2017 Toyota Prius Prime (Plug-In) Overview With Tons Of Photos And Videos

APR 30 2016 BY MARK KANE 51

Toyota Prius Prime

Toyota Prius Prime

Several weeks ago, Toyota unveiled at the New York Auto Show next generation plug-in hybrid Prius, called the Prius Prime, based on the 4th generation Prius.

We have now compiled many of the never before seen photos and some new video of the 2nd generation plug-in Prius’ debut into one tidy synopsis.

First generation Toyota Prius PHV total sales have reached 75,000 units, including over 42,000 in the U.S. With upgraded performance across the board, the Toyota Prius Prime shouldn’t have any problems surpassing previous numbers.

Sales of Prius Prime in the U.S. is set to begin this fall (in all 50 states). Pricing however, is not yet announced.

The Prius Prime with a 8.8 kWh battery will be able to drive up to about 22 miles in all-electric mode, twice more than the original 11 miles found in the first gen Prius PHV. The electric motor will also be more capable giving the EV mode a top speed in the 80s (as compared to 62 mph in the Prius PHV).

Also available is an optional 11.6″ HD Multimedia Unit.

Toyota Prius Prime's 11.6" HD Multimedia Unit

Toyota Prius Prime’s 11.6″ HD Multimedia Unit

More about the options/specs here (including the super cool Japanese-only features like V2H technology, CHAdeMO outlet…and the ‘maybe’ coming solar roof option)


  • up to 22 mile (35 km) expected all-electric range rating via a 8.8 kWh battery
  • 120 MPGe fuel economy rating
  • Full recharge in 5.5 hours using a standard household outlet. Charging takes less than half the time with a 240V source (3.3 kW in U.S.). (In Japan also with CHAdeMO)
The Solar Roof - Hopefully Also Coming Soon To International Markets

The Solar Roof Package – Arrives First This Fall In Japan, And Hopefully Later In 2017 For International Markets

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Livestream From NY (from 7:20)

Early Teaser:

Toyota Prius Prime Exterior and Interior Walkaround:

Toyota Prius Prime

Categories: Toyota

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51 Comments on "2017 Toyota Prius Prime (Plug-In) Overview With Tons Of Photos And Videos"

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Ugly comes standard !

I think it is unnecessarily stupid looking, complete with Lexus moustache. Form should come out of function. It amazes me how many car companies ignore this.

Also the only car I’ve seen that comes standard with 4 small donuts. What are those, 12 inch wheels?

It will probably look best in black paint, with all the weird plastics and shapes melting into one inconspicuous blob.

Yeh I know it will get trash talked here but I think it’s a decent engineering job this time around. They redid the transmission to be like the Volt where they link the 2 motors for more power in EV mode. On another positive note it looks like they ditched the “white urinal” plastic on the center console.

The rear window on the prime is pretty cool also…lower Cd.

Hideous styling…but the hideousness seems to be minimized in silver.

But it’s not like the Volt. It doesn’t have full power in EV mode like the Volt. The Volt reads 120 kW/160 hp output when floored in EV mode.

With the small 8.8 KWh battery the Prime will probably be limited by the maximum discharge rate of this smaller battery. It might be in the ballpark of 60-70 kW or 90-100 hp.

true but they at least have the EV envelope pumped up to a reasonable speed. somewhere in the 75 MPH range I think.

Actually, the top speed in EV mode is 84 mph. And I agree it is likely the battery pack that limits the power with this new configuration. But it should easily outrun a Ford Energi vehicle in EV mode. I’ve test-driven those and they are decent to drive in the city under 45 mph, but were miserable on the freeway. I suspect the Prime will do better on the freeway.

I mustache you a question, about that rear end…


As a 2012 owner I hate Gen4 but am in love with the Primes design. Don’t know why it’s so polarizing for some, looks slick as hell to me.

Say what you will about EV mode performance as compared to some of the favourites on this website – this thing is the Mirai’s biggest enemy. Who in their right mind would choose a Mirai over this?

22 miles or 11 miles roundtrip (with restricted power?) is not much. Frankly I would be bored to plug/unplug it every 10-20 miles and would not bother with plugging after initial vow factor fading out.

Mirai on the other hand can get whole 300+ miles in full electric mode. And its very limited production is sold out for 3 years or so anyway, it is not that Toyota needs more customers for Mirai right now. You may only talk about some second generation Mirai in 2019 or so, that we know little about.

Yeah, but the Mirai is tethered to hydrogen fueling stations. It also costs a lot more money to buy as well. Go too far away from a hydrogen station, or if it’s broken, and you’re stuck.

At least with the Prius Prime you can still drive around with gas. I hope that this thing sells really well, just to show Toyota that people do want plug-in cars.

Yes Mirai costs a lot of money as any totally new low production product. Even if its lease is around half of Model S lease. Mirai successors are expected to cost around the same or less in about a decade as regular Prius, and you will have more than enough H2 stations in places like California, Western Europe or Japan by that time. Not everybody needs to travel to other US coast.

