2017 Ford Focus Electric: 100 Mile Range, Fast Charging + 13 New “EVs” Coming Soon

DEC 12 2015 BY JAY COLE 134

Today Ford has announced a new initiative that will see the company invest $4.5 billion dollars into its electrified program.

Focus Electric To Get Some Upgrade Love From Ford Next Year

Focus Electric To Get Some Upgrade Love From Ford Next Year

Headlining today’s announcement is a new, longer range Focus Electric, which will arrive as a 2017 model next fall.

And none too soon as the outgoing model was outgunned from the word go, despite an early arrival in 2012.

The original Focus Electric had the BEV-king Nissan LEAF out-ranged 76 to 73 miles for a few months (until the LEAF’s ratings popped to 75 miles, then 84 miles though the 2015 edition), but the price tag was always considerably higher.

Multiple MSRP reductions recently have brought the cost down  ~$10,000 (today from $29,170+$875 dst), but the EV could never shake the “conversion” label as local Ford dealers had no interest in promoting, much less stocking, the car.

Ford hopes the 2017 Focus Electric will change all that as the company says it will have “approximately 100 miles of range” and also feature DC fast charging (CCS Combo of course) for the first time.  Ford says 80% recharges can be achieved in 30 minutes.

The company also attached this note on the 2017 Focus Electric’s additional features:

  • SmartGauge with EcoGuide LCD Instrument Cluster, which offers a multitude of customizable displays that can help the driver see real-time EV power usage to help maximize vehicle efficiency
  • Brake Coach, another smart feature that coaches the driver on how to use smooth braking to maximize the energy captured through the Regenerative Braking System. The more energy a driver captures through braking, the more energy is returned to the vehicle’s battery
  • Fun-to-drive character, with agile steering and handling engineered into the vehicle to give drivers a more connected feel to the road

Looking at the new 2017 Focus Electric package, one still has to wonder with the new, longer range 2016 Nissan LEAF already arriving last month with a 107 mile range, nationwide dealer acceptance and a starting MSRP of $34,200 if Ford isn’t once again coming up a touch short.

Take That DC Charge!

Take That DC Charge!

Nonetheless, we gladly welcome another “3-digit” range EV to the market.

However, the real test for the new Ford Focus will come a few months after its debut in 2017 when it faces the 200 mile 2017 Chevrolet Bolt and next generation Nissan LEAF (also expected with ~200 miles of range), to say nothing of the Tesla Model 3…to say nothing of the mid-size Hyundai Ionic/Kia re-badge BEV that is expected to also net at least ~150 miles in late 2016 as well.

Separately, Ford said that it would convert 40 percent of (the company’s) nameplates globally” to electrified vehicles by 2020.  More specific to that announcement,  Ford added it would be “adding 13 new electrified vehicles to its product portfolio”.

Ford's New EV Intiative "Infographic"

Ford’s New EV Intiative “Infographic”

The Ford Family Of EVs About To Get A Big Upgrade

The Ford Family Of EVs About To Get A Big Upgrade

No further details on exactly what kind of “electrified vehicles” these would be (Ford likes to use the generalized terminology to describe all-electric, plug-in hybrids and conventional hybrids), or what platforms would be converted.

Ford plans to show off (at least) one of these new models (that plugs in) at the NAIAS in Detroit this January 11th.

Personally, we would really like to see a plug-in truck already.  C’mon you’re Ford, that is what you do!

Update: John Stoll from the Wall Street journal tweeted a couple pictures of a new mystery plug-in Ford under wraps today.  Just given the dimensions, and the fact we’ve already glimpsed the 2017 ‘regular’ Fusion, it would be hard to imagine this not being a refreshed Fusion Energi.

Categories: Ford


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134 Comments on "2017 Ford Focus Electric: 100 Mile Range, Fast Charging + 13 New “EVs” Coming Soon"

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Jay how does the Focus & Fusion make 14 EVs?
I was hoping by your lead in you would talk about the 14 future EVs coming to market.

Ford is using its hybrids as EVs (including the Ford C-Max and the Lincoln MKZ) to add up.

Compelling EVs are designed from the ground up. They’re not created by taking a gasmobile like the Ford Focus, and shoehorning an electric drive into it.

Kudos to Ford for figuring out how to shoehorn a good-sized battery pack into a gasmobile body, but even if Ford heavily promoted the car, it almost certainly wouldn’t sell in large numbers. Other than the Mitsubishi Outlander PHEV, no conversion car EV sells in large numbers when compared to the gasmobile version.

