2017 Toyota Prius Prime (Plug-In) Debuts: 25 Miles Range, 133 MPGe (Update)

MAR 23 2016 BY JAY COLE 94

2017 Toyota Prius Prime

2017 Toyota Prius Prime

Toyota unveiled the much anticipated next generation of plug-in Prius Wednesday morning from the New York Auto Show, now with its own unique nameplate – the Prius Prime.

Toyota Prius Prime Debuts In New York Wednesday Morning

Toyota Prius Prime Debuts In New York Wednesday Morning

Statistically, the new plug-in Prius came in ahead of earlier expectations for the car, as it has a 22 mile range rating via a 8.8 kWh battery.  Toyota also touts the MPGe as a best in the PHEV class at 120 MPGe.

Update (November):  Early EPA estimates by Toyota were (refreshingly) a little low.  The plug-in Prius Prime has now been rated at 25 miles of electric range, thanks to a combined MPGe of 133.

Toyota says the Prius Prime is built on consumer feedback, and is an entirely enjoyable to drive in both petrol and ev modes.

“The 2017 Prius Prime combines an electrifying design with an even more capable electric powertrain than the previous-generation Prius Plug-in Hybrid. The Prius Prime is expected to offer an estimated two times the electric range of the previous model — 22 miles  – meeting the daily commuter distance of over half of U.S. drivers,  and drive at speeds up to 84 mph without leaving EV mode.”

Toyota Prius Prime On NY Auto Show Floor (InsideEVs/Tom M)

Toyota Prius Prime On NY Auto Show Floor (InsideEVs/Tom M)

The previous edition of the Prius PHV had ~11 miles of electric range and the EV mode maxed out at just 62 mph.  Earlier reports (still not officially confirmed) had the new Prius Prime’s electric motor with a max rating of 66.2kW (90ps), this new 84 mph electric-only top speed would seem to re-enforce those numbers.

The older Prius PHV has been out of production since June of 2015, which has left us with a large sales gap between the first and second generations cars.  Toyota notes today that the Prius Prime will be available in all 50 states, late this year.

Indications from the live event in New York (full livestream/re-broadcast available to watch below) is that the model should start arriving this Fall, around ~November.

Not Your Dad's Prius - 11.6-inch Multimedia HD Display

Not Your Dad’s Prius – 11.6-inch Multimedia HD Display

And if anyone remembers the out-going Prius PHV very well, one instantly notices the one area the new Prime has underwent a huge upgrade – the interior.  Not only does it have the upgraded Prius look, but an optional 11.6-inch Multimedia HD Display, which is quite something to see.

Inside The 2017 Prius Prime

Inside The 2017 Prius Prime (click to enlarge)

Pricing was not announced at the debut, but like its predecessor, the plug-in version of the popular Prius model will likely slot in near the top end of the conventional trim ranges, with the base Prime likely slotted just above the “Prius Four” which starts at $28,650.

A starting price-point of $29,990 sounds about right to us (with a higher “tech level” in the mid 30s), and with a new larger 8.8 kWh battery on tap, the Prius Prime will be eligible for a $4,500 federal credit in the US – which would give the plug-in a net price of ~$25,700.

While there is no arguing that the Toyota Prius Prime doesn’t have the all-electric capabilities of the benchmark PHEV Chevrolet Volt at 53 miles, the new Prius Prime was never going to be the pinnacle of the segment.  The new package should however give the likes of the Fusion Energi and new Hyundai Sonata PHV a real run for their money.

The Toyota charges up from a standard wall socket in about 5 hours, with a level 2 (3.3 kW) boost taking  little more than 2 hours.

2017 Toyota Prius Plug-In - Not Only Gets Its Own Name, But Distinctive Styling

2017 Toyota Prius Plug-In – Not Only Gets Its Own Name, But Distinctive Styling

Toyota Prius Prime On NY Auto Show Floor (InsideEVs/Tom M)

Toyota Prius Prime Live From The NY Auto Show Floor (InsideEVs/Tom M)

Whatever your opinion happens to be on the Prius Prime as compared to other plug-in hybrid offerings, there can be no arguing that this is a vast improvement over the original Prius PHV.

