Apple Hardware VP Heads To Tesla To Develop New Vehicles
What do you do when your company manages to woo away a high profile executive from one of the nation’s leading tech companies? You tell the world.
And that is just what Tesla did Thursday as they announced they had hired Apple Vice-President Doug Field who oversaw the development of such products as the latest MacBook Air, MacBook Pro, and iMac models.
What will Doug do at Tesla? According to the company he will be “responsible for driving development of new vehicles.” Translated: basically his job is to see that the upcoming third gen, 200-mile Tesla sees its way successful to market by 2017.
Bringing the “Tesla E” to
dealer showrooms boutique stores will be no easy task, as the challenge of bringing a low-cost, high margin EV to a highly competitive segment will be a difficult one.
Basically, Mr.Field has the future of Tesla in his hands. We wish him all the best.
Tesla press release on the hire below:
TESLA HIRES APPLE VP DOUG FIELD TO LEAD VEHICLE PROGRAMS
Thursday, October 24, 2013PALO ALTO, Calif.– Tesla Motors has hired Doug Field to be its Vice President of Vehicle Programs, responsible for driving development of new vehicles. Doug is an accomplished leader and engineer of innovative, high-technology products, most recently serving as Vice President of Mac Hardware Engineering at Apple. Doug led the development of many new products at Apple including the latest MacBook Air, MacBook Pro, and iMac. Doug began his career as an engineer at Ford Motor Company.
“Doug has demonstrated the leadership and technical talent to develop and deliver outstanding products, including what are widely considered the best computers in the world,” said Elon Musk, Tesla co-founder and CEO. “Tesla’s future depends on engineers who can create the most innovative, technologically advanced vehicles in the world. Doug’s experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team.”
“Until Tesla came along, I had never seriously considered leaving Apple,” said Field. “I started my career with the goal of creating incredible cars, but ultimately left the auto industry in search of fast-paced, exciting engineering challenges elsewhere. As the first high tech auto company in modern history, Tesla is at last an opportunity for me and many others to pursue the dream of building the best cars in the world—while being part of one of the most innovative companies in Silicon Valley.”
Doug has a Masters in Mechanical Engineering and Management from the Massachusetts Institute of Technology and a BS in Mechanical Engineering with highest distinction from Purdue.