Aston Martin Intends To Go All Hybrid/Electric By 2030

Aston Martin


Aston Martin

Aston Martin pure-electric RapidE concept

Yet another automaker, Aston Martin, is making vows to electrify its entire lineup over the course of the next decade.

Aston Martin CEO, Andy Palmer, told The Financial Times that the automaker intends to begin a move to hybrid and electric vehicles in the near future.  He committed:

“We will be 100 percent hybrid by the middle of the 2020s.”

Palmer went on to explain that the company has plans to handle all of its own EV and hybrid development in-house. The CEO considers EVs a core technology. He explained:

“You need to keep core technology inside the company. That’s why we make our own V-12 engine. We believe that EVs are a core technology, and therefore we want to do them ourselves.”

Aston Martin

Under the hood of the Aston Martin RapidE concept, featuring Williams Advanced Engineering

The first vehicle in this venture is the RapidE, which will only be produced in very small volume (about 155 vehicles).

This is not to say that the automaker doesn’t want to produce and sell more, but at this point, there is a very limited market and demand for Aston Martin’s vehicles. This will prove especially true for an 800 horsepower electric four-door luxury sedan with a monumental price tag.

The company aims to release the RapidE in 2019. Palmer continued:

“Having unveiled the RapidE Concept back in October 2015, we reach another milestone with the confirmation that we are now putting the first all-electric Aston Martin into production. RapidE represents a sustainable future in which Aston Martin’s values of seductive style and supreme performance don’t merely coexist alongside a new zero-emission powertrain, but are enhanced by it.”

Initially, reports disclosed that Aston Martin may be partnering with China-based LeEco for its electrification efforts.  However, LeEco is now struggling with its own vehicle pursuits, as is its sister company, Faraday Future, so any thoughts of the partnership has now subsided/ended (which is probably for the better in the long run); unfortunately as a result, the RapidE’s original 2017/2018 release date was pushed back, and early production numbers (400 units) were cut down.

Based on Palmer’s words, the automaker will go into this venture alone, much unlike many competing niche automakers that live under the umbrella of a much larger automotive group. This means that Aston Martin will have to deal with all new components, electric motors, and batteries, along with the welcome assistance of Williams Advanced Engineering.

The automaker aims to electrify all vehicles by 2030, with 25 percent being pure-electric and the remaining vehicles with some form of hybrid powertrain.

Source: Automotive News

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13 Comments on "Aston Martin Intends To Go All Hybrid/Electric By 2030"

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By 2030 100% Hybrid electric, Much too Hasety ! Why the Rush ? Just Keep on Building Ye 0lde’ “Clunker Technology” Super Cars…r o t f l m a o

Hybrid/Electric..25% of those being electric
“electrify all vehicles by 2030, with 25 percent being pure-electric” –last line of the above article. Just to clarify.

I am agreement with you though their itinerary is much to languid.

I think we may see high end ice sports cars just go away. Soon an offering from Chevy may beat a Lambo.
Who knows, but recent articles have indicated that high end luxury ice makers Maserati, Lamborghini, Alfa-Romeo, etc… will simply cease to be, since they can’t afford to make an electric version & an ice version.

I suppose offering a hybrid electric is a stop-gap measure to keep them in the game, but the ice is fading into the sunset, and that’s what they know how to do.
So here, we’ll just slap in an electric motor to make everybody happy.

Of Necessity, the PHEV Versions will Have To out Perform their Straight ICE Versions, to sell, and then the sales of the ICE Versions will start to Die on their own!

And, separate from the Range and Speed of Charging Issues, the Pure EV Versions will have to outperform the PHEV Versions, to Sell, putting sales pressure on those volumes!

I would doubt that Aston Martin could maintain any justification for Pure ICE variants past 2025!

If they can get BEV variants up to 300+ Miles Per Charge by 2025, and get extensive Fast Charging Practical availability, their future PHEV’s may also be limited to 50% sales, as their total sales numbers decline!

What is intriguing, is 155 units is less than the supposed ‘Release Candidate’ Numbers for the Model 3, and represents just about 5 ‘July 28th Tesla Model 3 Handover Parties’ worth of sales!

Clearly Andy Plamer intends to be on top of things but electrification isn’t the only threat to the sort of steam punk experience of roaring, high powered engines these supercar brands are offering, the other is autonomous driving. Future cars may be nothing more than pods, mobile living spaces where people just sit out their rides.

Not quite clear if there will be any place at all for the likes of Lamborghini, Ferrari and Aston Martin in this brave new world where people are basically just passengers in their own rides caring much more about comfy interiors than looks, handling and performance.

Takes ‘Tesla Motel’ and makes it Mobile! Like a Cruise Ship: You go to sleep in one port, and wakeup in another!

Sleeping potential in cars may become more important than Cup Holders!

Maybe at some point the choice will be between cars that require 5 point safety harnesses and those with comfy seats that recline into beds.

I know which one I would take;)

I doubt the kind that require 5 point safety harnesses will even still be allowed at some point.

Since Aston’s announcement of the Rapid E, I’ve always wondered why they decided to partner with LeEco instead of Tesla.

The current Rapid has similar dimensions to the Model S. They could easily have used the Model S skateboard chassis and built a svelte body on top. Then focus on tuning it for longer duration performance like updated battery and motor cooling system.

While they’re at get supercharger access. That would have given them a huge head start. Now they have to waste time trying to reinvent the wheel or electric motor.

I could see people shelling out an extra $100k for these over a P100D.

With only 3,687 cars sold in 2016, Even lower than Ferrari sales and far from their peak of about 5,500. I don’t think partnering with a non established company was a good idea.

Yes The battery and motor are core technologies, but Aston forgets that it was the millions of dollars of Ford’s investment into their V12 engine and aluminum body in the early 2000s that gives them their current ICE base. Their volume is just too low to develop an all new architecture.

Balls@#! Aston Martin does very little in-house. The V12 is from Mercedes-Benz and before that it was Ford V6 derived made on licence from Ford.

Inside EV’s needs a page dedicated to charts of different countries and what year they plan to phase out ICE cars. Also side by side a chart of what year car companies plan to go all electric (or half-ass “electrified”). It would be interesting to compare the two.

Or in many cases, what year the OEM’s plan to have X number of EV’s by number of models, percentage of mix, etc. You could then do follow up articles every year showing how they met their own targets.

It not highly likely Aston Martin will even exist in 2030, except possibly as a badge for overpriced offerings from an acquirer.

They’ve now had 6 straight years of losses, are owned by a combo of Italian private-equity and Kuwaiti companies, none of whom have any particular expertise or interest in automotive or tech. They’re pretty much the last historical car company to be independent (although they weren’t so throughout their history).

They’re getting most of their engines and electricals from Daimler (who IIRC also own 5%, but that isn’t enough to be committed), so Aston Martin are basically a coachbuilder.

If they had found serious investment to go electric 10 years ago, they could have had first-mover advantage in the BEV sports/luxo-GT space. Right now, they’ll be about 5-10 behind everyone else, possibly more, since they have a lot less money to invest.