2014 Mitsubishi i-MiEV Reduced By $6,130, Now From $22,995 Which Includes Fast Charging

DEC 3 2013 BY JAY COLE 70

Mitsubishi Turns Up The Heat On The Plug-In Segment With A New MSRP From $22,995

Mitsubishi Turns Up The Heat On The Plug-In Segment With A New MSRP From $22,995

Once we learned that the 2014 Mitusbishi i-MiEV was indeed returning to the US this spring, we all knew a price reduction had to be on the way as well – especially after Mitsu announced big price cuts in Japan last month.

Along With New Pricing Comes A Lot More Standard Features...And A Lot Less Exterior Color Choices

Along With New Pricing Comes A Lot More Standard Features…And A Lot Less Exterior Color Choices

Now Mitsubishi has made available the new 2014 pricing and specs.  Gone if the old 2012 model year price of $29,135; in its place is a number $6,135 dollars lower at $22,995!

“Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that the company’s new 2014 Mitsubishi i-MiEV electric-powered production vehicle not only receives an expanded standard equipment package but also sees a considerable price reduction of $6,130 over the previous 2012 model year vehicle.”

And don’t think this is a stripped down verision of the 2012 i-MiEV (which probably wasn’t even possible), as all the new 2014 i-MiEVs come equipped with standard CHAdeMO fast charging equipped.

Along with some other new features, items that were previously options are now standard as well:

  • All New i-MiEV Come With Standard CHAdeMO Fast Charging Protocols On Board

    All New i-MiEV Come With Standard CHAdeMO Fast Charging Protocols On Board

    Driver and front passenger heated seats

  • Heated side view mirrors
  • Rear door speakers
  • 8A/12A switchable Level 1 charging cable*** (approximate charge time from near empty to fully charged – 22 hours for 8 amp/14 hours for 12 amp)
  • Charge port lamp
  • CHAdeMO DC quick charge port
  • Battery warming system

Interior Enhancements

  • Leather-covered steering wheel and shift knob
  • Passenger-side vanity mirror with lid
  • Numerous decorative color/trim upgrades

Exterior Enhancements

  • Aluminum wheels
  • Front fog lights
  • New daytime running lights (DRL)
  • Black-out door sash trim
New i-MiEV Pricing Puts Pressure On Other Compact EV Players In the smart ED and Chevrolet Spark EV

New i-MiEV Pricing Puts Pressure On Other Compact EV Players In the smart ED and Chevrolet Spark EV

 

In other words, not only does Mitsubishi have the cheapest electric vehicle in the US by some $2,005 over the smart ED, it also has some fairly decent standard equipment.

And while the i-MiEV still has some serious limitations in range (EPA rating of 62 miles) and size (it is a Japanese kei car – which loosely means really small), this price point is definitely going to move a lot of product as well as put tremendous pressure on the rest of the plug-in players in the segment.

 

 

Mitsubishi also took the time to do some “federal and state credit math” for us:

“After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495*.

With a net MSRP of only $15,495 after factoring in the available EV federal tax credit of $7,500 and, for example, with the California state EV financial incentive of up to $2,500** (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the technologically-advanced 2014 Mitsubishi i-MiEV for as low as $12,995

Although Mitsubishi has yet to announce a national lease deal on the 2014 i-MiEV, we think something along the lines of $99/month with $1,999 down sounds about right.

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70 Comments on "2014 Mitsubishi i-MiEV Reduced By $6,130, Now From $22,995 Which Includes Fast Charging"

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13LeafSV

With all the incentives combined, this’ll make for quite an inexpensive 2nd car.

Yup!

Once operating costs are factored in – this is probably the cheapest new car you can get into in America, ICE included. Even $2.5k cheaper than the 2-seater Smart ED.

Mitsubishi have noticed what Chevrolet (Spark) and Fiat (500e) had refused to see. EV demand and awareness are increasing fast – but there is a gaping supply gap precisely at the segment which is the most natural fit for limited-range EVs: the urban subcompact.

Now let’s see
1. How many US consumers will prefer the price over the brand strength (as the MiEV is already established as a “bottom-feeder” among present generation EVs), and how it will fare vs. the Smart on one hand and the 2014 Leaf (superior in every respect except costing a few more thousands) on the other.

and 2. If there is a healthy demand, how long the Spark and 500e will still be offered as strict compliance cars instead of nationwide.

