2015 Ford Focus Electric Gets Official Reveal

2015 Ford Focus Electric


2015 Ford Focus Electric

2015 Ford Focus Electric

Ford has unveiled the new 2015 Ford Focus sedan and 2015 Focus Electric prior to their worldwide debuts at the 2014 New York International Auto Show next week.

Despite the length of the press release put out by Ford, there’s basically no mention of the Focus Electric aside from this:

“The debut of the new Focus four-door sedan and the Focus Electric in New York follows the Geneva Motor Show debut in March of the Focus three- and five-door hatchback and wagon.”

At least Ford provided us with several images of the 2015 Focus Electric.

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

2015 Ford Focus Electric

And here’s that way-too-long press release with no actual information on the 2015 Ford Focus Electric:

Apr 9, 2014 | Dearborn, Mich.

  • Ford Reveals All-New Focus Sedan, Retains World’s Best-Selling Nameplate Title for 2013
  • Ford Focus ranks as the best-selling vehicle nameplate in the world, based on just-released Polk new vehicle registration data for the 2013 calendar year
  • Focus gains momentum with 50 percent sales growth in Chinese market
  • New Focus four-door sedan globally unveiled, featuring leading combination of technology, fuel economy and power

Ford Focus retains its title as world’s best-selling vehicle nameplate for 2013, according to Ford analysis of the just-released full-year Polk new vehicle registration data from IHS Automotive. The news comes as a new Focus four-door sedan prepares to make its debut at next week’s 2014 New York International Auto Show.

Registrations of the compact Focus were up 8.1 percent with 1,097,618 cars sold worldwide last year. That compares with global Focus sales of 1,014,965 in 2012.

Market gains for Focus continue to be driven by consumer demand in China. China registrations were up 50 percent in 2013 to 403,219 vehicles, up from 268,354 vehicles in 2012. China now is responsible for just more than one out of three Focus vehicles sold globally, based on Polk data.

The debut of the new Focus four-door sedan and the Focus Electric in New York follows the Geneva Motor Show debut in March of the Focus three- and five-door hatchback and wagon. A new version of the performance Focus ST will be shown later this year.
2015 Ford Focus Electric

The redesigned Ford Focus offers a bolder exterior design, a more intuitive and upscale interior, a host of technologies uncommon for a compact car and the additional powertrain option of Ford’s award-winning 1.0-liter EcoBoost® engine with a new six-speed manual transmission in the U.S.-spec Focus. While U.S. EPA fuel economy ratings are not yet available, Ford expects the 1.0-liter EcoBoost Focus to raise the bar in fuel efficiency among non-hybrid compact vehicles.

For 2015, Focus adds an SE Sport Package, which includes new body treatments, paddle shifters (requires automatic transmission), a revised touring suspension, 17-inch black gloss aluminum wheels and P215/50 HR-17 tires.

The paddle shift feature provides drivers an additional element of control by allowing them to simulate the manual gear selection aspects of a manual transmission and extract more power from their engines.

Also notable for 2015, Ford’s popular MyKey® feature will be standard on all trim levels. An all-new heated steering wheel will be available as well as 10 different wheels as factory options.

“It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet,” said Jim Farley, Ford executive vice president, Ford Motor Company Global Marketing, Sales and Service and Lincoln. “With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement – adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”
2015 Ford Focus

While the latest Focus is essentially the same worldwide, color preference varies. In the U.S. market, Sterling Gray is the most popular at 21 percent of sales, with Tuxedo Black second at 15 percent. In China, Crystal Solid White is overwhelmingly the most popular with just more than 50 percent of sales. Candy Red is second at 17 percent.

Fiesta world’s best-selling subcompact
Ford’s analysis of Polk new vehicle registrations also confirms Ford Fiesta earned the top spot as the best-selling subcompact car globally, with 735,299 registrations for 2013.

Together, registrations of Ford’s small cars – Fiesta and Focus – totaled 1,832,917 vehicles last year, which is a 4.3 percent increase from 2012.

Award-winning 1.0-liter EcoBoost
In addition to a host of styling and technology advances, the new Focus will offer the efficient, fun-to-drive 1.0-liter EcoBoost engine with a six-speed manual transmission. Automotive journalists globally named it International Engine of the Year for 2012 and 2013.

“The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package,” said Raj Nair, group vice president, Ford Global Product Development. “Focus is already known for bringing together efficiency and fun, and our latest offering will bring consumers a whole new level of enjoyment – on the road and in what they’ll save at the pump.”

