2016 Chevrolet Volt Hits Blue Carpet With Cast Of Disney’s Tomorrowland


George And The 2016 Volt (via Doug A)

George And The 2016 Volt (via Doug A)

This may well be the biggest product placement advertising we’ve seen to date for the Chevrolet Volt.

  • George Clooney – Check
  • Disney – Check
  • Much hyped movie Tomorrowland – Check
  • 2016 Chevrolet Volt – Check

“The cast of @Disney’s #Tomorrowland is ready for the future with the #NextGenVolt. Are you?”

We’re pleased to see that General Motors is putting forth a strong marketing campaign for the 2016 Volt.  We hope this level of product support continues over the vehicle’s lifecycle.

2016 Chevy Volt On Display

2016 Chevy Volt On Display

Tomorrowland Premier (via Doug A)

Tomorrowland Premier (via Doug A)

2016 Chevy Volt On Display

2016 Chevy Volt On Display

2016 Chevy Volt On Display

2016 Chevy Volt On Display

Our thanks to InsideEVs reader Doug A who took both some shots of the celebrities on hand and the 2016 Volt!

2016 Chevrolet Volt On The "Blue" Carpet (via Doug A)

2016 Chevrolet Volt On The “Blue” Carpet (via Doug A)

2016 Chevrolet Volt On The "Blue" Carpet (via Doug A)

2016 Chevrolet Volt On The “Blue” Carpet (via Doug A – nice shoes!)

2016 Chevrolet Volt

2016 Chevrolet Volt (via Doug A)


Category: Chevrolet


15 responses to "2016 Chevrolet Volt Hits Blue Carpet With Cast Of Disney’s Tomorrowland"
  1. Nix says:

    Wow. This is serious mass market style marketing. I’m impressed. Good job GM.

  2. bro1999 says:

    Almost makes you forget about Gen 1’s marketing fail, such as the Volt dancers, or the “More Car Than Electric” slogan (wtf??).

  3. kdawg says:

    Good start, but need to get more butts in seats for test drives. The car sells itself. Hopefully this helps that happen.

  4. realdb2 says:

    I hate to throw cold water on this but I for one am skeptical about this.

    Raise awareness? Maybe.

    Help sell more Volts? Ehhh, I don’t think so.

    I hope I’m wrong. The Volt is the best car I’ve ever owned.

    1. no comment says:

      i tend to share your sentiments. the Volt is a great car and very cutting edge in many respects while being very practical. that is a difficult balance.

      the Gen2 is an improvement in many regards (and while i think that the design of the Gen2 is quite good, i don’t think that the design is as good as that of the Gen1).

      in my view, the Volt is more representative of the “future” of automotive transportation than is the Tesla Model S. the problem for the present time, in my view, is that the market for EVs is still in the early adopter stage and none of the EVs are seen as general market vehicles at present. so the Model S sparks the fancy of early adopters moreso than does the Volt, but the Volt meets the needs of the general public moreso than does the Model S.

      1. Assaf says:

        Since 2013 the Leaf has certainly broken beyond classic early-adopters and into the “savvy-consumer family” market segment, who recognize its immense value and ease of use in >1 car households. I know quite a few of those.

        The Volt’s problem from the start, has been that it’s never targeted a clear segment beyond early adopters. So despite the car itself being superb, it was no one’s car in particular.

        If the Gen 2 push is so massive that it ends up rebranding the Volt as “THE Chevy” flagship car, they might hop-skip this problem and blow through multiple segments at once.

        I’m rooting for them.

      2. pjwood1 says:

        My read on Tesla’s CPO program is that their new price point is coming with the same, classic need for EV education.

    2. Nix says:

      Well, what GM is doing is called “branding”.

      The idea is that people make a gut level association with brand names they recognize. Associating a product with other things you feel good about is supposed to also make you feel good about the product.

      It is one of the cornerstones of advertising.

      You might argue that modern advertising doesn’t work to sell products. You might be right. But this is what modern marketing looks like. Gone are the days where the marketing for a product simply runs through the features of the product, informing consumers about the product.

      1. Grumpy says:

        Good point. I used to associate Chevrolet with the Hummer and generally crappy mid sized cars. If it weren’t for the Volt I still wouldn’t have set foot in a Chevy dealership.

  5. EVer says:

    wonder how much they’ve already spend on this…

    meanwhile Tesla still hasn’t spent a dime

    1. shrink says:

      That’s a myth. Those retail stores in high end malls across the country are very expensive advertisements.

      1. LuStuccc says:

        Yes of course, and you may add all the service centers, and all the Super-chargers stations, because it’s written “Tesla” on them. While you’re at it, include also all the expenditure of putting the letters T E S L A on each car…

  6. Speculawyer says:

    George Clooney is a long-time EV supporter. He’s bought a Tango and a Tesla Roadster.

  7. GeorgeS says:

    Thx for the photos Doug A!!!

    The straight on rear shot actually makes it look better than the rear quarter view shots IMO.

    I can’t wait to see one in person. You never can tell the whole story from the photos.

  8. Fabian says:

    Sheesh, every time I see picts of this car I think this is just a copy-paste car body from the Honda Civic.. the 1st gen was so much better looking…