, :o(

DCFC? Without Tesla-like network and control, “luxury” EV doesn’t make much sense without on-board gas engine. Current set of CCS/Chademo are inadequate for $100K+ car.

Maybe they might become first MFR customer to subscribe Tesla superchargers!

That would definitely benefit them to have the Tesla Halo effect.

What I would really like to see is this car company ether putting in a Chamo or CSS charger or both on this car to make it worth while to drive it.

As far as Tesla goes it’s common universal fact that Tesla is never going to let anyone else on to their supercharger network. In fact I lath when I hear stores of people on plug share crying the blues when a car dealership doesn’t let their Tesla plug into their chamo chargers. The reason why I lath is that that leafs and Mitsubishi i-miev’s can’t plug into a Tesla super charger.

“As far as Tesla goes it’s common universal fact that Tesla is never going to let anyone else on to their supercharger network.”

Totally false, Elon has stated that Tesla is willing to share their charger network. They would have to build their car compatible with the Supercharger and arrange billing, but all doable. Adapters are available for Teslas to charge on any system, if a dealer refuses them, that is their choice. I strongly suspect that Tesla Superchargers are designed to charge only 1 battery voltage, so the car has to have the same voltage as Tesla cars.

What Roy_H said, plus with all the free charging Leaf clogging up Chademo and dual head chargers, CCS/Chademo isn’t good for any luxury car. With the potential that some other company can offer “free” and destroy the EV experience even more, CCS/Chademo won’t be good for “luxury cars” any time soon.

Now if the DCFC market is mature so that there’s decent competition like gas stations, things would be different. But as of now, only Tesla has tight reign on their users.

“New ‘ultra-fast 350 kW charging stations’ for EVs to be deployed in Europe in partnership with Audi, BMW and others”

“At Audi, Killen has been tasked with forming a partnership of automakers to install 175 new chargers nationwide before Audi’s e-tron quattro makes its debut in 2018. Killen says he wants to emulate Tesla’s model of installing chargers “not just where electric vehicles are and drive,” but across the country.
While Killen initially said he was “not inclined” to include CHAdeMO chargers in the project, he now says he is open to working with automakers that use the standard.
“We do not pretend that we need to build a network for our cars alone,” he said. “This is something where we need to share it.”

VW group will start with 175 fast chargers in the US next year for their 2018 cars. Either with other automakers, or alone as part of the settlement.

Atieva vaporware may just use CCS when/if they will get something into production. Wait a moment, vaporware doesn’t need chargers anyway!

What mythical factory will annually produce 20,000 cars for Lucid, and where will they source 2 GWh of batteries per year?

It seems that anyone can assemble a one-off car for photos, but getting it into production is a Really Big Deal (see Tesla 2003-16ff).

The devil is in the details, well said! Even the beloved Chevrolet Bolt won’t be able to reach their manufacturing goal of 50,000 in 2017, demand notwithstanding. The battery supplier is what matters most here.

On the plus side, buyers want something new. Not mostly new, or new for the brand, but genuinely new. I wish more manufacturers would OEM Tesla battery packs and their supercharger network.

“Even the beloved Chevrolet Bolt won’t be able to reach their manufacturing goal of 50,000 in 2017”

Chevy does not have a manufacturing goal of 50,000 in 2017.

From June this year:

“As Atieva (Lucid) looks for where it will build its U.S. factory, manufacturing director Brian Barron says the company has narrowed its search to two sites and expects to choose later this year. Barron, who spent 20 years overseeing various BMW plants, said the factory will be designed to build 20,000 electric cars a year initially, ramping up in stages to 130,000 a year.”

LG Chem or Panasonic or some third battery maker would be more then happy to sell them EV batteries.

LG Chem could easily expand the capacity of their Michigan battery plant and could bring in batteries from the new factory in Poland.

What I’m wondering though is were is the car factory at that will make the cars.

Ironically I’m in Casa Grande and heard through the grape-vine of a major announcement coming soon. It’s positioned well having easy access to I-10 and I-8 plus lots of cheap land and rail access to western shipping ports. It makes sense there

Oliver: “Please Sir, can I have some more,(Tesla killer articles).
Mr. Bumble: More?
Oliver: Yes sir, the others were not very satisfying.

Here’s some info on Lucid, but where is the money coming from? Is this a Chinese funded company?

Rawlinson’s the CTO, that explains the similarities to the Model S.?

What is this about them building their assembly plant in Casa Grande, AZ?

It looks like the site “” posted that yesterday, and a bunch of other media outlets reported on Recode’s article, but now the article doesn’t load.

I think those performance numbers are a bit inflated. 300 miles on a 87 kWh pack is a stretch but how do you get 900 hp from an 87 kWh pack? Tesla struggles to get 550 hp from their 90 kWh pack. Is their pack really able to deliver 60% more juice than Tesla’s pack?

maybe they have proprietary technology that makes them better than the current competition..?

It’s not like a company is going to come out and try to get people stoked on a car that isn’t better than the current market

Did I see that they will launch the car in 2018 and yet they are yet to decide a factory site?…. That seems awfully quick work ahead.

Proof is in the pudding … Really, Seems to me you’re likely to see multiple delays on this project.