Given the older version once sold upwards of 2,600 copies in a single month in the United States, the 2017 Toyota Prius Prime will appeal to many (if not more) Toyota customers, and will greatly add to the amount of plug-ins purchased not only in the US, but worldwide.

…and that is a good thing!

Toyota Prius Prime At New York Auto Show Debut (InsideEVs/Tom M)

Toyota Prius Prime At New York Auto Show Debut (InsideEVs/Tom M)

Below: Full Toyota Press Release

Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime

  • Ultra-efficient Prius with Plug-in Hybrid Powertrain
  • Manufacturer-estimated 120 MPGe
  • Available in 50 States
  • Techno-wonder with Available 11.6-inch Multimedia HD Display, Head-up Display and Wireless Phone Charging
  • A Total Package in Every Aspect, Adding Up to Great Value
March 23, 2016
2017 Toyota Prius Prime

2017 Toyota Prius Prime

NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.

The Prius Prime’s manufacturer-estimated 120 or above MPGe (miles per gallon equivalent) is expected to be the highest MPGe rating of any Plug-in Hybrid.* It also represents a substantial 26-percent enhancement over its predecessor, a result of greater battery capacity and an improved hybrid system. In hybrid mode, the Prius Prime is targeting a hybrid MPG equal to or better than the Prius liftback.

The 2017 Prius Prime combines an electrifying design with an even more capable electric powertrain than the previous-generation Prius Plug-in Hybrid. The Prius Prime is expected to offer an estimated two times the electric range of the previous model — 22 miles  – meeting the daily commuter distance of over half of U.S. drivers,  and drive at speeds up to 84 mph without leaving EV mode.

As parsimonious with fuel as the Prius Prime may be, it drives with the same verve as the standard new-generation Prius hybrid, one result of the new high-strength platform and double-wishbone independent rear suspension.

Optional 11.6" HD Multimedia Unit

Optional 11.6″ HD Multimedia Unit

Prius Prime adds even more premium touches and exclusive tech features compared to the all-new Prius hybrid, including its available 11.6-inch, HD central multimedia screen with standard navigation and available full color head-up display. “Prime” also describes the vehicle’s available advanced safety technology, Toyota Safety Sense™ P. This multi-feature advanced active safety suite, bundles the Pre-Collision System with Pedestrian Detection and Automatic Braking; Lane Departure Alert with Steering Assist; Full-Speed Dynamic Radar Cruise Control with full stop technology and Automatic High Beams.  Blind Spot Monitor and Rear Cross Traffic Alert are also available for additional peace of mind.

All 2017 Prius hybrid models come standard with eight supplemental restraint system airbags, including multi-stage driver and front passenger front airbags; driver and front passenger side airbags; full-length curtain airbags; a driver knee airbag, and a front passenger seat cushion airbag.

Electrifying Design Cheats the Wind … and the Scales
If the 2017 Prius Prime looks like the future, it was purely intentional on the designers’ part. The new-generation Prius Prime is 2.4 inches longer, 0.6 inches wider and about an inch lower than its predecessor. The growth boosts cargo room over its predecessor and gives the Prius Prime a road-hugging stance.

The wind-cheating body and its high-strength/low weight structure are critical factors in the Prius Prime’s astoundingly low energy consumption. Its coefficient of drag is expected to be among the lowest for production sedans. Automatic grille shutters help reduce drag by closing when airflow to the radiator is not needed.

2017 Toyota Prius From Above - "No Jellybean"

2017 Toyota Prius From Above – “No Jellybean”

Yet the Prius Prime is no aero jellybean. It’s chiseled profile and edgy character lines seem to dare the wind to stand in its way. Energy-conserving quad LED headlights glow like diamonds cutting the night, and LED rear combination lamps leave an unforgettable nighttime signature. Driver visibility remains excellent, aided by a full-width aero glass panel over the rear spoiler and a standard backup camera.  The distinctive aero rear window is eye-catching and adds to its slipstream character.

While giving the new-generation Prius models more features, Toyota kept vehicle weight in check by using aluminum for the hood, carbon fiber on the rear hatch, and by using high-tensile strength steel in other parts of the structure.  In fact, the lightweight carbon fiber rear hatch makes opening and closing almost effortless.

