2015 Ford Focus Electric – Live Reveal At New York Auto Show

APR 17 2014 BY ERIC LOVEDAY 43

2015 Ford Focus Electric

2015 Ford Focus Electric

Ford has given the new 2015 Ford Focus Electric  its worldwide debut at the 2014 New York International Auto Show.

We were on the scene to capture that debut.

2015 Ford Focus Electric

2015 Ford Focus Electric

Ford still offers no official information on the 2015 Focus Electric aside from this previous statement:

“The debut of the new Focus four-door sedan and the Focus Electric in New York follows the Geneva Motor Show debut in March of the Focus three- and five-door hatchback and wagon.”

2015 Ford Focus Electric

2015 Ford Focus Electric

From the images and the attached press release, which focuses mainly on the ICE versions of the 2015 Focus, we believe Ford has made at least the following modifications to the Focus Electric for 2015:

  • Refreshed/tweaked body
  • Re-tuned electronic steering
  • Re-tuned front and rear suspension
  • Upgraded interior

It’s rather obvious that Ford isn’t changing much on the Focus Electric for Model Year 2015.

2015 Ford Focus Electric

2015 Ford Focus Electric

See if you can spot the changes as you peruse our live from New York images of the 2015 Focus Electric.

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

 

2015 Ford Focus EV Trunk - Which Thankfully Our Friends At ForoCochesElectricos Caught - After We Overlooked it

2015 Ford Focus EV Trunk – Which Thankfully Our Friends At ForoCochesElectricos Caught And Sent Over To Us!  Thanks!

 

Ford’s press release on the 2015 Focus (note: almost no direct mention is of the electric version):

Apr 9, 2014 | Dearborn, Mich.

Ford Reveals All-New Focus Sedan, Retains World’s Best-Selling Nameplate Title for 2013
Ford Focus ranks as the best-selling vehicle nameplate in the world, based on just-released Polk new vehicle registration data for the 2013 calendar year
Focus gains momentum with 50 percent sales growth in Chinese market
New Focus four-door sedan globally unveiled, featuring leading combination of technology, fuel economy and power

Ford Focus retains its title as world’s best-selling vehicle nameplate for 2013, according to Ford analysis of the just-released full-year Polk new vehicle registration data from IHS Automotive. The news comes as a new Focus four-door sedan prepares to make its debut at next week’s 2014 New York International Auto Show.

Registrations of the compact Focus were up 8.1 percent with 1,097,618 cars sold worldwide last year. That compares with global Focus sales of 1,014,965 in 2012.

Market gains for Focus continue to be driven by consumer demand in China. China registrations were up 50 percent in 2013 to 403,219 vehicles, up from 268,354 vehicles in 2012. China now is responsible for just more than one out of three Focus vehicles sold globally, based on Polk data.

The debut of the new Focus four-door sedan and the Focus Electric in New York follows the Geneva Motor Show debut in March of the Focus three- and five-door hatchback and wagon. A new version of the performance Focus ST will be shown later this year.
2015 Ford Focus Electric

The redesigned Ford Focus offers a bolder exterior design, a more intuitive and upscale interior, a host of technologies uncommon for a compact car and the additional powertrain option of Ford’s award-winning 1.0-liter EcoBoost® engine with a new six-speed manual transmission in the U.S.-spec Focus. While U.S. EPA fuel economy ratings are not yet available, Ford expects the 1.0-liter EcoBoost Focus to raise the bar in fuel efficiency among non-hybrid compact vehicles.

For 2015, Focus adds an SE Sport Package, which includes new body treatments, paddle shifters (requires automatic transmission), a revised touring suspension, 17-inch black gloss aluminum wheels and P215/50 HR-17 tires.

The paddle shift feature provides drivers an additional element of control by allowing them to simulate the manual gear selection aspects of a manual transmission and extract more power from their engines.

Also notable for 2015, Ford’s popular MyKey® feature will be standard on all trim levels. An all-new heated steering wheel will be available as well as 10 different wheels as factory options.

“It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet,” said Jim Farley, Ford executive vice president, Ford Motor Company Global Marketing, Sales and Service and Lincoln. “With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement – adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”
2015 Ford Focus

While the latest Focus is essentially the same worldwide, color preference varies. In the U.S. market, Sterling Gray is the most popular at 21 percent of sales, with Tuxedo Black second at 15 percent. In China, Crystal Solid White is overwhelmingly the most popular with just more than 50 percent of sales. Candy Red is second at 17 percent.

Fiesta world’s best-selling subcompact
Ford’s analysis of Polk new vehicle registrations also confirms Ford Fiesta earned the top spot as the best-selling subcompact car globally, with 735,299 registrations for 2013.

Together, registrations of Ford’s small cars – Fiesta and Focus – totaled 1,832,917 vehicles last year, which is a 4.3 percent increase from 2012.

