2014 Mitsubishi i-MiEV Makes US Debut at Chicago Auto Show

FEB 12 2014 BY ERIC LOVEDAY 17

Without even the slightest whisper from Mitsubishi, the US-spec 2014 i-MiEV made its US debut a few days ago at the 2014 Chicago Auto Show.

Refreshed Interior

Refreshed Interior

Though this debut marks the first time the US public gets to lay eyes on the 2014 i-MiEV, all of the vital details have been known for a couple of months.

Per Mitsubishi’s press release dated December 3, 2013:

Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that the company’s new 2014 Mitsubishi i-MiEV electric-powered production vehicle not only receives an expanded standard equipment package but also sees a considerable price reduction of $6,130 over the previous 2012 model year vehicle.

The 2014 model year Mitsubishi i-MiEV ES model including CHAdeMO DC quick charge port, battery warming system and heated side view mirrors now starts at only $22,995 – an astonishing $6,130 price reduction from the previous generation. After factoring in the Federal tax credit of $7,500, the net MSRP of the 2014 Mitsubishi i-MiEV drops down to only $15,495*.

With a net MSRP of only $15,495 after factoring in the available EV federal tax credit of $7,500 and, for example, with the California state EV financial incentive of up to $2,500** (other generous financial incentives are available through numerous states and municipalities), residents in California can obtain the technologically-advanced 2014 Mitsubishi i-MiEV for as low as $12,995.

Furthermore, the new 2014 Mitsubishi i-MiEV boasts a much more comprehensive standard equipment package. Newly added items that are now standard equipment at no charge to the consumer include:

Accessories/Features

Driver and front passenger heated seats
CHAdeMO DC quick charge port
Battery warming system
Heated side view mirrors
Rear door speakers
8A/12A switchable Level 1 charging cable*** (approximate charge time from near empty to fully charged – 22 hours for 8 amp/14 hours for 12 amp)
Charge port lamp

Interior Enhancements

Leather-covered steering wheel and shift knob
Passenger-side vanity mirror with lid
Numerous decorative color/trim upgrades

Exterior Enhancements

Aluminum wheels
Front fog lights
New daytime running lights (DRL)
Black-out door sash trim

Unfortunately, Mitsubishi has not provided images of the 2014 US i-MiEV, which will arrive at dealerships in “late Spring” of 2014.

Luckily, images of the 2014 i-MiEV live in Chicago can be viewed by clicking here.

Categories: Mitsubishi

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17 Comments on "2014 Mitsubishi i-MiEV Makes US Debut at Chicago Auto Show"

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Yeah, it is a tinny tiny car. But at $15.5K after the tax-credit, it is pretty much a free vehicle for anyone currently commuting to work in a gas guzzler because the gasoline savings will pay for this vehicle over its lifetime.

That net price is almost (being in the $15,000 range) as cheap as the Mitsubishi Mirage. An even more attainable $10.5K for the budget-minded who can get it in Georgia if the politicians there don’t send their progress down the river.

As much as I don’t like the i-Miev, it does at least take the wind out of the arguments about EVs not being affordable. I mean, how much more affordable do you need?

There’s always first for everything. For $30K back in 2012, it’s a laugh. Now it’s worthy enough to be called competitive for its class, unless you’re consumerreports who frown at any sub $18,000, budget car.

Just that bit more affordable by not having “added items … at no charge to the consumer…” because nothing is free.
They are included in the price, meaning you are paying for them, regardless of whether you want them or not.

Some items are integral to the car and should be standard:
– CHAdeMO DC quick charge port
– Battery warming system
– 8A/12A switchable Level 1 charging cable*** (approximate charge time from near empty to fully charged – 22 hours for 8 amp/14 hours for 12 amp)

Others are important safety features which should be standard:
– Front fog lights
– New daytime running lights (DRL)

The rest are unnecessary items that one should be able to choose if desired:
– Driver and front passenger heated seats
– Heated side view mirrors
– Rear door speakers
– Charge port lamp
– Leather-covered steering wheel and shift knob
– Passenger-side vanity mirror with lid
– Numerous decorative color/trim upgrades
– Aluminum wheels
– Black-out door sash trim

I personally would like the option NOT to have cow body parts on my steering wheel and shift knob.

Although I don’t drive an I-miev, I can understand its appeal. When I was younger, bare bones fun little cars appealed to me.. I drove a ’64 VW Beetle, and wished at the time (mid 70’s) I could afford a used Karman Ghia sports car (just a beetle with a nice body) convertible.

Now that the price has dropped, and it can be charged almost anywhere (if , 12 amps is too much for your recepticle, you can switch it to 8, etc), free Chademo port, standard j1772 for public chargine or if you happen to have a 240 charger at home, etc, I’d think the new I-miev would be very, very appealing to young and old alike. Its shape takes a bit getting used to (as did my 1930’s styling of the Beetle), but it seems quite space efficient, and a good value for the money – even more so now with a huge $6,000 price decrease.

I was just thinking at this price it would be a perfect first car for a teenager.

Yep . . . a great car for a teenager . . . you don’t have to worry about them taking off on a long trip or eloping. 🙂

Not gonna get many speeding tickets either.

Technically someone could buy this car if they don’t have the money to support a full sized Prius or a Nissan Leaf. In that there are a lot of people who don’t have a lot of money but would love the idea of getting a eco friendly car and this car fits the bill. Also people would be more willing to try it out with only $15,000 tied up in it vs say $25,000

I would love to buy this car in the next year or two. But I hope they improve the batteries to ether 80 miles range or a 100 to keep up with battery range improvements.

My GF and I drive ours every day while our Model S sits in the garage until one of us has to go farther than 30 miles in the opposite direction of the other! Great little car!

I got one of the remaining 2012’s into Georgia and was able to negotiate a below $8K after tax credit price.It is the perfect balance of size, range and speed – better range that what I get in my Leaf. After using it for a couple of weeks with no complaints, driving my other EV, a Nissan Leaf, felt like driving a Tesla.

You basically got a free car. Wow.

Interesting that most of the SE-level equipment made it into the base model for 2014. Looking at the interior shot, however, it seems that steering wheel-mounted controls didn’t make it… curious omission.

My 2012 base SE doesn’t have steering wheel controls, so I assume these were included with the expensive navigation package.

I hope Mitsubishi is able able to at least get at least a 1000 of these cars into the US every month in that the rock bottom prices will get them really moving. Also maybe they should look at building the car in their US car factory to cut down on import costs from Japan so they can cut the price even more to trigger a massive flood of sales.

As for the future of this car I view it as a car that is a cross between a smart car and a Nissan Leaf. It also has a lot of possibilities to outsell the smart car.

You know, as much as I dislike the car, I honestly hope it sells well at the new price because it supports Chademo. It would be nice to see vehicles OTHER than just the Leaf at the Chademo stations. I am beginning to think Chademo is going to be proprietary to the Leaf. While sure, the Outlander PHEV, I-Miev, and Kia Soul support Chademo too, there aren’t any of them around and I’m not sure when there will be.

I really hope this car has a really good year in the U.S. Actually I hope Mitsubishi has better success in the U.S for ICE cars too, and they stick around and bring us the Outlander PEHV!