One thing seems certain: 2014 will be no less interesting than 2013 for plug-in cars…

Ocean Railroader

You also own the car battery outright so you don’t have to pay money to lease the battery which is a big deal.

amary

“Mitsubishi have noticed what Chevrolet (Spark) and Fiat (500e) had refused to see. EV demand and awareness are increasing fast – but there is a gaping supply gap precisely at the segment which is the most natural fit for limited-range EVs: the urban subcompact.”

Don’t forget the Honda FIT EV. If Honda sold it competitively nationwide rather than just leasing it as a limited-run/availability compliance car, I think it would be a big hit.

We had been a 100% Honda/Acura family, and I wouldn’t have hesitated to get a FIT EV if Honda was serious about EV’s, but we’re now a Nissan family instead. We love the LEAF, but would still prefer a smaller car.

I would also love to see the Renault ZOE come to the US in a fully-purchasable form.

Delta

Any idea on the price in Canada. I’d love one of those at anything near that price.

david murray

pitty they didn’t upgrade the bodystyle. the price is right, though. if it can’t sell at that price, it probably can’t sell at all.

offib

It just happens that this new i-MiEV has DRLs (Day-Time Running Lights) as standard. The 3 black, white and grey vehicles don’t appear to have DRLs. So, at the very least, I suspect that the US compliant bumpers will look sharper with them.

io

Wow, I’m impressed. An admittedly small-range, but quick-charge-capable EV, for 13k$ MSRP in CA or 99$/month.

That’s less than what I was spending on gas before going electric… Does any oil company offer a free car with their precious liquid?

Spec9

Yeah, it is amazing. At that price it is basically a free car. If it had a little bit bigger of a battery and looked a bit better, it would sell like crazy.

Wow, I am impressed. Great value at that price. Kudos to Mitsubishi for getting back in the game and especially for making Quick Charge standard. I hope that quickly becomes the norm.

Good grief, talk about taking the words right out of my mouth, io!

io

I thought for a split second that my comment somehow got duplicated.
That’s impress… I mean, funny coincidence! 🙂

offib

Well played, Mitsubishi, well played… I’m sorry, I’m trying my best to keep calm! I celebrated when the LEAF was priced at 28,880, but this here is freaking me out!! Great day for the i-Miev! This old dog isn’t sitting out so early.

I think this new i-MiEV will have the Prius C shaking in its boots. Its price is just insane! I was expecting $26000, but I was gobsmacked when I read the title.
This is what we’ve been advocating since the i-MiEV debuted in 2009; the batteries will get cheaper over time! Of coarse, the mainstream media and critics will bash this as a reducton in MSRP to stimulate poor sales.

The only problem I’ll see going on is supply. This will be stupidly popular, hopefully Mitsubishi learned from Nissan’s and its own mistakes from the Outlander PHEV; Don’t underestimate.

So excited how this will turn out for Mitsubishi.

Great report, Jay!

Nix

Personally, I’m more interested in their PHEV crossover Outlander here in the US. A lower price on that would have been my best news.

JakeY

Wow, pretty decent drop. But I’m sure they were pressured by the $29k Leaf in the first place (no way could the old iMIEV compete at that price).

Andrew

Especially due to the lack of content in the iMiev. At that price the Nissan was offering luxury accommodations compared to the spartan(cheap, plastic-y) iMiev. But at this price it comes very close to being class competitive in the cheap city car arena.

Ryan
This car has a lot of potential and future. It’s all up to Mitsubishi though as far as what they want to do with it. Can we have a beast; high performance model that can dust nearly any car on the road? Can we have a pack size to go any range we want? Make it even cheaper? How about a stripped down, base, base model for sub 20K? Or even; dare I say it; a smaller pack for reduced price? Here though is the rub. Profit margin. Cheap cars have nearly no margin. Someone somewhere once suggested that any car Ford makes; costs them about $10,000 to make. That’s why they love to sell pickups and SUV’s for $40,000 or $50,000 or more. They hate cars that sell for $8,000 or $12,000 or whatever. Hardly any money in them. Yes; everyone would love for electric cars to be $12-$14k or maybe even $16k; but will they ever given the margin situation and the makers trying to make payroll and keep the lights on? All the fence sitters; just how cheap are you waiting for an electric to become? Interesting thought: If I take my ~22mpg gas vehicle for a… Read more »
Dan Frederiksen

When it launched in 2009 it was 50k$ in Japan. Has batteries dropped that much in price since or were they idiots…
And verily I say onto you it is still massively overpriced. Even though you sheep can’t think for yourselves.
The 16kWh in the iMiev costs 3000$ from LGChem. It shouldn’t lead to more than double price of the ICE version.
When one of the numbskull carmakers actually make a cost optimized EV you’ll be surprised.
You wouldn’t be surprised if you could grasp simple logic though but you can’t. So you’ll be surprised like several of the commenters are surprised at this price drop.