Award-winning 1.0-liter EcoBoost
In addition to a host of styling and technology advances, the new Focus will offer the efficient, fun-to-drive 1.0-liter EcoBoost engine with a six-speed manual transmission. Automotive journalists globally named it International Engine of the Year for 2012 and 2013.

“The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package,” said Raj Nair, group vice president, Ford Global Product Development. “Focus is already known for bringing together efficiency and fun, and our latest offering will bring consumers a whole new level of enjoyment – on the road and in what they’ll save at the pump.”

The smallest engine in Ford’s growing EcoBoost family – already available in Fiesta – will come standard in Focus with an Auto Start-Stop feature that automatically shuts down the engine at stops and instantly turns it back on at takeoff.

EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.

New Focus customers also will enjoy a quieter ride, achieved by thicker carpets and side window glass and improved engine-bay insulation.

Stylish new Focus
The new Focus arrives with a bolder look. It features a restyled hood and grille, signature LED lighting for headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in the United States.

Inside, colors and materials have a clean, modern look, with satin chrome detailing, new seat trims and switches, and an available heated steering wheel. A new center console incorporating adjustable cupholders improves storage capacity.

Advanced technologies
A package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies, including a rear view camera, available Blind Spot Information System and a lane-keeping system.

Standard on Focus for the first time, the rearview camera will appear on either a 4.2-inch screen or the 8-inch screen that comes with MyFord Touch®-equipped cars.

BLIS® uses two advanced multiple-beam radar modules, the same used with cross-traffic alert, which are packaged in both rear quarter panels. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

Should a Focus driver start to drift out of the current lane without a turn signal activated, the lane-keeping system provides a warning through a series of steering wheel vibrations that mimic a rumble strip. If the unintended lane departure is not corrected by the driver, the aid function of the system actively applies steering to help the driver direct the car back toward the center of the current lane.

The new Focus benefits from advancements in exterior styling, interior design, powertrain and technology, as well as suspension and chassis upgrades.
2015 Ford Focus

These include a new shock absorber valve design providing improved interior quietness, and a change to the rear suspension to give drivers a more connected feel to the road. The electric power-assisted steering has been retuned to make the driver feel even more connected to the road.

Enhanced SYNC AppLink
Focus drivers will have access to powerful new capabilities thanks to a host of functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink™.

Android and iOS smartphone users can download more than 60 AppLink-enabled apps from the Apple App Store and Android market.

New functions include:

Connected apps can access a variety of real-time vehicle data such as speed, acceleration, odometer and location information that can be used by the app to further customize and personalize the owner experience. For example, access to the in-vehicle GPS signal can enable more precise and accurate location-based services than phone sensors
More consistent user experience thanks to voice pass-through capability. This enables developers to use on-device or cloud-based voice-recognition systems to evaluate driver commands, meaning drivers can use the same set of voice commands to control an app when connected to the vehicle as they would use when not connected
Notifications read aloud as a driver enters the car, with no need to touch the phone. Best of all, alerts are available any time a mobile device is connected to SYNC AppLink, even if the app is not currently active. This means a driver could get an alert about a traffic jam ahead while listening to the radio or using another app

Ford builds the Focus in eight manufacturing plants on four continents. Facilities in Germany, the United States, Russia, China, Vietnam, Thailand, Taiwan and Argentina have a combined capacity to build more than 1.5 million Focus cars annually at a rate of more than two per second.

Since the launch of Focus in 1998, the best-selling vehicle nameplate in the world for two years running has sold more than 12 million vehicles globally.

Categories: Ford

Tags: , , , ,

Leave a Reply

43 Comments on "2015 Ford Focus Electric – Live Reveal At New York Auto Show"

newest oldest most voted

Was there any sign of the Focus Energi?

No sir, not a lot of focus (pardon the pun) on the plug-ins for this show apparently.

I own one and I cant spot anything different.

I thought at least Ford would match the hood with the gas models. Geez, the hood is the same as the 2012-14 EV. Only a Ford engineer will be able to tell the difference between a 2015 and any other year. Wait a minute, the interior looks like a 2014 also?

I checked again between the old style interior and the gas Focus 2015 interior and steering wheel. The auto show 2015 Focus Electric definitely has the old style steering wheel and dash in it! Is this how the the production version will look? Weird.

How do you have an old interior and hood/grill in production at the same time as the new version?

The 2015 FFE does get the new dash, but retains the 2014 steering wheel. The big difference between the new dash is the lower console where the parking break is now between seats and not forward.

“The big difference between the new dash is the lower console where the parking break is now between seats and not forward.”

Parking break? Is that a new Ford feature? The cars I own have a parking BRAKE!

The old interior is in the photo above of a supposed 2015 Focus Electric. You can tell because of the old style “Sony” entertainment head.