2017 Toyota Prius Prime

2017 Toyota Prius Prime

2017 Toyota Prius Prime logo badgingEV or Hybrid? Both.
The Prius Prime will please anyone who wants to reduce trips to the gas pump, and it would make a great road trip car, too. The Prius Prime will allow drivers to stay in EV mode in more situations, helping to enhance vehicle range on one tank of fuel.  You can plug it in, gas it up, or both.  On one 11.3-gallon tank of regular-grade gasoline and a full electric charge, the 2017 Prius Prime anticipates a class-leading estimated total driving range of over 600 miles (Toyota recommends making occasional stops to refuel and recharge yourself and passengers).

Mechanical Genius
Both the standard Prius hybrid and the Prius Prime are powered by Toyota’s Hybrid Synergy Drive powertrain, which seamlessly combines the output of the gasoline engine and electric motor through a planetary-type continuously variable transmission.  The biggest difference is that the Prius Prime can be plugged in at home to recharge its larger 8.8kWh battery pack.

In Hybrid mode, the Prius Prime can run on the gasoline engine or electric motor alone or a combination of both. Even when not running in EV mode, the Prius Prime will automatically rely more on its electric capability in situations where it is more efficient than running the gasoline engine, especially in urban and suburban driving and during shorter trips.

Just Over 2 Hours For A Full Charge On L2

Just Over 2 Hours For A Full Charge On L2

The Prius Prime will also feature a Toyota-first dual motor generator drive system, using both the electric motor and the generator for drive force, helping to boost acceleration performance.  Regenerative braking recaptures electrical energy under deceleration and braking and stores it in the battery, which helps to reduce fuel consumption.

Even better, there’s no special equipment for home charging.  Just use the supplied cord and the Prius Prime takes approximately 5.5 hours using a standard household outlet.  Charging takes less than half the time with a 240V source.

Efficiency Expert
Not to be overshadowed by all the electrical magic, the Prius Prime’s gasoline engine also plays a starring role in that efficiency. The 1.8-liter Atkinson-cycle, 4-cylinder engine – the same as in all 2016 Prius hybrid models – earns a groundbreaking 40 percent-plus thermal efficiency. Most modern automobile engines reach about 25-30 percent. Myriad details throughout the hybrid powertrain contribute to the efficiency, including an exhaust gas recirculation (EGR) system with a cooler, smaller, lighter, quieter hybrid system water pump and an exhaust heat recirculation system that speeds engine warm-up.

New Stylish Wheels For Prius Prime

New Stylish Wheels For Prius Prime

Looks Marvelous, Feels Marvelous
The Prius Prime looks and feels far from frugal on the inside, where a four-seat cabin layout, with center console running front to back, looks more like a high-end luxury coupe. Practicality remains ever present, however, with standard 60/40 folding rear seatbacks. It’s a quiet cabin, too, thanks to the sound-insulating laminated windshield and front door glass and the optimized aero shape that helps keep wind noise where it belongs – outside.

The Prius Prime coddles the driver and passengers with standard heated front seats, an automatic climate control system, and available SofTex® synthetic leather trimmed seats. The climate control system is quieter, thanks to an electric compressor, and it’s smarter, focusing airflow only to areas where occupants are seated in order to help maximize fuel economy and comfort.  The climate control system can also operate without the engine on, with a heat pump that allows the system to cool or heat the cabin while driving in EV mode.   The driver can activate the remote air conditioning system with an available key fob or smartphone app to cool the interior before entering the cabin.

LED Headlamps

Energy Conserving Quad LED Headlamps

High Tech, Low Effort
The centrally mounted gauge panel, a Prius hallmark since the model’s inception, appears to float above the dashboard.   The panel features dual 4.2-inch full-color TFT (thin film transistor) multi-information displays, and the driver can change their content by using steering wheel controls.

The display provides a multitude of readouts for hybrid energy information and more, and the driver can choose how much information to view.  Want to cut the cord? With available wireless cell phone charging for Qi-compatible devices, just place your Qi-compatible devices on the console pad to charge it wirelessly.

11.6" HD Multimedia Unit

11.6″ HD Multimedia Unit

Multimedia Mogul
Sound and vision inside the Prius Prime likewise meet the standard of “prime.” Toyota equipped this top Prius with its top Entune® multimedia system and made it all accessible through a new and exclusive 11.6-inch HD tablet display. The navigation graphics look simply stunning, and intuitive touch controls make operation a snap.

