A3 Sportback e-tron Takes 2% Of Total U.S. Audi Sales This Year

JUL 12 2016 BY MARK KANE 15

Audi A3 Sportback e-tron sales in U.S. – June 2016

Audi A3 Sportback e-tron sales in U.S. – June 2016

Audi A3 Sportback e-tron

Audi A3 Sportback e-tron

With 353 sales in June and 1,942 so far this year, the Audi A3 Sportback e-tron isn’t the largest player among plug-ins sold in America, but it is decent sized contributor, and becoming is an important part of the A3 lineup.

Over the last few months, e-tron’s share of total A3 sales has been over 11%.

And as it turns out, the plug-in hybrid A3 also represents 2.0% of total Audi sales in U.S. (in June it was 1.9%).

As the e-tron is a relatively new offering (debuting last Fall), it also accounts for the bulk of the 3.5% growth of the brand overall in 2016..

Categories: Audi, Sales

Tags: ,

Leave a Reply

15 Comments on "A3 Sportback e-tron Takes 2% Of Total U.S. Audi Sales This Year"

newest oldest most voted

I test drove one of these a few months ago. I know the ev miles are low but it really is a nice vehicle.

It’s a good formula (luxury badge, features/options and lots of cargo space) and with the tax credit it’s actually the cheapest Audi you can buy…However like most PHEVs, lots of short comings…Looks, its good, but this isn’t a car a 10 year kid would hang a poster of…It’s 0-60 is just ok and the MPG is 35mpg but that isn’t enough to justify the low EV range…One of Audi’s biggest issues, they rarely have favorable lease deals…Articles state that over 50% lease Audi’s others state that over 50% lease all EVs/PHEVs…

I looked at one. I know I’m usually the one to argue against calling a car ugly, since it is subjective. But the interior of the A3 etron was just horribly unattractive to me. I especially hated the center console screen that popped out of a little slit. And since the Volt was cheaper and had over 3X the EV range, the Volt was the obvious choice for me. But I wish Audi well. I hope the vehicle is successful.

Yup. Beauty is in the eye of the beholder since I found the Volt interior busy and cheap looking.

+1

Three year old design finally makes it to the US. It drives nice enough but needs updating – larger battery, faster charging and the new MMI – and a place to store the dang charging cable!!

2017 model refresh has Virtual Cockpit and Carplay.

Surprised it sold so well, as it’s not available in most states.
That just shows you the dealerships should have less input in what’s being sold.

Funny, the discussion of interiors. My wife and I test drove a 1st gen Volt in 2013. We both sat down, and once settled, we spontaneously turned to each other and said “this feels like a rental car”.

Local dealers have a good supply of these and they are 16’s and getting stale. Lease deals are hard to find details on and poor once you do. I have not gone to the dealer to test drive but I am guessing they are not doing much of a job selling them as usual. The cars I saw have been on the lot since early in the year, some late last year.
As mentioned by the time this car got to the USA it was already 3 years old. You just can’t do that with an EV and expect it to be competitive. On the contrary as mentioned by Hyundai you must have an aggressive rollout and yearly improvements to keep an EV fresh.
This car should have an update coming soon with a larger cell/pack and improved EV range but it doesn’t.
Won’t get my $

You must be from California. They’re pretty much not available across the USA.

I’m in northern Virginia, not exactly EV and plug in friendly area. Somehow we get lumped into “washington DC” which technically has NO dealerships at all but mfrs call this the “washington DC” area. Anyway multiple Audi stores have good stock on these A3 etrons and they are not selling from my observations. Same car still sitting on the lot 6 months later. Terrible lease offer and no advertising. cant imagine the salespersons are helping much.

I couldn’t do the A3 platform, wagon or otherwise. Having the Jetta wagon, which is closer to the A4, makes you really appreciate the extra space.

I looked at the new Volt and although I was impressed by the AER (plus all the positive comments from owners), I couldn’t get over the small interior, cheap materials and ridiculous rear middle seat.
I’ve had my e-tron for 5 months and average approx. 2.6 l/100km over my 9,400 km of driving. The best I’ve done was 1.67 l/100 km. I buy 32 to 35 litres once every 3 to 4 weeks (it’s a 40 litre tank).
There’s a lot going for the Volt. And it will make owners happy if it suits their needs/wants of an EV. But for about the same price as the e-tron I couldn’t see myself getting into the Volt without feeling like I spent too much for the car.
I’m happy with my decision. =)

Agreed, I have a 2011 VOlt, and I rented a 2016 for a day to check it out. Although the greatly increased battery size (compared to the 2011) is very tempting, I didn’t care for the new controls (even worse than the 2011’s), and, also agreed – the 2011 volt seems to have the fancier interior.

The safety record and reliability of the 2011 model is beyond reproach – unheard of in a brand new model let alone a brand new (at the time) technology.

Yes, strictly speaking the individual parts existed a few years before, but GM was the first to put it in this combination. Some people have called the car a TANK. Thats good enough for me.