The smallest engine in Ford’s growing EcoBoost family – already available in Fiesta – will come standard in Focus with an Auto Start-Stop feature that automatically shuts down the engine at stops and instantly turns it back on at takeoff.

EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.

New Focus customers also will enjoy a quieter ride, achieved by thicker carpets and side window glass and improved engine-bay insulation.

Stylish new Focus
The new Focus arrives with a bolder look. It features a restyled hood and grille, signature LED lighting for headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in the United States.

Inside, colors and materials have a clean, modern look, with satin chrome detailing, new seat trims and switches, and an available heated steering wheel. A new center console incorporating adjustable cupholders improves storage capacity.

Advanced technologies
A package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies, including a rear view camera, available Blind Spot Information System and a lane-keeping system.

Standard on Focus for the first time, the rearview camera will appear on either a 4.2-inch screen or the 8-inch screen that comes with MyFord Touch®-equipped cars.

BLIS® uses two advanced multiple-beam radar modules, the same used with cross-traffic alert, which are packaged in both rear quarter panels. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

Should a Focus driver start to drift out of the current lane without a turn signal activated, the lane-keeping system provides a warning through a series of steering wheel vibrations that mimic a rumble strip. If the unintended lane departure is not corrected by the driver, the aid function of the system actively applies steering to help the driver direct the car back toward the center of the current lane.

The new Focus benefits from advancements in exterior styling, interior design, powertrain and technology, as well as suspension and chassis upgrades.
2015 Ford Focus

These include a new shock absorber valve design providing improved interior quietness, and a change to the rear suspension to give drivers a more connected feel to the road. The electric power-assisted steering has been retuned to make the driver feel even more connected to the road.

Enhanced SYNC AppLink
Focus drivers will have access to powerful new capabilities thanks to a host of functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink™.

Android and iOS smartphone users can download more than 60 AppLink-enabled apps from the Apple App Store and Android market.

New functions include:

Connected apps can access a variety of real-time vehicle data such as speed, acceleration, odometer and location information that can be used by the app to further customize and personalize the owner experience. For example, access to the in-vehicle GPS signal can enable more precise and accurate location-based services than phone sensors
More consistent user experience thanks to voice pass-through capability. This enables developers to use on-device or cloud-based voice-recognition systems to evaluate driver commands, meaning drivers can use the same set of voice commands to control an app when connected to the vehicle as they would use when not connected
Notifications read aloud as a driver enters the car, with no need to touch the phone. Best of all, alerts are available any time a mobile device is connected to SYNC AppLink, even if the app is not currently active. This means a driver could get an alert about a traffic jam ahead while listening to the radio or using another app

Ford builds the Focus in eight manufacturing plants on four continents. Facilities in Germany, the United States, Russia, China, Vietnam, Thailand, Taiwan and Argentina have a combined capacity to build more than 1.5 million Focus cars annually at a rate of more than two per second.

Since the launch of Focus in 1998, the best-selling vehicle nameplate in the world for two years running has sold more than 12 million vehicles globally.

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74 Comments on "2015 Ford Focus Electric Gets Official Reveal"

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I was really hoping to see the analog speedometer go away… Oh well.

I am happy to see it has not been replaced with a non-sensical numeric speed representation.
Better would have be print and needle, seen with reflected ambient light – daylight or backlight – rather than always active leds.

I just wish they had retained the second display, showing energy use instead of engine revs.

And can someone please explain the logic, if there is any, to calling a vehicle a 2015 model, when it was developed, built, introduced and sold long BEFORE 2015?

At most, this is a 2014 car!

Ever had a magazine subscription?

how is that relevant?

But if you are just generally interested:
I have a subscription for ‘The Economist’.

All car manufacturers announce year models early, and starts selling them by June. So it is still a 2015 MY.

That is just restating what I wrote, only adding that everyone does the same, as if that makes it logical.

But not an explaination as to how it makes any sense.

It is a monetary sense. The sooner you sell a new product, the sooner you generate sales before the competition does.

Glass half full. New Volt coming soon.

CAFE is a big part of why manufacturers put certain years on cars. But these guys are also right, basically Ford is building the hype for the next generation, and we already have a 2014 model that Ford would like to distance itself from. You can’t have two different 2014’s anyhow, that’s just silly.

because they did the same thing last time and called a car that came out in 2013 a 2014 model.
Did not make any sense then either.