Conversion EVs may sell poorly in comparison to their gas-powered brethren because EVs don’t sell well In general. Non-conversion EVs simply don’t have a sibling for direct comparison. However even the Model S is unsold by the S Class by as much as 3:1 (http://www.thestreet.com/story/12893251/1/no-tesla-does-not-outsell-the-mercedes-s-class-in-the-us-or-globally.html).

Tesla Model S YTD 2015: ca. 22,100
Mercedes S-Class YTD 2015: 19,771
Sources, Insideevs & Good Car Bad Car
Case closed…

BTW I think he was talking about EV sales in general, best selling EVs dont have ICE counterparts. We could argue about why, but its a fact.

Not true for the Fiat 500e, in March the 500e accounted for 40% of ALL U.S. sales of the 500. Keep in mind the 500e is available in only two states. http://insideevs.com/fiat-500e-sales-account-for-40-of-all-fiat-500-in-u-s-in-march/

Because the Fiat 500 is a niche car in Amerika. Compare the number of 500e sales to the number of 500 sales worldwide and it will turn out to be very low.

VW’s MBQ platform does a good job of supporting ICE and EV models because they considered it during design. 24kWh battery with no loss of interior space.

MQB platform accommodates compliance capacity BEVs, only. Go over 24kWh, and you begin to lose interior cabin / cargo space.

VW needs to design a BEV only platform for longer range vehicles.

100 mile Focus, meh
40% of their fleet electrified by 2020, wow.

It’s not hard to give them all 19 miles of AER :/

Even more meh.

As meh as it sounds.. Can you imagine if every car on the road had 19 miles of EV range? Imagine what that would do to our gas usage.

Yeah, but you gotta get people to buy them. People have not been real excited about the 11 to 19 mile plug-ins.

People do buy them. Ford was #2 in EVs in 2014 and is #2 YTD in 2015.

I don’t get how people keep forgetting this, it’s like just because they split the PHEV between two models they’re not a player, even though combined they’re the #1 seller of PHEVs.


It is actually split between 3 models: Ford Focus Electric, CMAX Energi, and Fusion Energi. And the CMAX has really lost luster with the MPG lies and reliability problems.

Fusion Energi is OK . . . but that battery is still too small.


I believe they are counting hybrids in that count. They talked about EVs, plugin hybrids and hybrids as being electrified.

Let me get this straight, Ford is going to sell an EV with 100 miles of range in 2017. Are you kidding me Ford. Seriously, why you shouldn’t have gotten ANY Government Loans, you should have gone bankrupt. Because that’ll be the BIGGEST JOKE OF 2017.

Someone at FORD needs to be FIRED.
Incompetence of this level is unimaginable.
Ford, apparently, has NO IDEA of the current state of batteries, much less the Future state of batteries.

It’s inconceivable to me that Ford would make this kind of announcement, without ANY POSSIBLE COMMUNICATION with it’s Suppliers.

My advice: Sell Ford Stock.

Stop with the FUD. Ford didn’t take any government loans to avoid bankruptcy. They did, however, take loans from their financial arm.

Ford stock is plenty stable.


Yep, that’s the government bailout.

Ford Credit used funds from the Term Asset-Backed Securities Loan Facility (TALF), a government program for auto, student and other consumer loans. (Source: AP, Timeline)

A Government loan to stop their bankruptcy.

Ford was never close to bankruptcy during this last go-round. They accepted government loans as part of the automotive stimulus and efficiency deal that led to the big CAFE mileage increases, but they didn’t need them to avoid bankruptcy, as they had already raised billions of dollars in cash prior to the bottom falling out in 2008.

Are you a “Bushy”? Because if you believe that then you continue to believe Iraq had WMDs and think Iraq invasion was justified.

Just a reminder that over 5000 shells containing chemical weapons were found in Iraq after the invasion. The current diatribe is that they were older shells and when they were found they were no longer viable.
Prior to the war it was “common knowledge” that Iraq had WMD. Both Bill Clinton and Hillary referred to them and other Democratic leadership figures used the presence of WMD as reason not to invade.
Also, a week into the invasion, Saddam Hussein’s military leadership requested that Saddam release the WMD because they realized they were going to lose without using special weapons. Whether there were any effective WMD left in Iraq at that point is debatable. The fact that they had had WMD relatively recently, at that point, is not debatable. They had chemical weapons both in 152 mm shells and in rockets.