Does this mean that the stupid carmakers are slowly waking up? probably not. This could well just be to gather zev credits they can sell. I fully expect Mitsu is so moronic that they are losing money on the car even if sold at 35k$.
For some bizarre reason you can always count on the stupidity of carmakers to be very near absolute. If it looks like they are being reasonable it’s by chance. They were so randomly stupid that they got something right by accident.
Sigh.
The movie Idiocracy is based on a true story. Mine.

Aaron

As a big fan of the movie Idiocracy, you are saying as you’re getting older, you’re getting dumber?

Nick
Danpatgal

Well, there goes the resale value on my 2012 iMiev ;). Of course, I really really like the car and it has served us well this past 18 months. I’m impressed Mitsubishi can price it so low – I’m guessing this will help them get volume, experience, and EV “cred” so that when they launch the PHEV Outlander, they can claim some experience, numbers sold, and use common platforms to gain efficiency. But, like some have said (nobody is ever happy, right), this car will have much smaller margins and could make it difficult for Mitsubishi to stay in the game. But, I’m glad they are “doubling” down, not just walking away from the game.

Ocean Railroader

What is crazy is that I saw a used 2012 iMiev in my area for $18,500 but now that Mitsubishi has dropped the cinder block off of their pricing and with that tax thing I could possibly go after a used one for $15,000 with the federal tax. Not to mention fast charging as a free add on really looks good to me.

Spec9

So it is now like $15K after incentives . . . and fuel is practically free. That is like a free commuter car for anyone spending more than $100/month on gasoline to drive to work.

Brandon

Wouldn’t even step close next to that ugly thing. Smart ED is one of the best EV’s available.

Spec9

So that thing is ugly but the Smart ED is great looking? Uh . . .

Andrew

Wow! At the ~$15,000 price point it is actually VERY VERY competitive with other small ICE runabouts and commuter cars. Think, Toyota Yaris, Nissan Versa Note, and Chevrolet Spark.

For comparisons sake: Let’s assume that you drive 12,000 miles a year mostly in the city, fuel averages $3.50 a gallon, and you charged at home. Look at how much there is too save.
Yaris 30mpg(Auto) = $1,400
Versa Note 31mpg(CVT) = $1354
Spark 28mpg(Auto) = $1500

That’s a lot of savings for the right customer…

pjwood

…and the kWh’s?

Arone

Atlast a knock out punch from EVs. it will rock the car industry. it will be a winner.

Dan Frederiksen

Pigs will also fly 🙂

Steven

Given sufficient thrust, pigs fly quite well.

Arone

whats ur fathers name ??? do you know ???

Dale

You are aware Consumer Reports referred to it as a glorified golf cart. Just sayin’

Spec9

How many Golf carts can go freeway speeds and have passed all the needed safety tests?

Ocean Railroader

I hope they can build a few hundred of them a month to keep up with demand. The signs to this price drop look to be between a mix of over bloated. But the idea of getting one of these for a 100 bucks a month sounds very tempting I wounder how much would a used one go now.

I personally think the price drop reflects a steady dropping of battery prices of 7% to 10% a year in that over three years that could pile up to a 30% a drop in costs in a reasonable time. Also another possibility is that the batteries they are using are about to replaced by more energy dense batteries which in turn would make the battery makers egar to sell the car markers the batteries they are using at rock bottom prices to get as much use as they can from the old battery chemistry to get their money back before they replace it with something better but more expensive.

The last factor is that maybe the prices on this car where too high to begin with and now that it’s going on a price resetting things will improve greatly.

jumpjack

As far as I know this is the price of “M” version of i-Miev, with 10 kWh batteries rather than 16.
Is this correct?

The M grade is sold in Japan only.

Nick

jumpjack, I think they all have 16 kWh packs:

http://www.mitsubishicars.com/MMNA/jsp/imiev/14/trims.do
Every Mitsubishi i-MiEV includes these standard features:

330V, 16 kWh lithium-ion battery pack

Thanks!