You are correct. The photos of the Focus Electric are of the 2012-2014 model. I doubt the 2015 will retain the old sheet metal of the hood. It would be an unnecessary expense to Ford.

Hey Unplugged,

These photos are all of the 2015 Focus Electric and not any prior year – direct from Ford media to us, and in a previously unavailable color (red)

Yeah, the images are new.

You can see the hatchback has been given a subtle curvy “swoop” that goes horizontally under the brakes lights and plate. That swoop is not there on the 2012-2014.

The brake lamp lenses are also slightly different.

The front, on the other hand, doesn’t seem changed. The headlamp lenses also seem unchanged.

I would check with Ford to confirm because, as I stated, the sheet metal and bumper are from the older Electric. I can’t imagine why Ford would leave the old hood and grill while changing the other models. That would greatly increase costs for now particular reason. (But, then again, maybe Ford has a few thousand hoods and bumpers still lying around.)

The analog speedometer is awesome! Numeric speed displays are inferior. There is actually a scientific study on this. Humans are slower at reading numbers than looking at a gauge. Also, the relative speed is important, not exact speed. The rate of change is very easy to determine from a gauge but difficult on a numeric display. Finally, the worst type of numeric display for fast comprehension is the 7-segment LED which the Leaf and Prius mimic.

I do prefer the esthetics of analog style gages. However, few cars can accelerate quickly enough to make a digital speed readout blur. And in my neck of the woods excact speed is more important than relative when there is a revenue generating black-n-white with RADAR around every bend.

Please cite the name of the study and provide a link to it.


Ituitively correct, IMO. I wouldn’t trust a study that suggested racing drivers would be better off seeing RPM digitally.

Agreed. I believe that analog speedos provide a much better visual sense of acceleration and jerk.

Indeed they do. OTOH, a couple of studies found that for older drivers, digital displays of speed could be better. There was a lot of research in the ’70s, ’80s and ’90s re which info was better presented in digital format and which analog on aviation HUDs (I had a girlfriend who worked at NASA Ames in the Human Factors area in the ’90s, and I used to read her copy of the reports for symposiums she’d attended). I haven’t had much success searching for published peer-reviewed papers re automobiles, but here’s one to start:


It would be even better if you could choose what your speedometer looked like as easily as you can choose your clock on a smartphone.

Ehm. Soooo the 2015 FFE now comes in red by default. Do you guys see any other changes?

Red was not available before.

That’s about all I can tell – looks very, very similar to the outgoing model…still looks good, but nothing special.

Seriously, what changed? That all the ICE Focuses look like the Focus EV now?

I would be severely disappointed if the new FFE doesn’t have CCS fast charging capability. I think Ford practically promised that the next model update would have the CCS.

I think even the slightest changes would result in psychologically strong arguments, which would attract new buyers. The leaf range upgrade in 2013 was great but even less would help too.

Lets see. The FFE now has 76 EPA miles range.
Lets do:
– lighter rims
– tires with slightly lower rolling ressistance
– improve power managment system

After those small fixes you’ll have 80 miles of range and slightly better performance. Boom you can report “the FFE got even better.”

I wouldnt say all this if the FFE would be a strict CARB car which its not. They must, somehow, be interested in it.

Am i completely on the wrong path here?

That range gauge doesn’t support an increased range theory so far:
59 mi + 59/48 * 10.2 mi = 71.5 mi range estimate with no status punishments

i agree

I don’t understand your formula. Where does “10.2” come from?

In any case, I don’t think we can infer much, if anything, from the numbers displayed. For one thing, the FFE range estimate is based (simplistically put) on the current average Wh/mi, and we don’t know that number from the picture. The Wh/mi could be very high (and certainly the Energy Coach graphics captured in the picture imply that the driver has not been very careful with his/her driving), in which case the range estimate would probably be atypically low.

(You’d think they would have chosen to take the picture of the dash readouts at a more “flattering” time!)

“- improve power management system”

What exactly are you proposing here? There’s one source of energy, one way to get it out, a single speed transmission… How can the car manage power differently to improve range, other than limiting acceleration, limiting HVAC power, and increasing regen?

Increasing regen by a bit would be one of the things id suggest. Flaten the pedal responsiveness to a certain point would help as well without noticeable difference for the driver i guess.

There is software that dictates how much of the battery pack can be used by the driver is tied to cell longevity. Currently there is about 20% of the battery pack not being used, and Ford stated they were working to improve cell longevity while allowing for more battery/cells to be available for longer range.

