UPDATE VIDEO: Audi e-tron Debuts U.S. Price Undercuts Model X

SEP 18 2018 BY STEVEN LOVEDAY 312

The Audi e-tron all-electric SUV has finally been unveiled and now U.S. customers can place reservations.

Audi chose San Francisco, California as the location in which to finally take the wraps off its first-ever, fully electric, fast-charging SUV. The automaker calls it a “spacious five-seater, electric mid-sized premium SUV that is very well equipped to meet premium buyer expectations.” The e-tron provides top-tier infotainment technologies and driver assistance systems, as well as a battery design that Audi built specifically for “repeatable performance, longevity, and safety.”

Let’s take a look at official specs and some other items of interest that make the Audi e-tron special.

Performance Specs:

  • 0-60 mph – 5.5 seconds
  • Top speed – 124 mph
  • Maximum tow rating – 4,000 pounds when properly equipped

*According to Audi, U.S. horsepower and torque figures will be available closer to the e-tron’s launch date.

Dimensions:

  • 193 inches long
  • 76.3 inches wide
  • 65.5 inches high
  • 115.1-inch wheelbase

Cargo Capacity:

  • 28.5 cubic feet behind the rear seats
  • 57.0 cubic feet overall (with the rear seats folded down)

Powertrain:

The e-tron features electric all-wheel drive through the use of two powerful asynchronous motors (ASM) with first-rate cooling technology. To increase efficiency, most of the power comes from the rear motor at moderate speeds. The motors also operate without magnetic drag torque when coasting.

Battery:

According to Audi:

The battery system in the Audi e-tron is located beneath the cabin and is 2.28 meters (90 inches) long, 1.63 meters (63.6 inches) wide and 34 centimeters (13.4 in) high. It comprises a total of 36 cell modules in square aluminum housings, each of which is roughly the size of a shoe box. They are arranged on two levels, known as “floors” –a longer lower floor and a shorter upper one. At market launch, each module is equipped with twelve pouch cells having a flexible outer skin of aluminum-coated polymer. The battery operates with a nominal voltage of 396 volts and stores 95 kWh of energy.

A cooling system of flat aluminum extruded sections divided uniformly into small chambers has the task of maintaining the battery’s high-performance operation over the long term. Heat is exchanged between the cells and the cooling system beneath them via a thermally conductive gel pressed beneath each cell module. In what is a particularly resourceful solution, the gel evenly transfers the waste heat to the coolant via the battery housing.

Thermal Management:

The e-tron’s thermal management system uses a heat pump that captures up to 3 kW of lost power and feeds it back into the vehicle to use for cabin heating, air conditioning, and motor cooling. Audi says that dependant on outside temperatures, the system can increase the vehicle’s range by up to 10 percent. The technology also leads to longer battery life, repeatable performance, and fast DC charging.

Charging:

Audi explains:

Designed for efficiency and integration, the e-tron is engineered for both AC and DC charging via the widespread SAE J1772 and Combined Charging System (CCS) standards. In an industry first to-date, the e-tron debuts a DC fast charging capability of up to 150 kW available at select high-speed public charging stations, this capability can deliver up-to an 80 percent charge in only approximately 30 minutes. For customers’ residential charging needs, a standard 9.6 kW AC capsule charger (Level 2, 240-volt/40 amps) is provided and designed to deliver a fresh charge overnight. This charger will include plugs that can utilize both a standard 120-volt household outlet (1.2 kW) as well as a fast-speed 240-volt NEMA 14-50 outlet (9.6 kW).

Energy Recuperation:

Engineers at Audi estimate that as much as 30 percent of the e-tron’s range comes from its innovative recuperation system. The technology recovers energy from both motors while coasting and depressing the brake pedal. When the brake pedal is depressed, the system instantaneously determines the amount of pressure needed and then an electric motor delivers the energy. The technology also decides how much of the desired braking power comes from the electric motors and how much comes from the traditional friction brakes. No vacuum pump is needed, which accounts for a ~30 percent weight reduction from conventional systems. The driver can also select the level of regenerative braking by using steering-wheel-mounted paddles. Additionally, a predictive efficiency assist setting notifies the driver when to lift off the accelerator pedal to increase range.

Adaptive Suspension/Driving Profile:

The Audi e-tron is equipped with an adaptive suspension system that can adjust the vehicle’s ride height by up to three inches. The system adjusts on its own based on multiple factors, like speed, driving style, and road conditions. The driver can also adjust the e-tron’s driving profile. There are a total of seven different settings ranging from comfortable to significantly sporty.

Amazon Home Services:

Audi has secured the first-ever collaboration with Amazon Home Services for home charging. Owners will be able to set up their homes prior to taking delivery. The service will be fully-digital, customizable, and hassle-free. Customers will be able to integrate their home charging system and myAudi app with electricity rates, charging times, pre-heating and cooling, departure times, etc.

Electrify America:

Charging for the Audi e-tron will be supported by Electrify America. According to Audi:

By July 2019, this network will include nearly 500 fast-charging sites complete or under development throughout 40 states and 17 metro areas. Offering advanced charging, Electrify America’s chargers are capable of delivering up to 350kW. With the purchase of the Audi e-tron customers will receive 1,000 kWh of charging at Electrify America sites over four years of ownership.

Technology:

The e-tron comes with Audi’s MMI touch-screen interface with a 10.1-inch upper screen and an 8.6-inch lower screen. The screens control nearly all functions in the SUV. The upper screen manages driver controls, including charging, navigation, telephone, and infotainment, while the lower screen focuses on comfort and HVAC features. The technology also includes state-of-the-art voice recognition. In addition to the MMI, Audi’s virtual cockpit also comes standard.

Safety:

Audi’s optional Driver Assistance package includes 360-degree cameras, adaptive cruise control, intersection assist, rear cross traffic assist, and park steering assist.

Launch:

The Audi e-tron will arrive in the U.S. in the second quarter of 2019. The base Premium Plus trim comes loaded with features that Audi believes are well-suited for premium buyers, however, an upper-level Prestige trim will also be available, with extras like a head-up display, memory seats, leather upholstery, a Driver Assistance package, and an Air Quality package. Audi will also manufacture 999 First Edition models for the U.S. market. According to the automaker:

The special equipment combination includes Daytona Gray exterior, 21-inch bi-color Black wheels, Alu-Optic exterior trim complemented by Dynamic orange brake calipers matching the Dynamic orange highlights surrounding the e-tron nameplate lettering located near the charge port. The interior is further elevated from the standard e-tron offering through Black Valcona leather with gray contrast stitch and Volcano Gray Ash Natural Wood inlays.

Pricing:

Manufacturer’s suggested retail prices minus destination ($995)

  • Premium Plus $74,800
  • Prestige $81,800
  • First Edition $86,700

E-tron Pricing

Reserving and configuring your Audi e-tron requires a $1,000 refundable deposit prior to mid-2019 delivery.

For more information and/or to reserve your Audi e-tron, go to www.audiusa.com/etron

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312 Comments on "UPDATE VIDEO: Audi e-tron Debuts U.S. Price Undercuts Model X"

newest oldest most voted
Doggydogworld

Looks nice. Why do these guys keep launching without stating range, though? That’s still a key parameter for BEV buyers. Some would say THE key parameter.

scottf200

…e-tron features a 95-kwh lithium-ion battery packed…Audi says that “recuperation” accounts for nearly a third of the e-tron’s 250-mile estimated range. – via GCR Aug’18

Lawrence

And what if someone isn’t driving where lots of recuperation is needed, example coasting at 70mph, then what is the range? 30% less than 250 Miles in bumper traffic bumper?

Viking79

250 WLTP, which is maybe 15% better than EPA combined. Looking at 210 mi AER or so. Probably a lot worse at highway, better in town. This is similar to the other German EVs we are seeing announced. They appear to met in a back room to discuss features and specs. Ignoring the elephant in the room.

Joh

The sad this is, that this is probably true. Currently German car makers are under serious cartel investigations: https://money.cnn.com/2017/07/22/investing/german-car-cartel-investigation/

Will

It’s Wltp

Will

They can tune it down

David Murray

That makes no sense. Your best range will always come from flat ground, even when no regenerative braking is needed. That’s because regenerative braking is not 100% efficient, so it’s always more efficient to not need to brake at all.