Prius Prime will also offer an exclusive suite of Prius Prime Apps, allowing you to remotely manage your vehicle’s charging schedule and status, locate charging stations, track and compare your eco driving score with others on social media, remotely control the vehicle’s climate system, and more – all from your smartphone.  It’s advanced eco at your fingertips.

An available Entune™ Premium JBL® Audio system with Integrated Navigation and App Suite puts 10 JBL GreenEdge™ speakers in six locations for sonic bliss. The Entune™ Multimedia Bundle includes AM/FM cache radio (letting you pause songs and play later), HD Radio™, HD Radio™ predictive traffic and Doppler weather overlay, SiriusXM® Satellite Radio with 3-month complimentary SiriusXM All Access trial and Gracenote® album cover art.

Of course there’s a USB 2.0 port with iPod® connectivity and control, plus advanced voice recognition and hands-free phone capability, phonebook access and music streaming via Bluetooth®. For iPhone users, Siri® Eyes Free mode adds yet another in-car assistant.

The Entune App Suite adds yet more music sources, including Slacker Radio, iHeartRadio and Pandora® as well as Destination Search, MovieTickets.com, OpenTable®, Facebook Places, Yelp™ plus real-time traffic, weather, fuel prices, sports and stocks. Access to Entune® services is subscription-free.

2017 Toyota Prius Prime

2017 Toyota Prius Prime

Built-in Parking Valet
In the urban jungle, where hunting for a prime parking space is a sport, the Prius Prime wins. Available Intelligent Parking Assist (IPA) uses ultrasonic wave sensors to size up a parallel parking space and then, when activated by the driver, can steer the car into it. The system can also reverse the Prius Prime into perpendicular spaces and automatically steer it out of a parallel space.

When the way forward gets narrow, such as in a parking garage, the system’s Intelligent Clearance Sonar provides visible and audible warnings if the driver gets too close to obstacles on the vehicle’s sides.

The 2017 Prius Prime will begin arriving in Toyota showrooms in late fall.

*Based on manufacture’ data (Prius Prime 120MPGe) and fueleconomy.gov Plug-in Hybrid segment, as of February 2016

Video Below:Toyota Prius Prime debut unveiling/debut from The New York Auto Show (from 7:30 mark)

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94 Comments on "2017 Toyota Prius Prime (Plug-In) Debuts: 25 Miles Range, 133 MPGe (Update)"

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I guess the two main pieces of information I still want to know is the 0-60 time and the MSRP.

And what are the 100% EV driving parameters.

Don’t floor it, don’t turn on the heat/defroster, and don’t drive it in sub-freezing weather. And don’t sneeze.

Then you will probably be good.

I suspect that for this version they’ll do what the Energis did and have a full EV mode. It has double the battery, and can apply both motors, so it shouldn’t be as limited as the old one.

But, heating isn’t mentioned in their blurb. If it’s the same as the old one, that’d be a big downer.

Also note that if the previous article is right about the weight being around 3,000lb, that’d also help the acceleration capability compared to other cars like the Energis.

Guess you didn’t read it all. There are heated seats, and a heat pump to heat the cabin.

Toyota customers typically don’t care about 0-100km/h times or horsepower …. nor do they care how the car drives.

Hence people who actually enjoy/like driving would never buy one even if it had 100 miles range …

Personally, the main piece of information that interests me is that this car only seats four. How ironic, after so many people criticized the Volt since it could only seat four.

I wonder if their stance will change now, either against Toyota for doing that, or suddenly okay with this “feature”

Prius Prime abbreviation = “PP”…as in pee-pee…or poo-poo….take your pick, they all fit.

Harsh, I drove a Prius before I got my Volt, they aren’t bad cars. They do the job they were built to do. There is just not much life in them. Granted I haven’t driven the newest versions.

I had to drive it in sport mode, for normal city driving, when I tested the Prius V.

I’ll have to retest this, but, I don’t know the 2017 Leaf looks like it will be a far better drivers car.

I just got the 2017 Volt and it’s a blast to drive. Miles ahead of the Prius.

+1. Me too

+2 me three!

I think it goes with their slogan, “We’re number one!”