From the article you cited:

“All had been manufactured before 1991, participants said. Filthy, rusty or corroded, a large fraction of them could not be readily identified as chemical weapons at all. Some were empty, though many of them still contained potent mustard agent or residual sarin. Most could not have been used as designed, and when they ruptured dispersed the chemical agents over a limited area, according to those who collected the majority of them.”

Meh. That is just old garbage from the 1980’s Iran-Iraq war. That is certainly not stockpiles of WMDs that threatened us or anyone else. Iraq probably didn’t even know they had them. It’s not like Bush/Cheney said “We are going to invade Iraq because they still have some rusty old chemical shells from the 1980’s Iran-Iraq war lying around.”

They were 10 years old or more. And they were WMD. Whining that they weren’t brand new and that after 4 or 5 years of absolutely no maintenance they were less than perfect doesn’t deny the fact that there were at least 5000 WMD’s found in Iraq.
Don’t rewrite the statements that the Clintons made before the war, that Iraq had WMD, and the statements they made after the war, that they did not. US and NATO forces kept WMD for decades without the shells degrading. Iraq probably did so as well until they stopped maintaining the shells/rockets in 2003.
The libs lied. Iraq had WMD, and by 2006 it was poorly maintained. And the New York Times is willing to support that statement.
“Those neo-con NYTimes jerks!” LOL!

Oh . . . we were told that “We must invade Iraq because they have 10+ year old poison gas shells from the Iran-Iraq war. Sure, they would probably be more of a danger to whoever tried to use them but that is the best reason we have for this multi-trillion dollar invasion.”?

No . . . they fear-mongered like Saddam was Hitler.

They took a $5.9Billion loan from the same program that Tesla got their loan from. I think there is a good chance they would have gone under without that loan.

It’s 40% of their nameplates, not 40% of their fleet. If they have 50 different models globablly, 30 will be gas-only and 20 will have both a gas version and a BEV/PHEV/hybrid version.

Love the features and dash technology, luxury of my Focus. Very few EVs offer all the following standard:
Dual Zone climate
Comfort Access
Leather Seating
Power Drivers seat
Awesome Sony stereo with superior sounding Sirius
Touch Screen and Comprehensive redundant steering controls
Back Up Camera.
One of the best charge info screens in the industry
Wide for an EV 225/17 Wheels/tires
5 position seat heaters
Multi Color interior lighting palettes
Great smart phone interface with locking/unlocking and location

Its really a very luxurious, fulfilling car to drive.

Cons: Torque steer, reduced trunk room, and slow off the line acceleration (software limited).

It jumps pretty quickly in reverse, but not in “D”. I’m determined to VBOX is soon to illustrate the difference in acceleration off the line between reverse and “D”.

I get tired of all the Focus bashing on here from people that have not only never driven an FFE but have never even seen one. It’s easy to be critical of a car comparing what you think you know from stats and sales numbers. Ford could have easily topped Nissan if they had only pushed the Focus electric from the start and kept updating as they went like Nissan and GM. The ICE Focus was the best selling car in the world 2 years running in 2012-2013.

I’m not too keen on Ford’s ergonomics and the need for buttons EVERYWHERE. I’m even less keen on losing 2/3rds of the trunk to a battery hump. Yeah, the car has great driving dynamics but making it an EV was a complete afterthought.

Not too keen on 2nd grade math either? 🙂

FFE batteries take up 39% of the ICE Focus trunk space, not 2/3.

(23.8-14.5)/23.8 = .39

More EV trunk space data can be found here. FFE is far from being the worst. It’s actually mid-pack of the affordable plug-ins:


As far as buttons: Most of us that actually live with the FFE find its controls more intuitive than other EVs. I have four EVs at this point and find the FFE’s controls more intuitive and require less of a learning curve than the others (Gen 1 Volt, RAV4 EV, FFE, and now a B-Class Electric). Curious as to what other EVs you’ve looked at and actually counted buttons on to arrive at your assessment.

I pack a full set of drums in my Focus regularly – the whole truck space thing is not as big of a deal as you say it is – get real

I primarily use the Focus going to work, etc. The trunk space isnt an issue for me on my trips. When going shopping we normally do take the LEAF, but then again I havent even tried folding down the rear seats of the Focus for more room. With DCQC, I would be driving the Focus more than the LEAF. It truly is luxurious driving experience. Much much smoother than the i3, and twice as stable on the FWY.

It is a nice looking car and it does the job. But it was a bit of a kludgy conversion. You lose trunk space due to the batteries, the range isn’t great, and it had a nasty software glitch that I believe has now been fixed.

Oh, and no DC fast-charging despite the fact that Ford said they would support SAE-CCS.