Pushmi-Pullyu

Best range will come from driving at lower speeds. Typically, in real-world driving, this would come in stop-and-go traffic where regen provides a significant boost to range.

Highway travel is more energy efficient in a narrow sense, in that it tends to be at a steady speed without much slowing or stopping; but in the larger sense it’s far less efficient, in that most of the energy used to propel the car is wasted fighting air resistance (about 50% at 55 MPH for a typical car).

Michael

It’s a significant boost only compared to stop and go without regen.

John Frey

Excellent points. The best mileage I get in my Toyota Prius Prime PHEV is a 275 mile trip up and down the mountains near me. Near 80 mpge as opposed to 60 mph on the flat freeway.

John Frey

And remember, regeneration is not a ‘brake’ in the traditional use of the word. Your logic is wrong.

Jerry

That sounds very inefficient and will get creamed by the Y, these 3 EVs biggest competition. And with 300k/yr in
2020-21, they should be very worried.

antrik

By 2021 or so, they should have new, more convincing models though, based on their future dedicated electric platform.

BroncoBet

If the Y is ever produced it would first meet demand in NA it would be many years before it would be in EU in significant numbers, and by that time the EU makers will have a hundred different models.

foersom

They stated 400 km WLTP range.

Viking79

What is that EPA? Just over 200 miles? Probably not going to cut it. Slow and not very efficient isn’t a great way to compete with Tesla. It is a pretty nice looking EV though, maybe $20k high in price like the Jag, i3x (no price yet, but I can guess), and EQC. They seem to have banded together to set price and range, they are all so similar.

Viking79

I must be annoying the etron fans who stayed up late to watch the announcement. It is a nice looking vehicle, but be honest with yourselves. Is sub 200 mile range going to cut it at 75 mph? Electrify America is at least installing stations this can use, hopefully thermal management is up to repeated charges (probably). The Model X starts at the same price and has more range with a smaller battery and more seating and lots more cargo space. Towing a trailer will cut the anemic range down more. Model Y will way undercut this for price in a similar size class. Now, I truly understand how Tesla really doesn’t have competition yet (but always glad to see more EVs).

Will

First, it’s not supercharger. Then it’s not SUV. Then it’s not 200 miles. Please make up your minds Tesla cultist

Pushmi-Pullyu

Gosh, I didn’t realize that “Tesla cultist” meant “he has the facts right”. 🙄

Michael

Settle down, Francis.

BroncoBet

This comes to the US in Q2 the Y is not even announced to be built-in Elon time it could be five years before it is available,one should not even consider the y. Now the 3 on the other hand will be in EU this Summer,so both will be sold there.

Viking79

Things like 3 LCD displays add unnecessarily to the cost. The mirrors are neat, probably not in US, but add even more LCDs. I see the beauty in the Model 3 single screen. Not only is it cheaper and more simple it really is a better solution that costs a lot less (keep in mind I wasn’t a fan of it when I saw images of the prototype). Saying this is overpriced by $20k is I think it will be harder for buyers to find value in the features they are paying for. I also see that the Germans are not yet interested in replacing gas vehicles.

YVES LAURIN

most regular peoples don’t even know that Tesla exist, so they do not have to compete with Tesla.That is why they can claim to have the first SUV and there will be other company soon to say they are first to produce a high end EV. Marketing, marketing, mar…

Brian

I agree that most people don’t know that Tesla Model X exists but that they are familiar with Musk and the company.

Robert

Being familiar with who Musk is is not necessarily an asset 🙂

Andy

He’s the guy that called the guy that saved those Thai kids a pedo isn’t he…?

It’s going to be in the news even more now the man in question is suing Musk because of it.

antrik

Eh, they will likely settle quietly. From what I have seen, by far the biggest media resonance came from the original “pedo” tweet — it’s already old news by now I guess…

Andy

I saw the court case on several mainstream new website front pages today so it’s still very much in the consciousness of many. (This may be country dependent though)

antrik

Why? He is a genius and a force for good, who is also sometimes abrasive… Some people will focus on the latter out of envy; most people however will pass over the latter and focus on the former.

David Cary

“most regular peoples” – hmm. Where do you live and what income level are you referencing? Just curious. In my area of NC, everyone under 60 who can afford it has heard of Tesla.

Rosonator

Probably in any country outside US, maybe excluding Norway and Canada. Tesla is quite trendy among techies in any place, but not a mainstream brand for the less interested people.

But will be 🙂

marshall

I have to agree with you. I think if you asked 100 folks walking downtown in any major city if they heard of Tesla and what they made, at least 50 of them would be able to answer correctly.

As the model 3 becomes more visible on the roads, the number of folks knowing who Tesla is will keep going up.

ziv

David, it is the same here in Northern Virginia and the entire DC area. People think Tesla is the cool new thing to own. Even if they aren’t into BEV’s they want a Tesla. And this is a high income, snooty sort of place. BMW is still cool, but Audi is what your parents drive.

Rightofthepeople

Agreed on older folks who can afford a Tesla, myself included. But the big nugget is the Millenials who very soon will represent the largest block of spending power in the US. Every twenty something I talk to has heard of Tesla even though most can’t afford one now. The majority of those I talk to view Tesla very favorably and many aspire to own one as soon as they can afford one.

REXisKing

On this your wrong. Most “regular” people don’t know Audi exists. And we’ll see if Audi advertises the product, even just to Audi customers. Most people know quite well that Tesla exists, surprisingly. People who don’t know anything about cars know Tesla.

Pushmi-Pullyu

Audi advertises regularly on TV. Unless your definition of “regular people” is only those who don’t watch TV, then I think you’re mistaken.

Viking79

I would argue Tesla has more brand clout than Audi, especially with younger generation. Practically everyone knows Tesla exists.

Will

Well over 230miles

Viking79

WLTC, EPA will be 15 or 20% worse (I expect EPA around 210).

Benjamin

Dude stop! WTF is WLTC?

Viking79

Typo.

Viking79

I tried to edit but it was too late. The EPA range will be much less.

antrik

He obviously means WLTP; and he is right that EPA will be lower… Though some media mentioned an expected EPA range around 225 miles — so 210 is probably a bit too pessimistic.

Will

Stop trolling. Reverse FUD

Prsnep

Slow? How do you figure that? I rode my friend’s Audi S4 recently. The acceleration was dizzying. And it’s an ICE with 0-60 in the 4-5 second range. Give me something in the 7-8 second range because I’m not paying a premium for faster acceleration. It’s become a huge d*ck-measuring contest.

Viking79

I agree, but people buying an $80,000 SUV want to be faster than the guy who bought the other brand’s SUV. The truth is this is slower than Tesla Model X, Jaguar IPace, MB EQC, etc. That will be a marketing problem.

Cypress

Most car buyers don’t really give a sh!t about 0-60 times. How does it feel to drive? Is it comfortable?

Viking79

Don’t they though? How much do people pay for ludicrous update?

Nothing beats a Tesla

Too much.

Jason

Prsnep, fast acceleration in an ICE is something they have to work hard to achieve, hence the huge cost increase as performance increases.
Fast acceleration in an EV is relatively simple, just add more power to the motor. Everyone paying top dollar for high accelerating EV is a bit of a putz, but EV manufacturer is capitalising on the already established expectations of the ICE industry. As more EV’s are made this will become more obvious.
ICE needs every increasing complexity to deliver higher acceleration, EV basically has same complexity regardless on the acceleration. If you want to see a very obvious example of this look at the Tesla Semi and the Tesla Roadster II

Cypress

But faster charging then Tesla, with 150kw.

antrik

Yeah, that seems to be the one strong point… Though given lower efficiency, the range gained per time might not actually be higher.

Paul Smith

Exactly. Lower efficiency means stopping more often to recharge. Besides 150 Kw is claimed, lets see what it is in real life, as EVs slow down their charge rate as they charge. If this car slows to 50 kw at 50% charge, that is bad.

antrik

They claim 80% in 30 minutes — which would imply very little tapering.

Quebec 100% EV

For now….. until Tesla unveils supercharger v3 later this year.

Miggy

Like how they put charge ports on either side of the car and the covered 60 litre frunk.

Cypress

400km on the WLPT. They don’t yet have EPA figures for the US.

