Another Record For July EV Sales In The US As Nissan And GM Lead

AUG 5 2014 BY JAY COLE 14

Another record month of electric vehicles sales was logged in July for the US, as an estimated 10,833 plug-ins were sold.  Compared to a year ago’s 7,392 sold, a 47% increase was realized.

Tesla Is Focused On International Deliveries Over The United States This Summer

Tesla Is Focused On International Deliveries Over The United States This Summer

If that good news statement sounds familiar…well, it should, as it marks the 32nd consecutive monthly record set in America.

In other words, EVs are a hot seller.  Six of the 18 mass produced plug-ins sold in the US set a new yearly high; five of those a new record high.

Had it not being for Tesla choosing to divert US production in favor of supplying China and RHD drive markets around the world, July could have potentially bested the all-time high set just two months ago of 12,053 units.

Fortunately, Nissan and Chevrolet picked up any slack left by Tesla’s absence as Nissan sold more than 3,000 LEAFs (3,019) for only the second time, and GM cumulatively sold 2,336 vehicles with the Chevrolet Volt crossing the 2,000 mark (2,020) for the first time this year.

The Nissan LEAF lead the race for the top selling plug-in vehicle in July – a distinction the 84 mile EV has had for the past 8 months running, while also setting a new monthly ‘personal best’ for 17 months in a row.

Ford’s Energi twins (C-Max and Fusion) pulled back during the month, and that dropped Ford from the top selling plug-in automaker in June to 3rd spot in July; just below GM – who pulled into the number two spot for the first time this year.

Most unexpected result of July?  Smart sold almost 300 ForTwo EDs (298) – this from a brand that some months sells only about 600 cars (gas or otherwise) in total.

Biggest disappointment?  Nothing really jumped out as a failure this month, but BMW only managed to sell 363 i3s in the US this month (its 3rd month of availability) despite having a lot of inventory on lots.

Only one car debuted this month – the Mercedes B-Class ED, and 41 were sold despite arriving late in July, and also with only 50 or so hitting dealer lots.  We expect more “BMW i3-like” numbers next month.

Next month the plug-in family in the US will grow to 19 nameplates as the BMW i8 makes its first deliveries.

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US) *Fiat 500e data estimated for Jan/Feb

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US) *Fiat 500e data estimated for Jan/Feb

Some Points Of Interest From July 2014 Sales In The US:

Top Selling Plug-In Automaker:

  1. Nissan – 3,019
  2. General Motors – 2,336
  3. Ford – 2,255
  4. Toyota – 1,499

New Yearly/All-Time Highs:

  • BMW i3 – 363 (all time high – prev: June 2014 – 358)
  • smart ED – 298 (all time high – prev: June 2014 – 278)
  • Ford Focus Electric – 198 (all time high – prev: June 2014 – 197)
  • Cadillac ELR – 188 (all time high – prev; June 2014 – 97)
  • Mercedes B-Class ED – 41 (all time high – debut month)
  • Chevrolet Volt – 2,020 (yearly high)

Update (Nov 5th, 2014): Estimated Tesla July sales grossed up slightly to accounted for Tesla’s Q3 report on sales in North America.

Categories: BMW, Cadillac, Chevrolet, Fiat, Ford, Honda, Mercedes, Mitsubishi, Nissan, Porsche, Sales, Smart, Tesla, Toyota

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14 Comments on "Another Record For July EV Sales In The US As Nissan And GM Lead"

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We also passed 1/4 million plug-in sales in the US.

230,734

Mikael

Hehe… 1/4 million is 250 000 😉 So you’ll have to wait until the september sales are in at the beginning of october.

But still, it’s a good start. Let’s hope the next 250k comes before next year is over (optimistic? always :P)

vdiv

Ok, ok, 6/26th of a million sales.

Who is counting anyway? 😉

If you add up the Roadsters, Fiskers, Codas, Transits, Vtrux, Busses, and motorcycles, I bet it’s at least 20K.

Mark H

The B-Class and the i3 very well may be carving out a new niche in sales. It is probably good for the market that they enter together, but it very well may have an impact on the sales the i3 expected as the B class hypermills itself into the field.

Looking for a Kdawg graph in the next month or so comparing to the HEV adoption curve. Last year at the 30th month mark where HEVs had sold 3000/mo, EVs had reached 9000/mo.
If the pattern holds, it looks like EVs have jumped to 11,000/mo. I still feel the adoption curve compared to the HEV is one of the best measures of EV success.

I will probably chart it after another couple months.

Even without looking at the numbers we can tell plug-ins are more successful based on the how many players have jumped into the game so early. For many years, hybrids only had Toyota & Honda providing. It shows how plug-ins are a much better product, and much more versatile. We have large luxury cars, to sports cars, to small-cheapos.

And I find it painfully ironic that the two companies that were so far out in front on hybrids, Honda and Toyota, are the two most conspicuous foot draggers on EVs.

Mikael

Once bitten, twice shy. I keep my distance, but you still catch my eye…

Actually it’s an understandable strategy, discussed here many times.

The makers of “Tech Innovation Gen 1” have the least to gain and the most to lose from “Tech Innovation Gen 2”, unless Gen 2 is a direct extension of Gen 1 thus maintaining their advantage. That’s why Toyota keeps cranking out minimal-investment PiPs, but disses BEVs.

Hey, we’re among these 3019 new Leafs! So far, we love our new 2014 (SV+QC/LED), which has already surpassed its 2012 predecessor in terms of daring out-of-town drives.

For the record, on the month we leased the 2012 we were one out of 685 – that’s how far the Leaf has come. Can you find the month?

Spec9

Even though it is a lame plug-in, Plug-in Prius sales went up 67% over last year. Every other Prius model (the conventional hybrids) dropped in sales. I wonder if Toyota is starting to second guess their position on plug-ins and hydrogen?

jmac

According to Hybrid Cars website, the take rate for standard hybrids in July 2014 was 3.11 percent.

Not bad, but pure electric cars and other plug-in cars accounted for another .80 per cent of the new car market in the U.S. (almost 1 percent).

I think Toyota may be starting to feel the hot breath of real competition as people leave standard hybrids for more advanced technology.

The near total hybrid market dominance for Toyota may be soon over, simply because people will leave standard hybrids for plug-ins that deliver significantly better (gas equivalent) mileage.

Especially if they cost the same. There’s not much difference in the PiP and the Prius as it is now.

jmac

I think the reason hybrids never really took off is that they only offered a marginal Mpg-e advantage over the most mileage efficient ICE vehicles. Many hybrids deliver in the 50 mpg range.

On the other hand many of the new plug-ins offer gasoline mileage equivalent figures approaching 100 Mpg-e, or more.

There’s a big difference between 50 mpg and 100 mpg.