48.7% Of Surveyed Canadians Would Consider Electrified Car For Their Next Purchase

MAY 18 2016 BY MARK KANE 25

With Elections Almost Underway, Canadian EV Advocates Look To The Government To Start A Federal Incentive Program For EVs (via AVEQ.ca)


A Kanetix survey reveals that nearly half of Canadians (48.7%) would consider an electric or hybrid car when they make their next purchase.

The survey polled 3,769 respondents in British Columbia, Alberta, Ontario, Quebec, and Nova Scotia.

Surprisingly, a large interest in EV/HEVs technology is a result of:

  • several provincial purchase incentives
  • increased investment in charging station infrastructure
  • improved consumer education

Andrew Lo, Chief Operating Officer at Kanetix Ltd said:

“There has been a growing narrative around the benefits of electric car use in Canada, both from an environmental and financial aspect. Cash purchase rebates and an increase in charging stations have helped improve EV and hybrid market share in Canada’s largest markets. Such incentives not only support provinces’ green transportation strategies, but consumers’ wallets as well.”

Detailed results:

“Provincial Results

  • Alberta drivers are least likely to consider an EV or hybrid on their next car purchase at 44.9%.
  • British Columbia is the only province with a purchase incentive where potential EV drivers outweigh traditional gas-vehicle drivers, at 54.9%. The province has recently reintroduced its Clean Energy Vehicle program, with the goal to double the existing 1,700 EVs on BC roads.
  • Ontario and Quebec are tied in terms of potential EV adoption at 45% of respondents. Both provinces offer a cash-back rebate on the purchase or lease of new EVs and have invested in improved charging infrastructure, as the well as the greening of government fleets.
  • Nova Scotia respondents were most likely to consider an electric vehicle at 64.5%. While the province does not currently offer a consumer incentive, the ShareReady pilot program was introduced in 2011 to encourage EV use by provincial organizations.

Challenges Facing EV Adoption

Driving an electric vehicle can save the average Canadian roughly $2,000 annually in fuel costs and reduce a vehicle’s carbon footprint by up to 90%*, and some insurance providers may offer a discount to drivers of plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEV). However, the Ontario Ministry of Transportation cites price premiums, range anxiety and a lack of consumer knowledge as the top challenges facing widespread adoption of EVs.

“Relying solely on a battery without the backup of a gas tank can be a source of anxiety for some drivers,” states Lo. “However, with the average EV boasting a range between 100 – 120 km on a single charge, they’re ideal options for urban commuters.”

Click here for more information on Kanetix’s electric car survey.

* www.plugndrive.ca”

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25 Comments on "48.7% Of Surveyed Canadians Would Consider Electrified Car For Their Next Purchase"

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I think Canadians need PHEVs or long-range EVs due to the reduction in range that comes during the winter. And both need to have good thermal management systems that can do things like keep the battery warm when they are coupled to AC power.

Jau. But most of them live in big cities you know. It’s quite urban over there, despite the image US TV shows likes to project.

Yes, the density is represented by GTA (surrounding Toronto), Montreal and Vancouver … after that the cities get much smaller very fast.

But what’s your point, really? … our winters still can get bad at times, so your battery will not give what people in Cali get. People still have to drive their distance.

People living in condos, will have tremendous problems to charge their vehicles. The condo boards not government is not really ready for that …

scott franco (No M3 FAUX GRILL!)

Don’t Canadians generally have plug ins for engine warmers due to the cold climate?

Some do, but it’s 120 volts 12 amp continuous.
Not gone charge your car overnight and no pre heat either.
More than anywhere, 240 volts up to 30 amps isn’t luxury up here.

120v at 12A is still1.4kW. I have a leaf in Melbourne and our average is 10 kWh per day which would be a comfortable overnight charge. If there is a reasonable DCFC network 1.4kW could work out fine for a lot of people.

At -30C my LEAF from empty parked outside at a friends house took around 20 hrs to charge on a 110v plug. I had to drive her truck home and she switched vehicles with me the next day. 220v is way better.

scott franco (No M3 FAUX GRILL!)

“Not gone charge your car overnight and no pre heat either.”

$5 to spot the flaw in that logic.

Ok, here it is: ITS NOT AN ICE! It does not need preheat, thus that plug is spare in any case. Of course, having batteries at freezing is not that great an idea, either, so the charging as the (nice) side effect of warming the battery. For evidence of that cup your cell phone while it is charging. Warm, right?

I believe the referral was to preheating the interior of the car so that there was less drain on the battery when driving.

24kW Nissan LEAF in Vancouver. 80-90 km daily commute. Overnight charge on ordinary 120V outlet. Wake up to a full tank and a comfy warm vehicle.

Can easily blow past the LEAF’s 130km range using Vancouver’s fantastic network of level 2 and DCFCs.

Of course, no details who they were asking, when etc. Love surveys of this kind.

At any rate, it’s all about price and vehicles offered. Right now there’s not much in the affordable group of vehicles people would be willing to buy/drive in sometimes pretty harsh weather conditions.

Of course, statements like “Average Canadian” would save 2000$ in gas money … is really rather controversial number …. a) people who are into EV’s usually already drive somewhat frugal cars, so they will not save anywhere near 2000K, or the come off an expensive guzzling SUV and buy high end Tesla model S could not care less about money fuel saving.