But why it needs to be so ugly? I know design is a personal experience, but looking at the PP, the Mirai and the 86 I wonder: am I the only one that has the feeling that something is not right?

here’s what I always say: Time will tell. Whether it is clothing or cars, a new hip style always has to start somewhere. Toyota is obviously hoping they will set the next trend. Keep in mind that subconsciously we compare a new car to what our brains are conditioned to think is normal.

The new Prius looks better on the street then in photo’s.
I expect the same here.

I think they got the name wrong. Shouldn’t be Prius Prime, that’s an Autobot name. I’m thinking Prius Shock, Priusson, or Priussor. it definitely /looks/ like a Decepticon.

lol. The prime looks better than the non plug in 2016 prius. The front end styling and rear styling look leaps better.

I was expecting 30 miles of REAL EPA range.
At 30 miles of range I could have pulled the trigger.

But, this???
This is 10 miles of winter range.
And a CVT? I’ll wait for the 2017 Leaf.

Sheesh, and the display is still not front-and-center the driver?

the center display kills me…

agree, the center display is terribad

What’s up with the urinal between the front seats?

It does carry the initials PP! ?

Yes, I realize that was a little juvenile! ?

You don’t like the Bold Look of Kohler? Maybe dentists will like it.

The display on my 2005 Prius is a favorite feature – it’s easy to see, right in front of me and only a glance down from the windshield. It’s better than any recent vintage car I’ve tried. I can’t understand why they abandoned that.

Weird. Prius: 22 miles AER = 10 miles of winter AER.
Leaf: 107 miles = 48 miles of winter range.

Valid point. One of the dirty little secrets nobody mentions about electric cars is that batteries don’t handle cold weather very well. The lithium ion batteries in my DeWalt tools stopped working permanently after being left in below 32 degree conditions.

Hmm… maybe they could add a gas-powered heater to keep the batteries warm?

Obviously pretty weak as far as PEVs go in general, but it’s a huge improvement from a very important manufacturer that has so far mostly been a hold-out in terms of plug-in cars. Hopefully Toyota with get with the program when they see this thing continue to sell an order of magnitude more cars than the Mirai. In fact, who in their right mind would bother with the Mirai when they see this beside it in the show room?

But wait… four seats??

But you can charge the Mirai in FIVE MINUTES (after driving 10 miles to the nearest pump (if you’re lucky) and then 10 back. So only about a half hour for a full charge… What’s not to like?!)

No carplay support??

Thank you Toyota for making it easy to wait 18 months for a Tesla Model 3.

This Prius has so little innovation the Toyota engineers must be frustrated. Toyota has given up on its leadership role for the whole segment.

Yes indeed. March 31 is going to be busy.

Why in the world would they make it only seat 4? The Volt was endlessly beat up over this with many people declaring this the sole reason the didn’t buy one.

Then the new Volt came out with at least a seat belt and a sort of middle seat and Toyota follows with strictly 4 seats!

Why? Does the battery pack under the seats protrude up into the middle seat space? Bizarre.

Seems like the removal of the middle rear is not due to battery spacing….they just chose to remove the 5th seat in favor of an arm rest….bizarre.

Maybe it’s an option? It looks from the picture like there should be space to put a seat.

Still weird to proudly release such a picture why GM seems to be kinda hiding pictures of the volt backseat..

This must be optional. Right?

Or are they trying to shoot themselves in their feet really hard?

Based on the recess on the vertical part of the seat, it looks like a flip up center console.

If they actually removed the center seat (for car seats at a minimum), that would be the single dumbest design decision they could have made.

In the full presentation, he only mentioned 4 seats.

The battery is where the cupholder used to be.

It’s an industry wide trend to remove seats. All sedans used to have six seats, remember that? You could even get a pair of seats in the back of station wagons to seat eight.

In order to push us all to buy bigger and more profitable cars, car companies have been continuously removing seats from cars. When I grew up our family of five were all able to fit into a compact sedan. Now a family of five increasingly needs a small SUV or minivan, which just happen to be more expensive.

In fact there would be a good market for a sedan with 7 doors instead of 5 to allow 2 backseat rows each with their own doors. Mercedes did that at a high price but if Ford was doing that it would be affordable at an almost same price as the standard 5 door.
Here is the Mercedes version:

I would have been impressed.