Andrew

I hate to say this, but the problem with this car was never really the price or the amount of standard equipment… it was the fact that it is a Mitsubishi. Mitsubishi is a dying brand in the states. The people who normally buy Mitsubishis are not going to be interested in an iMiEV, and the people who are interested in Electric Vehicles are not going to be interested in a Mitsubishi. The Mitsu brand just does not have a lot of loyalty or trust.

I disagree. When the lease prices came down to 99/month (which I’m sure they could do now) back in Jan/Feb of this year, they sold tons (257/337, respectively) more than any other BEV except the Leaf or Tesla. These numbers are also higher than any other monthly BEV sales amount ever for any BEV, again, except for the Leaf or Tesla. So, I think they are making a wise aggressive move that will pay dividends. Will there be the “golf-cart” and “range-anxiety” detractors? Of course, but there are more than enough econobox price-conscious consumers who can live within the range of the iMIEVs limits to match the supply Mitsubishi can deliver.

As far as Mitsubishi being a “dying” brand. I think that’s been said for 20 years now, but yet they keep on pumping out cars. I think they are seeing BEVs and PHEVs as a way to increase market share.

io

Like DanG, I disagree. Brand loyalty may be important for things like trucks and muscle cars, not so much EVs.

Obviously 100% of Tesla customers are new to this brand.

I wasn’t interested in Nissan at all until they came out with the Leaf, and apparently I’m far from being the only one: in Europe (sorry I don’t have data for the US), 93% of Leaf buyers previously had other brands.
http://insideevs.com/93-percent-of-owners-satisfied-with-nissan-leaf-90-percent-drive-leaf-daily/

Along the same lines, Outlander sales exploded in the Netherlands as the PHV version was introduced. http://insideevs.com/netherlands-the-kingdom-of-phev-mitsubsihi-outlander-phev-tops-november-sales-chart-as-plug-ins-capture-11-of-market/

The choice of plug-ins remains limited, so apparently people don’t hesitate to switch manufacturer to get what they want. I’m sure the 2014 i-MiEV will soon attract plenty of customers who never have considered Mitsubishi before.

Mart Shearer

Perhaps not dying, but not large. There are <500 Mitsubishi dealerships in the US, and only a fraction of those are I-MiEV certified. If Mitsubishi offered a delivery scheme as part of the vehicle purchase it might help, as many EV purchases are conducted sight unseen, after lots of online research.

John F

These features with this pricing set a new value that I expect will demand a response from the other manufacturers. Nissan has not yet announced on the 2014 LEAF. Will they, and other manufacturers, wait to see how many cars Mitsubishi can sell? Will they up the features (like battery capacity), or lower the price? There is going to be a lot more EV competing against EV as well as against ICE.

That’s a positive spin – I think if the Spark were available nationwide at 23k before incentives, it would sell a lot also. Same with the Fiat 500 EV, Fit, or many others that probably have at least as good brand loyalty and a better look/performance than the iMiev (which is admittedly quite domestic in look and drive). So, if prices drop on those too, it could be a real sales bonanza for BEVs.

On the flip-side I wonder if it could backfire for BEV adoption in general: Manufacturers might self-limit their BEV offerings since they know they can’t make money on them and we go into a compliance only mode for a lot of BEVs. Of course, that could be a brilliant market strategy for Mitsubishi – if they can get a larger segment of the burgeoning BEV sales nationwide. And if it forces mass cost reductions for Nissan and others who can do it – well good for them, and too bad for those waiting in the wings (Ford, Fiat, Honda, Toyota …) for the BEV market to take off.

John F

Dan, I think there is a basic simplicity in the design of the BEV. Its a motor, power electronics, and battery. I think the auto makers have been very cautious in their pricing up to now. Now they have experience showing the reliability of the EV is high, and the warrantee cost to them are low. All the manufacturers know this, which is why they are all introducing EV models as fast as they can. What I think you see here is Mitsubishi tipping its hand and showing the kind of pricing the automakers could be offering now. I think they know what they are doing. They make a profit.

Anderlan

Let the 2014 MY EV price cut announcements begin! Mitsu has set the bar pretty high, I mean, low.

Aaron

The 62-mile range isn’t realistic for me. In exclusively city driving, I get over 80 miles of range consistently, even when using the heater (on low).

offib

It’s very abstract, ain’t it? Misleading I think! I think it would be best to have two range figures one representing each for city and highway driving. If I should be fairly honest, the same should be done for non-plug-ins.
It turns out to be very easy to exceed the conservative EPA range figures in the real world simply by how the car is used, where and what little variations that can be made, like braking early or using neutral for coasting.