Nobody invests billions dollars to develop new technology unless it is expected to get something out of it. The same Prius was selling in low numbers in Japan only in 1997-2000 when it was introduced, and only second generation has seen some more sales. Now they have 5 million cumulative sales and current Prius Eco total greenhouse gas emissions are often less than many battery only cars.

LOL, 2nd generation Mirai is DOA just like the 1st because of the unchanging physics and costs of hydrogen.

By 2019, Tesla will be selling hundreds of thousands of BEVs and hopefully at least some of the laggard OEMs will have stepped up too with some compelling EVs.

LOL, Tesla can’t get Model X doors and windows to close properly, 3 years or so after it was supposed to be in production 😉 And you are dreaming about some hundreds of thousands in 2019, thanks to some alternate reality physics 😉
Sure they may start production of Model 3 by that time and will exceed 0.1 million yearly sales for all models, but Model 3 will still be expensive $40k+ car driven by hype that is not going to change the world. ICE cars & light trucks yearly sales are approaching 100 millions as even your Guru has noticed. And Tesla isn’t exactly helping world automakers to switch from ICE by its walled garden approach, still insisting on fragmented charging network. At least Toyota didn’t “invented” some proprietary incompatible H2 refueling nozzle for greater good 😉

Well serial Tesla/Musk hater zzzzzzzzzzzzzzzz, 400,000 people have proved your lame anti-Tesla assertion wrong because change starts somewhere and Tesla did it.

In any case, without MASSIVE subsidies, far surpassing what EVs have ever had, Hydrogen is DOA as a transportation fuel solution due to the physics which make it terribly inefficient and the cost which in case you can’t figure out is closely related to the physics.

“And its very limited production is sold out for 3 years or so anyway, it is not that Toyota needs more customers for Mirai right now. ”

No. They are piling up at dealers. Check cars.com and you’ll see plenty early units on the lots with VIN’s below 500.

They have reserved certain amount for the California market. They are sold out for 3 years in Japan. There are only 700 of them built for worldwide sales in 2015, so what other vin numubers you can see? Obviously it is not exactly mass market car yet.

Japan sales are mainly to the government who’s pushing hydrogen.

Low # VIN’s still on lots=Toyota needs more customers.

I’m actually all for FCV’s but not the way it’s going down.

Any electric cars are here because of government pushing. E.g. in the US you have nominal interest DOE loans, $7500 per car federal income tax credit, several thousands per car equivalent CARB credits, preferential use of roads in California financed by all tax payers, fleet emissions requirements, and so on. Startups like Tesla would never raise up without government pushing. I’m not trying to claim that this pushing is bad, as it is government’s job to push for long term goals that private players can’t do on its own. But just look at mirror before complaining about government pushing.

Gov’t isn’t picking the fuel with battery incentives as electricity can be generated by many sources so that’s not the same as Japan picking hydrogen.

Anyway, this is getting away from your original point that Mirai sales are sold out. They aren’t.

I agree. And I admit I could see myself buying this car if not for the Volt being available. If there were no Volt, this might be the car for me. It should easily outperform the C-Max Energi and Fusion Energi. I also think it is better looking than both Energi cars. I’d prefer this over the Audi A3 Etron (with it’s abysmal 17 miles EV range)

What’s even more worrisome is that the Audi A3 Etron uses the same size 8.8kwh battery size. Goes to show how more efficient Toyota’s plugin powertrain is.

I also notice that the Hyundai and Kia plugin twins, Sonata and Optima often get ignored in the midsize segment. They both offer FULL FIVE seats and 27miles AER, but of course only offer 50kW in EV only mode.

When will the EPA rated MPG release? I’m not interested in “blended” MPG non-sense.

I’m generally not to picky . . . but damn is that front end ugly.

I can’t believe they decided to Mirai-ize all their cars. Eeew.

I’m so sad they’re leaving the V2H stuff out from the US market.


Right! V2H is so damn important. Even as an expensive option it could still push sales a pinch further.

Same (excluding important) applies to the solar roof.

Great to be inspired by nature, the front distinctly by a Manta Ray, with those mandible like gills, the back end, I’m not sure, a Hippo?. Anyhow, it makes my Leaf look quite handsome 😉

Lol.. take a look at the facial expressions of those in the crowd in the above photos of the Prius Prime reveal event…priceless…you’d think whey were at a freak show starring in disbelief at the Wolf Lady.

When did we get so fussy? If this car is priced at the same point as the outgoing pip it will sell really well, yes it has less range than a volt and is not as sexy as a model 3 but if it is cheap and mass produced it is a welcome addition.

We should celebrate, not hate. That’s 22 miles/day less gas used.

1000 Pruis Prime will need 8800 kWh battery and drive 6,864,000 miles/year on electric.

98 model S90 will need 8800 kWh battery and drive 1,470,000 miles/year on electric.

That’s a difference of 5,394,000 miles/year on the same about of battery.