In 2009.


I wish they’d get rid of the confusing MPGe rating. It’s pointless.

My Volt is *only* rate at 93 MPGe, but since I almost NEVER use gas, it doesn’t matter.

MPGe is supposed to be based on energy equivalence. Gallon of gas has 33.7 kWh of energy, so if you drive 93 miles on 33.7 kWh, that’d be 93 MPGe. Basically, it’s inflated number to boost CAFE.

But this is meaningless as far as consumers are concerned; when they hear “MPG” they think of the money they’d save/lose. I call it fraud in my blog post. Better is MPGe$, MPG equivalent to money one would pay with gas car.

There is one way MPGe is VERY important. Manufacturers factor in MPGe with their CAFE calculations.

You’re right about that. MPGe is meaningless and absurd.
But it comes from the only country in the world where they use gallon and miles.
And they have their own gallon.
See what happen there?
And it’s still faulty, because the energy contain in a « gallon » of gas that MPGe figure, isn’t counting, the exploration, extraction, transformation, pumping, shipping, refining, distributing and selling of this volume of gas.
To be fair it should be substrate of the 33.7 kWh allowed.

The way they define mpge is misleading. It assumes that energy content in gas and electricity is equivalent, which is never true. Nobody can turn 1 gallon of gas into 33.7 kilowatt hours of electricity, or vice versa.

The fair definition of EV mpge needs to be multiplied by the best efficiency of the available thermal power plant, which is 0.4-0.45.

Well I guess 22 miles AER is better than 11 but it’s still the weakest in the class.

It’s very much the same as the Golf GTE. Obviously not the weakest in it’s class.


Since Prius has a very nice hybrid mpg, and gas is so cheap today, 22 miles AEV would be good enough.

Nowadays I only drive electric for short trips half of the trip to warm up.

Hold the !!!! up! Where’s the 5th middle seat?! Why the double-curved rear window?

They seem to have no interest on making their only plug-in to be affordable!

It is still ugly as sin, but somehow the rear end design isn’t quite as hideous as the regular prius. To Toyota’s credit, it sounds like they may have fixed one of the worst things about the last gen of PiP–and that was the fact that it was almost impossible to drive on electricity alone. Any level of throttle input, the requirement for heat (which won’t change) and any speed over 64 mph and the gas engine would start. Which explains why all of the PiPs are driving way below the speedlimit in the carpool lane and tying up traffic for miles behind them.

What’s to the right of the J1772 charge port? Almost looks like there’s room for a Chademo port next to it – are they planning a BEV version?? Sure, I’m skeptical of Chademo, and I’ve seen photos of a prototype toyota with CCS, but I would take Chademo if it meant Toyota finally put out a real BEV!

I’m also wondering what’s there, the door is definitely big enough for a second plug… maybe Chademo to go against the leaf home charger things in Japan? Would be nice to be able to power your house from this in case of an emergency.. or to fill up an EV if necessary!

Standard household plug 🙂

Could it be the gasoline port?

Could they possibly make this car any uglier? It’s like the son of a Yakuza is the head designer and no one can fire him for fear of death. That’s all that can explain the Prius and Mirai.

+1 LOL!!! I think you hit the nail on the head ?

What’s Toyota smokin’?!

The incongruity continues in the Prime version. What’s with the ’50s twin winged whooptdie-doo rear spoiler and taillights?

Styling analysis-wise, the frontal area improves in appearance from Prius Hybrid, but then those gaping winglet, foglight thingies and MASSIVE horizontal driving lights just ruin the show! Like the four individual LEDs and hood/grille-area design…But it doesn’t flow at all!

Now the interior. WHAT A MESS! Don’t get me wrong, I like the 11″ tablet in the center, but why all the curves, shiney black fingerprint-magnet plastic and shiny white plastic? It’s futurismo gone berzerk! I’m no traditionalist, i.e.- I’ll take a Tesla, modern, swoopy minimalist interior and dash with massive display over say- and Audi interior with it’s jewelry and traditional shapes and themes…But…But…THIS?!! This is like those boomboxes that came out in the late ’90s from Pioneer, Sony and Panasonic that looked like a 1950s Space Alien movie complete with the visible wires and robots made from dryer vent material! LOL! “DANGER! DANGER! DANGER!”…

Agree with you. This car is a crime against humanity (for forcing people to look at this eyesore on the road). I just don’t understand what Toyota’s designers are thinking? The cars are getting uglier and uglier (and it’s spreading to Lexus too with the ridiculous “Predator” grill).