Anyway, you are well known to be a fan for the i-MiEV, do you think there’ll be another in your home or would this vehicle be recommended to your friends, neighbour or work place Especially in the work place, Mitsubishi is really aiming for the fleet market. The bland colours and lack of purple-plum says it all.

Aaron

I’m a fan of the i-MiEV because I got the $69/month lease, not because it’s a good car (it’s not). 😉

KenZ

How much down for that lease price? I’d get one today if I could get that…

Come on Aaron … I know you like the iMiev. Granted it’s not a performance or luxury car. But it is nicer (price, ride, acceleration, space …) than most economy cars out there.

Big Solar

I have an I Miev and a model S. I drive the I Miev 1000 miles per month and the Tesla like 300 or less! I charge them both only at home at 110 VAC too!

Aaron

I like the i-MiEV because it’s electric and CHEAP. Otherwise, it’s not a very good car. Its rear suspension is utter sh-t; the interior materials are hard plastics with little noise insulation (which you don’t need much in an EV); the tiny front tires make the car understeer; etc. But it’s cheap. The i-MiEV has its merits, too, don’t get me wrong.

My i-MiEV lease was $0 down (just paid for TT&L) and $69 (plus tax) per month. I love seeing my $74 car payment each month.

Brian

In city driving, sure. In similar driving, people regularly get 100+ miles in a Leaf. In my normal driving (large percentage of highway), I frequently don’t get the EPA rated 73 miles (especially with the heater on).

Dave K.

This car will sell, the first wave of EV buyers were greenies and EV fans, the new buyers are doing the math! And with a price like that the math gets really simple, 2cents/mile vs 10 for an ICE, tax credits AND a low purchace price? Wow!

Bill G.

On California’s EV-B rate ($0.038/kwh between midnight and 7:00am) each mile of driving my iMiEV is costing less than one cent per mile and my SUV costs about $0.35/mi, which is about a 97% reduction in “fuel” costs. AND my range is about 72 miles per charge including freeway and hill driving. Luckily, I got a great deal on my purchase, so I don’t lament being an early adopter, and I’ll be happy to see more of them on the road. A 24kwh battery pack would be nice, though.

Spec9

This would be a great car to buy for a teenager. They are not going to be hot-rodding, the fuel is cheap, and they can’t really go on a road-trip or elope. 🙂

Bill G.

Agreed, Spec. My daughter who will be getting her license in January, has her eyes on the iMiEV.

Doug B

That has been my thought for some time, i-MiEV or Smart ED, great first car for teenagers, particularly the ED as it only carries two, so much less chance of peer pressure or distractions causing bad driving decisions.

MartinWelzl

Guys, that makes me really happy. The option list which is now standard is pretty exciting for a car in this class. Hope that this will pump the sales chart next year 🙂

Bests

M

Aaron

Odd that, with all the SE-level upgrades now being standard, that they still have the USB port for iPods as an option.

A LEAF is also very affordable and has more room and range. There is an EV for every need from the Smart-ED electric 2 seat at about $20K to the Tesla S 5 passenger 300 mile range EV at $70K. Leasing can be a great choice since needs and vehicle prices change every year or 2.

Jeff D

EPA range of 62 miles is plenty for my daily commute. The price I can afford. I may have found my next car. Hmmm, i-MiEV for me, Outlander plug in hybrid for my wife.

wewa

As to be expected, the Mitsubishi ‘i’ is always last on any list.
But first in my book.

We have both a Nissan LEAF and Mitsubishi ‘i’ for 2 years.

The LEAF has been back to service and recalls for over 6 appointments and problems still remain. But I’m tired of taking time off and dropping off and picking up, and losing the car for a day.
Used to see 112 miles at the start of the day. Now, about 70.
Air conditioner compressor in the front passenger corner is rattling with fan noise. Nissan dealers all refusing to rectify and and say ‘that is normal.’
But it didn’t exist the first year. Now people can hear me coming more than a ICE vehicle.

The Mitsubishi has never gone back to the dealer yet. Started with 76 miles and still reads that today when I leave the garage. I can fit more cargo in it when I fold down the rear seats, than I can with the LEAF. And the Mits was $10k less in price, even back then in its first year.

First Nissan, last Nissan.