3 Out Of 100 Nissans Sold In Europe Are All-Electric

APR 17 2016 BY MARK KANE 14

Nissan 7 seat e-NV200

Nissan 7 seat e-NV200

Nissan recently announced full year European sales results for 2015 (which ended March 31st).

The Japanese company happily boasted a 9.4% growth, up to record 710,321 cars sold; but our focus of course is to determine the share of all-electric models.

In case of Nissan there were 20,710 BEVs:

  • 16,916 LEAFs
  • 3,794 e-NV200

Simple math gives us aswer that 2.9% cars sold by Nissan were in past 12 months all-electric. That’s roughly three per 100 sold.

One of the largest markets for Nissan BEVs are in the UK and Norway, where 5,106 and 3,520 LEAFs were sold/registered respectively (around 51% of Europe total).

Categories: Nissan, Sales

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14 Comments on "3 Out Of 100 Nissans Sold In Europe Are All-Electric"

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Imagine what sales will be like when they can buy a 200+ mile range for the same price.

Yes but question is, how much does prices of EV components need to go down to achieve that. As per brief research I made today about cost structure in automotive industry it seems car components is only 50% max of total cost of a car (rest being, direct labor: 20%, administration: 10%, R&D: 6%, depreciations (of capex): 6%, marketing & after sale services: 7% etc…) . So for example to make a $5k profit on a $35K 200 miles EV you need to have total car components available for around $15K (50% of 30K). This is what ? a 60Kwh battery for around $4-5K to allow for the rest ? If correct that is battery Kwh at pack level at around $80 per Kwh, which is still way way lower than today’s price. Is there anybody here working in the car industry who could confirm that car components is only 50% of total cost of making a car ??

How much does the shell cost? The EV components (besides the battery) are cheaper than ICE components. It’s only something like $2k-$4k for the motor, controller, and one speed transmission.

Such calculations are going to vary widely with different cars. For example, the cost of R&D is calculated as (whatever you spent on R&D) / (number of cars you manage to sell) so if you sell 30k per year this this number will be a lot higher than if you sell 500k cars per year.

Another way of calculating is to take what a comparable ICE car cost and then add the extra cost of the EV drive train and battery. Looking at it this way it is obvious that a $35k target is possible.

Also noteworthy is that the $37500 price point of the Bolt is not what GM sells the car for to the dealerships, that is the MSRP. The dealership price is significantly lower, maybe as much as $5000 less. Certainly $2500 less. That means we have two car companies that claim to be able to produce a $35k EV.

Well, GM plans to sell the 200+ mile range Chevy Bolt this year for a mere $37,500. That is only $2500 more than Tesla’s price. Do you think they doing it wrong?

No, but we do not probably know here if they intend to make a profit on them or just made them to improve their green credentials. Considering they intend to sale only 30K of them per year whatever profit or loss per car is not going to make a difference anyway.

30K per year of guessed CAPACITY still means 3,5k per months of sales.

GM have not stated any sale expansion plans past USA/NA…

They will most assuredly be non-compliance car.

The question is whether they will be able to coax LG into bigger battery capacity for them.


China sold 22,936 electric vehicles (both passenger & commercial). This is just 4% increase over previous year.

This is not great, but they just keep their #1 position ahead of EU & US.

3 out of 100; only 3% of Nissan’s new car sales are EVs? Sad that this is being touted as if it’s a high figure. And unfortunately, compared to other legacy auto makers, it is.

It’s also a very limited set of models.

Compare it instead to NV200 sales, or (example) all Versa Note sales.

Many people want cars other than small hatchbacks and Nissan has no electric options for those people.

(The opposite is also true to some extent: there are people who would buy a LEAF, or a Model S that otherwise would buy something other than a small hatchback or a large luxury sedan)

30k/12 months = 2.5k/month

It would be interessing to compare the numbers with equal cars.

I don’t think someone interessted in the juke will go for a leaf suddenly.

How much sedan/hatchback that are comparable to the leaf has Nissan sold last year?

Nissan Pulsar which is the same size sold 43.000 units. When Nissan brings a 45 kWh battery, more power and price bit down Leaf could sure go to 40-60k units a year in Europe, 50k units in Japan.

Would be nice if Nissan would just offer the EV powertrain in all the models it would fit into provided they could fit a large enough battery to make it go at least 100 to 150 miles. That would be great. More choices. Or how about a new set of dealerships… the old Datsun logo call eDatsun… with all their economy cars fitted with electric powertrains only. Maybe even some Renault models. Only electrics though so the dealers would not try to sell you ICE crap.