For us early adopters, too little, too late. However for the otherwise happy owner of an aging Prius or first generation PIP, this is a nice step up. I count cars on my commute home. I see about 10% of the vehicles on the road are Prii, Teslas, Energis and LEAFs. Thus we are reaching the tipping point in the SF Bay Area. The complete flip with occur during the next spike in gas prices. Then it will be game over.

I couldn’t agree more. A lot of Gen 1 Prius Plug-in owners have moved onto Volt, LEAF, Tesla, or i3. Those customers won’t be returning to a 22 mile PHEV. And no more California HOV stickers for PHEVs doesn’t help. Toyota really needs to put a 60 kWh battery in this. The Prius Prime looks great, but so does the competition nowadays.

Not a candidate to replace my 2005 Prius. When the 2017 Volt finally shows up in my part of the country, I’ll check it out.

Did they announce the MPG when the battery is depleted?

They mention it will be equal or better than the regular Prius.

“The Prius Prime is expected to offer an estimated two times the electric range of the previous model — 22 miles”
Wait a minute. The EPA rated the first PiP as 6 miles of EV range and 11 miles of blended range. Does that mean the new PiP is only 12 miles of EV range and 22 miles of blended?

unlikely. They showed the new Prius Prime has an EV button that will force the car to stay in EV mode and can go up to 84 mph. So, I’m quite sure it can complete the entire EPA test without firing up the engine for extra power.

My question is, if they think the first PiP got 11 miles of EV range, what criteria are they using to the second PiP? To me, blended range shouldn’t count. If you force the PiP into EV mode, will it still get 22 miles on the US cycle?

The original PiP could easily get 11 miles in pure EV mode. This has been discussed 1,000 times. The EPA testing criteria required a certain amount of acceleration in the middle of the test which required the engine to fire up, this limiting the pure EV tested range to 6 miles.

I’m not talking about what it *could* get, but what the EPA tests determined.

at first it seems so, but since the hp of the electric motor increased the distance in normal mode should be way closer to the blended distance.

Maybe 18 miles normal, 22 blended?

Multimedia Mogul?

No Apple Carplay or Android Auto

“A starting price-point of $29,990 sounds about right to us (with a higher “tech level” in the mid 30s), and with a new larger 8.8 kWh battery on tap, the Prius Prime will be eligible for a $4,168 federal credit in the US – which would give the plug-in a net price of ~$25,700.”

A 2017 Volt starts at $33,220, so after the $7500 tax credit its $25,720.

For the same amount of money, wouldn’t you rather have a car with 53 miles of EV range, better drivability/performance, better looks, more seating, etc?

GM needs to go after Prius buyers hard. The value proposition of the Chevy Volt is MUCH better.

Actually, a full Volt drive train in the Hybrid Malibu, making an EREV Malibu, and sneaking in a 6.6 kW AC charger, could take this to the cleaners! Especially if it only cost $ 25K net of tax credit (minus even more in various states!)

An EREV Malibu would be excellent, and 6.6 kW charging would be cool, as well. Even if it only had a combined 40 miles of AER it would still be great, and it would probably get at least 45 with the existing pack.
The Malibu isn’t THAT much bigger than the Volt. 16″ longer, and the weight that goes with that…

if the malibu is 16″ longer, that means more space to add more batteries, right? 🙂

Nice music, anyhow.

Prime? 22 miles? I don’t think so. The old one was prime. Add another mile of range (or seven, or nine…) and then I’ll go along with calling it prime.

First off, I agree the specs are underwhelming, and the appearance is polarizing. However, there are lots of Toyota buyers that may become EV buyers soon.

I was one of those people that leased a 1st gen PiP: 2 year lease, worked out to be cheaper than a regular Prius. It was a great gateway drug: driving under electric power was incredible. I hated the way it drove using the gas engine.