Viking79

Agreed, but WLTP is about 15-20% better than EPA. You are looking at around 210 mile EPA at best. However, the Jaguar IPace is rated about 220 miles EPA and it has 292 mi WLTP. It is possible EPA range will be notably LESS than 200 mi.

Prsnep

Does the I-Pace have official EPA figures yet?

Viking79

No, but Jaguar has estimate of 220 (they are responsible for coming up with the figure per EPA requirements anyway). My guess is final figure is that or slightly better.

Viking79

The EPA range will be too embarrassing, right around 200 miles. If it does as bad as Jaguar IPace EPA vs WLTP it will be more like 190 miles combined.

Jeff

Doggydogworld, Remember the days when ICE owners said they have range anxiety and the pro-Tesla crowd would say “oh, there’s nothing to worry about, you’re being overly anxious for nothing” . And now that the traditional carmakers are making EVs, and now you’re saying range is THE key parameter? How convenient.

antrik

There is no real contradiction there. Slightly over 200 miles is probably OK in most situations; but more than that is still better. And at such a price point, I think people will expect better…

Speculawyer

Wow….Priced below the Model X? That is some real competition for Tesla…at least for the Model X. It will be interesting to see the EPA range rating. I don’t think that it will be as efficient as the Model X.

I wonder if they have the batteries to build many if it turns out to have some demand.

Michael Will

That 5-seater better be cheaper than a Model X with falcon wing doors 🙂

John Doe

Tesla should offer a Model X with normal doors too. People who use a roof box or a roof rack can not use it.
The towing capability was a huge win in Norway.

There is no need to really compare Model X with the first new EVs that arrive now. They are different products, and cover more or less different needs or desires.

Robert Weekley

“Normal Doors” on a Lower Cost and maybe lighter Model X, would be a interesting new play from Tesla, in way of a Redesign next year!

Maybe keep and refine the Falcon Wing Doors, and add a couple Regular door variants, to end up with 4 x 3 variations (Bodies + Batteries) when they add the 2170 cells to the X!

With the Regular door variant, a “Utility” variant or option, with AC Outlets, 110V/120V & 220V/240V, (50 or 60 Hz, depending on markets), would be a step towards Pickup Utility modes!

Will

Nope 👎

Pushmi-Pullyu

I’d rather see a version of the Model X with sliding minivan-style doors. That keeps the functionality Tesla wanted for wide access to the back seat, for moms putting infant car seats into the car, without the unnecessarily complex falcon-wing doors. Of course it instantly loses the “cool” factor and would lead to the car being denigrated as “just a minivan”, but if offered as an option that should increase the market for the MX.

antrik

Wouldn’t it have to be longer to fit sliding doors?

Paul Smith

It’s coming, and will be called a Model Y.

foersom

Production at the Audi Bruxelles factory is planned for ~50000 per year. Production has been running since 2 weeks.

REXisKing

Thanks, so that’s global production.
If they distribute like BMW, that’ll be 500-600 a month into the USA.
So, if you want an EV SUV you’re probably going to be buying a Tesla in the US, even if you have to wait for the Model Y.

Andy

Don’t Tesla also only manufacture around 50,000 Model X a year? And that’s for worldwide sales too.

But I agree with the premise – Tesla will sell most of their X’s in the US, the German manufacturers will sell most of their SUV’s in Europe.

antrik

50,000 would be pretty serious. Where did you see that number?

Pushmi-Pullyu

Yeah, I very seriously doubt that number; that’s better than twice the production of the Chevy Bolt EV. Where would they get enough batteries for that level of production?

Andy

Presumably part of the $58 Billion worth of battery contracts VAG have signed over the last year or so. Obviously much of that will be securing future production but it may well include a sizable amount of batteries in the next year too.

eject

Yesterday I thought you were trolling when I told you it will start 20k below the X and you claimed otherwise.

Mark.ca

Problems with numbers?

philip d

I think it’s an appropriate price point seeing that the 5-seater Audi costs less than the 7-seater base Model X that is bigger yet is still over 1/2 second quicker to 60. One would expect a less powerful smaller vehicle with less technology to cost less.

REXisKing

Also, size.
Bigger cars are priced higher, generally thru the who industry.

leafowner

But it’s an Audi so it must be overpriced.

Pushmi-Pullyu

“That is some real competition for Tesla…at least for the Model X.”

Can’t tell if you’re joking or not. In the first place, this likely will only be made in small numbers, like the Jaguar I-Pace. In the second place, just because — like Jaguar with the I-Pace — they’re advertising it as going head-to-head with the Model X, doesn’t mean it’s in the same market segment. This is a 5-seat hatchback mis-labeled as a “compact SUV” for marketing purposes, again exactly like the I-Pace. The Model X is a substantially larger 7-seat crossover.

The real head-to-head competition for this car will be the I-Pace.

antrik

AIUI it’s closer in size to the Model X than the I-Pace.

ab13

“AIUI it’s closer in size to the Model X than the I-Pace.”

The Audi Q7 is about the same size as the Model X. Both are an inch or two the size of a Toyota Sienna.

So the Etron is between the Q7 and Q5 models in size. It is the same size as BMW X5 and Lexus RX, which is a popular category.

Paul Smith

The Model X starts at $79,500 and comes standard with the features that the upgraded $81K version of the Audi.

ffbj

I think the iPace is better.

Michael Will

Care to elaborate?

ffbj

It’s cheaper, faster, drives wonderfully, longer range, probably equivalent on the interior. I think the I-Pace looks better too.
The e-Tron seems already dated, even before it’s out.
Even at a casual glance the iPace seems a better choice.
https://www.jaguarusa.com/all-models/i-pace/index.html?utm_id=bing_268631282_1180876049637880_73804847593458_kwd-73804810723487:loc-190_c&abkid=407_328148&c

Ofentse Letsholo

I think the reason why it looks outdated it’s because of the same exterior design from their ICE cars. Audi’s exterior designs are not as exciting as internal ones because they don’t want to change them.

Will

R8 is still on it 2008 design. That’s 10 years

ziv

They changed some tin for the Gen 2 in 2015.

REXisKing

Still the same horrendous loud noise during acceleration too.

Vexar

Which you can totally fake if you turn on the AM radio in an unused frequency in an EV.

hangtime10

And the 911?
Audi designed cars/SUVs hold up pretty well over the years, IMO. Yes they may not deviate their styling much to some eyes, but they really never look “old”. You may not agree and that’s ok. You’re probably not the kind of buyer that Audi is looking to appeal.

Ziv

Audi’s age well. I have a friend with a 12 year old A4 and it still looks good. It looks like it is 3 or 4 years old, not 12. But the e-Tron is not their most attractive vehicle. It looks like an Audi, but something is off.

Lawrence

Cheaper, faster but smaller. For an SUV, size matters a whole lot more, to most of the population.

Michael Will

5 seater station wagon, why call it suv. It’s a VW Passat

antrik

It’s way higher than a Passat.

Lawrence

It’s not me calling those SUV’s, that’s what the marketing people are doing. To me they’re 2″ lifted station wagon. Whatever those things are (eTron and iPace) are, they’re in the same category and are marketed to SUV customers.

Pushmi-Pullyu

I’d call it a hatchback. A “station wagon” should be a significantly larger car, with lots of cargo area behind the 2nd row seats.

But Audi’s marketing department has labeled it a “compact SUV” for marketing purposes (just like Jaguar and the I-Pace), because “SUVs” sell better these days.

Will

I like eTron Phev but I don’t know how much is the maintenance and reliability

tim martinez

I have owned an etron phev for nearly 2 years. zero unscheduled maintenance………..I am surprised that Audi hasn’t offered an owner loyalty upgrade program . I can’t wait to shed the gas engine.
Dealers are just scalping owners for regular preventive maintenance on the ICE. Service depts are their last cash cow. They actually demand $30 just to turn off a inspection reminder! that is the only fault with the experience.