It is a decent car but definitely not top of the class.

Oh . . . and they asked $40K for it initially. That was a bit of a non-starter considering the other choices. But at $30K, it definitely is worth considering.

+100 as well – sick and tired of you guys and the high and mighty stuff. I have driven LEAFs – I will take my Focus any day- most of you guys judge this car based on a spread sheet – it is a great car and I am glad I purchased it.

The FFE is a beautiful car and a lot of fun to drive. I always thought not having DCFC was the biggest handicap of the car. With the CCS network growing and with DCFC, I think FFE sales will be much batter.

Biggest problem is the battery in trunk, looks stupid like a homebuild EV.

ALex: Would you be referring to the “Convenient two level storage” in the trunk?

I swear there were words to that effect in the FFE brochure I brought home a couple of years ago.

Sheesh! Some people just don’t appreciate “innovation”.

The FFE cargo space is actually very functional. I’ve entered my FFE in a couple of car shows and I displayed the battery hump with the “ELECTRIC” badge proudly.

I might also remind everyone that the FFE has two battery packs, one replaces the gas tank while the other sits in the cargo space. Ford designed the packs into the FFE with great care and craftsmanship, not something you’re likely to see on a home built job.

A US bound EV EcoSport or EV Escape would be nice… A Ford Focus Energi that operates similar to the Chevy Volt would also be nice… The opportunity to re-introduce the Ford Range to the market with an EV/PHEV option would be priceless!

Amen. A plug in hybrid Ford Escape with a 20-30 mile EV range would solve our “what car to get next?” dilemma.

A PHEV or BEV AWD Ranger would capture huge numbers of commercial sales.

+100! I would LOVE a PHEV or BEV AWD Ranger! Wouldn’t that be awesome?

Ford is finally at the EV party,
Amazing at last.

Looks like very slowly the EV push is slowly gaining traction in the market place as a practical alternative to ICE cars.

A range of 100 miles implies around a 30 kWh battery. Too little, too late.

100 miles and launching right into the teeth of the Bolt. Better be cheap.

I’d easily take a 100 mile Ford EV over a 107 mile LEAF just from a styling point of view.

If it was just that, sure. But it’s not. The Focus is clearly a conversion, with the battery using up trunk space, plus the new version will be introduced shortly before the second generation Leaf shows up, with much longer range and almost certainly better styling.
And also, Leafs have been sold in large numbers, so parts won’t be a problem. Support for the FFE will be thin at best.

The Focus EV has a big well in back, fill that up with batteries then put a flat cover on it. No worse than people piling stuff in the back of a CUV then pulling the cover over.

No, it is worse.

I can get two strollers in the trunk of my LEAF. I can’t even get one of the strollers in the back of the FFE. Yes, I tried.

They will have to stop making them if it does not pass the “two stroller test”.

This year the Leaf has 107 miles of range.
Next year 150.
Chevy with 200.

Ford is dead.

Horses for courses. The FFEl is a very nice car that is more luxurious than a Leaf. If Ford can start making money on them and then build them in reasonable numbers, they may sell a decent amount of them. And build institutional knowledge of BEV’s to boot.

Our company will offer CHAdeMO quick charging for the Ford Focus Electric in summer / fall 2016. We have already completed basic integration.

We currently offer “JdeMO” for the RAV4 EV, and are actively working on the Tesla Roadster, in addition to several other EVs.


Tony, if Ford Goes with CCS – do you feel you would still be able to offer a CHAdeMO Add On option with your teams development Skills?

Personally – In the few Test Drives I Did with it, I liked the Focus, but the elevated batter space eliminated the Flat Floor, and the lack of usable DCQC was a show stopper for me. (I did like the fact that Ford Lead the Commuter EV’s into the 6.6 kW On board Charger Space!)

Should your option arrive on time, and integrate well with their new FFE – it could become a potential player for me again (if not for my more likely interest in going with a Tesla Model 3!)

I can only guess what they may change, but I can’t imagine that we can’t make it work with or without CCS.

The bigger problem is how many people would pay for a CHAdeMO add-on when the car had CCS?

“The bigger problem is how many people would pay for a CHAdeMO add-on when the car had CCS?”

I might be. For my Chevy Spark EV. Having both standards expands the range almost exponentially.

I’ve got one of your JESLAs. It’s marvelous! 🙂

Depending on pricing, I might go for Chademo addition (not conversion) to SparkEV. If it’s under $1K total including install, does not void factory warranty, and it adds Chademo port, that would be great. But your website shows $3000, too high for low cost cars like SparkEV and FFE with CCS.