So what did I do? I leased a 2015 Leaf SV when the lease on the PiP was up. Then, when the gasmobile was ready to go, I bought a sed 2012 Volt. We’re thrilled with our cars and are eagerly awaiting the Bolt/M3/Leaf 2 when the lease on our Leaf is up.

We’d probably still be driving gassers though, if I hadn’t leased that first PiP. There are probably a LOT of people out there like me.

Looks like we were typing very similar thoughts at the same time, see below.

Let me start off by saying, I would never buy this. Performance, range, and styling all make it a No (coming from a former LEAF leaser, that says something).

They are going to sell a ton of these. This is enough of an upgrade over the regular Prius, with very little price premium after the tax credit.

It won’t stand up well next to many of the current or near future plug-ins, but it will convert Prius die hards into trying out a plug.

Now let’s hope they actually build real inventory of these and stock them on lots in all 50 states (not just special order). If Toyota does, it will sell 40k per year.

It’s a good car for somebody who drives in work 20 miles and than sometimes longer trips where the Prius is more efficient than other PHEVs.
But they should do the price not to high, start with 29.000 Dollar.

Toyota POS

Does Toyota feel sorry for the rest of the industry and thus giving everyone else a chance to catch up?

What a hideously ugly and underbatteried car!

Some things I like:

1) While still ugly, better looking sister to the Gen 4 Prius Hybrid

2) Independent Rear Suspension. It’s a big deal, and not cheap to produce. Funny thing is, Volt with it’s battery heft and distribution of that weight, seems to still handle better, and feel more planted – even with it’s cheap-o twist beam rear end! I’d like to see a fully independent rear in the Volt – but my priority is range, and 53+ miles trumps the Prius’ new rear suspension bits.

3) The 11″ center screen. Nice! I know it’s not as nice as a Tesla’s…I know there’s no Apply Carplay or Android Auto…But this is even larger than Bolt-EV’s 10″ display and I hope it sets a precedent for other manufacturers who want to attract the tech crowd. It’s an efficient way to move lots of controls into an easy-to-navigate space. I hope you can pinch-zoom and swipe! Toyota’s bezel design is – ugh! And please manufacturers – Cut with the shiny black plastic figerprint magnet stuff!!!!

4) Auto high/low beams

5) Stepped airbags – a very smart move. Want to see these in all cars very soon.

Things I don’t like: OK, these are only a couple of things…We don’t want to “bash”, do we?… 1) Seats 4!!! Toyota said this is to save weight! Less weight, along with the carbon fiber hatch and aluminum hood…So they can use a smaller battery ( hat tip to BMW i3 ) which means higher profit margin for them. Also, less weight compensates for the extra 3 gallons they added to the gas tank’s capacity. 2) Toyota touting: “600 mile range – nearly 200 more than Volt!” – This is garbage. GM is showing a TV spot for Volt, comparing LEAF and saying, “The new Volt has a range of over 400 miles”…425 to be exact. This is clever advertising for a PHEV, as some still struggle in understanding how it works with electric AND gas. Ford began advertising it’s Fusion and C-Max Energis by touting “…much more total range than Chevy Volt”…Toyota picked up on this wordage, and now is going to plug Prius Prime by saying it goes 600 miles…suggesting that you’ll see the gas station less often. Yet if you plug in your Volt like most of us – you’ll electrically whiz by Prius Prime smelling fumes… Read more »

OK, I mentioned seating for 4 twice.

I’ll say it again: “SEATING FOR FOUR?!!!!!”

L 🙂 L

7)22 miles AER, and shouting about it like it’s “revolutionary”.

well, to be fair, it’s revolutionary to *them* 🙂

….because they seemingly decided to sit on their butts and not innovate with battery technology much since the original Prius.

I’ve run my 1993 Nissan Terrano on canola oil for just over 200,000 kms, saving a dollar a litre. It now owes me nothing and I get cheap motoring without worrying about new car guilt.

How is millions of $$$ and heaps of energy spent on new technology saving the planet?

I love it…….it is the poor man’s, Tesla, no question. Toyota has chosen to make this their high tech halo car. To have all the styling and technical features found in cars tens of thousands of dollars more is outstanding. I can’t wait to see one in person…… and write a check as well 🙂

Brilliant! 600 mi range. 22 ev range. $26K, after rebate.