Will

iPace is low to the ground suv. I like the eTron

Pushmi-Pullyu

Hmmm, the I-Pace struck me as being especially high off the ground for such a small car. That’s part of what gives it superior off-roading ability — and in the real world it’s a hatchback, even tho Jaguar labels it a “compact SUV”… just like this e-Tron.

comment image

philip d

I agree. This Audi will be primarily competing with the I-Pace not the Model X. The I-Pace seats 5, has about the same interior space but is about a second quicker to 60 for slightly less starting price. I guess there will intangible factors that might lead customers to pick the Audi over the I-Pace like they like the Audi’s interior better or subjectively like the design better. Also there might be a point if demand is high enough that if Jag is only making 20,000 worldwide that there will be a supply problem so people will choose any premium 200 mile CUV EV that is available.

antrik

Similar interior space? I have a hard time believing that, considering that the e-Tron is much larger; and the I-Pace doesn’t exactly have a larger interior according to some reviewers…

Pushmi-Pullyu

Actually the I-Pace is more than a foot longer. But they are both 5-seat hatchbacks which are deceptively labeled “compact SUVs” for marketing purposes. I’d say they are definitely in the same market segment, altho presumably the e-Tron doesn’t have the I-Pace’s superior off-roading capability.

I-Pace: length 184.3 in
e-Tron: length 169.8 in

Andy

Where are you getting that length from? It says 193″ at the top of this page for the E-Tron.

Dimensions:
193 inches long
76.3 inches wide
65.5 inches high
115.1-inch wheelbase

The E-Tron is also not that dissimilar in size to the Model X:

Dimensions:
198.3 inches long
78.7 inches wide
66.3 inches high
116.7-inch wheelbase

The X is only 5″ longer, 2.5″ wider and less than an inch taller.

Compare that to the I Pace:

Dimensions:
184.3 inches long
79.2 inches wide
61.6 inches high
117.7-inch wheelbase

Which makes the I Pace almost 9″ shorter, 4″ lower but oddly 3″ wider.

The E-Tron sits between the two, and size wise it’s closer to the X than the I Pace. The E-Tron really isn’t that much smaller than the X.

Doggydogworld

That I-Pace width looks wrong….

Andy

Width is always a pain as different manufacturers measure it differently. In this case I believe it may be width with mirrors in whereas the other two are width without any mirrors.

Benz

“The battery system in the Audi e-tron is located beneath the cabin and is 2.28 meters (90 inches) long, 1.63 meters (63.6 inches) wide and 34 centimeters (13.4 in) high.”

34 cm high?

Is that correct?

Viking79

It says it is 2 different heights, they must put some more under the rear seat so probably why it is saying 13.4″ high (the thickest part is that thick).

foersom

34 cm is the highest point at the battery junction box, a small section in the middle at the front. The main part of battery is under floor, ~10 cm tall. A short mezzanine section at the back located under back seat has 2 layers of batteries and is also somewhat tall.

electricrevs.files.wordpress (dot) com/2018/04/audi-e-tron-6.jpg?w=700

Josh

My eyes popped on that too. Even with two levels, it seems this battery takes more of the floor than Tesla’s 4” thick, flat design.

Etain

Of course it is priced below Tesla Model X. We told you that’d be the case. We repeatedly told you that the European 80.000€ price they mentioned included VAT, and that for the US one you’d have to exclude VAT. Now finally we can put to rest the absurd 95.000$ price that so many used. Not even the highest one will cost that much.

Steve

Priced below the Model X… which is a 3-row, 7-seat SUV.

This is a 2-row SUV… rather like the Mercedes EQ and Jaguar iPace. Better to compare to those… right?

ffbj

I think you are on to something there.

Miggy

So just compare it with the 2-row, 5-seat Model X.

Robb Stark

5 passenger Model X is still 6″ wider and longer. Much more interior room.

Etron Quattro is not in the same class as Model X.

JoeInTheUK

Not everyone wants a bigger car especially in Europe where parking spaces are not designed for US type cars. If you gave me a choice of this or X for free, I’d take this simply because parking the X would be an issue too often.

This will be very popular, i agree the iPace is its nearest rival though not the X.

David Cary

True. But when you are comparing cost and value, size does matter. The Y will be out reasonably soon and will be significantly cheaper and similar size. Will probably not match interior quality but will have a much better range per dollar at the same size.

Will

Out soon. Psssss. That will be 21-22 is soon to you then I must get what you are smoking

hangtime10

I’m not a Tesla/Elon hater, but the track record for the production dates haven’t been sellar when it comes to meeting the scheduled timelines.
You say probably for comparing interior quality? The E-Tron will be leaps and bounds better than Tesla.
The biggest advantage for Audi is their global network of dealerships.

antrik

Except pretty much all EV shoppers agree that a traditional dealership model is a *downside*, not an advantage.

Cypress

Only in the supersize me cultuof the US is value equated to size.

antrik

I don’t think that’s true. If anything, my impression is that in Europe the price premium for larger cars tends to be higher.

BroncoBet

Probably four to five years for the Y in numbers, not relevant.

antrik

Not everyone wants a bigger car; but those buying smaller ones want to pay less for them. The e-Tron being only a few thousands cheaper than the significantly larger Model X, actually puts it at a comparatively higher price point I’d say…

Pushmi-Pullyu

No, compare it with the 2-row, 5-seat Model 3. The Model X was designed as a 7-seater, even if you can order it with two seats removed.

Viking79

Yep, and probably $20,000 more than closest Tesla competition (when it comes out)

Dan F.

You have to pay extra for the third row on TMX.

Robb Stark

You don’t have to pay extra for the extra room behind the second row of Model X compared to the Audi. Nor the real frunk. Nor the extra hip and shoulder room.

Pushmi-Pullyu

The Model X was designed as a 7-seater, so you don’t have to pay “extra” for the standard seating. Nor the extra 6″ of width as compared to the e-Tron, either. But you do get a $3000 discount if you order it without the standard 3rd row seats.

Alex

Most Ferraris are two seaters…

David Cary

And not a practical vehicle

antrik

Yeah, but you pay extra for higher performance — which the e-Tron doesn’t have…

ab13

These are different class sizes. The I-Pace is like a Toyota Rav4/Lexus NX size, the Audi is like a Toyota Highlander/Lexus RX. Both of course are very popular size categories. The Mercedes is in between.

Pushmi-Pullyu

Right. The comparison with the Model X is absurd; it’s a rather different market segment. The Model X is a CUV (the “X” indicates “crossover”), while the e-Tron and the I-Pace are both hatchbacks which are mis-labeled “compact SUVs” only for marketing purposes.

But Audi deceptively presenting the e-Tron as competing head-to-head with a Tesla car shows they know who the real market leader is! (Ditto with Jaguar and the I-Pace.)

Viking79

I like the look a lot better than the MB, lacks acceleration performance relative to Model X or EQC though (may or may not be important). IPace is my favorite looking of them though.

Still, they will sell what they make. Might keep a few buyers from leaving to Tesla. This one is at least early enough. Already I see the Model Y will undercut this in price by about $20-25,000 and likely outperform it in most metrics. Figure a long range Model Y will start around $60k (assuming $5k more than AWD version).

I am curious what Tesla does to update X in a couple years. Great to see more good EVs coming.

eject

Not if you compare it to the 75D which still is more expensive than this.

Tech01x

Model X 75D has a lot more range than this vehicle. Which also means it is vastly more efficient.

Etain

The Model X 75D has a 381km (237 miles) EPA range and a 417km (259 miles) NEDC range.

The e-tron Quattro has a more than 400km (249 miles) WLTP range.

We cannot directly compare them but we already know that the WLTP range should be somewhere between the EPA range and the NEDC range, closer to the EPA one. So the Model X 75D probably has a WLTP range that is lower or on par with the e-tron Quattro. That is far and away from yours: “Model X 75D has a lot more range than this vehicle”.

And the base Model X 75D is more expensive than the e-tron Quattro, being 83.000$ before incentives, compared to 74.800$ for the e-tron before incentives. If you also consider that by Q3 2019 (when most deliveries in the US will really start) Tesla’s federal tax credit will be a quarter of what it is now (1.875$), while Audi will still have the full incentive (7.500$), the actual price difference will be even bigger: 81.125$ for the Model X 75D compared to 67.300$ for the e-tron Quattro (17% cheaper).

David Cary

Right in 2019, this is a cheaper car than the X for similar range. It is smaller which is fine for a lot of people. But in 2019, the quick charging will lag Tesla’s by a big margin. Maybe 2020 it will be catching up… But then the Y will be out. Viva competition.