Yes, the Ford Focus Electric version of JdeMO will be cheaper. Not anywhere close to $1000, but less than $3000.

Among all the EV aftermarket products, I think adding DCFC is by far the most useful. I hope your company succeeds beyong your wildest dreams, and you don’t have to fly to make a living! 🙂

Something else to consider might be DCFC for Fiat500e. I think it’s more popular in SoCal than FFE.

Tesla Model-3
Nissan Leaf
GM Bolt.

Ford has to come up with something to match this.

That’s thé problem when your late doing your work!
It’s hard to keep up.By thé time they have a 30kw
Battery everbody else will hit forty to sixty. Thé only way they could make réal money is à 100kw truck
Thé battery would cost 150 x 100 15000. And they already have thé aluminium body.ok thé 60 000 price tag would scare à bit ,but thé savings would be there for US construction workers how put à grand in gas à month.

I think a 100 mile focus with DC fast charge will definitely sell better than the current model. But I still don’t know that it will sell in any large numbers if it is competing with the Bolt, Leaf, etc. I will admit, I think the Focus is a better looking car than the Leaf, and possibly even the Bolt.

My biggest hope is that they are upgrading the batteries in their Energi line and perhaps adding a few NEW energi cars. If they could get 30 miles I think that is a good entry level number for a PHEV and with a larger battery probably means a tad more EV acceleration power too. And if they could make a Focus Energi, that would be cool. Like VW, they would be selling a car as a gas car, EV, and PHEV. And then, of course, a PICKUP truck Energi would sell great!

I think an Escape Energi is the next logical expansion for the vehicle line. A CUV with 80+ MPGe would be a hot seller.

Let’s be honest.
Ford mgmt not smart enough to think that hard.


I’m glad to see 100 miles and DC quick charging, but Im wondering what else Ford will do to make it competitive with the 200 mile Bolt, due at about the same time.

Where will they get the batteries from? For a 100 miles multiplied by the annual production of Ford alone, then they will need a few GIGAFACTORIES like Tesla.

Once Ford comes out with the news that it will build its own battery factory then I will start listening.

If their regen is based on using the brake pedal, it’s doomed to be just another boring EV. It has to be one-pedal driving, like Tesla and BMW i3. The two-phase braking when regen is coupled to the brakes gives braking a spongy and artificial feel. Ask any Nissan Leaf driver. Awful experience.

It could be worse. The 2016 Volt punted on this and introduced a THIRD way with the goofy steering wheel paddle for “maximum regen”.

Why Chevy felt like 100+ years into the automobiles existence was a good time to add another input method is a question for the ages.

Regen on demand with paddle shifters is actually really fun. It’s like manual downshifting. It can be ignored and the pedal regen is still there.

You can buy a used 2012 Focus EV for $10,000 in L.A. with 40,000 miles. Not often you can buy a car for 25% of its new retail price in 3 years.

You can buy a 2012 Mitsubishi i-MiEV with just over 3000 miles for $8000. (Check AutoTrader.) The car stickered at just shy of $30,000. EVs in general (thanks to government subsidies) don’t hold their value well.

Tax credits could have something to do with it, $40,000 becomes $30,000 with federal and state credits. $30,000 becomes $10,000 in THREE years? Maybe five years, but this is a steep resale depreciation.

2017 – 200mile range should be the benchmark–or at least 150miles; With 200 miles+affordable mainline brands– most range anxiety folk will be satisfied as well with standard Level 2 charging overnight — thus getting to mass market acceptability.

Then again, if gas remains $2.00/gallon EV may need continued incentives to survive.

I would not worry about the gas price, even if it drops to $1 a gallon simply because already today there is an EV that can go 450 miles on a charge.

By the time gas drops to $1 a gallon then this range will increase to at least 650 miles. At the same time the price of the kWh of batteries will tend towards $100 a kWh.

There will be no contest between a the ICE and the EV. So it is already too very late for OPEC to do anything about it.

Why don’t all EVs just give 100% regen when you take your foot off the accelerator? Then only use the brake pedal for the mechanical brakes. That way you wouldn’t need gimmicks like a “brake coach” that only serves to distract he driver from the road.

Is Tesla the only ones that uses this philosophy? Speaking of Tesla if you’d like $1k off a Tesla model S just click on my name for your discount.

The i3 actually has stronger regen on lifting, it will come to a complete stop. But I agree in general, the others do the mushy brake pedal regen, and only regen on the gas in “Eco” mode.