Dr. Kenneth Noisewater

Battery still in the trunk? Seems kinda meh.

GM had the right idea with the ‘skateboard’ platform for HyWire, which Tesla has basically reconstructed but with batteries instead of H2 tanks.

Couldn’t GM slap batteries into that platform? Jeez . . . do something smart, GM. Well maybe the new Voltec Chassis will handle 5 seats.

Somehow we failed to take a shot of the 2015 Focus EV trunk. Thankfully Carlos over at ForoCochesElectricos.com was kind enough to take a shot and share it with us. (Added to the post as well)

Having it available in that nice red color is a big step for them!

Looks like the Honda Insight to me. Let’s go Ford!

Sells about as well, too.

When the Focus Electric showed up in non-CARB states in early 2013 I thought it would be a strong competitor to the LEAF, and their initial lease deals were so attractive that I thought they were going to push it hard.

Flash forward 14 months and … nothing. While the LEAF has an entire Nissan infrastructure devoted to promoting it and supporting it Ford has … nothing. While Nissan has matched Ford’s one big advantage, the 6.6kW charger, Ford has not upgraded the car in any way except – per the above press-release – the rear view monitor which is soon a government mandate anyway. Still no quick charge, still limited cargo space, and none of the many tweaks and advancements that Nissan put into place in 2013.

The only hope for the Focus Electric was that Ford was waiting for 2015 to make a real splash. Nothing.

But Ford has it’s own web agent agency, to spam all around how great the Ford cars are and spreading lies about the by fact much better competitors products.

Since the FFE is ‘currently’ based on the ‘current’ 2010 c-platform that was not built with an EV or plug-in vehicle in mind, the battery storage issue should be resolved with the next gen due 2017/18.

Customer: “Hello”

Ford: “Hi, yes this is Ford calling about the new Focus EV”

Customer: “Oh hi, um what can I do for you”

Ford: “Nothing really, this is just our official announcement and design call. talk you later”

aka…phoned it in

Perhaps I’m guilty, once again, of expecting too much from car companies, but I find this announcement quite disappointing. After the near-death experience the US car companies went through in recent years, I naively expected them to demonstrate at least a little more enlightened self-interest. I most certainly did not expect them to become, say, environmental heroes. But I did expect them to have the brains God gave cottage cheese when it came to things like getting the bloody battery out of the FEV’s trunk. (This is, by far, the number one complaint I’ve heard about this car. I test drove one and a Leaf literally within minutes of each other, and the Leaf was a no brainer for me based on overall feel, dash design, etc. The trunk thing wasn’t that big a problem for me, but I know it is for many, many other people.) When I replace my Leaf next year I refuse to buy/lease a car with a gas tank unless I have no way to do so through a local dealer and at a price I can afford. With the Leaf on the market and well supported by two large local dealers, the FEV isn’t… Read more »

I have no idea why the trunk is such “huge problem” for people. I still has plenty of room. I carry groceries in it. They fit fine.

It’s a car, not a truck.

I agree, I have zero issue with the FFE trunk space. It’s more than adequate for my day to day needs.

If you want a small trunk, come look at my FFE (Ford Fusion Energi), I can barely fit a body in it AND I have to fold it over just to start. 😉

I kept a gas hatchback for those 2×4 I need to transport.

The issue is that most serious manufacturers (esp. VW) are doing a better job at engineering the battery into the chassis. One could argue that the Volt’s pack is quite intrusive, but at least you can put the seats down and have a flat loading floor. IDK, I just think for most, the hump is just a reflection of the lack of engineering forethought. In practice, like having 10 cupholders in a minivan, it’s not so important.

Perhaps, but the whole system is a retrofit, so I’m not sure we can place too much blame on “engineering forethought”. It was either some kind of hump in the back, a hump down the middle (like the Volt) or a raised floor (like the Model S). The latter two options would have deviated too far from the existing Focus platform, I would think. I’m sure they considered all the trade-offs.

Given the constraint of not changing the basic platform, they could have arguably made the hump in the back a different shape; perhaps flatter would have been better (a more horizontal pack rather than a vertical one). They could have also potentially put some of the batteries in the front (likely with increased complexity over the current single-pack design).

I think they made good trade-offs for what the current FFE is.

What you are forgetting is that Ford brought the first gen Focus Electric to market in 2012 based on the global 2010 c, c/d segment ICE Only platform. Selling over 22,000 plug-in vehicles off those retrofit platforms to date.

VW offered no EV until 3 years later after redesigning their new platforms to hold battery packs and launching the new first gen 2015 Golf/UP! with less than 1,000 plug-in sales for VW to date.

Ford is in upgrading next gen b, c and c/d platforms for Fiesta, Focus/C-MAX/Escape, Fusion/Mondeo/MKZ/Edge/MKX.