Will

They getting quick charge network, no more” Tesla have supercharger networ” ok I can still drive hopefully across America and if not. I can fly me butt since I can afford an Audi

Pushmi-Pullyu

The “quick charge network” they’ll be using (which doesn’t belong to Audi) will be a paltry skeleton beside Tesla’s robust, fully fleshed-out, widespread, well-positioned Supercharger network.

Cypress

You think by 2019, Tesla will have rolled out a bunch of v3 superchargers when they haven’t even shown one yet? Cause 150kw charging of the etron is more than the current Tesla capabilities.

antrik

His point was that in 2019, the number of high-powered CCS stations will likely still be far behind then number of Tesla Superchargers…

Etain

The number of e-trons on the road will also be far behind by that time, which means that you do not need as many chargers. As long as there are enough locations (which according to Audi there’ll be), everything will be ok. It seems that people here forget that the Model S and Model X sold very well even without that many superchargers, for a while.

Andy

Electrify America plan to have around 300 150kWh+ sites dotted around the US by Q2 2019, and another 600+ other charging sites (which will include some 150kWh+ charging sites in addition to the 150kWh sites above). That compares to around 600-700 Tesla sites in the US.

Electrify America will be installing another similar number by Q4 2021 (so 600+ 150kWh+ chargers), probably overtaking Tesla at that time.

Ionity in Europe plan on 400 150kWh+ stations by the end of next year too, compared to a similar number of Teslas now (total ~1300 worldwide).

The Supercharger network is not going to be a national differential for much longer, but may still be a deciding factor for some – much like phone contracts now. A deciding factor being signal strength where you use your phone. In the charging case it’ll be which provider has the best network near where you are.

That’s just the main three fast charging networks. There’s plenty more.

antrik

I meant locations.

Sure, high-powered CCS will get good coverage eventually; but I have doubts about that happening already in 2019.

Andy

Around half the number from Electrify America, and by end 2019 around the same number in Europe as Tesla have now. That’s not counting other networks.

Tesla still have an advantage, but it won’t be huge.

BroncoBet

It’s almost 2019,tesla hasn’t even lied yet about when or where the Y would be made, it could easily take them five years to get vehicles to EU.

Will

Don’t forget the lease option in day one

Viking79

The EPA is going to be like 30 or 40 miles more for Model X, especially due to aerodynamics. Both the EQC and E Tron are likely to be around 210. My hunch is real world highway mileage will be even worse.

Miggy

The power-train has two modes; ‘Boost’ mode and a normal mode. The former sees those asynchronous motors develop approximately 300kW and 660Nm, while in its more mild setting it’s said to develop 264kW and 561Nm.

E(V)quality
The Model Y will probably be much closer to the Model 3 in size. This is almost as long as the Model S (3 inches less), so not really a fitting comparison. But the Model X is an equally bad comparison, since you can have it with 3 rows of seating. I guess the closest EV to compare it to is actually not the X, or the upcoming Y, nor the I-Pace, but rather the Model S. Sure, one is called an SUV and the other one is called a sedan, but both have hatchbacks, 2 rows of seating, cost roughly the same (75D and the base Audi at MSRP at least) will probably have similar range, similar interior space, similar self driving tech. Now it’s up to the consumer to either get the SUV body style, or the sedan body style, or Audi interior styling, or Tesla interior styling. I personally would like the Audi interior and the Tesla exterior, but I can see people wanting it the other way around, or preferring one style over the other. IMO the Audi is a great EV and a great vehicle in general, but I also think the EV market is… Read more »
Viking79

Model Y will likely be a few inches longer than Model 3. Also realize that the ETron has a fairly ICE shape that makes it longer than necessary, so space size likely be close to Model Y. Of course the Model Y is still a few years out so can’t say definitively until the reveal it.

antrik

The shape doesn’t look that bad to me… Better than the EQC at least. I’m somewhat shocked that it has even worse efficiency in spite of that. (It’s larger though; so maybe not that surprising?)

Cypress

Yep! What the EV market needs is more options. That will help drive adoption. What a boring world if everything looked like a Tesla.

antrik

The Model S has better range, due to the more efficient shape. It’s really hard to compare these…

Pushmi-Pullyu

I certainly agree that the Model S is a much better comparison for this car, and that Audi (just like Jaguar with the I-Pace) has chosen to market the e-Tron as competing head-to-head with the Model X only for marketing purposes, not because it’s actually in the same market segment.

But the Model S is considerably wider, and I’ll bet that it has much more cargo space with the seats folded.

A closer comparison would be with the Model 3, or the Model Y once that’s actually available.

Will

If the Model Y do come out as $40-50k then I’m putting money away now. My BF Explorer will be paid for by then

hangtime10

You know you’ll be “up-sold” the performance model with all the bells and whistles before the base model is released.
Just kidding. Hopefully Elon will learn and produce the base model (at least a % of them) when the Y is launched.

Cypress

Unlikely. Should expect same as Model 3. Premium versions first.

antrik

Well, Jaguar did the same, and Audi now does too… Though admittedly on a much smaller scale than Tesla.

I agree that for Model Y, the base variant will probably not be delayed as much, since it will be a much smaller step up in total production volumes than the Model 3 was, i.e. financials won’t be nearly as tricky.

Pushmi-Pullyu

“Hopefully Elon will learn and produce the base model (at least a % of them) when the Y is launched.”

Hmmm… I take it you haven’t followed Tesla for long? Production of the Model S and the Model X started with the highest-trim “Founder’s Edition”, followed closely by the premium “Performance Edition”.

Production of the Model 3 actually started with less expensive versions of the car. Only lately has Tesla been offering the Dual motor and “Performance” versions.

I think it’s safe to say that Tesla will not start Model Y production with the lowest-priced, base “stripper” model, any more than they did with the Model 3. And regarding all the outcry about the Standard Range Model 3 not yet being available, and Tesla finding demand for the Dual motor version being higher than expected… Tesla is crying all the way to the bank! 🙂

REXisKing

How does the performance compare to their ICE lineup?
Does it look like they’re still trying to preserve a gas engine performance advantage?
Because, that would be great for Tesla.

Andy

Presumably we’re talking 0-60? The Q5 does it in 5.8 seconds, so like the EQC the electric variant is faster than the ICE, although not by much.

Top speed, the Q5 is a few mph faster, but they’re all electronically limited and irrelevant to the vast majority of buyers who can’t legally get anywhere near that speed.

ModernMarvelFan

I think this is first “legit” EV that actually can compete against a Tesla model for the first time ever… Even though it still lacks SC like network coverage. But at least the rest of the car is appealing enough for potential buyers to consider.

Will

Stop it. Yeah that was true until this year but this car won’t be out till May of next year and EA chargers with 150v will be out in full force

Pushmi-Pullyu

Why is this the first, and not the I-Pace? The two appear very similar to me. I expect both will be made in rather limited numbers, also.

eject

Because the IPace can’t tow. Well I guess it could but the Jaguar marketing department doesn’t like the look of their flagship pulling a trailer full of muck to the disposal station so they didn’t rate it for towing.

Daniel S

Nice design if it was without that f’ront grill”

Will

Stop with the grill nonsense

philip d

I agree. Automakers need to stop with the fake grill nonsense and get on with creating the future of design that matches the form with function. I’m looking forward to seeing how cars will look in the future. Tesla’s solution is ok but with all the major automakers’ designers eventually going all in to create whatever the look will be it will be interesting.

Will

No it thier design language. Why change it for change

Get Real

Well for one thing, had Audi optimized the design for Aero they would probably have obtained another 20-30 miles at least in range.

hangtime10

I doubt the vast majority of the automobile buying population want cars to look futuristic just because the vehicle is electric.

antrik

Sure — but does the majority of the automobile buying population really want cars to look old-fashioned, just because cars used to have combustion engines?…

(Plus, mid-engined/rear-engined cars don’t need and don’t have a front grille either — so it’s not exactly “futuristic”.)

Pushmi-Pullyu

I’m not getting this meme. All cars need a radiator, and isn’t it best (in the engineering sense) to put that behind a grille at the front? EVs need one for the battery cooling system and for the cabin A/C (altho technically that’s a “condenser”, but it sure looks like a radiator!).

antrik

All EVs *do* have a radiator grille at the front — a narrow one near the bottom. An additional large grille higher up is not needed.