I haven’t driven B mode on the LEAF. Can anyone compare/contrast that to the Tesla/i3 driving style?

B mode on the Leaf adds stronger regen when easing off the power pedal but it’s not nearly close to one-pedal driving. Barely perceptible. It also doesn’t negate the worst feature, which is still the mushy brakes, because brake regen is permanently there. It’s a vestige of a decade-old hybrid car thinking that needs to go away.

Maybe the LEAF you drove (if you did) had a braking issue, but “B” mode on my LEAF will take me down to 5 MPH without touching the brakes. The brakes in my LEAF are quite touchy — far from spongy.

I agree.

The B mode is okay, but the darn brake is weird. Brakes with regen piggybacked to it have to work in series. When braking, the brake pads aren’t the first to move. It will be regen first, then after a half-inch more of travel you’ll feel the real brakes. A sensitive driver will notice the delay if you’re feathering the brakes, and to some it feels “mushy”. There’s also the feeling of a brake lurch. Odd feeling if you’re used to regular braking.

Do you still have full regen when the the i3 battery is fully charged? B-mode on the LEAF provides a lot of regen braking power, but only below 90% SoC. I live at the top of a steep hill. I regen about 30 kW and can easily control my descent with regen alone. But when fully charged, I only get 10-20 kW regen and I have to ride the brakes. My dilemma is range vs brake wear.

Perhaps I’m not a very aggressive driver, but I disagree with Pullman about the mushy brakes and B-mode regen on the LEAF.I drive one-pedal and mostly use the brakes coming to a complete stop or in emergencies.

I had the same gripe with my Leaf. How hard/expensive would it be for OEAM’s to add a dump load like wind turbines have, a resistive heater element? That wasted energy could keep me warm in winter.

If the battery is at 100%, you can still drive with one pedal – but the car will be using the friction brakes to slow the car until is can use regen. I don’t notice the difference while driving.

If the charge is 100% it transparently uses friction brakes. It is imperceptible to the driver. The only way you’ll know is if your brake discs are squealing.

BMW totally nailed the entire EV braking/regen experience with the i3. It’s going to be difficult to drive anything else that isn’t on par.

Wow! That is way cool. Thanks for the explanation. So there is nothing inherently wrong with combining regen and brakes on one pedal. Just that Nissan has to improve the integration to make it seamless.

I expect the 2017 Focus Electric to get a new smaller more powerful battery pack, and that it will be positioned better to lessen it’s impact on cargo capacity. Ford tends to be on the low end with their early release marketing, and I expect the 2017 Focus to match or beat the 107 mile range of the Leaf. Seriously, why bother going through the huge expense to re-release a model at the bottom of it’s range/segment. Same or better range(level the playing field), thermal protected battery pack(Ford win), better interior/exterior styling(Ford win) and at a lower price point(Ford win). But with the new battery chemistry and more powerful battery pack for the Focus EV, the Hybrid and Energi models are also expected to get a range boost. Fusion/ C-Max Energi ‘should’ already be at 21 EV miles, but dropped to 19. Expect it to jump to 30+ miles with new battery packs. Also expect hybrid and Energi models to get more EV range and much better mpg to compete with new completion from Honda, Hyundai and the new Malibu. Now….when we look again at the model under the black tarp plugged in, that most think is a Fusion, they… Read more »

I like the Focus. Hate the stolen trunk space in the back of the car for the Electric. It’s a deal breaker for me. Wouldn’t mind seeing an all electric C-Max.

Ford had been quiet for a long time, good to hear some EV news from them.

I hope they come to the Detroit show with production vehicles, not concepts.

I like the idea of a QC capable 100+ mile range Focus, but I think it will be too little too late. By the time it hits the dealerships, the Bolt will be nearly available, the Model 3 will be taking orders, and the Leaf Gen 2 will be just around the corner. It’s going to be hard to move this car even with 100+ mile range.

This “brake training” nonsense will be the death knell of Ford EVs. They need that because regen on brakes is unintuitive, removes the mechanical braking feel and linearity. Remove regen on brakes, make it one-pedal regen like Tesla’s or BMW’s.

It’s about damn time we heard something new out of ford! I agree it’s somewhat underwhelming, given the most exciting EVs we have coming down the pipeline, but this still looks to be among the best options, especially if they can undercut some of the longer-range EVs with a lower price. I wonder if they’ll get rid of the hump under the trunk… Same question for the new Fusion Energi, probably even more important for that car!