The new 2016 Edge and 2016 MKX ‘should’ offer the first integrated battery packs for a hybrid or plug-in vehicle from Ford. MKX Concept will be at the Beijing Auto Show on Easter Sunday.

I agree. Not a problem. I test drove one and a Cmax Energi. It isn’t as bad as people say. But the Leaf was still the best choice for the money, especially since Ford has no fast-charging. Also I didn’t like the analog speedometer in the Ford.

To each his own. I find “digital” speedometers non-intuitive. They were back in the 80s (in green) and they still are now (even on full-color displays).

Glad to hear a few people don’t find a small trunk to be a deal-killer. The FFE is still a fine EV.

“trunk thing”????

I can fit a baseball team in the back. Its really unbelievable how much you can put in a leaf. It almost rivals my Ford Ranger….

Oh never mind, the Ford has a battery in the trunk, got it.

Where are the Ford lair agents now, that had promised, promised, promised, promised quick charging?

Did they ever promise quick charging? I know they are signed on as a backer of SAE-CCS but I don’t think I’ve seem them promise it for the Ford Focus Electric. (Though they SHOULD do it IMHO!)

Yes, we have both a quick charger and L2s at work (both free, yeah!). The L2 only car people are jealous when they see us plugging in for a quick charge.

So, no photo of the rear?

(The one part of the exterior that was actually re-styled is the one photo we don’t get.)

C’mon Ford, you lazy bastages, at least implement the SAE-CCS. You signed up as supporting the standard now keep your word, jerks.

The “updates” are mostly cosmetic, IMHO.

“Sleeker” front headlights…. redesigned/reshaped front grill(?)…. smaller rear tail lights (note the “white” back-up lights seem smaller/thinner than the 2012 model)…

The interior is refreshed a bit… More physical buttons for the radio and climate control… a larger(?) touch screen… a new version of the MyTouch software(?)… redesigned console–a relocated hand-brake means (finally!) a place to plug in and put my cell phone BESIDES one of the two front cup holders!

When the $500/month lease is up on my 2012 FFE, a new 3-year lease on a ’15 model might for me–provided the monthly lease is WAY lower.

Just sayin’…

Ouch, Paul. I hope that was a zero down high mileage lease. FFEs have been available for $259 for quite a while. If you need/want some tips on quick, easy ways to get the best price, send me an email. My contact info is on my web site. I have been able wrangle $199 deals on the FFE for two different friends. Just a couple of easy techniques will do it. (I visited 33 dealerships on the way to learning that. I eventually figure things out, but I am not claiming to be fast).

Hi E.C.I.,
Thanks for your post of lease info. I’m really interested in the best ways to get a good lease deal on a FFE. So far they’re offering $366/mo. tax incl. w/ 0 down, 36-mo’s. With the rates your mentioning, you must be on the west coast. I’d have to pay for shipping as well to get it down from GA to FL. Your insights will be appreciated.

The changes aren’t nearly as extensive as you claim. The car is largely unchanged.

In fact, it doesn’t appear the front exterior was changed at all. The headlamps and grill are identical to the 2014 (and previous year) models.

Only the rear exterior appears to have changed. The rear light lenses are a bit smaller/different. And (not visible in any photos above), the lower portion of the sheet metal for the rear hatch was slightly re-styled. It now has a “swoopy” crease. (IMO, the 2015 rear is less appealing than previous years.)

As far as the interior, the touch screen is the same size, and the radio buttons are identical. The HVAC controls are different, but there doesn’t actually seem to be “more” of them. The hand brake lever has been relocated and a pocket has been added below the HVAC controls.

More images here:
http://www.automotive.com/auto-show/new-york/2014/2015-ford-focus-debut/photo_30.html

I actually have a new Focus EV on order. I ordered in late March and my production date is 29 April, and add two weeks of delivery. None of the dealers are stocking them. I looked at a Leaf and nothing on the car appealed to me. I see nothing changing for 2015 and that is likely due to poor sales (100 per month). But give Ford some credit. I could at least get one. In my State you only have two choices. Well, I think I could have ordered a Smart, but I don’t care for the battery lease. So thanks Ford.

Paul, I think the battery lease is simply an option with the smart ED, I’m pretty sure you can buy one complete with battery.

The battery for the Smart ED is rental only.

You have four options with the smart ED:

1.) purchase outright w/battery
2.) purchase glider rent battery
3.) lease outright w/battery
4.) lease glider rent batter

We did a little story on it a few days before the launch of the smart ED here if anyone wants to see it.

Dealers are now starting to stock the FFE as of this month. Inventory is up to 293 as of today, from around 217 last month.

For 2015 there is a new interior, upgraded suspension, thicker carpet for even quieter ride, thicker window glass, additional sound shielding from engine compartment and re-tuned steering for even better handling.