Pushmi-Pullyu

But the Chinese love huge grilles. Perhaps they should make the grille larger, if they want to sell it in what is now the world’s largest EV market.

TeslaInvestors

Looks great. Will give the Model S/X/3 a run for their money. Finally the German onslaught begins.

Watched the 4 minute video on Auti mediatv also.
Is it only me who hear dth eguy say “150 kW in 30 mins”? This don’t make sense. Obviously the guy isn’t an engineer.

Mark.ca

Will give the 3 a run for their money? You must be joking!

Pushmi-Pullyu

Maybe he meant the BMW M3. 😉

Viking79

Not really competitive on range or performance or price.

Mark.ca

Love the exterior design, a little low on efficiency but not that bad, i must say the Jag has better interior design. It will be interesting to see how fast they can rump up production if demand is there.

eject

This car doesn’t compete with anything in Tesla’s current offerings. That is the point. Audi wants to sell lots of these cars and the market for a mid sized CUV at a lower price is larger than the large CUV/minivan market.

Mark.ca

What the hell is a lower price to you? $80k?!!! Are you kidding me?!
If they make this in good numbers it will probably sell in X numbers….which is not bad for a car in this price range.

Etain

They are already manufacturing 400 electric motors per day with a single shift. Each e-tron has 2 motors, so they are manufacturing enough motors for 200 e-trons per day. Let’s pretend that the factories are producing just 6 days per week, and for just 50 weeks per year. That’d still be 60.000 e-trons per year, with a single shift, that can be increased to 3 if needed.
Even the initial 60.000 are more than the Model X.

David Cary

Which would make sense since Tesla has proven the market is there, Audi is part of the largest auto manufacturer in the world and presumably has dealers in every corner of the world with rich people.

Michael Will

Motors are easy, how about battery packs

Will

VW group have been hoarding battery contracts

Rossum

Battery packs are much easier if you don’t try to make them out of thousands and thousands of tiny cylindrical cells. 😉

antrik

Munro didn’t seem to think so…

Pushmi-Pullyu

Why, are they “better” if you make them out of pouch cells, so you have to glue each one individually into a rigid frame to provide support? And using large cells, so they have to use significantly lower energy density? Plus, then you need an expensive cooling system with aluminum plates and tiny capillary tubes between each pair of cells, like GM does, because there’s no open space between the cells as there is with cylindrical cells… is that “better”?

I think Tesla has thoroughly demonstrated the superiority of its battery packs, in terms of better longevity and lower cost… not to mention a more compact size!

antrik

The Bolt pack doesn’t use tubes between cell pairs. Only the older design in the Volt does.

philip d

As Michael Will stated motors are easy. The worldwide battery cell production is the bottleneck. There just isn’t the volume to supply even only 1 model of EV to each automaker with enough packs to make more than 20,000 annually. These battery producers are building out capacity as quickly as they can but it will take half a decade to ramp up to meet demand. Audi has no special deals with any battery manufacturer any more than Mercedes does or BMW so they are stuck at low volume until the factories are built.

antrik

Battery makers aren’t ramping as fast as they can. They are trying to gauge demand, based on the pre-orders they receive, and build out capacity according to that. If they get more pre-orders, they build out faster.

So the only relevant question is: did Audi pre-order enough batteries?…

Etain

Yeah because Audi is stupid and is producing a ton of motors that it won’t use, since it doesn’t have enough batteries, to keep them in the backyard of its factory…. That’s totally ridiculous. If it’s producing 200*2 motors per day it’s because the entire supply chain is capable of manufacturing 200 e-trons per day.

Pushmi-Pullyu

^^ this.

+ infinity!

Mark.ca

The price is the reason it will not sell that well not the production. The market isn’t big enough so close to $100k that’s why i said it will get similar numbers to X. We will see next year.

Andy

Tesla produced in the region of 50,000 Model X last year, so 60,000 E-Trons doesn’t seem that much of a stretch.

Mark.ca

The market is expanding so i would say it’s possible in the second year. I would not put my hopes up for the first year.

Andy

Depend what you mean by year. They’re already producing them, but have’t delivered any yet. They already have a 3 month ramp up to next year where any kinks may have been ironed out of the production process.

eject

In the second year the etron quattro will be joined by the etron sportback.

philip d
This first generation isn’t intended to sell lots. It is intended to be sold as a sort of technology halo car in the $70-80k range in low volume. They know they don’t have the packs to make more than 20,000-30,000 annually over the next 5 years even if the demand is there so they are doing what the other major automakers are doing and what Tesla did originally. Until they can get battery production volume up, make an attention getting halo EV that will give them tons of free press and build excitement to lure in investors and shore up their stock price looking toward the future. It takes time to secure supply lines and lock in deals with battery makers to ramp up their production years in advance. Those battery producers are building out their capacity as we speak but they can’t do it overnight. In 5 years or so we will start to see a lot more EV options beginning to be offered in different segments but until then it will be low-volume expensive SUVs EVs trickling onto the streets. The only exception will be the Model 3 that is already coming off the line at 10 times… Read more »
antrik

I don’t think it will take five more years. Most car makers have been accelerating their EV efforts after the Model 3 reservation flood in 2016; so the results should become visible around 2021 or so.

Pushmi-Pullyu

“Those battery producers are building out their capacity as we speak but they can’t do it overnight.”

The companies you’re calling “Those battery producers” are sitting on their hands, waiting until they have actual contracts in hand before they build out more production capacity. That’s why Volkswagen recently committed $25 billion to ensure near-term battery cell capacity… and then nearly doubled that to $48 billion! (You’d think it would be cheaper in the long run to simply build their own battery cell factories, as Tesla is doing, but it’s VW’s money.)

https://cleantechnica.com/2018/05/04/volkswagen-doubles-ev-battery-order-to-48-billion/

Andy

Easier to subcontract out for many, especially as you don’t need to pay employees then. Same reason they don’t make their own windscreens and most of the components on their vehicles. They send the specifications to a company that specialises the components they want made.

jeanberque

still nobody speaks about this side mirror’s screen will be clear with polarized sunglasses or not?

John Doe

Would like to see a detailed view of all the bits and pieces of the battery and drive unit.
See how it differs compared to other models.
The car looks good inside, but I’m not a super fan of the front. Just some minor changes would make it look better.
I’m sure they will sell all they can manufacture though. Be it 50K, og 120K (that the factory used to produce). Supply of EVs are still not large enough to cover demand.

I give it 2-4 weeks before they start to show info about their next model..

Viking79

Not at $80,000. They will make as many as they can sell.

antrik

At $50,000 or maybe $60,000 I guess they could easily sell 120,000 and more; at $80,000 that’s very unlikely.

Pushmi-Pullyu

More like 20-25k, or even less. I very seriously doubt they can find enough battery cell supply for 50k per year.

Miggy

The Audi e-tron quattro electric crossover, measuring 4901mm long, 1935mm wide, and 1606mm tall.
Power comes from two electric motors developing combined outputs of 300kW and 660Nm, with 0-100km/h under six seconds, top speed of 200km/h.

Michael Will

How much does it weigh ? Similar to its towing capacity of 4K lbs I suppose ?

Viking79

Range will be limited towing that much at highway speeds.

Andy

Probably in the 100 mile range. Towing kills EV range as seen in the Model X, which also loses around half it’s range. It’ll be interesting to see how the lower aerodynamics of the E-Tron affect the towing range however.

antrik

Definitely more than that. Considering that it’s larger, I would suspect it weighs even more than the EQC. (Which would in part explain the even poorer efficiency…)

Vegan001

Nice car. I’m happy to see another real EV hitting the market.

GreggT

This is a “Car”?

Pushmi-Pullyu

Definitely. It’s a hatchback, labeled as an “SUV” for marketing purposes.

We can be pretty confident the EPA will rate it as a “car” and not a light truck, just as they have with BMW’s smaller SUVs.

JoeInTheUK

Very nice looking car, decent specs, range a but low but I’m sure it will have plenty of takers,especially from BMW but i also think Mercedes. With BMW putting up an Edsel in competition, someone senior in the BMW design departments going to be packing their cardboard box soon.