I’ve always thought the FFE just looked too boring. If no one told me it was electric, I’d clearly mistake it for a gas car. That’s how boring the design is. You’d think with all those design engineers working for ford that they’d at least give the FFE the look of something unique to stand out. I had considered the FFE at one time, but everyone I know who owns ford cars and trucks seem to have reliability issues and poor resale value of their vehicles. It’s hard to like this car as an EV when even a Nissan Leaf or fiat 500e can out accelerate it.

Brian, I am in agreement that the FFE looks almost exactly like the ICE version. That is not always a bad thing, as I would be happy to have an FFE if the range is noticably better than 100 miles, high efficiency heat pump and priced right. I don’t “need” my EV to scream out that it’s electric. If it is priced the nearly the same as the soon to be released longer range EV’s, I think they will remain a low volume compliance car.

Not sure if BEVs will cut the mustard in the coming low oil price norm plateau. Hybrids will win out probably .. That is until the batteries reach that majic price level of $100/kWh.

Taking about the Bolt is boring which comes to dealer in November is nearly 12 months away…you can wait,wait, wait or drive electric today. By the way the Leaf 2 will beat the Bolt with over 30 miles more due to drag coefficient and 175 mm tyres. You only must WAIT 5 months longer.

The FFE has been a great car. Trunk space has never been an issue. Having a 6.6kw charger makes charging less painful. Fast charging would be great. There are projects out there developing aftermarket fast charging. We had test driven all of the affordable ev’s on the market and the FFE was more comparable to the BMW i3 and Model S than any other car. This with taking into account styling, options, instrumentation, and yes range. The EPA range listed has vastly underrated compared to what we have experienced. Typically our range is 75-95 miles. Hypermiling the car has posted a range of 120 miles.

That’s nice if you happen to live in a compliance state.

Texas is not a compliance state. There are a lot of FFEs here now. They have been selling FFEs in Texas for almost two years. Even though FFEs sold in Texas the supply was limited, that change recently. I wouldn’t say there is a flood of FFEs in Texas but there definitely is plenty to choose from.

Ford said early on that the current pack was a 100 mile pack, but EPA 76. With the new pack offering a 25% increase, or becoming a 125 mile pack, the EPA range should be close to 110 with a possible hyper-mile 150 mile range.

This should all be available with a smaller pack due to several advancements in battery tech since the FFE was launched which should decrease the interior pack size.

What also may happen is that the platform(tall as the upper pack) that the upper pack sits on could be reduced or redesigned so the upper pack is lowered and less intrusive in the cargo compartment.

….and at 22,000 miles, our FFE has shown no signs of battery degradation, unlike many ev’s on the streets (Nissan leaf)

Also note that the level 2 charging time on the Focus is one of the quickest on the market with almost no taper. Drove the FFE and i3 the same distance on a full charge. Parked them side by side and charged. Only took 45 minutes vs 1hr on the i3 due to hardly any taper till 99%.

i3 has taper on L2? That’s surprising. SparkEV chargest 9kW using DCFC at 99%, and it wouldn’t have any taper using 6.6kW L2 (if available). I would’ve thought active cooled BMW would do just as well. What could be the problem?

Ford just wants to mostly to sell big buck trucks. I really don’t think their heart is in the ev world fully. There are few at Ford that have the right idea, but righting a ship of that size and moving it in the right direction and quickly, requires much more than a massive slow moving tanker with a surly and lackadaisical crew.

They made an effort but 100 is not enough.
Ford is behind the times in the ev department.

Wonder if they brought the drivetrain engineering back in house, or whether it is just an updated Magna outsourced system, like the original FFE.

If it is still Magna, then it clearly demonstrates Ford continues to have no interest in BEVs.

By their own admission, they really only believe in hybrids anyway.

I am not an FFE basher. I have seen a few FFE’s out there and they are pretty attractive—better looking than the LEAF, IMHO. In addition, I have seen a guy piling IKEA furniture into his FFE, with the hood tied down. So, in spite of the reduced trunk space, it still can be a useable car. Having said all of that, I cannot imagine for the life of me how Ford could introduce a re-make that establishes itself as the new low bar of EV’s. Range is king, and the 100 mile range is only marginally better than the KIA Soul EV. How about the hybrid heater, will the new FFE have one? The QC is a no brainer, and 6.6 on board charger is great too. There are plenty of people who will be satisfied with a 100 mile EV, but that will not make this car a big seller. If they just came in with 150-200 miles, all things being equal, they’d probably do very well. Honestly, and no insult intended, I just don’t get it. Now, if they price the car significantly below the LEAF Gen II and the Bolt, it might sell.