By now they should have learned enough to open up more of the battery cells. to increase range.

Ford is holding back all the details on the 2015 Focus Electric, but we should hear more as we get closer to the NY show.

Sadly appears that the trunk will be still filled with a battery pack. That and lack of CCS are the main problems.

Suckage… 🙁

Agree. I was hoping for a better battery location as that would help the trunkspace in a possible energi version as well. My hopes are dashed 🙂

Gladly, it looks like the 14.5 cu ft of trunk space of the original FFE hasn’t been affected. It’s actually spacious compared to most other currently available reasonably priced BEVs and many ICE sedans (i.e. BMW 3-series, Mercedes C-Class, Corolla). In fact, I’d rather they take another 3-4 cu ft and provide a 100-mile range. It would still have 10.5 cu ft left, more than the BMW i3.

Nuts, from the photo of the Level 1 charge cord, it looks like they did not make any improvements to the packaging in the trunk area. It was a long shot, as this is really just a cosmetic mid-cycle enhancement and not a significant redesign, but I was really hoping they’d take this opportunity to fast track much needed improvements now that the risk is reduced. But I guess its not really urgent when they’re only selling a few hundred every month – a trunk without a giant hump would definitely improve demand, but not by a huge margin.

To me this means we won’t see any significant changes to the Focus (Electric or Energi) until the 2018 model year, MAYBE 2017.

Basicly a nice looking car, which should make all the Ford lovers here happy.

These eyes didn’t see any great transformation between the first Focus electric and this model, however..

Since there is no change (even the steering wheel photo is that of a 2014), there is nothing to be happy or sad about.

While they may seem almost identical, the photos are of the 2015 model and not any other year

Dr. Kenneth Noisewater

Battery still in the trunk? Or have they not transitioned to an EV-friendly platform yet?

Next Gen Focus does not launch until MY2018 with production start 1st Qtr 2017 that should move from retrofit to underbody battery packs.

This is the first I’ve heard of a transition to underbody battery packs. Can you (or anyone else) point to the source of that info? Thanks!

So far what we know is:

– refreshed body with smaller tail lamps

– thicker window glass, thicker carpeting, additional engine sound shielding for an even quieter interior

– re-tuned electronic steering for even more responsive handling

– Re-tuned front and rear suspensions for even better handling

– upgraded interior(dash/seats)

– Heated steering wheel

– Bliss with Cross Traffic Alert with Lane Keeping assist available or standard?

– Switch from Microsoft OS to Blackberry OS

But for the Focus Electric specifically what we are looking for is:

– EPA 85+ EV miles
– Combo Charger option
– Faster onboard charger
– More efficient Heating and Cooling

Along with an MSRP drop to the $29,995 that it sells for now with the $6,000 Cash Back.

And a $219/mo + $1,999 Down lease.

There is no way, that the Combo cancer tumor can fit into the little round charging door.

No space left.

True. FrankenPlug will not fit…

Yes….the Combo Charger will fit.

The difference is that the current Ford charger has a large upper clamp(the squared off section of the plug you see in the image) that uses about the same amount of space the lower two plugs will use on the Combo Charger.

The Combo Charger does not require a clamp, so it’s just the size of the plugs with a small ring around for support.

Essentially the charge port area for the standard 240v and the Combo Charger are about the same.

The plug on the VW e-Golf puts it in better perspective.

That’s the european CCS combo connector with the Mennekes AC/control part (CCS type 2). The US CCS type 1 still has the clip and would not fit.

CCS type 1 needs a bigger hole, but so does a J1772/CHAdeMO combination (much bigger).

The CCS type 2 is a pretty good universal standard (AC 1 & 3 phase, DC, not too big), and everyone in the US will enjoy throwing out their J1772 cables, plugs, charger, adapters, EVSEs, etc…. Maybe…

Add in some CHAdeMO anger and it becomes pretty clear that multiple-hose charge stations are the only practical solution for the next decade. Works for the ICE crowd…. (regular, premium, diesel)

Good point….

Here is a nice image of the current Focus Electric charge port.


Right now the plug is a bit to the left only using a portion of the space with an oversized space for a top clip. If the combo plug comes, it could go center replacing the current insert.

If that happens the seining door will need to swing a bit wider also.

It will be interesting to see how this all works out.

Thx for the preview.

We desperately need more companies making more EVs with serious backing. Ford and the Focus Electric still aren’t close.