Will

Yelp. BMW plug ins are taking off but thier iNext concept was hideous 🤮. None of that stuff is going to make it to car but exterior design.

Brian

Can Audi use Porsche chargers and vice versa?

Etain

Of course. They’re all CCS. But the Audi will be limited to a charging speed of 150kW even on Porsche’s chargers.

philip d

Which by the way 150 kW is really good and more than fast enough for taking trips of 400-500 miles. The 800v Porsche chargers, which have yet to be validated under real world conditions, will be ideal for day to day charging for those that don’t have a place to keep topped off at home or work.

(⌐■_■) Trollnonymous

Those chargers will have a reverse VW “defeat device”. There will be code to allow all VW vehicles full power to charge but non VW vehicles will be throttled down to 100kW……….lol

Will

Yes VW group and EA network

Andy

Pretty much every car manufacturer in North America (excluding Tesla) will be able to use the EA (Porsche/Audi/VW) chargers and IONITY chargers in Europe (Except Tesla).

Tesla won’t because they don’t use CCS, although I forsee future models coming out with a CCS plug/adaptor, otherwise their supercharger network and proprietary charging system may become an Achilles heel.

Dan

With the purchase of the Audi e-tron customers will receive 1,000 kWh of charging at Electrify America sites over four years of ownership. – That’s $100 only for four years! You Cheap skate Audi! Make it lifetime unlimited then I’ll consider.

Will

Most will charge home, and I think 🤔 that people who buy this car will care less if they pay extra money to charge it

(⌐■_■) Trollnonymous

LMAO +1

Mark.ca

No, don’t make it lifetime, charge at home!

Cypress

Do you expect them to pay for all
Your gas in an ICE? Free charging just clogs up the infrastructure.

Dan

So why would you buy this or MB or Jaguar instead of Hyundai, which cost $30K less.

Shneepis

Why would you buy a Ferrari if a Ford Mustang costs much less?

Cypress

Becuase you are a pretentious narcissist that only cares about status?

Mark.ca

Really not the same class but if you don’t have the money then the Hyundai is the car for you.

antrik

Even ignoring all other specs premium aspects, the Kona is a *much* smaller car.

Andy

The Hyundai is a MUCH smaller vehicle for starters. The rest of the argument can be summed up by repeating the question, but aiming it at ICE vehicles. Why do people buy the Q5 instead of the Tucson/Santa Fe?

Cypress

Yeah. I find the Kia Niro and Hyundai Kona much more compelling EVs in terms of accelerating EV adoption, thanks to their more reasonable price points.

Pushmi-Pullyu

Presumably for the same reason that fine restaurants continue to get plenty of business despite the fact you can buy a McDonald’s Happy Meal for significantly less.

Sheneepis

Elon truly is the son of Jesus.

Mark.ca

If it can drive on water like the S ….maybe.

Brian

I’m assuming that reservations are open world wide? What will they do if they get 200,000 deposits?

David

They will tell the world.

Brian

I think the demand in China will be twice their planned production. This car has a very big battery. Not sure if they can produce that many packs and how it might impact VWAG’s other EV rollouts.

Will

They shifte those batteries from ID to Audi if demand of this car exceeds expectations

antrik

Why do you think the Chinese would want to buy 100,000 of these a year — which would be more than any other model — when they have so many other options to chose from?

Andy

For the same reason many in the US drive around in German vehicles rather than GM or Ford. Status symbols as much as anything else.

Audi sold 120,000 Q5’s in China last year for example – although the price difference may reduce sales from that number, even if they could produce that many next year.

Mark.ca

It’s too expensive to get that many but 50k i would not be surprised. They will make them in 2 years maybe.

Cypress

Work to ramp up production plans?

Bogdan

After a short hype the sales will flatten at a very low level. Similar to Ford Focus EV.

arne-nl

Of course not. This is a practical vehicle, as opposed to the FFE, which has a very short range and its battery in the trunk (!)

Will be especially popular in Norway.

jasonb

Could be also popular in China since it does not have extra 25% tariff like US cars have. Huge advantage to all non-US cars.

Cypress

Sad.

Cypress

But much higher price than FFE.

Will

Reverse FUD

antrik

What’s “reverse” about this?… It’s plain old FUD as far as I can tell.

amt

It’s NO GOOD! …Nothing exciting, Nothing New, Bla Bla Bla ,,Same 0LD Same 0LD ….They Got Very Little to Nothing !

Will

Nothing to the conversation troll

antrik

It’s not any sort of revelation compared to what others have to offer; but it’s a *lot* more than they had before.

Cypress

150kw charging is new.

amt

0nce we Get 0ur Chargers all in Place…, We will give Every Buyer FREE Charging in a Yr & a half 0r as soon as they are installed , But., you Gotta Buy 0ur lnefficient Fugly Compliance EV Car !

leafowner

This is a Jaguar i-Pace competitor — not a Model X competitor.

Dimitrij

On spec, yes; but the I-Pace has distinctive looks, while the “Tron” doesn’t, which means it might have to play the “Vorsprung durch Technik” card to distinguish itself from the other 2-row SUV/CUV’s of the same size.

Chris5168

Learn from Tesla, ditch the grill.

Cypress

Tesla fans make too much of the grill/no grill debate.

Chris.

Tesla has also small grill
https://m.youtube.com/watch?v=UexkEijSSuI

Dimitrij

To the best of my knowledge, all EV’s of that are already in-, or scheduled for mass production in the next 6 months can undercut the Model X on price. But can the Tron “undercut” the X on uniqueness, which is, I assume, is the main reason why people are prepared to spend >$80K on a mid-size SUV?

Pushmi-Pullyu

Just because Audi is advertising this as competing with the Model X doesn’t mean it actually will, to any significant extent.

Now, likely it will compete with the Jaguar I-Pace, especially if they can make it in quantities north of 10,000 per year. But I wouldn’t hold my breath on that.

Cypress

Etron: “57.0 cubic feet overall (with the rear seats folded down)”

Bolt EV: 56.6 cubic feet with rear seats folded down. GM did a great job packaging and maximizing interior space.

dathomir

Well done Audi, very sharp looking inside and out.
Between this, iPace, & EQC, will be interesting to see if the market share for the base Model X will shrink and by how much.

Pushmi-Pullyu

Probably about as much as the Bolt EV shrunk the market for the Model S and Model X. Which is to say, not any measurable amount.

Let us, please, never forget that compelling PEVs (Plug-in EVs) compete mainly with the 98%+ of the market which is gasmobiles, rather than the <2% of the market which is other PEVs.

BroncoBet

No,EV’scompete quite a bit with each other, top trade in for the 3 was the S.

Model3er

Nice looking car, and finally an European EV that does not compromise on interior space (unlike the Jaguar). Headroom and leg room are not quite as good as the Model X but are competitive for a family hauler. Target market for these is upper-middle-class suburban moms and I think this will chew up the iPace. Nicely done on the design.

antrik

The I-Pace is a much more “sporty” and less practical car. I doubt those in the market for an e-Tron would have considered an I-Pace in the first place.

GreggT

Golly….all these cross-over bodies are sure ugly.
Doesn’t anyone have an original idea?

Pushmi-Pullyu

“Doesn’t anyone have an original idea?”

Sure, but they often or perhaps even usually get pilloried for being “weird and different”, before others copy it. Just consider the interior of the Model 3. That’s a trend-setter which we can be confident other auto makers will follow… sooner or later.

Pushmi-Pullyu

So, just like the I-Pace, this is a 5-seat hatchback which the auto maker is calling a “compact SUV” for marketing purposes. Just like the I-Pace, you only need look at how oversized the wheels appear to be in relation to the car, to realize how small it is.

And just like Jaguar with the I-Pace, they’re pretending it’s going to compete head-to-head with the 7-seater Model X. Well, at least they’re acknowledging that Tesla is the market leader… in more ways than one! Will this one sell in larger numbers than the I-Pace?

Model3er

As UBS said this morning, the car reveals how far behind VW (Audi) is on electric powertrains vs Tesla. A notably smaller vehicle than the Model X, it nonetheless manages only ~220 miles (EPA) on a 95 kwh battery. Surprisingly less efficient than the 75 Kwh Model X which manages 237 miles of range. EPA cycle efficiency comparison would X75 is consuming (EPA) 316 wh/mile. The X100 is using 339 wh/mi. The much smaller eTron is running ~432 wh/mi. If Audi / VW is not capable to getting more than this out of 95 kwh they are going to be at a huge cost disadvantage on electric powertrains (manufacturing scale will only be able to help make up the difference for a short time given Tesla’s ramp).

