In 2018, A Stunning 19% Cars Sold In Iceland Were Plug-Ins

JAN 17 2019 BY MARK KANE 9

The automotive market is changing towards electrification

Iceland is the 2nd-ranked country in the world (after Norway) with the highest plug-in electric car share in new sales. As of the end of 2018, Iceland closed with a record 3,439 sales (up 15%) and 19% average share!

The share is growing not only because plug-in car sales increased, but also because Iceland experienced a decrease of overall car sales the past year (16%).

The direction of further growth is shown proven December figures, which brought 32% market share (as overall market shrunk by 46%).

The best-selling model in Iceland is the Mitsubishi Outlander PHEV (999), followed by Nissan LEAF (370). Mitsubishi holds also the top spot among brands with 29% share.

Plug-in electric car sales in Iceland – December 2018

Source: EV Sales Blog

Categories: Sales

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9 Comments on "In 2018, A Stunning 19% Cars Sold In Iceland Were Plug-Ins"

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No Tesla presence in Iceland?

I did see several when I have been there. But they would have to be imported from mainland Europe. A Tesla store is expected to open soon. No superchargers there yet either.

Nice reporting I haven’t seen anywhere else! Go islands go! Show us the way.

Perhaps Tesla should open a dealer there.

One word
$8.00 a gallon gas and this was back in May of 2017

I rented a car there and the cost of gas was twice the cost to rent the thing.

When I plan to go back I plan to rent a Tesla or 200 mile range Nissan Leaf.

This statistics shows pretty poor share or pure electric vehicles compared to PHEV, and i think it is not correct to count PHEVs as an electric vehicles, because in some case they could be driven by gasoline/diesel only or in larger portion than using electricity.
Real electric revolution isn’t PHEV so it should be separated statistics for both. According to this statistis, real EV share in Iceland is maybe 3-4%.

PHEVs in Iceland should be considered EVs. The cost of gas in Iceland is very expensive and the cost of electricity is very cheap. Given that, most people will use electricity.

Do Not Read Between The Lines

It’s notable that aside from the Leaf, the top sellers aren’t just PHEV, they’re AWD PHEV.
Model 3 AWD could sell there, but might need more off-road than it offers.
Given the expected broad reach for the Model 3 in Europe, I’m sure Tesla will get to selling it in Iceland.

I believe there was a franchise agreement through a local dealer for the Model S.