Of course, this could change relatively quickly. Ford could turn this car into a serious contender by getting the battery out of the bloody trunk, bumping range a little, and selling at a competitive price. Nothing there is out of bounds for a generation-refresh.

Oh, and if they changed the dashboard so that it no longer looked like the love child of a Transformer and an Edsel, that would be just peachy.

Hmmm they kept that translucent plastic ring around the charge port :\

You don’t like it? It is a feature . . . it is nice to have the charge port lighted at night.

looks the same, still wouldnt get it

Have they improved it at all? Or is it the same old kludge. Well at least they fixed the problem of it turning off suddenly.

If Ford married an all aluminum body car with an all electric, they would have something. I expect, however, Ford to wake up long after the EV revolution has gained traction elsewhere. Much like it took them time to wake up to hybrids.

Ford was at the forefront of hybrids after Toyota. Their hybrids are also very robust and reliable, as are Toyota’s. The first Ford hybrid was the ’04 or ’05 Escape, and they are still on the road, racking up miles. Taxi companies use them heavily.

There is not much news here…. The donor car received a mid cycle refresh which by default must be carried over to the electric derivative. No changes to the 3rd party electric drive train.

Looking at the bigger picture, it does show how Ford has covered all the bases with minimal investment, even though we purists may complain. They have a nationwide (like Leaf, unlike 500e/Spark) electric vehicle by using their most popular platform with a pretty good 3rd party drivetrain at minimal cost. Gives them time to engineer an in-house system on the next generation platform, should the demand appear.

In the meantime, Ford’s early investment in their in-house hybrid drivetrain, which can be enhanced at minimum cost to cover the plug-in market (Energi), is proving to have much more mainstream appeal. Their basic hybrids have done a lot to help with public acceptance of electrification.

Not as bold as a Tesla or even a Volt, but a pretty shrewd strategy for a company that must still build a million ICE cars a year for people that insist on buying them.

Sorta . . . but the Focus electric was over-priced, buggy, and lacked trunk space. The Energi models seem decent but apparently they had several problems and the battery is too small, IMHO. They are certainly doing much better than Chrysler but I’d still put GM ahead of them even though the Spark EV is not sold nation-wide. (I think they don’t sell it nation-wide because then they would have to raise the price . . . they sell them at a subsidized price in California & Oregon just to get the CARB credits.)

Good enough for Detroit Dirt.

Yes, it now comes in Red!

The Focus Electric is a great little car, I’m very happy with mine. The trunk space has never been a problem, the rear seats fold down if you need to haul
around cargo.

The only feature I really wish it had was Quick Charge, and a QC network to go with it. That would give the car the ability to drive around the entire metro area in a single day. I don’t imagine wanting more range than that. For trips beyond LA, I could fly using the fuel
cost savings and still be way ahead financially on a total cost of ownership.

With GM and VW already honoring their commitment to offer a plug-in vehicle using the Combo Charger in 2014, the 2015 Focus Electric launching in 4th quarter is Ford’s turn.

Besides the fact that if Ford want’s to compete with the new eGolf, a Combo Charger is a must.

Come Ford, add SAE-CCS. You signed up to the standard . . . now deliver.

Wow, the Energy Coach is not at all happy with the driver of this 2015 FFE.

It looks like there will be a another trim level. Titanium?

The attached image just posted shows body color cladding as body color instead of black, and wheels from the Titanium package.


“The new Focus arrives with a bolder look. It features a restyled hood and grille, signature LED lighting for headlamps and taillamps”

Oh, does the FFE finally get LED headlights now?

Kind of takes the term: “mild refresh” to new heights, doesn’t it?

There is a new crease in the rear hatch and other tidy bit differences all the other Focus models get. It’s not like the swarm of details the Cruze got from Chevrolet to make it an ECO.

It’s what’s expected from a niche car they’ll sell a few dozen of and call it a day.

The big work went to the ST and RS sport model. There is much more money for tweaking in the profitable sporty ICE niche.

What stood out for me was the mention of the 1.0L Turbo 3cyl. the Fiesta already has. With stop/start, and an aluminum hood this little ICE may well get into 2nd gen Prius country for MPG…

Hhhmmmm… I wonder what would have happened if Ford had redesigned the 2015 FFE to have an even LARGER battery pack–say by replacing that cargo-organizer thingy in the hatch?? I wonder what range that would have given an FFE? I for one might have been “ok” with losing even more cargo space if it meant (finally) a really flat cargo floor AND added range–say, 100+ miles total?