By 2030, 40% Of Luxury Cars Sold Worldwide Will Be Electrified


Bring On The E-Trons

Bring On The E-Trons

We Suspect Tesla Will Dominate This Luxury EV Segment

We Suspect Tesla Will Dominate This Luxury EV Segment in Australia

According to Audi, 40% of all automobiles sold worldwide will be either HEVs, PHEVs or EVs by 2030.

Audi, like other automakers, believes that the vast majority of this 40% will be PHEVs and, as such, is focusing intensively on developing future plug-in hybrids.

According to the Sydney Morning Herald:

“To many, the PHEV – or plug-in hybrid electric vehicle – is the most promising option. This can allow commuter-style distances to be covered on electric power alone with no local emissions. The batteries can then be recharged, as the acronym suggests, by a home or office powerpoint rather than recharged by a petrol or diesel engine, as in the case with a hybrid vehicle.”

Australian PHEV/EV Segments To Heat Up Quick

By 2020, Audi will have no less than 5 PHEVs available, the first of which is the A3 e-tron Sportback.  The A3 e-tron will be sold on the global scale and that includes a launch in Australia early next year.

The Sydney Morning Herald says that Audi will price the A3 e-tron at a reasonable $60,000 in Australia.  Believe it or not, this is actually rather cheap for Australia when one considers that the BMW i3 BEV starts at $63,990 in Australia.

The Sydney Morning Herald adds:

“Surprisingly perhaps, Audi has been beaten to the PHEV punch here by Porsche, which has ever-so-quietly put its Panamera S E-hybrid sedan on sale, albeit at a very different price point.”

“At $299,200 plus on-road costs, this combines a 70-kilowatt electric motor, which can take the car to 135km/h on its own, with a 3.0-litre V6.”

“Porsche Australia has also announced that a Cayenne SUV with the same plug-in drivetrain will be seen here before the end of this year.”

Tesla's Australian Website

Tesla’s Australian Website

And even Mercedes-Benz is interested in getting in on the PHEV action in Australia:

“Mercedes-Benz says it is very keen to bring in the newly announced plug-in version of its S500 limousine.  The price is likely to be around $300,000, in line with the Porsche.”

“A little further down the track, but more likely to achieve serious cut-through in this market, is the C350 plug-in hybrid, based on Mercedes-Benz’s smaller C-Class model. It will make its debut late next year and could be sold here for closer to $100,000.”

We certainly can’t forget the BMW i8.  It will be sold in Australia starting next March at a price of $299,000.

Lexus will miss out on the action though.  Lexus’ Mark Templin told the Sydney Morning Herald that the next logical step from HEVs is to FCEVs, so no PHEVs for Lexus.  Ain’t that a shame.

But perhaps the biggest player in the plug-in segment in Australia is Tesla.  Its Model S has been on sale there for several months now, starting at a reasonable price of only $91,400.

Source: Sydney Morning Herald

Categories: Audi, General


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7 Comments on "By 2030, 40% Of Luxury Cars Sold Worldwide Will Be Electrified"

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Assuming technology and price continue to improve, why would anybody buy a gasoline luxury car in 2030?

I predict that there will be an accelerating shift toward electric vehicles around 2020, and gasoline cars will be a niche car by 2030.

You gotta realize that 60%+ of new car buyers are over 50 years old. They’re more apathetic about the environment, feel nostalgia from the ICE and its sounds, and are generally more stubborn in their ways.

I think Audi’s projection is reasonable and even optimistic.

BTW, are you talking about pure EV or PHEV?

So 15 years, and this fantasy that hybrid cars will be the norm.

Thats a long time in the future. I think it is safe to say that electrics will be firmly entrenched by then.

It is all future. You better have a bag of salt while reading that paper. It could end up being twice the price and not very popular (and of course the contrary).

Note that plug-in hybrids, according to Audi, are not supposed to drive electric only, but electric motor there is just to assist ICE to give better performance and AWD. And as a byproduct, better fuel economy.

My guess is that if production ramp up is fast. Tesla Model 3 and Nissan Infiniti LE and other similar electric cars, could have about 40 % market share within their class in 2020.

Haha, 40% by 2030 and including PHEV? Then Audi will see it’s Kodak moment very soon. Disruption will not be just a percentage. By 2030 Gasoline cars (incl. PHEV) will be a niche just as CD players or mechanical camera’s are today.

A good read is the following book: “Clean Disruption” by Tony Seba. This guy gives classes at Stanford in market disruption and the book discribes the disruption of solar panels, electric cars and self driving cars on the sitting fossil fuel and car industry.