Model3er

And as an aside… Even if the 150 kwh chargers were available, the charging speed is actually not faster than the existing superchargers. At 150 kwh the e-tron gets a maximum theoretical added range of 349 miles per hour. At 120 kwh supercharger speed, the Model X 75 gets a maximum theoretical added range of 380 miles per hour and the Model X 100 gets 356. (The model 3 gets almost 500.)

antrik

The e-Tron might still have a bit of an edge, because of less tapering… Not that much of a difference though I guess.

antrik

Does anyone understand their cooling approach? Do they really just stuff a stack of 12 pouch cells in a metal enclosure, cool that enclosure, and call it a superior solution?…

will_leavitt

I think they use the same approach as MB: coolant runs through a baseplate under the battery pack, and aluminum fins stick up in between each pouch and move the heat to the baseplate. There are a couple of problems I see — the maximum distance from battery cell contents to liquid coolant is about 16cm. In a model3, it is 2cm. Also, the pouches swell and contract, so the heat has to travel through a gel to maintain contact. In a model3, the cells are bonded directly to the coolant tube.

antrik

In the photos, it doesn’t look like there are fins between the cells… Though I guess it’s possible that they are just less prominent?…

antrik

Curious that they claim 150 kW charging for 80% in 30 minutes. That means they have to maintain 150 kW more or less all the way up to 80% — which suggests that below 50%, the cells could probably do much more than 150 kW… I guess they are limited to ~400 A, which just doesn’t allow for more power in a 396 V pack?

It should be noted that a charger rated for 150 kW probably can’t deliver more than 300 A though; so an even stronger charger is needed to achieve the full rate.

Chris.

The maximum current on ABB 150kW station is 375A
The full rate is reached also at the beginning as the voltage pack is 396V (108×3.67V)

antrik

I see. That gives us 148.5 kW at the nominal voltage; possibly a tick more above that, if it’s not tapering at that point. Charging doesn’t start at nominal voltage though — so at the beginning, it will be somewhat less.

Bill Howland

Nice that Audi has finally released a substantial EV product.

What is interesting about North American Standard home charging is an included 9.6 kw ’14-50′ cord, something that I found out last weekend at the Rochester, NY Drive Electric event for the I-Pace ALSO Includes a standard 7.7 kw ’14-50′, and ‘5-15’ (110 volt) charging cord as standard. So apparently Audi is going head to head here with Jaguar and also paying homage to the ’14-50 Tesla ‘standard’ with the S, X and 3. Of course the 220 cord for the roadster ($1500 option) also made use of the Nema 14-50 facility – so it looks like everyone is following Tesla’s De Facto ‘RV PLUG ‘standard’ ‘.

Got my first up close personal look at the Jag I-pace last Saturday. I was very impressed. I’m waiting to see the price of the basic model to see which is the better value.

Andy

Makes sense to use the 14-50 plug. May as well go with something that is easily available and used widely already – i.e. the standard 240v North American home plug.

numberguru

Fairly smaller than Model X

Q5 184″ L x 75″ W x 65″ H
Q7 200″ L x 78″ W x 69″ H
Tesla Model X 198″ L x 82″ W x 66″ H
Jaguar I-Pace 184″ L x 75″ W x 61″ H
Kia Niro 172″ L x 71″ W x 60″ H
Hyundai Kona 164″ L x 71″ W x 61″ H

Don Zenga

Very good specifications, having 2 electric motors with 1 in each axle is becoming commong in electric vehicles which is good.

Still Audi eTron is much smaller than Tesla Model-X in dimensions (198? L x 82? W x 66? H), offers only 5 seater option (Model-X has both 5 & 7) and also available only with 95 KWh option while Model-X has both 75 KWh and 100 KWh.

The biggest advantage for Model-X is the continent wide supercharging network. Overall this eTron cannot be compared with Model-X, but it will go as a midsize crossover which is very popular.

Don Zenga

VW has notified EPA’a sister group http://www.fueleconomy.gov about the intention to sell VW eGolf for 2018, but they never sold a single unit and its yet to be launched. Now they have notified EPA about the intention to sell VW eGolf for 2019. This is a misrepresentation to tell the nation and the public and not offering the vehicle for sale.

Only the eGolf 2017 is sold and even that model has been completely sold out in July itself.

Is this company really going to sell Audi eTron in big #.

https://www.fueleconomy.gov/feg/PowerSearch.do?action=PowerSearch&year1=2018&year2=2019&minmsrpsel=0&maxmsrpsel=0&city=0&highway=0&combined=0&cbvtelectric=Electric&YearSel=2018-2019&MakeSel=&MarClassSel=&FuelTypeSel=&VehTypeSel=Electric&TranySel=&DriveTypeSel=&CylindersSel=&MpgSel=000&sortBy=Comb&Units=&url=SearchServlet&opt=new&minmsrp=0&maxmsrp=0&minmpg=&maxmpg=&rowLimit=10

https://www.fueleconomy.gov/feg/PowerSearch.do?action=noform&path=1&year1=2018&year2=2019&make=Volkswagen&baseModel=Golf%2FGTI&srchtyp=ymm

Raymond Ramirez

It is too expensive for my tastes. and not a U.S. brand. I am not interested, unless someone will donate me one for educational purposes (I am an instructor).

CLLP

Competition is good. You can bet that Tesla will keep an eye on any competitor, real or imagined. I hope that technology will do, in part, to electric cars what has happened in the computer industry. Elon Musk won’t sit still and I hope he succeeds. Audi has a great reputation and I hope it succeeds. Everybody will benefit and established manufacturers need rattling now and again. The worst thing that can happen to any company is to become “established”.

Like today’s engines producing massive amounts of reliable power while getting economy car performance where needed, electric cars will, hopefully, follow this narrative.

Threader

I’d like one etron in dark glossy brown

Jim H

This introduction was positioned to appeal to their European market. Priced to make a direct comparison to Tesla Model X. Looks should appeal to more conventional SUV buyers. I believe they will have a long range (300 mi) option by the US availability in 2020 probably for $10 k. Best US locations (amenities) for charging are quickly drying up! They should strike a deal with Tesla “in the interest of common industry charging standard”. I’m optimistic that Elon would welcome this in exchange for a substantial network expansion (doubling) in a rapid timeframe.

BroncoBet

No one makes deals with Tesla,they don’t trust them.

101101

Interior looks dated. No frunk- parts bin stuff. A decade behind with VW complaining about cost of research. See if its not compliance numbers. Their dealers wont sell it. Them planning on only 6 million EVs in Germany total all makes by 2030. These people aren’t fooling anyone.

FarmerDave

Not comparable to a Tesla Model X. The e-tron

1. Has less range
2. Carries fewer passengers
3. Has Less towing capacity
4. Is significantly slower

The Model Y will probably be out before the Audi e-tron is available and would be a better comparison.

Lindy Rice

I was also going to comment that the one thing I was most interested in — the range– is missing from the article. How could someone leave that out??

dmm1240

Uh, it’s not as quick, doesn’t have as much storage space, has fewer seat options and has a damned unnecessary grill. Given the rumored range of 400 kilometers, that compares with the Tesla MX75D. If you buy one of the Audis equipped like a standard MX75D, you have to go with the higher end option to obtain the same amount of goodies that are standard on the MX (i.e. HEPA air filtration, high end audio, self presenting front door, XM satellite radio capability, Sub-zero weather features with all seats heated, and enhanced auto pilot), the two are comparably priced.

agdejager

Not good enough and no mass production. 500 charge stations. are they kidding?

James

On paper, Tesla X is still a decent car. For consumers who can afford this, it is very much welcomed competition. I won’t say Tesla is in trouble at all.
If there are enough interest on this e-tron, I expect Audi and Porsche to ramp up their development. This will create a proper competition and then perhaps Tesla will have a proper challenger.

For me personally, this car is too expensive. I want an electric car that is in the 30K price range or better yet 20K pre-owned. If the industry can do that, everyone will switch to EV.