93% Of Nissan LEAF Owners Use It As Main Family Car
Nissan UK has released a ton of information obtained via surveying 6,500 LEAF owners in the UK.
Here are some highlights:
- More than nine in 10 owners (93%) use the Nissan LEAF their main family car.
- 64% of LEAF owners say it’s better to drive than a petrol or diesel vehicle.
- One man even sold his Aston Martin to buy a pair of Nissan LEAFs.
- 89% of those surveyed reported significant financial savings against more traditional (ICE) cars.
- 95% of LEAF owners would recommend it to a friend.
For more insights from the survey, refer to the Nissan press release below:
NISSAN LEAF OWNERS SAY THEY WILL NEVER BUY CONVENTIONALLY-POWERED CARS AGAIN
More than half of owners say the LEAF outperforms traditionally-powered alternatives
Financial savings free up spending on everything from holidays to eye surgery
One owner sells his Aston Martin to buy two Nissan LEAFs
More than nine in 10 owners (93%) use it as their main family car, 64% say it’s better to drive than a petrol or diesel vehicle and one man even sold his Aston Martin to buy a pair of them in order to avoid domestic fights.
These are just some of the insights from a sample* of the 6,500 plus Nissan LEAF owners now in the UK.
The brand new research naturally points out the significant financial savings made by owners, but it also highlights how living with the Nissan LEAF in the real world has turned it from a second car into the main family car for many motorists.
With a cost per mile of just two pence or less**, it is understandable that the majority (89%) of those surveyed reported significant savings against more traditionally-fuelled cars. One driver calculated that he had spent just £400 travelling more than 22,000 miles in his Nissan LEAF, with many reporting savings of £200-250 per month.
With the savings made, LEAF owners have been treating themselves to little luxuries including a 3D printer, a vintage synthesizer, holidays and many installing solar panels on their homes for virtually free motoring.
Nissan Motor GB Limited Managing Director, James Wright, said: “Electric car ownership was a big step for motorists to take when we launched the LEAF in 2011 but we are now seeing that owners who were bold enough to take that step are reaping the benefits.
“The issues that the naysayers said would hinder ownership have not materialised and, in fact, the feeling from LEAF owners is that they would never go back to a traditional combustion engine. We were the first to bring a mass-produced electric car to market, so it stands to reason that we are also the first to prove the genuine viability of electric motoring.”
More than one in two owners admitted they would not go back to a conventionally-powered car, 41% said the car has positively changed the way they drive and a unanimous 95% of them were happy to recommend it to a friend.
Nine in 10 now use it as their main family car, citing everything from practicality to simple enjoyment of driving. One owner ended up ditching his Aston Martin to buy a second LEAF to avoid arguments with his wife about who would take the Nissan to work every day.
More than a third said that they do not have to plan journeys in advance any more than they did before owning an electric car, especially as 89% of them charge up their LEAF overnight at home.
Only recently, Nissan Motor GB Limited Managing Director, James Wright, said sales of the British-built model were “reaching tipping point”, with ownership now doubling month-on-month. Boasting 64% Pure EV market share, more than 3,599 cars have been sold in 2014 – almost double the volume sold in 2013 (1,812 in total). In September alone, Nissan’s all-electric family car sold a record 851 cars – more than double the number sold in the same month last year and the largest volume ever sold in one month in a European market.
Nissan’s Sunderland factory has built 24,000 LEAFs, with 147,000 sold globally since launch.
Notes to Editors
* Survey completed by 76 current owners of the Nissan LEAF. Research undertaken by Nissan Motor (GB) Limited.
** From 2p per mile is based on (i) overnight electricity costs (British Gas standard tariff unit rates for a customer paying by direct debit as at 1 May 2014, assuming seven hours of charging at the night rate and one hour on the day rate), and (ii) a range of up to 124 miles per full charge (assuming 95% efficiency). Actual consumption and range may vary due to driving style, road condition, air conditioning and other factors outside of Nissan’s control.
About Nissan in the UK
Nissan Sunderland Plant produces the Nissan Qashqai, Note and Juke and the 100% electric Nissan LEAF
Production of lithium-ion batteries for electric vehicles began in 2012
Total plant volume since 1986 stands at more than seven million units with 80 per cent of production exported to 97 markets worldwide
Total investment made and announced since then is over £3.5 billion
501,756 units were produced at Sunderland plant in 2013
In 2013, one in three cars built in the UK was a Nissan.
Sunderland Plant currently employs more than 6,700 people
Nissan’s European Design Centre is located in Paddington, London and employs around 65 people
Nissan’s European Technical Centre is based in Cranfield, Bedfordshire and employs around 1,000 people
Nissan’s sales and marketing headquarters in Rickmansworth, Hertfordshire employs around 190 people
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 695,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.