Almost 6% Of BMW Car Sales In U.S. Are i3, i8

OCT 9 2014 BY MARK KANE 22

BMW i3 And i8 Coming In 2013 and 2014 (Respectively)

BMW i8 And i3

BMW quickly reached a significant level of plug-in car sales in the U.S.

After delivering 1,000 plug-ins a month, the BMW i3 (with small support from i8) accounted for 4.8% of all BMW passenger cars sold in the U.S. in August and 5.7% in September.

This is even more than Nissan LEAF at 5.1% of all Nissan passenger cars sold in the U.S.

The reason for the high ratio (compared to other brands) is, of course, that BMW sells less cars, but anyways at almost 6% and potential for more, it seems obvious that plug-ins are here to stay.

Categories: BMW, Sales

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22 Comments on "Almost 6% Of BMW Car Sales In U.S. Are i3, i8"

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I had noticed the same thing a few days ago when looking at sales figures. And I also realized the i3 outsold almost all other BMW models except for one or two (can’t remember which ones) So it appears the i3 is a success at least in that context. The question is, what is their profit margin?

And will sales remain this robust?

The shape is growing on me but I still don’t like the nose and especially the two-tone paint job aspect of it. Interior is really nice though and very unconventional. It is like some modern office desk.

And as always . . . they MUST offer a larger battery pack.

Sales are doing well due to the new lower lease rates. We’ll see how long it goes until they need to drop them again. More competition in the luxury market doesn’t look too likely in the near future. Mercedes B Class Electric sales are very low in comparison: 40-60 units.

Well, i3 sales in Germany do not only remain weak, they are actually tanking massive down to only 131 in September, down from 151, 211, 211, 255 in the previous months.

Your point being? It’s the top seller in EV’s in Germany and is having 22% of the market while competing with 29 other EV models.

So it’s all about the extremely week German market.

Maybe. I don’t know. But it’s more about the short supply. Looking at the forums it seems like a 6-9 month delivery time for German orders. BMW is sending out most of their supply to US shores.

700 full electric cars sold per month in germany for a nation with 80 millions inhabitants. hahahahaha .what a shame !!!!!

There are 29 EV models in Germany? Really? That many? Most of those have to be tiny niche market things like $100+K models like i8, 918, etc.

29 others… so 30. đŸ™‚ And not that many niche market cars. Unless you count EV’s in gerneral as a niche.

1 BMW i3
2 Volkswagen e-Up!
3 Smart Fortwo ED
4 Mitsubishi Outlander PHEV
5 Renault Zoe
6 Tesla Model S
7 Nissan Leaf
8 Renault Twizy
9 Volkswagen e-Golf
10 Volvo V60 Plug-In
11 Audi A3 e-Tron
12 BMW i8
13 Toyota Prius Plug-In
14 Porsche Panamera Plug-In
15 Opel Ampera
16 Mitsubishi I-Miev
17 Volkswagen Golf GTE
18 Renault Kangoo ZE
19 Peugeot iOn
20 Citröen C-Zero
21 Ford Focus Electric
22 Volvo C30 Electric
23 Kia Soul EV
24 Chevrolet Volt
25 Mercedes B-Class ED
26 Mercedes S500 Plug-In
27 Nissan e-NV200
28 Porsche Cayenne Plug-In
29 Renault Fluence ZE
30 Volkswagen XL1

It has more to do with BMW focussing most of their production output to the US. Time from order to delivery is almost twice as long in Europe as in America.

This is pretty amazing, especially since these aren’t cheap. Of course this icar is still ithe “new cool thing”, and we really need to see several more months of sales to see where this is really at. As with most EV sales though, the West Coast is king. Heck even GM acknowledged Volt 2.0 would be more of a niche car with a stronger presence in certain markets than others.

Germany has terrible EV infrastructure. For a country with massive solar power excess in the day and a noble carbon goal, it’s bizarre.

Well being green or going green isn’t Germany’s strong suit. So it’s not very surprising.

Germany has been the primary driver for solar electricity.

Switched conventional electricity from nuclear and coal to natural gas.

But with this Russo-Ukrainian affair they might back step to more coal.

They should not phase out the nukes, they should phase out the coal. The coal is much worse. And they are not in danger of a Tsunami.

And build lots more wind. Their high latitude is not so great for solar.

Actually Germany is quite green. They recycle just about everything.

Our local BMW dealer has had two i3 up on pedestals for about two months- our original test drive was kind of on a whim because we drive right by the dealership frequently. Those were the only i3’s I saw for a while, but in the last several weeks I’ve finally started to see them in the wild. The lease deal definitely seems to have made a difference. Especially for us since we now have one in our garage.

6000 full electric cars sold since beginning 2014.

10 000.

The key to me is that the i3 is outselling most of BMW’s range, if it can be maintained, as an important step on the innovation chain that goes a bit like this: 1 – That’s dumb, it won’t work 2 – OK it works at small scale in a lab but you’ll never be able to make it big enough to be useful 3 – OK you’ve made it bigger but you’ll never make anything useful with it because it is…… (too heavy, life too short, required too much other infrastructure, etc.) 4 – OK you’ve made a million dollar prototype but you’ll never make a practical product 5 – OK you’ve made a concept product but no one will want it 6 – OK you’ve made a production ready product but it’s too expensive and no one will buy it (it’s at this point that the CEO says that you’ll take 50% of the market by Christmas even thought you’ve told him you’ll only be able to produce enough of the product to meet 1% of the market for the next 3 years) 7 – OK it’s selling as a niche product but you’ll never make the money… Read more »

Funny you’ve mentioned that. I have wondered about this and how 10 or 20 years from now the negativity towards EVs will be long gone. And yet certain people will basically be immortalized on the wrong side of history because they were on TV and said some of this naysayer crap. Mitt Romney is a good example after blasting Tesla as a loser company.

Yeah, 10 to 15 years from now there are going to be a lot of people saying:
-I always told you gay marriage was no big deal!
-I always told you climate change was real.
-I always told you EVs would be great cars.

Who didn’t say any of those things now.

German Electric Prices are a major thing holding back EVs and PHEVs

German household electric rates increased in about a straight line from 13.94 in April 2000 (start of EEG law), to 21.65 in April 2008, to 28.73 eurocent/kWh in April 2013.

EVs and PHEVs aren’t as exciting when you’re paying 0.29 Euro/kWh ($0.37 per kWh).

Compare this the the US average of $0.13 per kWh.
Or to my house where it is 16 cents per kWh in the daytime, but only 1.92 cents (not a typo) per kWh overnight. The savings against gas are amazing!

source of German electricity costs;