Your math is weird. How did you arrive at those numbers?

At ~25K for Prime vs ~75K for Tesla, the ratio should be 3:1, not 10:1 like in your math. Also, Tesls will have more electric miles due to supercharging while I doubt many (or any in my experience) Prime will use public charging, making it 22 miles a day only vs twice or more for Tesla on average.

His math checks out. It’s looking at if the battery is the limiting factor for production numbers. Turns out, selling 10x more Prius Primes vs Teslas drops fuel usage 5x more than if people bought Teslas. That’s because Prius Primes use more of the battery every day than a Tesla model s does.

Batteries are not a limited component. We can always build more of them. Price is an issue though.

But this car should have had 16KWH of battery in it to fully use the tax-credit.

Do you understand the mining process for lithium? Battery will always be the limit. Why do you think Tesla is building the gigafactory.

70-80% of the 90kwh battery goes unused most of the year. The average American travels 15,000 miles/year. One model s90 can power 10 Prius prime for 22-44 miles a day.

If every car had just 9 kWh battery, we would solve the entire emission issue across the globe.

Just build more batteries! It is not like they are a rare commodity.

“First generation Toyota Prius PHV total sales have reached 75,000 unit, including over 42,000 in the U.S. With upgraded performances across the board, the Toyota Prius Prime shouldn’t problems surpassing previous numbers.

The Prius Prime with 8.8 kWh battery will be able to drive up to about 22 miles in all-electric mode, twice more than 11 miles Prius PHV. Moreover electric motor will be more capable and EV mode to last even at higher top speed.

The sign of time is optional 11.6″ HD Multimedia Unit.”

Did you guys use Google Translate on the Japanese release?

Hehe, no…that is on me, my bad. I am on editing duties this weekend and I confess to just heading out (to a ballgame) as this piece came in.

Mark (the author) is IEV’s Euro-based guy, and as such, his first (or second) language is not English, so we generally assist in smoothing out some of the finer intricacies in the ‘business’ of getting to the written English word.

My apologies to Mark on slacking off, (=

The car’s fugly looks (and German-looking grammar 😉 ) aside:
Not a single video preview / photo featured the trunk?

The single most important utility feature remains unfeatured? I mean, I want to see if bigT managed to squeeze the extra batteries in without compromising the trunk space. Because given the car has only 4 seats, I strongly worry about trunk space.

And after all, why should anyone buy a car that seats only 4 people with reduced trunk space, as well? So this is easily more a purchase-defining feature than the range/MPG/MPGe.

Oh and when searching for a photo, I get this:


No surprise I worried about trunk space. Sorry, but this reduction in space is just not exactly going to inspire people who need utility to buy this car. Shame!
The only reason I’d need a car is utility, and this one does not offer enough of it. Hence out with it…

The cargo area is still better than Ford’s Energi cars.

The original PIP sold well in my town. Doubling the battery size can only help sales.

Much better to get a real EV and leave gas behind.

Lots of haters here. I personally think this Prius Prime look miles better than the Prius liftback we got in 2016.

Yes the AER is significantly less than that of the Volt, but has anybody checked the MPGe of the Volt? Because 106 MPGe seems lower than 120MPGe to me. Also when operating on Hybrid mode the Volt only manages 42MPG while the Prime (if Toyota can deliver the same) will do 50MPG.

Did anyone mention the Gas-injection heat pump? Because the Volt’s resistive heater

Yes the range isn’t great but Toyota did implement some good changes and made a really efficient PHEV. Also the Toyota will have stronger resale values than the Chevrolet.

*…resisitive heater isn’t as remotely as power efficient in colder Northern temperatures as the Prius Prime.

we-uhll, Toyota’s (serial, via Lexus) exclamation that BEV is junk and H2 is the only way, accompanied by yet another polarizing design has much (if not most) to do with the kneejerk hater reaction.

Looks are Always subjective, but this one is uhmm.. I’m at a loss.. Really subjective?
It makes the i3 look almost Normal.

PS cain’t Wait to see Mercedes adoption of ‘the look’, a la the headlights-as-big-as-your-hood.

“Yes the AER is significantly less than that of the Volt, but has anybody checked the MPGe of the Volt? Because 106 MPGe seems lower than 120MPGe to me. Also when operating on Hybrid mode the Volt only manages 42MPG while the Prime (if Toyota can deliver the same) will do 50MPG.”

There is very little difference between 106mpge and 120mpge. Once your numbers are up there, it makes very little difference. That is 3.14miles/kWh vs 3.56 miles/kWh. The difference can easily be made to the Toyota’s weak EV mode operation. It means that once you operate it harder, the gasoline engine will start.

By having more EV range, you effectively cutting the time that 42mpg is used while you are operating under 106mpge which is still better than 50mpg.

Not to mention that Volt sits 4.5 vs 4 in the Toyota and has way better performance.

I was excited before but when I head it has only 4 seats, I got totally disappointed Prius prime is not for me anymore i need 5 seats car not 4,