Forget a secretive survey … speak to people on the street and you will find out that barely anybody talks about EV’s or PHEV’s …. even my friends, many of whom are into cars, simply don’t.

Of course, that anybody in the market for a new car would be fool to not check out the current offerings, but I can assure that out of the 48.7% very thin margin would convert to EV sale ….

Per “Forget a secretive survey … speak to people on the street and you will find out that barely anybody talks about EV’s or PHEV’s …. even my friends, many of whom are into cars, simply don’t.” That is the biggest reason for developing EV Fest Electric Vehicle Show back in 2010! Still today, at my workplace, where many have nicknamed me ‘Electricman’, when I out up posters for the coming EV Fest, many don’t know it is me behind it! However, our employment is over 4,000 at present, so it’s not big a surprise!

On the other hand, people are putting reservations down on the Model 3, sight unseen, or just from other coworkers suggestions!

This. I like to get on my EV soapbox whenever possible. Often people haven’t a clue about EVs or the difference between a hybrid, PHEV or BEV. Not a chance 50% of average Canadians know enough about EVs to even consider such a purchase.

Gas is not cheap around here as it is in USA.
Depending on the province you fill up, it goes from 1.01$ to 1.16$ CND per liter.

Workplace charging, is likeky the most important deciding factor, as I have had coworkers say exactly that to me: If there was a place to plug in at work, they would buy an EV, knowing they could charge at home and at work removes 99% of their concerns over where to charge’ when out! The rest could be dealt with by posting maps and lists of local charging locations on workplace bulletin boards, with web pages listed for live updates!

Range circles on maps, from charging stations, or specific addresses (work, home, etc.) for specific EV’s could also show more visually the EV’s real potential for usability!

Unless a company owner is a fan, it simply is not yet on companies radars … I see a Leaf with an extension cord nearby … cord coming from slightly opened doors … LOL

I don’t see any change in the near future, not until the government puts a program in place to get the Condo boards and companies to participate. Someone has to pay for the infrastructure.

I think the biggest problems stem from ignorance, not always the willful kind, just most people are too busy in their lives to think about anything new! Some have fears of exploding vehicles on their property making them liable! Most have not said no to workplace EV charging due to any study if costs, they just have nit invested any time to think about it! Telefonix is a big promoter of Level 1 Workplace EV Charging Systems, with J1772 plugs on retractable cords, offered for free, since billing systems add to the cost far too much foe the revenue collectable. I personally think their should be a mix of L1, L2 at 20 Amps, and 40 Amps; and at least one DC QC added, once the number if EV’s exceed 25 in the workplace. Looking at how far employees drive to and from work, can be determined by matching employment records with parking stickers, to determine the most suitable ratio of charging rate. Since most people work at least 8 hours a day, we can simplify the calculation by using 1.2-1.4 kW for L1, 3.3 kW for 20 Amp L2, and 6.6 kW at 40 Amp L2. Multiplied by 8… Read more »

Except for BC which has mild winters, most Canadians have block heaters and access to plugins both at home and at work.

Maybe way up north, but for 95% of the population this is not the case at all.

It is definitely a consideration for anyone who parks outside.

To answer the disinformation posted in comments. 1. Short range electric cars work perfectly well in Canada. Most people live in/around big cities like I do. My Smart ED goes 80 km in any weather. This is plenty of range for most commutes. 2. The weather in Southern latitudes in Canada where 99% of people live seldom gets worse than -20C for more than a few days. We have two electric cars, and they both have battery conditioning (heating and cooling) that makes them operate in any weather condition. 3. Workplace charging is not required for the majority of commutes. Most people can live with a pure electric car for their commute of <100 km per day round trip. Also note that the average number of cars per household in Canada is nearly two, so people can TODAY get at least one EV for the shortest commute in the household. 4. Ontario is putting new laws in place requiring residential tower buildings to put in charging for residents. The number of people living in the suburbs where they have garages with 120V sockets is in the millions of homes, and 120V is enough for my Smart electric car to recharge… Read more »

Smart, I would not say – Most – but a great many of coworkers, managers, and other staff at Bombardier Aerospace, DeHaviland, in Downsview, Ontario, commute daily from Barrie, ON and further, and would be required to wait for a Bolt EV, Tesla Model 3, or buy a Models S today, to make the trip without workplace charging, whereas – With Workplace charging, could use the 30 kWh Leaf, or the 27 kWh Soul EV now! Some might be able to buy a 24 kWh Leaf or FFE/i3 and make it work. Fewer numbers could use the Smart ED, or iMiEV, due to commute distance.

Most people I know thought I was retarded for buying my LEAF in 2014 but they love the car once they go for a ride. Canada is huge and we routinely drive crazy distances. Until you can pull up to every gas station and find somewhere to plug in very little people will buy EV’s.

Big people can buy them too, you know.

Most Canadians live in the South and a few 1000 chargers will cover the country.

If Norway can deal with the cold and buy EVs, then Canadians can. But the oil lobby won’t allow.

Anyway with the Oil production declining because of the lower prices, they may not get much revenue and its better to get into Electric bandwagon.