I think they can easily price it lower than the Bolt. In fact, I would expect more than $5,000 difference at least in the MSRP. The Leaf, on the other hand, will be the real competition.

Ford are not making an EV at all, what they are doing is shoehorning an EV drivetrain into a car designed from the ground up to be a gas car!

Surely they know the best EVs are designed specifically to be EVs. This is just a compliance car until they design a proper EV in my opinion.

Is that called Nissan Leaf SV/SL? Granted, FFE is quicker, but 100 miles range EV when 200 miles range EV will be out will be old. Unless they can get pricing below $20K, it won’t be competitive. Or maybe that’s the plan?

In the long run it really doesn’t matter that Ford is going to introduce 14 new models. What really matters are two questions: 1) Is Ford going to aggressively market these cars? and 2) Are Ford dealers going to actively sell these cars? (It’s all fluff until those two things happen.)

Ford does not have a great reputation for BEVs. It took them 6 months to fix an issue with random shutdowns due to the split battery design. Lack of usable cargo space (that rear tray is retarded and justs wastes even more space). No DCFC support, and no innovation / updates for years on the FFE since it was introduced.

To paraphrase Star Wars: The lack of BEV support, is strong in this Automaker.

The Focus Electric wasn’t even designed by Ford, it was put together by one of its suppliers, Manga. Only after they showed Ford bigwigs a finished prototype did they green light a production version….based off that supplier-created prototype.

So much for “corporate vision”. 🙁

Maybe after the reverse engineering Ford did on the Model S, they now have a better ditection to follow….

Only Tesla has sold more plug ins than Ford this year in the US. Ford’s vision of selling plugins is doing pretty well.

But did they?….. So far there is no evidence to suggest the new FFE is anything other than the same outsourced Magna drivetrain with a bigger battery.

I bought the 2014 electric Focus and the only complaint I have is the 100 miles max.
range.The range needs to be at minimum 200 miles. The car has performed otherwise, excellent.

Ford boldly announcing that they can’t compete with Leaf 2 / Bolt, let alone Model 3.

Billions of $$$ – and very little to show for that.

They just took cheap government loans and wasted it.

I see the 2017 FFE more as a refresh much like the 2016 Leaf. Ford might actually beat Nissan and Tesla with a 200 mile BEV. Maybe we will get a better idea of Ford’s plans at the CES or the Detroit Auto Show.

The first USA seller of vehicles that gets its head out of its rear and offers a Mehari type vehicle is gonna be VERY happy in the interest! You read it here first folks.

humbly offer that a high percentage of the commenters here consider examining their Ford predisposition – like so many articles here, if ya already hate the company, it really doesn’t matter what they make, you’re still not gonna like it, and your comments based upon that viewpoint aren’t very valuable.
“I have/had one, and this is what I like/don’t like” = valuable.
“Ford’s suck, and this is why I’ll Never own one” = not so valuable, lol

If I’m disappointed in an automaker (and there are many), I try to be quite descriptive of exactly why. Don’t ignore the details you’re given, just because you disagree with a POV.

If you think you eant to take a stab at it, keep in mind that truly even-handed commentary should include details if a given automaker is lobbying against tighter emissions standards, preventing direct sales, design only compliance EVs, whether or not they lied about MPG, range, emissions, deadly defects, reliability, bait and switch prototypes or never bring them to production, .etc. Also good to know how much DOE or other government loans, bailouts, grants or special programs they’ve burned through and returned zero product / innovation in the market, using taxpayer money.

After all that, I don’t think folks will consider such indepth coverage as “even-handed”, simply due to the dark history many of these companies and their respective corporate cultures exhibit.

Fast charging and 100 mile ish range. Way to little and 5 years too late.

I hope we see a few more autonomous features on the new FFE especially adaptive cruise control. The FFE also needs to have multiple trim like Leaf so that people that just want a bare bones EV won’t have to pay as much.

So . . . where did that $5.9Billion loan that Ford got from the same program that Tesla got their loan from go? What did they use it for?

I guess they used $5.9 Billion on “Ecoboost”? *rollseyes*

Efficiency improvements on millions of Ecoboost engines sold and the F-150 (best selling vehicle in the US ~700,000/year) seem to have far outweighed the near term benefits attained from the DOE loan also used to advance Ford’s EV program (selling ~20,000/year).

Here are one page summaries, including economic and environmental benefits, on the DOE loans to Ford, Nissan and Tesla.


By 2017 100 mile range will make the Focus Electric a dinosaur. They will already have the lowest range of any BEV new on the market. Too little, too late Ford.