2015 Honda HR-V – An Ideal Platform For Honda’s Next Electric Vehicle?

2015 Honda HR-V

MAY 7 2014 BY ERIC LOVEDAY 9

Officially, Honda is mum on powertrain details for the recently unveiled 2015 Honda HR-V, but since it’s based on the Honda Fit platform this might just be Honda’s next vehicle to be offered in an electric version.

Honda says that the HR-V will launch in the US this winter as a Model Year 2015 offering.

With the Honda Fit EV set to exit production and the Honda Accord Plug-In Hybrid selling at such low volumes, Honda may, in a few year’s time, see the need for a new EV to satisfy CARB requirements.

In steps the Honda HR-V, we hope.

All-New HR-V Compact SUV

Honda released the first official photos of the U.S.-bound HR-V today at the New York International Auto Show. With sleek styling and expressive character lines, the HR-V is anticipated to launch this winter. Built on the same global compact platform that underpins the Fit, the HR-V will feature a versatile and spacious interior thanks to a unique center tank layout. The HR-V will be equipped with the Honda-exclusive Magic Seat®, which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space. The HR-V will serve as the entry point to the Honda light truck lineup, positioned below the CR-V in both price and size. Additional details about the HR-V will be announced later this year.

Of interest to us is that “center tank layout,” which would seem to make the transition to electric (or even PHEV) easier than in a typical vehicle with a rear-tank layout.

Of course, this is purely speculative, but if we were Honda, then this HR-V is the next vehicle we’d choose for electrification.

Honda HR-V

Honda HR-V

 

Honda HR-V Compact SUV to Join All-New 2015 Fit as Honda Expands Small Car Lineup

• All-new HR-V will launch this winter with sleek and expressive styling

• 2015 Fit resets segment benchmark with class-leading interior space, top fuel economy ratings and standard features

• Next-generation ASIMO also makes appearance at New York Auto Show

NEW YORK, April 17, 2014 – Honda will continue to expand its lineup of small cars aimed at the next generation of buyers with the launch of the 2015 Fit subcompact car (http://automobiles.honda.com/fit) and the all-new compact SUV, the Honda HR-V (http://automobiles.honda.com/hr-v) that will come to market this winter. Together the Fit and HR-V will represent a significant growth opportunity for Honda in the U.S., with both models produced at the automaker’s newest North American manufacturing facility located in Celaya, Mexico, which allows for production flexibility to meet market demand.

“Both Fit and HR-V demonstrate how great things can come in small packages, and no one does this better than Honda,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Together these models also represent Honda’s step-by-step expansion of our production in the region, which has been key to our success in America for more than 30 years.”

All-New HR-V Compact SUV

Honda released the first official photos of the U.S.-bound HR-V today at the New York International Auto Show. With sleek styling and expressive character lines, the HR-V is anticipated to launch this winter. Built on the same global compact platform that underpins the Fit, the HR-V will feature a versatile and spacious interior thanks to a unique center tank layout. The HR-V will be equipped with the Honda-exclusive Magic Seat®, which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space. The HR-V will serve as the entry point to the Honda light truck lineup, positioned below the CR-V in both price and size. Additional details about the HR-V will be announced later this year.

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9 Comments on "2015 Honda HR-V – An Ideal Platform For Honda’s Next Electric Vehicle?"

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Doubtful.

To me the HR-V is just a rebrand of the older smaller CR-V. The CR-V has grown over the years to be as big as older Pilots. This has left a gap for them to reintroduce something old as something new.

Given Honda’s service bay troubles with dead batteries in the Insight, and the energy going into research on hydrogen fuel cell, I conclude Honda is about where Toyota is, which is about as anti EV as it gets.

+1

Good point, Josephus. Have you noticed how ALL vehicles continue to grow? Today’s Corolla is larger than a 90’s Camry. The RAV4 used to be a mini-ute, and now it’s big and fat too.

Is this the car manufacturers mocking our increasing beltlines or just accommodating them?

With added ground clearance over the Fit-EV, the HR-V has plenty of space for a nice battery pack. For Honda it likely comes down to finding a low cost battery partner as they already have a great motor design and drivetrain electronics. (components that are cross-functional with a FCEV design)

Given Nissan is now neck and neck with Honda for US market share and having strong year over year growth, Honda might rethink it’s EV strategy? BEVs are now over 1.8% of market for the westcoast states of CA, OR, and WA. By 2020 with current policies and trends, BEVs will be 6%-12% of market share.

It will be sad if Honda takes a backseat while BMW, Fiat, Nissan, Mercedes-Benz and Tesla suck up market share. Traditionally Honda was a power train innovator making a name for itself with quality designs.

Honda is the walking dead.
– How they handled the 2010 Insight is an example management incompetence.
– And pointing to this as a CA compliance car, how is that a success for Honda.
– Korea is eating it’s low end market.
– Toyota is killing it in innovation.
– Management exits the US hybrid market with no offerings.
– The removal of the Fit EV is another example of management failure. The car is great. They only sold 3,000. Purely a compliance car. Management lost the nerve to win.

Honda failed to lead, and NISSAN stepped up, with Bold Management, and now the Leaf is taking off.

There’s no decision to make. Honda is dead.

Who cares? Even if they produce an EV version it will only be a compliance car.

The article suggests this is an engineering question, but it’s not…. It’s a policy question.

And the policy at Honda is clear: They do not embrace mainstream EVs and only want to play the compliance game, for which they should be roundly criticized.

An in depth article exploring why Honda is still hung up on the FCV dream in the face of growing BEV successes by their competitors would be more interesting.

Agree with all. Must have the inhouse tech in place or a viable PHEV or BEV is not scailable.
Richard Lane writing for Ecomento spells out Honda’s apparent exit from the Electric Fueled Vehicle arena.

Link Goes To “Fit Axed, Is This Proof Honda Sees No Future In Electric Vehicles?”-

http://ecomento.com/2014/02/28/honda-fit-ev-axed-proof-honda-sees-future-electric-cars/

Interesting but rather shocking to see California pleging $200,000,000 in TAX PAYER SUBSIDIES to build 100 hydrogen filling Stations for Toyota, Hyundai and I suspect Honda and others.
Big Oil must be liking its chops, another TAX PAYER GIFT!

Not surprising as even Toyota, lacking the in house engineering must use Tesla hardware for its Rav4 and it is now realised that with the Prius PI using both battery and gas assist to reach its published 11 mile battery range most owners are NOT bothering to plug in.

Still, I for one am having a hoot in my Chevy Volt EREV. While one never needs to plug in or wireless refuel w/Bosch I love driving 97% EV over last 29,000 miles!

Link Goes To My OnStar Data Page-

http://www.voltstats.net/Stats/Details/1068

Best-

Thomas J. Thias

Sundance Chevy Inc.

517-749-0532